scholarly journals PEMASARAN MELALUI MEDIA ONLINE DI MASA PANDEMI PADA USAHA DAGANG PELUMAS DI BEKASI

2021 ◽  
pp. 1005
Author(s):  
Herman Ruslim
Keyword(s):  
Community Service ◽  
Marketing Channel ◽  
Online Marketing ◽  
The Internet ◽  
Online Purchases ◽  
Digital Era ◽  
Service Activity ◽  
Marketing Activities ◽  
Marketing Information ◽  
The Right

For many businesses, choosing the right marketing channel is not easy. This is because marketing will have a major impact on business development. Therefore, it must be done as best as possible. In the world of the digital era like now, the internet is the center of many people's activities, online marketing is predicted to be the most effective method. Online marketing is considered capable of expanding its business marketing wings optimally at a much lower cost than offline. Online marketing or often referred to as digital marketing is defined as a marketing strategy that utilizes the internet. Marketing activities to get consumers' attention by utilizing sales through social media, websites and emails.This PKM program is in the form of online marketing information on the lubricant trading business in Bekasi, where this business has experienced a decline in sales due to the pandemic. The purpose of this community service activity is to provide input to this business to start the concept of online marketing in order to fulfill customer desires, namely transacting through online purchases. Through the right online marketing, it can ultimately increase sales and even win the competition. Tarumanagara University as an entrepreneur campus that helps provide funds for the implementation of this community service activity.Bagi banyak bisnis, memilih jalur pemasaran yang sesuai bukanlah hal yang mudah. Hal ini karena pemasaran akan  berpengaruh besar terhadap perkembangan bisnis. Oleh karena itu, harus dilakukan sebaik mungkin. Di dunia era digital seperti sekarang, internet menjadi pusat kegiatan banyak orang, pemasaran online digadang-gadang menjadi metode paling efektif. Pemasaran online dianggap mampu melebarkan sayap pemasaran bisnis secara optimal dengan biaya yang jauh lebih ringan dibandingkan secara offline. Pemasaran online atau sering disebut sebagai pemasaran digital diartikan sebagai strategi pemasaran yang memanfaatkan internet. Kegiatan pemasaran untuk mendapatkan perhatian konsumen dengan memanfaatkan penjualan melalui media sosial, website dan email. Program PKM ini berupa informasi pemasaran online pada usaha dagang pelumas di Bekasi, dimana usaha ini mengalami dampak penurunan penjualan karena pandemi. Tujuan kegiatan pengabdian kepada masyarakat ini dapat memberikan masukan kepada usaha ini untuk memulai konsep pemasaran secara online agar dapat memenuhi  keinginan pelanggan, yaitu bertransaksi melalui pembelian secara online. Melalui pemasaran online yang tepat maka pada akhirnya dapat meningkatkan penjualan bahkan memenangi persaingan. Universitas Tarumanagara sebagai kampus entrepreneur yang membantu penyediaan dana demi terselenggaranya kegiatan pengabdian masyarakat ini.

scholarly journals Pengembangan Kemasan Produk Untuk Memperkuat Brand Stik Tempoyak Cap Cus di Jambi

2021 ◽  
Vol 3 (1) ◽  
pp. 21-28
Author(s):  
Frangky Selamat ◽  
Chairy Chairy ◽  
Hetty Karunia Tunjungsari
Keyword(s):  
Community Service ◽  
Online Marketing ◽  
Consumption Patterns ◽  
Product Packaging ◽  
Community Activities ◽  
Public Consumption ◽  
Service Activity ◽  
Marketing Activities ◽  
Marketing Methods ◽  
The Impact

