scholarly journals Factors Influencing Customer Decisions to Use Online Food Delivery Service during the COVID-19 Pandemic

Foods ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 64
Author(s):  
Kyungyul Jun ◽  
Borham Yoon ◽  
Seungsuk Lee ◽  
Dong-Soo Lee
Keyword(s):  
Technology Acceptance ◽  
Positive Relationship ◽  
Service Industry ◽  
Food Delivery ◽  
Perceived Usefulness ◽  
Factors Affecting ◽  
Delivery Service ◽  
Behavior Intention ◽  
Delivery Services ◽  
Customer Attitude

Despite the popularity of online food delivery systems in the foodservice industry, there have been few studies into customers’ decision-making process to use online food delivery services during the Coronavirus disease (COVID-19) pandemic. This study applied the technology acceptance model (TAM) to examine the factors affecting customers’ intention to use online food delivery services. Results showed (a) the perceived usefulness affects customer’s online food delivery usage directly and indirectly through customer attitude; (b) enjoyment and trust are also key factors determining behavior intention toward customer attitude using online food delivery services; (c) positive relationship between social influence and customer attitude; and (d) a positive relationship between customer attitude and behavior intention in the online food delivery service context. These findings provide theoretical and managerial implications that contribute to the online food delivery service industry.

scholarly journals Factors Affecting Millenials’ Acceptance of E-Money Application in Jakarta

2021 ◽  
Vol 12 (3) ◽  
pp. 4146-4156
Author(s):  
Muhammad Reiza Indrawan Et.al
Keyword(s):  
Technology Acceptance ◽  
Sampling Technique ◽  
Subjective Norms ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Behavior Intention ◽  
Statistical Analysis Method ◽  
Positive Effect

The use of e-money applications such as OVO, Gopay, Dana, LinkAja and other e-money applications have significantly increased the volume of non-cash transactions in Indonesia, but, Indonesia’s non-cash transaction is still below its region’s countries. On the other hand, Millennial generations (Millenials) is reported  as the largest users of e-money applications as well as the largest potential market in Indonesia, however, limited researches have been conducted to study the acceptance of e-money applications by Millennials. This research is intended to determine factors that have significantly influenced Millenial’s acceptance of e-money applications based on the theory of Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB), which covers variables include Perceived Usefulness, Perceived Ease Of Use, Trust, Subjective Norms, Attitude Toward Use and Behavior Intention. This research examined 100 Millenials in Jakarta, which selected with purposive sampling technique, and tested using PLS SEM statistical analysis method. The results show that Perceived Usefulness has the strongest positive effect on Attitude Toward Use, followed by Trust. While Attitude Toward Use and Subjective Norms have positive effect on Behavior Intention. Whereas, Perceived Ease of Use and Subjective Norms have no significant effect on Attitude Toward Use. It is concluded that Perceived Usefulness and Trust are the two main factors which influenced Millenial’s acceptance of e-money applications in Jakarta.

FACTORS AFFECTING THE ADOPTION OF ELECTRONIC MONEY USING TECHNOLOGY ACCEPTANCE MODEL AND THEORY OF PLANNED BEHAVIOR

2019 ◽  
Vol 24 (1) ◽  
pp. 100-113
Author(s):  
Filona ◽  
Misdiyono
Keyword(s):  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Electronic Money ◽  
Factors Affecting ◽  
Acceptance Model

With the rapid growth of information technology, electronic money has played an important and central role in the e-payment. Development of electronic money is able to create a trend less-cash society, which is a society’s behavior using non- cash transactions by utilizing the simplicity offered through electronic transactions. The purpose of this research is to determine the factors affecting the intention to use electronic money. We designed a questionnaire and used it to survey a simple random sampling of people who use of e-money in DKI Jakarta. The actual samples used for the study are 125 respondents. We analyzed the data using Structured Equation Modeling to evaluate the strength of the hypothesized effects. The result of the analysis showed that perceived ease of use has no significant effect on attitudes towards the use of e-money. Perceived ease of use has a significant effect on the perceived usefulness of e-money. Perceived usefulness has no significant effect on the intention to use e-money. Perceived usefulness has a significant effect on attitudes towards the use of e-money. Attitude has a significant effect on the intention to use e-money. Subjective norm has a significant effect on the intention to use e-money. Perceived behavioral control has no significant effect on the intention to use e-money. Keywords: electronic money, technology acceptance model, the theory of planned behavior.

