scholarly journals Can political rhetoric ever be “too persuasive”?

Jezikoslovlje ◽  
2020 ◽  
Vol 21 (3) ◽  
pp. 285-303
Author(s):  
Andreas Musolff

Can the use of linguistic devices to achieve persuasion, such as metaphor, irony and hyperbole, ever be “too persuasive”, i.e., overshoot its rhetorical aim? More specifically, can the combination of such devices be “too much of a good thing” in that it commits speakers (and approving hearers) to actions that they were not part of their persuasion intentions? This paper investigates the semantic and pragmatic development of the Brexit-related applications of the metaphorical proverb, You cannot have your cake and eat it, during 2016–2019 in British public discourse. At the start of that period, the proverb’s reversal into the assertion “We can have our cake and eat it!” by the then Foreign Secretary Boris Johnson and other “Brexiteers” became a highly prominent endorsement of Brexit and its supposed benefits for the UK; it even temporarily set the agenda for the public perception of UK–EU negotiations. Over time it became an object of hyperbolic praise as well as derision and recently seems to have lost much of its persuasive force. The paper argues that the proverb’s new reversed application by Johnson was initially successful in reviving its metaphorical meaning and framing it in a hyperbolic rhetorical context but that it also pushed Brexit proponents to an “all-or-nothing” outcome of the conflict narrative, both vis-à-vis the EU and within the British political debate. Thus, rhetorical success can lead to argumentative (and political) commitments that may have been not foreseen by the speaker and may run counter to their persuasive interests.

2016 ◽  
Vol 236 ◽  
pp. 39-47 ◽  
Author(s):  
Iain Begg

The European Union budget is small and fulfils only a limited range of functions, yet it provokes regular disputes among the Member States and institutions of the Union. This paper describes the structure of the budget and shows that standard theories, such as fiscal federalism, are not well-suited to analysing how the EU budget operates or the political economy behind it. The paper then looks at how much the UK contributes towards the EU budget and explains why some of the claims made about it in the public discourse are inaccurate.


2021 ◽  
Vol 28 (1) ◽  
pp. 123-142
Author(s):  
Filippo Annunziata

The Weiss affair, culminating in the BVerfG ruling of 5 May 2020 ( Weiss II), marks a break-up point in the long-standing dialogue between the BVerfG and the CJEU. The judges in Karlsruhe refused to follow the decision rendered by the CJEU in a preliminary ruling ( Weiss I) and ordered EU institutions to provide further clarifications on the proportionality assessment of the Public Sector Purchase Programme. This paper claims that the principles applied by the BVerfG in Weiss I are quite similar to those employed in the Gauweiler and Landeskreditbank-Banking Union cases. Considering that background, it will be argued that the construction of the principles employed by the BVerfG for the judicial review of EU acts did not undergo dramatic changes over time. The different outcome of Weiss II is due to the fact that, according to the BVerfG, insufficient elements of explanation and justification were provided by the ECB and the CJEU. Therefore, the central problem of Weiss II ends up being a procedural question of allegedly insufficient statements of reasons. From Gauweiler to Weiss II, one also sees the development of the standards for the judicial review of the ECB’s decisions, in the fields of both monetary policy and banking supervision.


2021 ◽  
Vol 25 (3) ◽  
pp. 645-662
Author(s):  
Franco Zappettini

This paper discusses how emotions were mobilised by the British tabloid press as discursive strategies of persuasion during the public debate on the implementation of Brexit. Using the case study of the Suns coverage of the alleged UKs humiliation at the Salzburg meeting (2018) during the Brexit negotiations, the analysis addresses the questions of how and through which linguistic means actors and events were framed discursively in such an article. The findings suggest that The Sun elicited emotions of fear, frustration, pride, and freedom to frame Brexit along a long-established narrative of domination and national heroism. The discourse was also sustained by a discursive prosody in keeping with a satirical genre and a populist register that have often characterised the British tabloid press. In particular the linguistic analysis has shown how antagonistic representations of the UK and the EU were driven by an allegory of incompetent gangsterism and morally justified resistance. Emotionalisation in the article was thus aimed both at ridiculing the EU and at representing it as a criminal organisation. Such framing was instrumental in pushing the newspaper agenda as much as in legitimising and institutionalising harder forms of Brexit with the tabloids readership. Approaching journalist discourse at the intersection of affective, stylistic, and political dimensions of communication, this paper extends the body of literature on the instrumental use of emotive arguments and populist narratives and on the wider historical role of tabloid journalism in representing political relations. between the UK and the EU.


2017 ◽  
Vol 46 (4) ◽  
pp. 797-814 ◽  
Author(s):  
MAJELLA KILKEY

AbstractEuropean Freedom of Movement (EFM) was central to the referendum on the UK's membership of the EU. Under a ‘hard’ Brexit scenario, it is expected that EFM between the UK and the EU will cease, raising uncertainties about the rights of existing EU citizens in the UK and those of any future EU migrants. This article is concerned with the prospects for family rights linked to EFM which, I argue, impinge on a range of families – so-called ‘Brexit families’ (Kofman, 2017) – beyond those who are EU-national families living in the UK. The article draws on policy analysis of developments in the conditionality attached to the family rights of non-EU migrants, EU migrants and UK citizens at the intersection of migration and welfare systems since 2010, to identify the potential trajectory of rights post-Brexit. While the findings highlight stratification in family rights between and within those three groups, the pattern is one in which class and gender divisions are prominent and have become more so over time as a result of the particular types of conditionality introduced. I conclude by arguing that, with the cessation of EFM, those axes will also be central in the re-ordering of the rights of ‘Brexit families’.


