scholarly journals PENGARUH WORD OF MOUTH, KUALITAS LAYANAN, KUALITAS PRODUK, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI KASUS TF MIRACLE WATER)

2017 ◽  
Vol 6 (3) ◽  
Author(s):  
Indah Asmayaty
Keyword(s):  
Service Quality ◽  
Marketing Strategy ◽  
Product Quality ◽  
Word Of Mouth ◽  
Positive Impact ◽  
Purchasing Decision ◽  
Quality Product ◽  
Consumer Surveys ◽  
Quality Promotion

This research main aimed was to analys the effect of word of mouth (WOM), service quality, product quality, and promotion on the consumers purchasing decision. The research was conducted by the consumers of TF Miracle Water. This research was done based on survey received from 100 respondent. Based on the consumer surveys many find that WOM, service quality, and promotion have positive impact on purchasing decision. While product quality had positive but not significant effect on the consumers purchasing decision. This research showed that WOM is the main importance on consumer purchased. Research shows TF Miracle Water pay attention and consider the WOM, service quality, product quality, and promotion more comprehensively to determine the marketing strategy to build consumers purchasing decision. Keywords    :  Word Of Mouth (WOM), Service Quality, Product Quality, Promotion, and Purchasing Decision.

scholarly journals PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, STORE ATMOSPHERE, DAN E-WOM TERHADAP PROSES KEPUTUSAN PEMBELIAN (SURVEI TERHADAP KONSUMEN ZENBU-HOUSE OF MOZARU PARIS VAN JAVA, BANDUNG)

2019 ◽  
Vol 18 (2) ◽  
pp. 148-158
Author(s):  
Alvendo Teguh Santosa
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Decision Process ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Purchasing Decision ◽  
Interest Management ◽  
Quality Product ◽  
Tourism Potential ◽  
Good Rating

Bandung is a city in Indonesia with big tourism potential. Culinary tourism is one of the most iconic tourism themes in Bandung. One of the most demanded culinary is Japanese Fusion style food that Zenbu-House of Mozaru in Paris Van JavaMall (Zenbu PVJ). In order to increase consumer’s interest, management needs strategies are based from service quality, product quality, store atmosphere and e-WOM. This study uses non-probability sampling technique with purposive sampling method. Based on index assessment, respondents rate service quality, product quality, and store atmosphere good rating whereas e-WOM is rated with moderate assessment. Overall the purchasing decision process is rated with good assessment. This study uses multiple regression analysis, t-test, F-test, and the coefficient of determination analysis as the analysis tools. The result shows that service quality, product quality, store atmosphere, and e-WOM are simultaneously influenced the purchasing decision process of Zenbu PVJ. While partially, service quality, and e-WOM influence the purchasing decision process whereas product quality and store atmosphere do not influence the purchasing decision process. Keywords: E-WOM; Product Quality; Purchasing Decision Process; Service Quality; Store Atmosphere

PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN AROMANIA PARFUMERY DI KOTA BENGKULU

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Sri Ekowati ◽  
Selamat Riyadi
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Customer Loyalty ◽  
Hypothesis Test ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Quality Product ◽  
Using Data ◽  
Positive Effect

ABSTRACTThis study aims to determine the effect of service quality, product quality and  trust on customer loyalty aromania parfumery Bengkulu. This type of research is a survey research with a quantitative approach, the object of this research is the consumers in Aromania parfumery, which is precisely located on Jl. Kapuas Raya, Lingkar Barat, Kec. Gading Cempaka, Bengkulu City. with the sampling method, namely non-propability technique, namely insidential sampling technique. The number of respondents in this study were 105 people. The data collection method used a questionnaire. By using data analysis techniques using Multiple Linear Regression Analysis Test, and Hypothesis Test, namely test t and test f. The results of this study can be concluded that the variable service quality Aromania parfumery has a positive effect on customer loyalty, product quality has a positive effect on customer loyalty, and trust has a positive effect on customer loyalty.Keywords: Service Quality, Product Quality, Customer Trust and Loyalty.

