scholarly journals Studi Netnografi Tentang Keputusan Konsumen Menggunakan Jasa Pesan Antar Makanan Online di Sidoarjo.

2020 ◽  
Vol 18 (2) ◽  
pp. 121-132
Author(s):  
Ranny Buggy Wahyu ◽  
Nur Diana ◽  
Raditya Koesdijarto Putra ◽  
Vinsa Adi Laksana ◽  
Sigit Hermawan
Keyword(s):  
Design Methodology ◽  
Marketing Mix ◽  
Food Delivery ◽  
Dominant Factor ◽  
Consumer Decision ◽  
Online Delivery ◽  
Consumer Decisions ◽  
Delivery Service ◽  
Delivery Services ◽  
Service Application

ABSTRACT Research Objectives - This study aims to determine the effect of prices, products, promotions and distribution on consumer decisions using online food delivery services. Design / Methodology / Approach - The study was conducted by distributing questionnaires to 200 respondents who used an online food delivery service application, namely the Go-Food, GrabFood, McDelivery, KFC Online Delivery and Pizza Hut Delivery applications. This research uses ethnographic methods Findings - The results found that the decision to use online food delivery service is significantly influenced by e-marketing mix with e-place factor as the most dominant factor, while of all these factors it is known that e-product factors do not significantly influence user decisions online food delivery service in Sidoarjo. Originality / value - This research examines the influence of the marketing mix of prices, products, promotions and distribution with different digital concepts from previous studies that still use the traditional marketing mix concept. Keywords: e-Marketing mix, Consumer decision, Online food delivery.

Digital Literacy Approach in Food Delivery Service Application

2021 ◽  
Author(s):  
Tiurida Lily Anita ◽  
Arif Zulkarnain ◽  
Amia Luthfia ◽  
Sari Ramadanty ◽  
Abdul Rauf Ridzuan
Keyword(s):  
Digital Literacy ◽  
Food Delivery ◽  
Delivery Service ◽  
Service Application

Expected benefits with using drone food delivery services: its impacts on attitude and behavioral intentions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jinsoo Hwang ◽  
Jinkyung Jenny Kim
Keyword(s):  
Data Analysis ◽  
Behavioral Intentions ◽  
Design Methodology ◽  
Food Delivery ◽  
Research Model ◽  
Content Type ◽  
Delivery Services ◽  
Expected Benefits ◽  
First Time

Purpose This study aims to propose the effect of five sub-dimensions of the expected benefits, which include compatibility, social influence, convenience, function and emotion on attitude and behavioral intentions. Design/methodology/approach A research model including eight hypotheses was tested using 413 samples collected in South Korea. Findings The data analysis results indicated that the five sub-dimensions of expected benefits aid to enhance attitude, which plays an important role in the formation of behavioral intentions. Originality/value This study was designed to empirically identify the important role of expected benefits in the context of drone food delivery services for the first time.

Customer Satisfaction towards Mobile Food Delivery Apps during Covid-19 Pandemic

2021 ◽  
Vol 12 (1) ◽  
pp. 58-58
Author(s):  
Goh Mei Ling ◽  
Ho Sew Tiep ◽  
Ng Zhu Er
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Daily Life ◽  
Movement Control ◽  
Food Delivery ◽  
Control Measures ◽  
Consumption Pattern ◽  
Website Quality ◽  
Delivery Service ◽  
Delivery Services

