scholarly journals Komodifikasi Pesan Dakwah Pada Iklan Pertamina Versi Tabungan Terbaik di Televisi

2019 ◽  
Vol 3 (2) ◽  
pp. 137
Author(s):  
Miftahul Huda
Keyword(s):  
Qualitative Research ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Human Beings ◽  
Discursive Practices ◽  
Knowledge Change ◽  
Analysis Methods ◽  
The World ◽  
Image Building

In this study, The researcher discussed about the commodification of da'wah messages on pertamina ads, the best savings version. This study included a type of qualitative research using S Jager and F Maier's critical discourse analysis methods by making a synopsis, determining the main characters, discursive practices, non-discursive practices, object materialization, and theorizing of advertising themes. Based on the results of the analysis, it was found that there were signs that identified the practice of commodification of da'wah messages on the best savings version of pertamina ads in the form of images, conversations, and texts in the description of the ad stories. The message of commodified da'wah becomes a narrative that charity will be a shelter for humans when in the hereafter. The missionary message was conveyed in order to increase knowledge, change attitudes and mindset of the community and convey corporate messages so that people are economical in using fuel and not too consumptive in buying motorcycles. The researcher concluded that da'wah messages which are noble religious messages in order to change human beings for the better and get happiness in the world and the hereafter can be packaged and utilized as a matter for transforming values into exchange values that are image-building for corporate interests.

scholarly journals CRITICAL DISCOURSE ANALYSIS OF PROPAGANDA CREATED BY MIRROR.CO.UK AND THEDAILYSTAR.NET FOR CONCERNING ISLAMOPHOBIA

2020 ◽  
Vol 9 (1) ◽  
Author(s):  
Pahuse Wanda ◽  
Hamzah Hamzah ◽  
Leni Marlina
Keyword(s):  
Qualitative Research ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Online News ◽  
Critical Discourse ◽  
Lexical Choice ◽  
Muslim People ◽  
The World ◽  
People Group ◽  
Negative Connotation

This research investigates the propaganda techniques used by the online news author concerning Islamophobia. This study used lexical choices by Fairlough’s textual analysis and the aim of this study is to identify the words including verb, noun, adverb and the propaganda techniques that used by the news author to describe Islam and Muslims in their news articles. Types of research used in this study are descriptive qualitative research. The results of this study are from mirror.co.uk found that the author used 72 words including verb, noun, and adverb for describing Muslims. Meanwhile, thedailystar.net found that the author used 83 words with negative meaning for describing Islam. From the analysis of the lexical choice, the top frequencies used by the two media are terrorists, extremists, radicals and militants. From the analysis of propaganda techniques, found that both media used name-calling, card stacking, and testimonial propaganda techniques. The two media used name-calling techniques in total 155 words, card stacking in total 31 sentences, and 11 sentences are testimonial propaganda techniques. Both media also used the words which have negative connotation, and images. In such manner, it is proposed that the world of Islam be aware of this false opinion used negative propaganda against Islam and take fitting and convenient measures with the goal that they could present the genuine idea of this holy religion to the world and diminish the quantity of Islamophobic assaults on Muslim people group all through the world.

Dehumanizing to Demonizing: Critical Discourse Analysis of George Bush’s Speeches for Exploring the Influence of Dehumanizing Metaphor in Political Discourse

2021 ◽  
pp. 154-168
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Postcolonial Theory ◽  
Research Work ◽  
Critical Discourse ◽  
George Bush ◽  
Sense Of Security ◽  
The Us ◽  
The World ◽  
Sense Of Justice