scholarly journals Impelementasi Strategi Pemasaran Dalam Upaya Peningkatan Nilai Jual Hasil Produksi Warga Binaan Pemasyarakatan

POINT ◽  
2021 ◽  
Vol 3 (1) ◽  
pp. 83-94
Author(s):  
Agung Risaldo
Keyword(s):  
Marketing Strategy ◽  
Product Quality ◽  
Product Distribution ◽  
Correctional Institutions ◽  
Self Reliance ◽  
Dead End ◽  
Quality Product ◽  
Product Increase ◽  
The Right ◽  
Product Sales

Correctional as an institution that aims to form prisoners and inmates become the whole person, In its implementation implement two coaching programs which are the first coaching personality and the second coaching self-reliance development. In the development of self-reliance in correctional institutions in Indonesia, implementing programs aimed to improve the ability of the prisoners. Prisoners are trained to make a product whether it is goods or services, ranging from handicrafts, bakery, laundry, and Barber. But in the implementation of entrepreneurship programs such as handicrafts encountered a dead end because of not finding the right market. It takes a marketing strategy that is able to increase the selling power of the resulting product. Increase from product quality, product sales price, product distribution, and product promotion. The journal's writing aims to determine the right marketing strategy to increase the sales of convict production. The journal's writing uses a library of libraries aimed at identifying the right marketing strategy to increase the sales of convict production, and to determine the right strategy for product quality improvement.

scholarly journals MODEL KEPUTUSAN PEMBELIAN PAKAIAN BATIK DAN TINGKAT KEPUASAN KONSUMEN

2020 ◽  
Vol 6 (1) ◽  
pp. 67-74
Author(s):  
Hani Ernawati ◽  
Fitriana Fitriana
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Least Square ◽  
Market Demand ◽  
Purchasing Decision ◽  
Ordinary Least Square ◽  
Satisfaction Index ◽  
Quality Product ◽  
The Relationship

Batik is a craft that has high artistic value and has become part of Indonesian culture that must be preserved. The level of consumer satisfaction towards Batik has to be known in order to understand the market demand, as well knowing the influencing factors that have postive effect on purchasing decision of Batik. The purposes of this study are (1) measures customer satisfaction levels of batik clothing, (2) measures the influence of quality product, brand, price, and access toward purchasing decision. Method - A total of 120 respondents were asked to rate their assesment on product quality, brand, price and access to get Batik clothes and their purchasing decision. Analysis of customer satisfaction used Consumer Satisfaction Index. The relationship between quality product, brand, price, and access toward purchasing decision determined by regression analysis Ordinary Least Square. The result of this study revealed that consumers’ satisfaction toward Batik clothes included in term of satisfied category. Brand and price had positive effect on purchasing decision, but product quality and accesibity didn’t.

scholarly journals ANALISIS KEPUASAN KONSUMEN RESTORAN CEPAT SAJI MENGGUNAKAN METODE PARTIAL LEAST SQUARE (Studi Kasus: Burger King Bali)

2015 ◽  
Vol 4 (3) ◽  
pp. 98
Author(s):  
MADE SANJIWANI ◽  
KETUT JAYANEGARA ◽  
I PUTU EKA N. KENCANA
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Latent Variable ◽  
Partial Least Square ◽  
Least Square ◽  
First Order ◽  
Quality Product ◽  
First Order Variables ◽  
Variable Quality

The were two aims of this research. First is to get model of the relation between the latent variable quality of service and product quality to customer satisfaction. The second was to determine the influence of service quality on customer satisfaction and the influence of product quality on consumer satisfaction at Burger King Bali. This research implemented Partial Least Square method with 3 second order variables is the service quality, product quality, and customer satisfaction. In this research also used 5 first order variables to explain the variable service quality are tangibles, empathy, reliability, responsiveness, assurance and 6 first order variables to explain the variable quality product are performance, reliability, feature, durability, conformance, and design. Samples used in this research is 100. The results of this research indentify that the service quality and product quality affect customer satisfaction at Burger King.

