scholarly journals Strategi Pengembangan UKM Gethuk Pisang Guna Melestarikan Makanan Tradisional

2020 ◽  
Vol 4 (1) ◽  
pp. 10
Author(s):  
Wahyu Eko Cahyono ◽  
Dedy Kunhadi
Keyword(s):  
Swot Analysis ◽  
External Factor ◽  
Small And Medium Enterprises ◽  
Growth Strategy ◽  
Traditional Food ◽  
Internal Factor ◽  
On Line ◽  
Factor Evaluation ◽  
The Right ◽  
Medium Enterprises

Abstract— Small and medium enterprises (SMEs) are business sectors that play an important role as a backbone of a nation or region"s economics. Most problems faced by small and medium enterprises (SMEs) are capital, management and production process. This study aims to give strategic proposals in expanding small and medium enterprises of gethuk pisang for conserving traditional food. The methods used in this research are internal factor evaluation (IFE), external factor evaluation (EFE), and strengths- weaknesses - opportunities - threats (SWOT), so internal factors and external factors that faced by the small and medium enterprises can be identified. Based on SWOT analysis, some analysis strategy can be used to expand the small and medium enterprises of gethuk pisang. Result showed the small and medium enterprises of gethuk pisang were in first quadrant at SWOT cartesian diagram, meant the right strategies were strengths opportunities (SO) or Growth strategy. The strategies that will be used are local government holds traditional food festival, upgrade the quality of the product and use on-line marketing technology. In conclusion, the sales of gethuk pisang products from small and medium enterprises can increase and correlate with income increase, so small and medium enterprises (SMEs) of gethuk pisang can have competitiveness and grow.Keywords— Strategy, Gethuk pisang, IFE, EFE, SWOT.  Abstrak— Usaha kecil dan menengah (UKM) merupakan suatu sektor usaha yang memiliki peran penting sebagai tulang punggung perekonomian suatu negara atau daerah. Sebagian besar permasalahan-permasalahan yang dihadapi UKM adalah permodalan, manajemen, dan proses produksi. Penelitian ini bertujuan untuk memberikan usulan strategi dalam mengembangkan UKM gethuk pisang dalam melestarikan makanan tradisional. Metode yang digunakan dalam penelitian ini adalah Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), dan Strengths–Weaknesses - Opportunities-Threats (SWOT), sehingga dapat diidentifikasi faktor-faktor internal yang dimiliki dan faktor-faktor eksternal yang dihadapi oleh UKM. Berdasarkan analisa SWOT, maka akan diperoleh beberapa alternatif strategi yang dapat digunakan dalam mengembangkan UKM gethuk pisang. Hasil penelitian menunjukkan bahwa UKM gethuk pisang berada di kuadran I pada diagram kartesius SWOT, yang berarti strategi yang tepat digunakan adalah strategi Strengths Opportunities (SO) atau strategi Growth. Strategi-strategi yang akan digunakan adalah: Pemerintah Daerah mengadakan festival makanan tradisional,  mutu produk lebih ditingkatkan, dan memanfaatkan teknologi media pemasaran on-line. Dengan demikian, produk UKM gethuk pisang dapat terjadi peningkatan penjualan dan berkorelasi dengan peningkatan pendapatan, sehingga UKM gethuk pisang memiliki daya saing dan dapat berkembang.Kata kunci — Strategi, Gethuk Pisang, IFE, EFE, SWOT

scholarly journals Strategi Peningkatan Daya Saing Produk Suku Cadang Otomotif dan Elektonik Berbahan Karet di PT BesQ Sarana Abadi

2019 ◽  
Vol 13 (2) ◽  
pp. 167
Author(s):  
Imron Hanafi ◽  
Aida Vitayala S Hubeis ◽  
Sapta Raharja
Keyword(s):  
Large Scale ◽  
External Factor ◽  
Small And Medium Enterprises ◽  
Spare Parts ◽  
Internal Factor ◽  
Automotive Parts ◽  
Factor Evaluation ◽  
The Right ◽  
Medium Enterprises ◽  
Internal And External Factors

In order to spur the automotive and electronic industries to meet domestic needs and compete in the era of globalization, the development of manufacturing industries is not only based on large-scale industries, but also needs to be developed into Small and Medium Enterprises (SMEs). The obstacles faced today are limited capital, human resources (HR), product development and marketing procedures. PT BesQ Sarana Abadi is a small and medium business (UKM) engaged in the business of making rubber parts. In order to improve competitiveness, PT BesQ Sarana Abadi is researched with the formulation of the right competitiveness strategy. The objectives of the study are: (1) to identify factors that influence the competitive advantage of rubber and automotive parts products; (2) analyzing internal and external factors that affect the competitiveness of rubber and automotive parts industry products using the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) methods; (3) develop competitiveness strategies for the automotive and electronic spare parts products industry using Internal-External (IE) methods and Strengths, Weakness, Opportunities, Threats (SWOT) and Balance Score Cards (BSC); (4) formulating priority strategies to improve the competitiveness of rubber and automotive parts industry products using the Quantitative Strategic Planning Matrix (QSPM) method. From the analysis results, there are many weaknesses in the company. In this case a high opportunity value causes the company to operate, because in the IFE matrix the value of strength is greater than the value of weakness. In the EFE matrix, the opportunity value is greater than the threat. With the SWOT and BSC methods identified strategies needed, set the priority of the strategy by using the QSPM method.

scholarly journals Strategi Keunggulan Bersaing PT. Semen Tonasa dengan SWOT dan QSPM