ABSTRAK Krisis ekonomi yang dipicu oleh penyebaran virus SARS-Cov2 belum juga dapat dikendalikan. Kondisi ini telah menciptakan banyak masalah bagi pelaku UKM di Indonesia. Melemahnya daya beli konsumen dikuti dengan perubahan pola konsumsi masyarakat mendatangkan sejumlah masalah. Sektor kuliner menjadi salah satu yang terdampak berat. Usaha stik tempoyak yang merupakan hasil kreasi dari seorang ibu rumah tangga di Jambi yang ingin menciptakan oleh-oleh penganan ringan khas Jambi turut merasakan dampak tersebut. Berkurangnya jumlah kunjungan wisatawan ke Jambi dan pembatasan kegiatan masyarakat memaksa UKM ini untuk mengubah cara pemasaran. Cara luring dengan kemasan produk yang sederhana tidak dapat dipertahankan. Kegiatan PKM ini dilakukan untuk membantu UKM binaan agar dapat bertahan sekaligus melakukan inovasi pengembangan produk. Kemasan produk yang menarik dapat dimanfaatkan untuk aktivitas pemasaran daring, yang  diperkirakan akan semakin intens pemanfaatannya sekalipun pandemi telah berakhir.     Kata Kunci: Kemasan Produk, UKM, Pemasaran     ABSTRACT The economic crisis triggered by the spread of the SARS-Cov2 virus has yet to be controlled. This condition has created many problems for SME entrepreneurs in Indonesia. The weakening of consumer purchasing power followed by changes in public consumption patterns has created a number of problems. The culinary sector is one of the hardest hit. The tempoyak stick business, which was the creation of a housewife in Jambi who wanted to create a typical Jambi snack, also felt the impact. The reduced number of tourist visits to Jambi and restrictions on community activities forced these SMEs to change their marketing methods. The simple way of offline with product packaging is untenable. This community service activity is carried out to help fostered SMEs to survive while at the same time making product development innovations. Attractive product packaging can be used for online marketing activities, which are expected to be more intense even though the pandemic has ended.   Keywords: Product Packaging, SME, Marketing.

scholarly journals Empowering Digital Business Bagi Pegiat Usaha Online Kota Malang

2020 ◽  
Vol 1 (1) ◽  
pp. 9-13
Author(s):  
Rifki Hanif ◽  
Agus Purnomo Sidi ◽  
Ahmad Nizar Yogatama ◽  
Muhammad Bukhori ◽  
Widiya Dewi Anjaningrum
Keyword(s):  
Community Service ◽  
Digital Age ◽  
Online Marketing ◽  
Digital Era ◽  
Start Up ◽  
Service Activity ◽  
Online Business ◽  
Training Activities ◽  
Inbound Marketing ◽  
Business Person

To start a business in the digital age, every business person must be able to understand how to market in the digital era as it is today. An effective way that can be done is through inbound marketing. This community service activity is intended to train online businesses activists in Malang, especially entrepreneurs who have a business start-up in order to manage online marketing effectively and consistently. Digital Business Empowering Training Activities for Online Business Activists in Malang is done in the form of a tutorial delivered directly by the speaker. where based on the results of this dedication, online business activists in Malang are very interested and eager to participate in similar activities for the development of business knowledge.

scholarly journals MARKETING 4.0 UNTUK USAHA MIKRO TAS TALI KUR DESA MOJONGAPIT KECAMATAN JOMBANG KABUPATEN JOMBANG JAWA TIMUR

2019 ◽  
Vol 4 (1) ◽  
pp. 52
Author(s):  
Abid Datul Mukhoyaroh ◽  
Ririn Susilawati
Keyword(s):  
Community Service ◽  
Business Management ◽  
Skills Training ◽  
Marketing Concept ◽  
Business Network ◽  
Digital Era ◽  
Service Activity ◽  
Marketing Activities ◽  
And Training ◽  
Mutual Agreement