In this era of technology, the development and explosion of the internet has created the online business platform for the services and products. One of the areas is the food delivery services. With development of mobile applications for food delivery, it has eased the process of delivering the ordered food, and at the same time create convenience to the beverage industry (Wang et al., 2019). The outbreak of COVID-19 pandemic in early last year has impacted everyone's daily life and resulted in pandemic control measures such as Movement Control Order (MCO) by the Malaysian government around the country. This change has required Malaysian to engage with new norms such as wearing masks, physical distancing and hand hygiene in their daily life. The pandemic has also sparked a new consumption pattern in society. Many people have opted for food delivery services and thus inflated the demand of food delivery service in Malaysia. Hence, understanding customer satisfaction towards the mobile food delivery apps is essential. There are several studies on the customer satisfaction towards online food delivery service during the COVID-19 pandemic (Prasetyo et al., 2021; Rahim & Yunus, 2021). Pasetyo et al. (2021) investigated the customer satisfaction and loyalty from the extended Theory of Planned Behaviour perspective. Meanwhile Rahim and Yunus (2021) examined the relationship between service quality, food quality and price of e-hailing food delivery service. However, these studies did not examine the effect of convenience and website quality on consumers satisfaction toward the mobile food delivery apps. Based on these, this study aims to examine the influence of the factors, namely service quality, convenience, price and website quality on customer satisfaction towards the mobile food delivery apps during the COVID-19 pandemic in Malaysia. Keywords: Customer Satisfaction, Mobile Food Delivery Apps, COVID-19 Pandemic

scholarly journals Factors Influencing Customer Decisions to Use Online Food Delivery Service during the COVID-19 Pandemic

Foods ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 64
Author(s):  
Kyungyul Jun ◽  
Borham Yoon ◽  
Seungsuk Lee ◽  
Dong-Soo Lee
Keyword(s):  
Technology Acceptance ◽  
Positive Relationship ◽  
Service Industry ◽  
Food Delivery ◽  
Perceived Usefulness ◽  
Factors Affecting ◽  
Delivery Service ◽  
Behavior Intention ◽  
Delivery Services ◽  
Customer Attitude

Despite the popularity of online food delivery systems in the foodservice industry, there have been few studies into customers’ decision-making process to use online food delivery services during the Coronavirus disease (COVID-19) pandemic. This study applied the technology acceptance model (TAM) to examine the factors affecting customers’ intention to use online food delivery services. Results showed (a) the perceived usefulness affects customer’s online food delivery usage directly and indirectly through customer attitude; (b) enjoyment and trust are also key factors determining behavior intention toward customer attitude using online food delivery services; (c) positive relationship between social influence and customer attitude; and (d) a positive relationship between customer attitude and behavior intention in the online food delivery service context. These findings provide theoretical and managerial implications that contribute to the online food delivery service industry.

scholarly journals Online Food Delivery Services: Make or Break the Halal Supply Chain?

2021 ◽  
pp. 384-394
Author(s):  
Nina Naquiah Ahmad Nizar ◽  
Siti Aimi Sarah Zainal Abidin
Keyword(s):  
Supply Chain ◽  
Food Supply ◽  
Service Providers ◽  
Food Delivery ◽  
Food Supply Chain ◽  
Peace Of Mind ◽  
Delivery Service ◽  
Gig Economy ◽  
Delivery Services ◽  
Halal Food

Online food delivery service (FDS) is the new gig economy in this era of new normal. Online FDS refers to the process whereby food that was ordered online is prepared and delivered to the consumer. FDS falls at the end of a food supply chain, the final stage just before the food reaches customers. However, this stage can make or break a wholesome food production, particularly in halal food supply chain. This paper revisits the guidelines of FDS in Malaysia; then extended to the measures taken during Covid-19 pandemic. The focus is food safety and quality, and halal supply chain. It is hoped that this overview will become a source of information for the public for their peace of mind, and the food delivery service providers to deliver wholesome food to their customers

scholarly journals Benefits and Challenges of Online Food Ordering and Delivery Service - with Special Reference to Working Women in Chennai

2019 ◽  
Vol 8 (4S3) ◽  
pp. 293-297
Keyword(s):  
Special Reference ◽  
Working Women ◽  
Food Delivery ◽  
Primary Data ◽  
Demographic Profile ◽  
Delivery Service ◽  
Educational Qualification ◽  
Delivery Services ◽  
The Relationship ◽  
Structured Questionnaire

