scholarly journals Online Marketing Supports Promotion And Advertising Sales In Communities Dolly Localization

2018 ◽  
Vol 2 (1) ◽  
pp. 75-87
Author(s):  
Wiwik Handayani ◽  
Sri Muljaningsih ◽  
Helmina Ardyanfitri

Dolly Society still does not yet have online marketing knowledge, which can help market products that have been produced. Online marketing is one way to market SMEs to increase sales. Nowadays technology is progressing so that almost every marketing activity can be helped by using the internet. Promotions and advertising activities can also be done online so that they are more efficient. In the past, buying must meet the seller, so now you don't have to meet the seller. Can be admitted at home like the sale of other online products. For this reason, in community service, it provides broader and more varied marketing knowledge. Online marketing training was attended by mothers who had previously received training in making catfish-based products. So that after being able to make it can also sell.

Author(s):  
Xiaoni Zhang ◽  
Margaret Myers

Computers and the Internet are now pervasive and essential parts of our lives: we use them at work and at home to gather information, for entertainment, and, increasingly, to do business. The Internet allows people to chat with others from all over the world, to follow the news from every continent, and conveniently to shop online at home or at the office. This book chapter covers two important and related concepts: Web design and e-commerce. The section on Web design starts with the overall picture of the Internet, history, Web authoring tools, design rules as well as introducing some research findings on Web design. E-commerce is introduced with definitions, technological acceptance model, online payment methods, online marketing and future developments.


2011 ◽  
pp. 271-285
Author(s):  
Xiaoni Zhang ◽  
Margaret Myers

Computers and the Internet are now pervasive and essential parts of our lives: we use them at work and at home to gather information, for entertainment, and, increasingly, to do business. The Internet allows people to chat with others from all over the world, to follow the news from every continent, and conveniently to shop online at home or at the office. This book chapter covers two important and related concepts: Web design and e-commerce. The section on Web design starts with the overall picture of the Internet, history, Web authoring tools, design rules as well as introducing some research findings on Web design. E-commerce is introduced with definitions, technological acceptance model, online payment methods, online marketing and future developments.


Dharma LPPM ◽  
2020 ◽  
Vol 1 (2) ◽  
Author(s):  
Heriyanto Heriyanto ◽  
Yuli Fauziah ◽  
Dyah Ayu Irawati

The SUKAMAJU Women's Farmer Group (KWT) is a group of women craftsmen of banana tree processing. During the Covid-19 pandemic, sales and marketing of processed banana food were very limited. Online marketing in times of the Covid-19 pandemic is urgently needed and requires support. Community service from UPN Veteran Yogyakarta, in this case, is programmed to help solve problems during the pandemic. Marketing through the internet and social media is very much needed, while the ability of mothers to master social media and the internet is very limited. The service team from UPN Veteran Yogyakarta is trying to help with solutions going into the field to help provide full assistance and also assistance for production equipment so that food processing craftsmen maintain production in KWT. The hope of the community service team is that there will be an increase in sales results by providing full assistance in both marketing media and increasing production equipment with an average increase of 8-9 pieces per day.


2021 ◽  
pp. 1005
Author(s):  
Herman Ruslim

For many businesses, choosing the right marketing channel is not easy. This is because marketing will have a major impact on business development. Therefore, it must be done as best as possible. In the world of the digital era like now, the internet is the center of many people's activities, online marketing is predicted to be the most effective method. Online marketing is considered capable of expanding its business marketing wings optimally at a much lower cost than offline. Online marketing or often referred to as digital marketing is defined as a marketing strategy that utilizes the internet. Marketing activities to get consumers' attention by utilizing sales through social media, websites and emails.This PKM program is in the form of online marketing information on the lubricant trading business in Bekasi, where this business has experienced a decline in sales due to the pandemic. The purpose of this community service activity is to provide input to this business to start the concept of online marketing in order to fulfill customer desires, namely transacting through online purchases. Through the right online marketing, it can ultimately increase sales and even win the competition. Tarumanagara University as an entrepreneur campus that helps provide funds for the implementation of this community service activity.Bagi banyak bisnis, memilih jalur pemasaran yang sesuai bukanlah hal yang mudah. Hal ini karena pemasaran akan  berpengaruh besar terhadap perkembangan bisnis. Oleh karena itu, harus dilakukan sebaik mungkin. Di dunia era digital seperti sekarang, internet menjadi pusat kegiatan banyak orang, pemasaran online digadang-gadang menjadi metode paling efektif. Pemasaran online dianggap mampu melebarkan sayap pemasaran bisnis secara optimal dengan biaya yang jauh lebih ringan dibandingkan secara offline. Pemasaran online atau sering disebut sebagai pemasaran digital diartikan sebagai strategi pemasaran yang memanfaatkan internet. Kegiatan pemasaran untuk mendapatkan perhatian konsumen dengan memanfaatkan penjualan melalui media sosial, website dan email. Program PKM ini berupa informasi pemasaran online pada usaha dagang pelumas di Bekasi, dimana usaha ini mengalami dampak penurunan penjualan karena pandemi. Tujuan kegiatan pengabdian kepada masyarakat ini dapat memberikan masukan kepada usaha ini untuk memulai konsep pemasaran secara online agar dapat memenuhi  keinginan pelanggan, yaitu bertransaksi melalui pembelian secara online. Melalui pemasaran online yang tepat maka pada akhirnya dapat meningkatkan penjualan bahkan memenangi persaingan. Universitas Tarumanagara sebagai kampus entrepreneur yang membantu penyediaan dana demi terselenggaranya kegiatan pengabdian masyarakat ini.