<p><strong><em>Abstract</em></strong><em>. This community service activity aims to empower the potential of the two partners as prospective entrepreneurs of Tali Kur bags by providing training to market products (marketing 4.0) and educating good business management patterns. This is based on the problems faced by the two partners who have less knowledge about how to market this strap bag product. So both partners only have the ability to produce, and do not have the ability to sell or market their products. The constraints of the two partners do not have networks and channels in marketing their products in the digital era like now. The solutions offered include providing skills training in the field of marketing and training on good business management and making a brand for these products. The method used is to observe the production sites of the two partners, conduct interviews about the problems faced by the two partners, establish cooperation with the two partners to resolve the problem in accordance with the mutual agreement. The results obtained indicate that, the two partners are better prepared to become independent entrepreneurs by being given the knowledge of marketing management and having a business network digitally. The two partners gained an increase in the turnover of the number of sales of Tali Kur bags after implementing the 4.0 marketing concept. As a conclusion of this service activity are 4.0 marketing activities for UKM Curly strap bags in Ds Mojongapit, Kec Jombang, Kab Jombang, East Java, with training and marketing solutions 4.0 very helpful in overcoming the problems of marketing the products of the two partners.</em></p><p><strong><em>Keywords: marketing, marketing 4.0, bag strap, micro business</em></strong></p><p><strong> </strong></p><p><strong>Abstrak.</strong> Marketing 4.0 Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberdayakan potensi kedua mitra sebagai calon pengusaha mandiri tas tali kur dengan memberikan pelatihan untuk memasarkan produk (marketing 4.0) dan edukasi pola manajemen usaha yang baik. Hal ini didasarkan pada permasalahan yang dihadapi oleh kedua mitra yang memiliki pengetahuan yang kurang terhadap cara memasarkan produk tas tali kur ini. Jadi kedua mitra hanya memiliki kemampuan dalam memproduksi saja, dan belum memiliki kemampuan menjual atau memasarkan produknya. Kendala kedua mitra tidak memiliki jaringan dan channel dalam pemasaran produknya di era digital seperti sekarang ini. Solusi yang ditawarkan diantaranya adalah memberikan pelatihan ketrampilan dalam bidang pemasaran dan pelatihan tentang manajemen usaha yang baik serta membuatkan merek untuk produk tas tali kur ini. Metode yang digunakan adalah melakukan observasi ke tempat produksi kedua mitra, melakukan wawancara tentang permasalahan yang dihadapi kedua mitra, menjalin kerjasama dengan kedua mitra untuk menyelesaikan permasalahan sesuai dengan kesepakatan bersama. Hasil yang diperoleh menunjukkan bahwa, kedua mitra lebih siap menjadi pengusaha mandiri dengan diberikan bekal pengetahuan menajemen pemasaran dan memiliki jaringan usaha secara digital. Kedua mitra memperoleh peningkatan omzet jumlah penjualan tas tali kur setelah menerapkan konsep marketing 4.0.  Sebagai kesimpulan dari kegiatan pengabdian ini adalah kegiatan marketing 4.0 untuk UKM Tas tali kur di Ds Mojongapit, Kec Jombang, Kab Jombang Jawa Timur, dengan adanya pelatihan dan solusi marketing 4.0 sangat membantu mengatasi permasalahan pemasaran produk kedua mitra.</p><p><strong>Keywords: <em>marketing, </em></strong><strong><em>marketing</em></strong><strong> 4.0, tas tali kur, usaha mikro</strong><strong></strong></p>

scholarly journals PELATIHAN STRATEGI PEMASARAN ONLINE DALAM RANGKA OPTIMALISASI PEMASARAN PRODUK KHAS TEMIYANG

2021 ◽  
pp. 35
Author(s):  
Yolla Margaretha ◽  
Asni Harianti ◽  
Nur Nur ◽  
Maya Malinda ◽  
Andre Sunjaya
Keyword(s):  
Community Service ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Target Market ◽  
Market Place ◽  
Study Program ◽  
Christian University ◽  
Service Activity ◽  
The Right

Community service is one of the pillars of the Tri Dharma of Indonesian Higher Education. Through community service, educators and students can practice science and technology in society. Maranatha Christian University is one of the universities that strives to have an impact on improving the quality of society through community service. Educators specializing in Entrepreneurship and Marketing Management as a part of the Management Study Program, Faculty of Business, Maranatha Christian University, do community service at the Pasundan Rehoboth Temiyang Indramayu Christian Church. This community service activity discussed online marketing strategies for Temiyang's typical products, namely Manisan Si Mayang (candied mangoes by Temiyang) and Temiyang’s sandals. In order to get the right target market and products that are widely known, it requires online promotion and marketing. Through online marketing strategy, it is expected to be able to find the right type of online promotion and increase knowledge of online marketing for Temiyang products, so that it can become a strategy in optimizing the marketing of Temiyang's superior products and product that can be reached by the wider costomer because the are available online in market place. Pengabdian kepada masyarakat merupakan salah satu pilar dari Tri Dharma Perguruan Tinggi Indonesia. Melalui pengabdian masyarakat tenaga pendidik dan mahasiswa dapat mengamalkan ilmu pengetahuan dan teknologi pada masyarakat. Universitas Kristen Maranatha adalah salah satu perguruan tinggi yang berupaya untuk dapat memberikan dampak bagi peningkatan kualitas masyarakat melalui kegiatan pengabdian kepada masyarakat. Para tenaga pendidik peminatan Kewirausahaan dan Peminatan Manajemen Pemasaran sebagai salah bagian dari Program Studi Manajemen Fakultas Bisnis Universitas Kristen Maranatha melakukan kegiatan pengabdian kepada masyarakat di Gereja Kristen Pasundan Rehoboth Temiyang Indramayu. Kegiatan pengabdian masyarakat ini membahas tentang strategi pemasaran online produk khas Temiyang yaitu Manisan Si Mayang (Manisan Mangga Khas Temiyang) dan sendal Temiyang. Dalam rangka mendapatkan pasar sasaran yang tepat dan produk yang dikenal secara luas maka membutuhkan promosi dan pemasaran online.  Dengan metode pelatihan strategi pemasaran online ini diharapkan dapat menemukan jenis promosi online yang tepat dan meningkatkan pengetahuan pemasaran online produk khas Temiyang, sehingga dapat menjadi suatu strategi dalam optimalisasi pemasaran produk unggulan khas Temiyang dan produk khas Temiyang bisa dijangkau oleh masyarakat luas karena tersedia secara online di market place.