The Acceptance Behavior of New Media Entertainment Among Older Adults: Living Arrangement as a Mediator

2019 ◽  
Vol 91 (3) ◽  
pp. 274-298
Author(s):  
Dawei Liu ◽  
Anqi Liu ◽  
Wanying Tu
Keyword(s):  
Older Adults ◽  
New Media ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Living Arrangement ◽  
Value Orientations ◽  
Perceived Usefulness ◽  
Factors Affecting ◽  
Business Practitioners ◽  
Acceptance Model

New media entertainment is currently being spotlighted by business practitioners and researchers. This article highlighted this issue of elder online users and explored the factors affecting their acceptance decisions in new media entertainment. Older adults prefer to status and value orientations, so their online acceptance of new media entertainment is significantly influenced by the perceived usefulness and social benefits. In addition, types of living arrangement significantly affect technology acceptance model of older adults.

scholarly journals DIGITAL MARKETING 5-GENERATION TECHNOLOGY AND ITS ACCEPTANCE BEHAVIOR

2021 ◽  
pp. 46-59
Keyword(s):  
Data Analysis ◽  
Technology Acceptance ◽  
Digital Media ◽  
New Technology ◽  
Mobile Services ◽  
Perceived Usefulness ◽  
Mobile Technologies ◽  
Digital Marketing ◽  
Cross Sectional ◽  
Factors Affecting

Cumulative usage of digital media by customers, most of the companies are exploitation the digital marketing to get the access towards their target clients and markets. With the development of mobile technologies, mobile services have become an essential part of people's lives. After an ample research a series of advance experimentation and development, the mobile technology emerged and enters into more advance 5-G period. The purpose of this study is to examine various marketing strategies and investigate Pakistani consumers’ approach towards the existing mobile services and classify the factors affecting their preferences towards 5-G acceptance. With a view to accomplish this study. A cross-sectional technique with the help of questionnaire was used to collect data. 15 to 45 years age people male & female were our targeted audience from the different places of Multan city (Punjab province) Pakistan. 500 questionnaires were distributed and received (n) 430 which were completed by all aspects. (F=58%) & (M=42%). SPSS, (22nd) version used for data analysis. After the data analysis and discussion, (r) correlation was retrospection that (DV), (IV) & (MV) have a strong and positive relationship between each other. (r2) regression analysis also showed the confident, positive and durable relation among the all variables. Results show that the convenience, price, service quality, self-efficacy and value are the factors affecting consumers’ acceptance in the presence of a moderator that is perceived usefulness. Suggested an extended TAM (Technology Acceptance Model) for checking consumer’s behavior towards 5-G mobile services. Consumers should adopt the new technology and utilize it for the benefits of him/herself and for the community, nation and state.

Metrics development and modelling the mixed reality and digital twin adoption in the context of Industry 4.0

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Samad M.E. Sepasgozar ◽  
Mohsen Ghobadi ◽  
Sara Shirowzhan ◽  
David J. Edwards ◽  
Elham Delzendeh
Keyword(s):  
Technology Acceptance ◽  
Mixed Reality ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Future Research ◽  
Key Factors ◽  
Content Type ◽  
Factors Affecting ◽  
Digital Twin ◽  
Acceptance Model