2008 ◽  
Vol 56 (4) ◽  
pp. 429-433 ◽  
Author(s):  
K. Harlander

Bioethanol is made from sugar- or starch-containing plants that are also used in food production. In the public perception this has led to an emotional resistance against biofuels, which in real terms is not substantiated. Generally biofuels are a political product. Triggered by the oil crisis in the 1970s, fuel ethanol programmes were first launched in Brazil and in the United States. Concerns regarding energy security and sustainability, together with the option of new markets for surplus agricultural production, have led to similar measures in the EU and other countries in recent years. Accordingly, the industry invested heavily in new bioethanol plants — especially in the US — and created an additional demand for maize and wheat, with some record-breaking prices noted in late 2007. A look back into statistics shows a drastic decline in real prices for decades, which have now simply returned to the level of 30 years ago. The grain used for bioethanol is currently only 1.6% in the EU and is therefore unlikely to be the real driver of price development. The European Commission concludes in its review of agricultural markets that Europe can do both: nutrition and biofuels.


2010 ◽  
Vol 9 (1) ◽  
pp. 87-117 ◽  
Author(s):  
Jiyoung Song

AbstractFor the past decade, the author has examined North Korean primary public documents and concludes that there have been changes of identities and ideas in the public discourse of human rights in the DPRK: from strong post-colonialism to Marxism-Leninism, from there to the creation of Juche as the state ideology and finally 'our style' socialism. This paper explains the background to Kim Jong Il's 'our style' human rights in North Korea: his broader framework, 'our style' socialism, with its two supporting ideational mechanisms, named 'virtuous politics' and 'military-first politics'. It analyses how some of these characteristics have disappeared while others have been reinforced over time. Marxism has significantly withered away since the end of the Cold War, and communism was finally deleted from the latest 2009 amended Socialist Constitution, whereas the concept of sovereignty has been strengthened and the language of duties has been actively employed by the authority almost as a relapse to the feudal Confucian tradition. The paper also includes some first-hand accounts from North Korean defectors interviewed in South Korea in October–December 2008. They show the perception of ordinary North Koreans on the ideas of human rights.


2021 ◽  
pp. 313-343
Author(s):  
Lena Maria Schaffer ◽  
Alessio Levis

AbstractEnergy transitions are based upon policy choices of sovereign nation states. Hence, politics plays a role in determining which policies governments implement and which sectors are targeted. Our chapter looks at the evolution of public discourse on energy policy as one important factor reflecting policy discussion and contestation within the political arena. Our descriptive and explorative analysis of the early public discourse in Swiss energy policy between 1997 and 2011 contributes to three main issues. First, it makes a case for the disaggregation of energy policy and its public perception to add to our understanding of energy transition pathways. We argue that looking at sectoral discourses as well as sectoral policy outputs allows for a more comprehensive understanding of the idiosyncrasies of Swiss energy policy regarding temporal as well as sectoral variation. Second, an increased politicization of energy policy may affect future policy choice, and thus any account on energy transition policy needs to scrutinize potential feedback effects from policies that manifest via policy discourse. Third, and on a more methodological stance, we argue that our approach to use news media as a representation of the public discourse via structural topic models can help to explore and explain the evolving national policy priorities regarding energy transition.


2018 ◽  
Vol 30 (4) ◽  
pp. 61-82
Author(s):  
Terézia Nagy

In my study I would like to show how the refugees’ situation, motivation and lifestyle have been criminalized in the public discourse (political, press and social public discourse) despite the fact that the Hungarian asylum procedures seem to be converging to the EU standards. I will approach the acceptance of and behaviour towards refugees in two ways: based on my experience from fieldwork carried out in diasporas in Budapest and based on my analysis of the press from the perspective of the host society. These approaches are important because my results show that socio-cultural acceptance is demonstrated almost exclusively by the diasporas even though the economic and official procedures manifest in the body of the host (Hungarian) society. I would also like to speak about the picture the Hungarian media and the government’s discourse show of people crossing the border illegally, how it raises fear and uncertainty among them. This kind of influence conveys messages which hinder fitting in in various aspects, obstruct integration, and at the same time make transnational communication among refugees stereotypical and equivocal. Consequently, ethnically or religiously homogeneous connections are getting stronger, while the importance of diasporas with weak economic, political and advocacy background is also increasing. However, the newcomers hardly ever enter the Hungarian scene.


2021 ◽  
Vol 70 (2) ◽  
pp. 84-100
Author(s):  
Klara Fischer ◽  
Sebastian Hess

Swedish farmers were surveyed about their perceptions of genetically modified (GM) feed. Livestock in the EU are frequently given feed containing imported genetically modified (GM) crops, with GM fodder often being cheaper for farmers. However, there is also a growing market for ‘GM-free’ animal-based products. While public concerns about GMOs have been studied extensively, less is known about farmers’ views. The limited literature on farmers and GMOs tends to focus on the economic factors influencing their adoption. The present study contributes the perspective of farmers as members of the general public, thus including a broader set of factors known to be relevant for the public perception of GMOs. The results indicated that farmers were worried about: i) unforeseen consequences for the environment, ii) un­foreseen consequences for human and animal health, and iii) the dominance of multinational companies. Farmers who could expect their farm businesses to benefit from existing GMOs were more positive, whereas those who were unlikely to experience any benefits or who could expect their farm business to be adversely affected were more negative. Nevertheless, adherence to a broader set of positive or negative values suggests that Swedish farmers’ perspectives on GMOs go further than pure considerations of farm management.


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