Online food delivery services like Zomato, Swiggy, Uber eats etc., is very common in Chennai, serving food to the customers at their doorstep in round the clock. This study was basically conducted to analyse the benefits and challenges of online food delivery services and its relationship with the socioeconomic aspects of the working women in Chennai. This study was aimed to explore the benefits and challenges of online food deliver and to find the relationship between demographic profile of the working women and factors of online food delivery. : The study mainly depends on the Primary data collected through a well-structured Questionnaire distributed to in Chennai alone. The result shows that there is Perfect association between age and educational qualification of the working women and cluster groups.

scholarly journals Peranan Platform Food Delivery Service dalam Mendukung Marketing Mix UKM di Masa New Normal

2020 ◽  
Vol 22 (02) ◽  
pp. 121
Author(s):  
Taufik Taufik ◽  
Ali Masjono ◽  
Irwan Kurniawan ◽  
Karno Karno
Keyword(s):  
Marketing Mix ◽  
Food Delivery ◽  
New Normal ◽  
Delivery Service

scholarly journals Identification of Technical Requirement for Improving Quality of Local Online Food Delivery Service in Yogyakarta

2018 ◽  
Vol 1 (2) ◽  
pp. 1
Author(s):  
Cecilia Desvita Ratna Elvandari ◽  
Anggoro Cahyo Sukartiko ◽  
Arita Dewi Nugrahini
Keyword(s):  
Quality Function Deployment ◽  
Online Survey ◽  
Service Providers ◽  
Skills Training ◽  
Food Delivery ◽  
Technical Requirement ◽  
National Scale ◽  
Delivery Service ◽  
Technical Requirements ◽  
Delivery Services

Increased internet usage and fast-paced consumer’s demands have created business opportunities, including online food delivery services. However, competition with similar national-scale businesses allegedly contributed to the decline in the number of XYZ company orders, one of the food-delivery service providers in Yogyakarta. Therefore, this study aimed to identify the need’s attributes of the daring food delivery service consumers, to find out the service-quality satisfaction level, and to determine the technical requirement for improving the delivery service. The combination of Servqual and Quality Function Deployment (QFD) were then used to reach the research goals. The online survey instruments, which were borrowed from the previous studies and adapted for this study, were distributed from June 2016 to February 2017 to more than 700 XYZ’s consumers, with the number of respondents who answered as many as 213 peoples. Cronbach’s Alpha, the most common test for multiple Likert questions in a survey, was then used for analyzing the collected data. The result shows that order conformity; politeness and friendliness of messengers and administrative workers; cleanliness of food box; a good conditionof received ordered food; and affordable delivery costs are the top five attributes of consumer needs. Meanwhile, the top five observed technical requirements are the provision of skills training to messengers and administrative workers; periodic evaluations of service performance; the regular addition of food outlet members; providing map feature on the company website, and provision of ordering applications.  The identified requirements can benefit local food delivery service providers in competing with national scale competitors and adapt to disruptive age.

scholarly journals Customers’ experiences of fast food delivery services: uncovering the semantic core benefits, actual and augmented product by text mining

2020 ◽  
Vol 122 (11) ◽  
pp. 3513-3528
Author(s):  
Thorsten Teichert ◽  
Sajad Rezaei ◽  
Juan C. Correa
Keyword(s):  
Text Mining ◽  
Fast Food ◽  
Design Methodology ◽  
Food Delivery ◽  
Point Of View ◽  
Data Driven ◽  
Content Type ◽  
Data Driven Approach ◽  
Delivery Services ◽  
Brand Satisfaction

PurposeThis study conceptualizes food delivery services as service mix decisions (SMDs) and illustrates a data-driven approach for the analysis of customers' written experiences.Design/methodology/approachWeb scraping, text mining techniques as well as multivariate statistics are combined to uncover the structure of the three tiers of SMD from consumers' point of view.FindingsThe analyses reveal that fast food delivery is not primarily about speed but that there are four distinct experiential factors to be considered for SMDs. Fast food delivery services are associated both with the actual product (i.e. product issues and brand satisfaction) and with the augmented product (payment process and service handling).Originality/valueFindings demonstrate the relevance of SMDs in omnichannel food retail environments and guide researchers in multistage analyses of consumers' online food reviews.

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