PurposeThis paper aims to examine the current technology acceptance model (TAM) in the field of mixed reality and digital twin (MRDT) and identify key factors affecting users' intentions to use MRDT. The factors are used as a set of key metrics for proposing a predictive model for virtual, augmented and mixed reality (MR) acceptance by users. This model is called the extended TAM for MRDT adoption in the architecture, engineering, construction and operations (AECO) industry.Design/methodology/approachAn interpretivist philosophical lens was adopted to conduct an inductive systematic and bibliographical analysis of secondary data contained within published journal articles that focused upon MRDT acceptance modelling. The preferred reporting items for systematic reviews and meta-analyses (PRISMA) approach to meta-analysis were adopted to ensure all key investigations were included in the final database set. Quantity indicators such as path coefficients, factor ranking, Cronbach’s alpha (a) and chi-square (b) test, coupled with content analysis, were used for examining the database constructed. The database included journal papers from 2010 to 2020.FindingsThe extant literature revealed that the most commonly used constructs of the MRDT–TAM included: subjective norm; social influence; perceived ease of use (PEOU); perceived security; perceived enjoyment; satisfaction; perceived usefulness (PU); attitude; and behavioural intention (BI). Using these identified constructs, the general extended TAM for MRDT in the AECO industry is developed. Other important factors such as “perceived immersion” could be added to the obtained model.Research limitations/implicationsThe decision to utilise a new technology is difficult and high risk in the construction project context, due to the complexity of MRDT technologies and dynamic construction environment. The outcome of the decision may affect employee performance, project productivity and on-site safety. The extended acceptance model offers a set of factors that assist managers or practitioners in making effective decisions for utilising any type of MRDT technology.Practical implicationsSeveral constraints are apparent due to the limited investigation of MRDT evaluation matrices and empirical studies. For example, the research only covers technologies which have been reported in the literature, relating to virtual reality (VR), augmented reality (AR), MR, DT and sensors, so newer technologies may not be included. Moreover, the review process could span a longer time period and thus embrace a fuller spectrum of technology development in these different areas.Originality/valueThe research provides a theoretical model for measuring and evaluating MRDT acceptance at the individual level in the AECO context and signposts future research related to MRDT adoption in the AECO industry, as well as providing managerial guidance for progressive AECO professionals who seek to expand their use of MRDT in the Fourth Industrial Revolution (4IR). A set of key factors affecting MRDT acceptance is identified which will help innovators to improve their technology to achieve a wider acceptance.

Factors Affecting Consumer's Continuance Online Purchase Intention in Malaysia

2013 ◽  
Vol 1 (2) ◽  
pp. 154-161
Author(s):  
Yap Mun Fei ◽  
Cheng Boon Liat
Keyword(s):  
Technology Acceptance ◽  
Purchase Intention ◽  
Subjective Norm ◽  
Perceived Usefulness ◽  
Survey Method ◽  
Continuance Intention ◽  
Convenience Sample ◽  
Factors Affecting ◽  
Online Purchase ◽  
Acceptance Model

Objective- This paper attempts to explore the continuance purchase intention among Malaysian consumers on the internet, through the conceptual framework as modified from the Technology Acceptance Model. Methodology/Technique The research data has been collected through the use of an internet-based survey method, with a convenience sample of 300 Malaysian respondents in June 2014; whereas, data analysis is further conducted using the SPSS software, through the measurements of a simple linear regression test, mediation test and moderation test. Findings Results show a positive relationship between perceived usefulness and trust; while the continuance intentionfor online purchase is positively significant to perceived usefulness. The partial mediating role of subjective norm is further identified, between perceived usefulness and continuance intention. It is also understood that both male and female perceive the usefulness of website as an important factor toward their intention to online re-purchase. Novelty - Most of the researches are conducted solely upon the factors or purchase intention, limited studies have been done to investigate the continuance purchase intention among fellow consumers. Type of Paper Empirical paper Keywords: , E-Commerce, Trust, Perceived Usefulness, Subjective Norm, Continuance Intention, Gender

User Acceptance of IoT Applications in Retail Industry

2017 ◽  
pp. 28-49 ◽  
Author(s):  
M. S. Balaji ◽  
Sanjit Kumar Roy ◽  
Aditi Sengupta ◽  
Alain Chong
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Customer Experience ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Internet Technology ◽  
Iot Applications ◽  
Task Technology Fit ◽  
Customer Attitude ◽  
Acceptance Model

With the rapid advancements in the internet technology, many retailers are embracing internet of things technology to enhance customer experience and improve efficiency. Specifically, many customer-facing IoT technologies such as augmented reality, smart shopping carts, smart displays, and RFID tags are expected to change the way customers experience retailing shopping. Drawing on the technology acceptance model, trust perspective, task-technology fit, and organizational reputation perspective, this study examines the customer adoption of IoT applications in retail setting. Responses collected from 289 actual retail shoppers were analyzed using structural equation modeling. Results reveal that perceived usefulness, perceived ease of use, task-technology fit, retailer reputation, and initial trust are significant predictors of customer attitude and intentions to use IoT in retail stores. The study findings have key implications for academicians and retailers in improving customer acceptance and in delivering superior customer experience.