scholarly journals Research factors impact on customer satisfaction in Vietnam restaurants

2020 ◽  
pp. 389-400
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Food Service ◽  
Perceived Quality ◽  
Quality Factors ◽  
Research Results ◽  
Quality Product

Along with changes in Economy, Tourism and the influence of foreign waves, the market of Food Service in Vietnam has also changed to meet the needs of customers. At many restaurants in Vietnam, customer satisfaction can greatly affect restaurant revenue. Therefore, it is essential to determine which perceived quality factors affect customer satisfaction. The survey was conducted through questionnaires collected from 329 respondents, who experienced in restaurant services in Vietnam. In this paper, four factors are found that have influence on customer satisfaction in restaurants: Service quality, Product quality, Environment and Price. In addition, the research also gives some contributions based on the research results, helping businesses understand customers and meet customer satisfaction requirements in the restaurant.

scholarly journals PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN CITRA BANK TERHADAP KEPUASAN NASABAH ERA COVID 19 (STUDI KASUS DI PT. BANK MANDIRI KANTOR CABANG PALEMBANG)

2021 ◽  
Vol 2 (2) ◽  
pp. 201-210
Author(s):  
Rora Rosmaya Sari ◽  
Luis Marnisah ◽  
Fakhry Zamzam
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Banking System ◽  
Sampling Technique ◽  
Corporate Image ◽  
Analysis Technique ◽  
Quality Product ◽  
Improve Service Quality

This study aims to analyze the effect of service quality, product quality and bank image on customer satisfaction. The population in this study were customers at PT. Bank Mandiri Palembang Branch Offices totaling 174,363 people. Determination of the sample using the Slovin formula, in order to obtain a sample of 100 people with incidental sampling technique. The analysis technique uses multiple linear regression with hypothesis testing using the t test and the F test. The results show that partially the variables of service quality and bank image have a significant and significant effect on customer satisfaction at Bank Mandiri. Meanwhile, the variable of product quality has an effect and is not significant towards the customer satisfaction of Bank Mandiri. Together, the variable service quality, product quality, and image of the bank simultaneously have an effect and are significant on customer satisfaction at Bank Mandiri. It is hoped that Bank Mandiri will further improve service quality, such as maintaining the banking system so that it always runs well, providing good and appropriate solutions, and maintaining a high corporate image as a customer image.

scholarly journals CUSTOMER SATISFACTION IN MOBILE PAYMENT SYSTEM: FINDING FROM INDONESIA

2021 ◽  
Vol 3 (2) ◽  
pp. 28-36
Author(s):  
Rian Hermawan ◽  
Mohamad Rizan ◽  
Agung Wahyu Handaru
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
User Satisfaction ◽  
Urban Areas ◽  
Structural Equation Models ◽  
Positive Impact ◽  
Primary Data ◽  
Mobile Payment ◽  
Quality Promotion

This research was conducted to produce a customer loyalty model in the mobile payment business in Indonesia. The mobile payment industry is currently in a period of rapid growth. Mobile payments are a vast need felt by consumers, especially in urban areas with good quality internet networks. Even though it is online, it still requires good customer service and can provide user satisfaction with this application. In this mobile payment business competition, the Link Aja company tries to compete with several platforms with several weaknesses in its business strategy. To achieve the research objectives, a sample selection of 200 users of the Link Aja mobile platform who live in Jakarta was selected. Non-probability sampling techniques are used to facilitate the collection of primary data needed to analyze the structural equation models used to test the hypothesis. The results of hypothesis testing reveal that service quality, promotion, and customer satisfaction have a positive impact on the level of customer loyalty of the Link Aja platform. Besides, customer satisfaction itself is influenced by the quality of service and promotions carried out by the Link Aja platform. The recommendation for the Link Aja platform is to immediately improve the application to make it easier to use and provide more cashback promotions for its users. Keywords: Service Quality, Promotion, Customer Satisfaction, Customer Loyalty.

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