To legitimize US invasion of Iraq, Bush fabricated fake intelligence reports, and depended solely on propaganda; he manipulated language in a well-calculated manner; most particularly, the metaphors chosen and devised for his speeches were such that convinced the US citizens about the legitimacy of the invasion, elicited financial support of the European allies and moral support of the majority of the world community. This research work used discourse analysis to study the metaphors that were used by George Bush in the speeches he made on 8 different occasions, and the theoretical framework used in it is the combination of critical discourse analysis CDA with postcolonial theory concept of orientalism.It utilized both qualitative and quantitative data collection tools.It found that most of the task was accomplished through the linguistic manipulation in the shape of metaphor used to dehumanize the enemy, which first made the US citizens feel as victims to the jealousy of rogue Muslim states for intending to completely annihilate them; then, it made appeal to their sense of justice, sense of security, and right to self-defense. By grouping the world citizens into Us and Them groups, the innocent, peace-loving and the war-mongers, the angels and the devils, and then by placing themselves and the rest of the world among the first group and placing the powerfulMuslims states among the second group, the US exploited the feelings and thoughts of all. Despite the UN and the rest of the world having come to know the sheer lies of the US now, the US still has managed to flog a dead horse and blind-fold majority of the world through this linguistic manipulation in the form of using dehumanizing metaphors

scholarly journals Critical Discourse Analysis: Hegemony of the Social Media Twitter About National Issues in Indonesia and its Implications to the Discourse Analysis Subject in Colleges

2015 ◽  
Vol 2 (2) ◽  
pp. 153-166
Author(s):  
Elvi Susanti
Keyword(s):  
Social Media ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Text Analysis ◽  
Critical Discourse ◽  
The Social ◽  
Media Services ◽  
The World ◽  
Trending Topics ◽  
Discourse Practice

Abstract This research is linked with Twitter, as one of social media services on the Internet that are extremely popular in the world, including in Indonesia. This research is important because Twitter is effective in quickly and accurately delivering messages. In fact, everyone can act as a 'reporter' and form quick opinions through this social media. This research is aimed to investigate the emergence of the roots of hegemony based on text analysis that is linked with representation, relation, identity, and transformation of national issues that become trending topics on Twitter. Moreover, the research is to discuss the social media's discourse practice that influences media workers in producing news, and to see how it implicates the research on the study of discourse analysis. By using the Fairclough theory, especially on text analysis that is linked with representation, relation, and identity, the researcher attempts to explore how the roots of hegemony emerge in the national issues that become trending topics on Twitter. The researcher also offers a new function to complete the approach of Fairclough in text analysis on social media: transformation – which is an attempt to see the change in roles of news participants and amateur readers as 'reporters' and participate in forming opinions. Abstrak Penelitian ini berhubungan dengan twitter, sebagai salah satu media sosial di internet yang sangat populer di dunia, termasuk di indonesia. Penelitian ini penting karena twitter efektif dalam menyampaikan pesan dengan cepat dan akurat. Faktanya, semua orang dapat bertindak sebagai "reporter" dan membuat opini yang cepat melalui sosial media tersebut. Penelitian ini bertujuan untuk menyelidiki kemunculan dari akar hagemoni berdasarkan analisis teks yang berhubungan dengan representasi, hubungan, identitas, dan transformasi isu-isu nasional yang menjadi topik yang sedang tren di twitter. Selain itu, penelitian ini juga untuk mendiskusikan praktik wacana media sosial  yang mempengaruhi pekerja media dalam membuat berita, dan untuk melihat bagaimana hal tersebut melibatkan penelitian dalam studi analisis wacana. Dengan menggunakan teori Fairclough, khususnya pada analisis teks yang berhubungan dengan penafsiran, hubungan, identitas, peneliti berupaya untuk menyelidiki bagaimana akar hegemoni muncul yang menjadi topik tren di twitter. Peneliti juga menawarkan sebuah fungsi baru untuk melengkapi pendekatan Fairlclough dalam analisis teks pada sosial media: transformasi - yang merupakan usaha untuk melihat perubahan peran pembuat berita dan pembaca awam sebagai 'reporter' dan berpartisipasi dalam membentuk opini. How to Cite : Susanti, E. (2015). Hegemony of The Social Media Twitter About National Issues in Indonesia and Its Implications to the Discourse Analysis Subject in Colleges. TARBIYA: Journal Of Education In Muslim Society, 2(2), 153-166. doi:10.15408/tjems.v2i2.3180. Permalink/DOI: http://dx.doi.org/10.15408/tjems.v2i2.3180

scholarly journals EVALUASI PERSPEKTIF POLITIK TRUMP PADA “SAVE AMERICA RALLY”