scholarly journals PERANCANGAN DAN PENERAPAN E-MARKETPLACE UNTUK USAHA KECIL DAN MENENGAH PADA LEMBAGA PEMBERDAYAAN MASYARAKAT KELURAHAN DEPOK JAYA

DEDIKASI PKM ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 60
Author(s):  
Dede Hendra ◽  
Ani Merati ◽  
Siti Aprilliani ◽  
Muhamad Faozan Afandi ◽  
Nardiono Nardiono
Keyword(s):  
Community Service ◽  
Small And Medium Enterprises ◽  
Community Empowerment ◽  
Online Marketing ◽  
Theory And Practice ◽  
Online Media ◽  
Service Activity ◽  
The Right ◽  
Medium Enterprises

This community service activity aims to socialize and provide counseling related to knowledge on how to maximize sales through online marketing by opening a business in E-Marketplac. The method used in the form of delivery of material in the form of presentation theory and practice / application of account creation in the E-Marketplace. The method of activity used is in collaboration with the Community Empowerment Institute (LPM) of Depok Village, the activity is carried out at Al Awwal Mosque Jalan Mawar Raya Depok Jaya and provides solutions in accordance with the problems faced by providing training in the form of materials and practices aimed at developing the ability to increase marketing via online media in the E-Marketplace for participants from LPM. The results of the activity showed that prior to the implementation of the PKM, participants from the Community Empowerment Institute (LPM) had known several types of E-Marketplaces, which were related to marketing products through online media that were in one Market, but they only knew the types of E-Marketplaces. of course, they have not been able to create an account and publish products into the E-Marketplace account. However, after the implementation of the activity it was known that the participants from the LPM could understand the basics of creating an account by choosing a Marketplace that was in accordance with the products / services they would market in order to achieve the right target.Keywords: E-Marketplace, Small and Medium Enterprises

scholarly journals Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India

2020 ◽  
Vol 16 (4) ◽  
pp. 602-617
Author(s):  
Sukanya Sharma ◽  
Saumya Singh ◽  
Fedric Kujur ◽  
Gairik Das
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Shopping Behavior ◽  
Social Media Marketing ◽  
The Internet ◽  
Digital Era ◽  
Brand Relationship ◽  
The Social ◽  
Marketing Activities ◽  
The Relationship

In this digital era, the internet, and Social Media (SM) has had a radical impact on the shopping behavior of “costumers” The SM provides a platform where “costumers” are exposed to the best product with the best price along with reviews and opinions about the merchandise. So, we can turn our heads and look at a brand in a way as if the brand is speaking to us. This study was an attempt to explore the Social Media Marketing Activities (SMMA) that are being used for the marketing of fashionable products like apparel and to what level the SMMA activities of brands truly strengthen the relationship with customers and motivate purchase intention. Moreover, SMMA has a robust application in developing a marketing strategy for business. It has become a significant tool that collaborates with businesses and people. It is concluded that the “costumer”-brand relationship does have a positive and statistically significant impact on consumers’ purchase intention through SM.

PENGUATAN MEMBACA KITAB KUNING MENGGUNAKAN METODE BITHAQATIL JUMAL PADA PESANTREN MU’ALLIMIN MUHAMMADIYYAH SAWAH DANGKA KAB. AGAM, SUMATERA BARAT

2021 ◽  
Vol 9 (2) ◽  
Author(s):  
Adlan Sanur Tarihoran ◽  
Muhamad Rezi
Keyword(s):  
Community Service ◽  
Language Skills ◽  
Boarding School ◽  
Boarding Schools ◽  
Arabic Language ◽  
Service Activity ◽  
Adequate Quality ◽  
The Right ◽  
Islamic Values

One of the great traditions in Islamic education institutions in Indonesia is teaching by transmitting Islamic values as found in classical books written centuries ago. The majority in Indonesia, the classic book is better known as the Kitab Kuning. Teaching with the Kitab Kuning is usually done in Islamic Boarding Schools. Examining Kitab Kuning requires qualified Arabic language skills at least passively. Unfortunately, not all Islamic boarding schools that have a variety of superior programs in certain fields, are weak in the field of studying Kitab Kuning. One of them is the Islamic Boarding School Mu'allimin Muhammadiyyah Sawah Dangka which has the flagship Tahfizh Alquran program but is weak in the study of Kitab Kuning. One of the main factors is the lack of adequate quality of human resources. For this reason, this community service activity aims to provide training while introducing new, lightweight methods in learning Arabic, namely the Bihaqatil Jumal method. This method emphasizes learning Arabic using the right brain. After a series of community service activities, teachers and Islamic boarding schools felt helped and gained new experiences in learning Arabic methods to study Kitab Kuning. In addition, both the assisted object and the resource person requested that this kind of community service be continued.