Investigation of Factors Affecting Adoption of FinTech in Financial Institutions

2021 ◽  
pp. 222-241
Author(s):  
Subhashini Sailesh Bhaskaran
Keyword(s):  
Literature Review ◽  
Technology Acceptance ◽  
Financial Institutions ◽  
Positive Relationship ◽  
Investment Decisions ◽  
Ease Of Use ◽  
Financial Assistance ◽  
Factors Affecting ◽  
Use Of Technology ◽  
Main Factors

FinTech, a compound term for financial technology, signifies the usage of technology to provide financial assistance. Ever since its evolution FinTech has been growing tremendously, despite its positive and negative aspects. In the literature review, there are many factors affecting the adoption of FinTech. It was found that the ease of use of technology (Technology Acceptance Theory), investment decisions in crowdfunding (Decision Theory), and the risks involved in the adoption of FinTech (Prospect Theory) are the main factors that might affect the adoption of FinTech. However, there is a paucity of studies linking all these factors in the adoption of FinTech using these theories. This research project investigates the influence of these factors in the adoption of FinTech. In order to analyze these factors, a questionnaire was used. As a result, it was found that there is a positive relationship between the ease of use and FinTech's adoption; between FinTech's adoption and investment decisions in crowdfunding and between the level of risks when adapting to FinTech. Keywords: FinTech; Factors; Bahrain; Adoption; Financial Institutions

The Use of Technology Acceptance Model in Mobile Banking

2021 ◽  
pp. 478-487
Author(s):  
Kadriye Burcu Öngen Bilir
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Banking ◽  
Research Model ◽  
Normative Pressure ◽  
Use Of Technology ◽  
Customer Attitude ◽  
Acceptance Model

This chapter aims to determine the variables that explain using mobile banking. This study identifies and investigates the factors that influence the adoption of mobile banking, and specifically focuses on the evaluation of mobile banking application with users or non-users. The research model includes the basic concepts of the technology acceptance model. The technology acceptance model (TAM) tries to explain the adoption process and underlying influencing factors in technology acceptance. The survey was conducted to gather data which was coded in SPSS 17. Confirmatory factor analysis was used to analyze data, and structural equation modeling using Amos 17 software was used to validate the research model. The result shows that perceived ease of use, perceived usefulness, and perceived normative pressure significantly influences customer attitude, which affects the adoption of mobile banking.

Understanding University Students' System Acceptance Behavior

2016 ◽  
Vol 12 (3) ◽  
pp. 106-125 ◽  
Author(s):  
Chia-Ying Li
Keyword(s):  
Information System ◽  
Information Systems ◽  
University Students ◽  
Technology Acceptance ◽  
Five Factor Model ◽  
Subjective Norms ◽  
Perceived Usefulness ◽  
Behavior Intention ◽  
System Acceptance ◽  
And Behavior

Individuals taking information system training courses can benefit from learning information systems use and thus have the ability to implement systems before graduation. Previous studies have mentioned that an individual's system acceptance is likely to be determined by the information system, target users and context. However, studies on how personality traits and their interactions with external variables, such as training and subjective norms, to directly or indirectly influence an individual's perception and behavior intention, are lacking. This study integrates the five-factor model and technology acceptance model to explore student information systems acceptance. Questionnaire survey is used to collect data from university students. By using PLS analysis with 331 usable questionnaires, the results indicate that training and subjective norms have positive influences on perceived usefulness. Besides, a conscientiousness personality has a positive influence on perceived usefulness. Extraversion and agreeableness moderate the influence of subjective norms on perceived usefulness, while openness to experience moderates the relationship between training and perceived usefulness. Finally, this study confirms the positive interrelationship among perceived usefulness, attitude and behavior intention. The results provide valuable information for both academicians and practitioners concerned with promoting students' information systems acceptance.

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