Diksi ◽  
2021 ◽  
Vol 29 (2) ◽  
pp. 175-188
Author(s):  
Ikha Adhi Wijaya ◽  
Annas Annas ◽  
Sumarlam Sumarlam
Keyword(s):  
Qualitative Research ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Point Of View ◽  
Critical Discourse ◽  
Online Media ◽  
Political Will ◽  
Electoral Vote ◽  
Vote Count ◽  
The Government

(Title: The Evaluation of Trump’s Political Perspectives at The  “Save America Rally”). This paper explores Trump speech in online media CBC news entitled “Live Coverage: Protesters Swarm Capitol, Abruptly Halting Electoral Vote Count” in the point of view of discourse analysis. This research belongs to qualitative research. The method used to analyze is distributional and referential method. It analyzed Trump ideology’s Perspectives through structure manifested by Emotive words, phrases, sentences from his speech, specifically it explored from critical discourse analysis conducted by Teun A .Van Dijk.  It resulted and indicated that Trump conveyed his political will by protesting the result of the ballots. He said there was fraud in the middle of the election. In fact, instead of protesting the election, he also conveyed the autocritics towards the government (himself). Key Words:  speech, Trumps, critical discourse analysis, ideology

scholarly journals Conceptual Metaphor: Blending and Ideology in Discourse Analysis

2020 ◽  
Vol 31 (2) ◽  
pp. 503-519
Author(s):  
Rajaa Hamid Salih
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Public Perception ◽  
Conceptual Metaphor ◽  
Daily Basis ◽  
Critical Discourse ◽  
The World ◽  
People’S Perception ◽  
Media Discourses

The incorporation of conceptual metaphor study and assessment in the broader process of critical discourse analysis represents a relatively recent development. At one level, this process can be viewed as an outcome that derives from the broader purpose and scope of critical discourse analysis (CDA). The main objective of this article is to understand how metaphors may unconsciously shape people's perception of the world. It is understood that metaphors may play a prominent role in shaping public perception of important topics especially in politics, journals or media discourses. People are exposed to many more metaphors than they may even realize on a daily basis.

Black Youth Poetry of 2020 and Reimagined Literacies

2021 ◽  
pp. 1086296X2110522
Author(s):  
Katie Sciurba
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Literacy ◽  
Literacy Practices ◽  
Black Children ◽  
Critical Discourse ◽  
Racial Justice ◽  
Black Arts ◽  
Literacy Initiatives ◽  
The World

In response to anti-Black policing in 2020 that led to the deaths of George Floyd and Breonna Taylor, Black children and teens turned to poetry as a means to channel their self-described terror, rage, pain, horror, tiredness, and need for change. Reminiscent of the poetry of the Black Arts Movement and works published in The Black Panther newspaper, these poems, many of which call for a “revolution,” are reflective of young people’s critical engagements with the world and the word. With critical literacy as a framework, I engage in critical discourse analysis to determine how the young poets reimagine literacy as they protest anti-Black policing and racism. By focusing on young people’s own grassroots literacy initiatives, which call for the reimagination of blackness and whiteness, and demand truth, justice, and reimagined futures, I demonstrate how educators can reimagine literacy practices to center students’ criticalities and prioritize racial justice.

“We must unite now or perish!”