scholarly journals SOSIALISASI PERMAINAN TRADISIONAL UNTUK SISWA SD DI SDN 104202 BANDAR SETIA

2021 ◽  
Vol 1 (2) ◽  
pp. 165-171
Author(s):  
Ade Evriansyah Lubis ◽  
Mhd Fahmi ◽  
Mawardinur Mawardinur ◽  
Filli Azandi ◽  
Agung Nugroho
Keyword(s):  
Community Service ◽  
Formal Education ◽  
Early Age ◽  
School Students ◽  
Socialization Process ◽  
Teachers And Students ◽  
Service Activity ◽  
Character Building ◽  
The Right ◽  
Traditional Game

Character formation should be done as early as possible. Early age is a time when a person gets the right to play with high intensity. One of the processes of character building can be done in the learning process of formal education. Moreover, the most economical form of a game is the traditional game. Therefore, efforts are needed to actualize traditional game activities for elementary school students. The socialization process was carried out using a demonstration method, both theoretically and practically. Moreover, data collection was carried out using a questionnaire. As for the results of this Community Service activity, it can be concluded that the activity went well where the principal, teachers, and students were very enthusiastic in implementing a series of socialization activities for traditional games.

Effects of Consumers' Social Media Participation on Consumer Behavior

2014 ◽  
pp. 1128-1152
Author(s):  
Ashish Kumar ◽  
Ram Bezawada
Keyword(s):  
Social Media ◽  
Social Media Marketing ◽  
The Internet ◽  
Media Environment ◽  
Digital Revolution ◽  
Digital Era ◽  
Online Social Media ◽  
The People ◽  
Marketing Activities ◽  
Search Marketing

Technological advancements have shaped and reshaped the marketing landscape from time to time. The digital revolution in particular has given rise to a new digital era that has changed this marketing landscape, perhaps permanently. One of the core technologies involved in defining this digital era is the Internet. The Internet has not only empowered the people by creating and disseminating information like never before but also has affected the way we conduct our businesses. Various business usages of the Internet in search engines, email, mobile, and social media have given rise to new ways of conducting marketing activities such as affiliate marketing, display advertisement, email marketing, search marketing, and social media marketing among others. The significance and the relevance of online social media marketing have made this particular digital channel a topical subject of the digital era. The effects of social media have been felt in influencing both seller and buyer behaviors. However, the focus of this chapter is to address two important aspects of consumer behaviors in an online digital social media environment. First, the authors propose a conceptual framework of consumers' social media participation. Second, the chapter discusses how this participation affects consumers' behaviors including their purchases. Finally, the authors present a few econometric challenges associated with modeling consumers' social media participation and quantifying its impact on their behaviors.

Effects of Consumers' Social Media Participation on Consumer Behavior

2015 ◽  
pp. 1567-1591
Author(s):  
Ashish Kumar ◽  
Ram Bezawada
Keyword(s):  
Social Media ◽  
Social Media Marketing ◽  
The Internet ◽  
Media Environment ◽  
Digital Revolution ◽  
Digital Era ◽  
Online Social Media ◽  
The People ◽  
Marketing Activities ◽  
Search Marketing

Technological advancements have shaped and reshaped the marketing landscape from time to time. The digital revolution in particular has given rise to a new digital era that has changed this marketing landscape, perhaps permanently. One of the core technologies involved in defining this digital era is the Internet. The Internet has not only empowered the people by creating and disseminating information like never before but also has affected the way we conduct our businesses. Various business usages of the Internet in search engines, email, mobile, and social media have given rise to new ways of conducting marketing activities such as affiliate marketing, display advertisement, email marketing, search marketing, and social media marketing among others. The significance and the relevance of online social media marketing have made this particular digital channel a topical subject of the digital era. The effects of social media have been felt in influencing both seller and buyer behaviors. However, the focus of this chapter is to address two important aspects of consumer behaviors in an online digital social media environment. First, the authors propose a conceptual framework of consumers' social media participation. Second, the chapter discusses how this participation affects consumers' behaviors including their purchases. Finally, the authors present a few econometric challenges associated with modeling consumers' social media participation and quantifying its impact on their behaviors.

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