2021 ◽  
pp. 097325862110389
Author(s):  
Víctor Cerdán Martínez ◽  
Alberto Luis García García ◽  
Ignacio José Martín Moraleda

In 2015, YouTube was the first online platform to enable the option of uploading and playing 360-degree videos on the Internet. In 2020, during the COVID-19 pandemic, the consumption of these videos rebounded. To conclude this, we performed a quantitative analysis with the data from searches for ‘360 video’ on YouTube from the four countries most affected by COVID-19 during the first months of the pandemic: the USA, the UK, Spain and Italy. Even though the analysis of variance (ANOVA), according to Fisher’s F (0.48 < 2.62), shows there is a correlation between searches in the USA, the UK, Spain and Italy for the past 10 years, the tendency changes when the first months of the pandemic are analysed. We conclude that each country’s restrictions, by which citizens were forced to stay at home during different dates, depending on the country, may have influenced the consumption of 360-degree videos on YouTube.


Author(s):  
Olesya Arkyhypska ◽  
Svitlana Bilous ◽  
Vitaly Yarinich

Internet use in Ukraine has grown rapidly over the past years. In January 2001, the number of Internet users constituted 4.6% of the Ukraine’s population, in January 2002—5.5%. In 2003, the number of Ukrainian e-users reached 8% of Ukrainian population or 3.8 million people (Press release, 2003). Research shows that about 2% of Ukrainian men and 2% of women have access to the Internet at home. Thirty-seven percent use Internet at work, 22% at home and 21% in Internet access sites (e.g., Internet cafes, libraries, etc.). Thirteen percent of Ukrainians residing in cities with the population of more than 500,000 inhabitants are Internet users, however in other areas of Ukraine its rate is lower—only 1%.


Abdimisi ◽  
2020 ◽  
Vol 1 (2) ◽  
pp. 113
Author(s):  
Syarifudin Syarifudin ◽  
Aditya Riky Nugroho ◽  
Antania Shinta Yuwono ◽  
Suripto Suripto ◽  
Syamsul Asmedi

Community service is an activity that aims to help certain communities in some activities without expecting anything in return. In general, this program is designed by various universities or institutes in Indonesia, one of which is Pamulang University. to make a real contribution to the Indonesian people, especially in developing the welfare and progress of the Indonesian people. Community Service Activities is one part of the Higher Education Tri Dharma. The form of activities in the implementation of community service in Jampang village is to transfer technology with the theme of raising the turnover strategy online. The instructors and resource persons involved were Accounting Study Program Lecturers from Pamulang University. The results of the PKM Implementation conducted on 20.21 and 22 September 2019 were adding to their knowledge in economics, owing to marketing, the participants of the ornamental fish group in Jampang were very enthusiastic about the material they got from accounting lecturers at Pamulang University, the participants can immediately practice selling via online, the response of the participants is very good and happy because it is very helpful in learning about how to sell via online.Very useful in carrying out marketing or sales strategies via the internet. according to a survey conducted by SWA Indonesia is the second largest in the world as a user of Facebook and Twitter and is very promising for online marketing, moreover supported by the ease of obtaining mobile phones. The internet has an appeal for consumers because it has advantages such as convenience, having access 24 hours a day, alternative efficiency space, unlimited area coverage. Online Marketing or Online Marketing has actually been carried out by Fish Farmers in Jampang Village, Kemang District, Bogor Regency, but has not been optimal in its management. So that it does not work well. To optimize marketing through online, on Sunday September 22 2019, community service activities in Jampang Village are carried out in the form of socialization related to "Strategy to Increase Online Turnover".Keywords: Increase Turnover Strategy via online


Resonance ◽  
2020 ◽  
Vol 1 (2) ◽  
pp. 191-210
Author(s):  
Joshua Hudelson

Over the past decade, ASMR (Autonomous Sensory Meridian Response) has emerged from whisper-quiet corners of the Internet to become a bullhorn of speculation on the human sensorium. Many consider its sonically induced “tingling” to be an entirely novel, and potentially revolutionary, form of human corporeality—one surprisingly effective in combating the maladies of a digitally networked life: insomnia, anxiety, panic attacks, and depression. Complicating these claims, this article argues that ASMR is also neoliberal repackaging of what Marx called the reproduction of labor power. Units of these restorative “tingles” are exchanged for micro-units of attention, which YouTube converts to actual currency based on per-1,000-view equations. True to the claims of Silvia Federici and Leopoldina Fortunati, this reproductive labor remains largely the domain of women. From sweet-voiced receptionists to fawning sales clerks (both of whom are regularly role-played by ASMRtists), sonic labor has long been a force in greasing the gears of capital. That it plays a role in production is a matter that ASMRtists are often at pains to obscure. The second half of this article performs a close reading of what might be considered the very first ASMR film: Chantal Akerman’s Jeanne Dielman, 23 quai du Commerce, 1080 Bruxelles. Through this film, the exploitative dimensions of ASMR can be contrasted with its potential for creating protected spaces of financial independence and nonnormative corporeal practices.


Author(s):  
Lindsey C Bohl

This paper examines a few of the numerous factors that may have led to increased youth turnout in 2008 Election. First, theories of voter behavior and turnout are related to courting the youth vote. Several variables that are perceived to affect youth turnout such as party polarization, perceived candidate difference, voter registration, effective campaigning and mobilization, and use of the Internet, are examined. Over the past 40 years, presidential elections have failed to engage the majority of young citizens (ages 18-29) to the point that they became inclined to participate. This trend began to reverse starting in 2000 Election and the youth turnout reached its peak in 2008. While both short and long-term factors played a significant role in recent elections, high turnout among youth voters in 2008 can be largely attributed to the Obama candidacy and campaign, which mobilized young citizens in unprecedented ways.


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