2019 ◽  
Vol 18 (2) ◽  
pp. 252-271 ◽  
Author(s):  
Mark Nartey
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Historical Approach ◽  
Discursive Strategies ◽  
Kwame Nkrumah ◽  
Pan African ◽  
The World ◽  
Discourse Historical Approach

Abstract This paper presents a discourse-mythological analysis of the rhetoric of a pioneering Pan-African and Ghana’s independence leader, Kwame Nkrumah, drawing on Ruth Wodak’s discourse-historical approach to critical discourse analysis. The thesis of the paper is that Nkrumah’s discourse, in its focus on the emancipation and unification of Africa, can be characterized as mythic, a discursive exhortation of Africa to demonstrate to the world that it can better govern itself than the colonizers. In this vein, the paper analyzes four discursive strategies employed by Nkrumah in the creation and projection of his mythology: the introduction or creation of new discourse events, presupposition and implication, involvement (the use of indexicals) and lexical structuring and reiteration. This study is, therefore, presented as a case study of mythic discourse within the domain of politics.

Owners vs. non-owners?

2016 ◽  
Vol 4 (2) ◽  
pp. 255-273
Author(s):  
Ebuka Elias Igwebuike
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Cognitive Model ◽  
Critical Discourse ◽  
Discursive Practices ◽  
Economic Interests ◽  
News Reports ◽  
Psychological Dimensions

This study investigated lexical labelling of people and their actions in terms of ownership and non-ownership of territories by the Nigerian and Cameroonian newspaper reports on the Bakassi Peninsula border conflict, with a view to uncovering ideologies underlying the representations. Van Dijk’s socio-cognitive model of Critical Discourse Analysis which relates discursive practices to social and psychological dimensions was used to analyse instances of labelling in three Nigerian and three Cameroonian English-medium national newspapers. The analyses revealed that the newspapers generally labelled Nigerians in Bakassi as both owners (natives and indigenes) and non-owners (inhabitants and residents). Specifically, the Cameroonian news reports deployed more labels of non-ownership to project Nigerians in Bakassi as mere tenants and occupants of the region while the Nigerian news reports employed more labels of ownership to depict Nigerians as aboriginals and owners of the peninsula. The ideologies of economic interests and ancestral roots motivated the labelling of territorial ownership and non-ownership in both nations’ newspapers.

Testing the Language–Power Assumption of Critical Discourse Analysis: The Case of Israel's Legislative Discourse

2012 ◽  
Vol 45 (1) ◽  
pp. 207-222 ◽  
Author(s):  
Shaul R. Shenhav ◽  
Gideon Rahat ◽  
Tamir Sheafer
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Political Discourse ◽  
Empirical Test ◽  
Critical Discourse ◽  
Theoretical Frameworks ◽  
Members Of Parliament ◽  
The World ◽  
Longue Duree ◽  
Language And Politics

Abstract. The growing interest in the relation between language and politics brings new assumptions and theoretical frameworks to the study of politics. This study presents a simple empirical test of a major assumption of the critical discourse analysis school: that power is a major factor in political discourse. It examines whether the discourse of Israeli members of parliament (Knesset) represents a view of the world through the prism of power or whether parliament members refer to the experience of similar democracies. We demonstrate that power is a strong and significant factor in Israeli legislative discourse through time and across issues while relevance plays no role.Résumé. L'intérêt grandissant que suscite le lien entre langage et politique, génère de nouvelles hypothèses et de nouvelles théories de l'étude du politique. Cette étude propose de tester l'une des principales hypothèses de l'analyse critique de discours, à savoir que le pouvoir serait un facteur essentiel du discours politique. Le discours des membres du parlement israélien (la Knesset) est analysé afin de déterminer s'il reflète une vision du monde à travers le prisme du pouvoir, ou si au contraire les membres du parlements se réfèrent plutôt à l'expérience d'autres démocraties sous différents angles, en particulier celui de la similaritê de leur travail parlementaire. Cette étude démontre que le pouvoir constitue un facteur important et significatif du discours législatif israélien, à la fois sur la longue durée et concernant une variété de sujets, alors que le facteur de la pertinence ne joue aucun rôle.

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