2019 ◽  
Vol 1 (1) ◽  
Author(s):  
P. Sitorus Benget ◽  
Nursyamsi Idayanti ◽  
Sumardi Sumardi
Keyword(s):  
Competitive Advantage ◽  
Production Process ◽  
Cost Efficiency ◽  
Swot Analysis ◽  
External Factor ◽  
Market Penetration ◽  
Internal Factor ◽  
Descriptive Research ◽  
Factor Evaluation ◽  
The Right

In a very competitive market conditions the company must have a thorough understanding about the condition of its internal and external of the company to determine an appropriate strategy. This research aims to know the proper competitive advantage strategies for PT Semen Tonasa is done by. Descriptive research is done by collecting data through observation, FGD and interviews. After IFE (Internal Factor Evaluation) and EFE (External Factor Evaluation) and SWOT analysis, PT Semen Tonasa should focus their efforts on pursuing growth. Based on the analysis of the QSPM (Quantitative Strategic Planning Matrix) retrieved the right strategy to do is market penetration. PT Semen Tonasa should increase market share in the area of the market with a hefty profit margin do cost efficiency in every stage of the production process.

scholarly journals Strategi UMKM Dalam Menghadapi Persaingan Bisnis Global

MBIA ◽  
2020 ◽  
Vol 19 (3) ◽  
pp. 293-308
Author(s):  
Tetty Yuliaty ◽  
Cut Sarah Shafira ◽  
Muhammad Rafi Akbar
Keyword(s):  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Global Market ◽  
Growth Strategy ◽  
National Scale ◽  
Global Business ◽  
The Right ◽  
Medium Enterprises ◽  
A Company

In the Indonesian economy, Micro, Small and Medium Enterprises or MSMEs are the business group that has the largest number and is proven to be resistant to various kinds of shocks to the economic crisis. Micro, Small and Medium Enterprises (MSMEs) are encouraged to be able to develop into the global market not only on a national scale. Strategy is very important to determine the success of a company to achieve its long-term goals. By choosing the right strategy for a particular company position, it will make a company have a competitive advantage. The purpose of this research is to find out what is the most appropriate strategy that should be taken by PT. Muniru Burni Telong as a UMKM in facing Global Business competition. This research method uses SWOT analysis and IFAS, EFAS, by previously collecting data through interviews, questionnaires, observations and literature studies. The results of this study indicate that the strategy that must be carried out by PT Muniru Burni Telong is in quadrant I, which is a quadrant that supports an aggressive growth strategy which shows that this company has the power to take advantage of existing opportunities, meaning that the organization is in a strong condition so it is possible to continue to expand opening branches to the targeted countries, enlarging growth and achieving maximum progress.   Abstrak Dalam perekonomian Indonesia, Usaha Mikro Kecil Menengah atau UMKM merupakan kelompok usaha yang memiliki jumlah paling besar dan terbukti tahan terhadap berbagai macam goncangan krisis ekonomi.Usaha Mikro, Kecil dan Menengah (UMKM) didorong harus mampu berkembang sampai ke pasar gobal bukan hanya di skala nasional saja. Strategi merupakan hal yang sangat penting untuk menentukan keberhasilan perusahaan untuk mencapai tujuan jangka panjangnya. Dengan memilih strategi yang tepat pada posisi perusahaan  tertentu, akan membuat  sebuah perusahaan  memiliki keunggulan kompetitif.  Tujuan dari penelitian ini adalah untuk mengetahui strategi apa yang paling tepat yang harus diambil PT. Muniru Burni Telong sebagai UMKM dalam menghadapi persaingan Bisnis Global . Metode penelitian ini menggunakan Analisis SWOT dan IFAS, EFAS, dengan sebelumnya melakukan pengumpulan data melalui wawancara, kuesioner, observasi dan juga studi literature. Hasil penelitian ini menunjukkan bahwa strategi yang harus dilakukan oleh  PT Muniru Burni Telong adalah di kuadran I yaitu kuadran yang mendukung strategi pertumbuhan agresif yang menunjukkan  perusahaan ini memiliki kekuatan untuk memanfaatkan peluang yang ada, artinya organisasi dalam keadaan kondisi kuat sehingga sangat dimungkinkan untuk terus melakukan ekspansi membuka cabang ke negara-negara yang akan dituju, memperbesar pertumbuhan dan meraih kemajuan secara maksimal. Kata Kunci : Strategi , UMKM, Bisnis Global, SWOT

scholarly journals STRATEGI PEMASARAN EKSPOR PALA PADA PT. GUNUNG INTAN PERMATA MANADO

2017 ◽  
Vol 13 (2A) ◽  
pp. 9
Author(s):  
Goei Gracella Valencia ◽  
Ribka M. Kumaat ◽  
Grace A. J. Rumagit
Keyword(s):  
Product Quality ◽  
Customer Loyalty ◽  
Swot Analysis ◽  
External Factor ◽  
Corporate Image ◽  
Marketing Strategies ◽  
Growth Strategy ◽  
Internal Factor ◽  
Factor Evaluation ◽  
Data Analysis Methods

This study aims to analyze how marketing strategies implemented by PT. Gunung Intan Permata Manado in exporting the nutmeg products in order to compete with other companies. This study uses data obtanined from direct observation and interviews using questionnaires. Data analysis methods used were Matrix of Internal Factor Evaluation (IFE), Matrix of External Factor Evaluation (EFE), dan SWOT Analysis (Strengths, Weakness, Opportunities, Threats). The results showed that the marketing strategy of nutmeg export applied by PT. Gunung Intan Permata is an aggressive growth strategy (growth oriented strategy). This strategy is a profitable strategy, because the company has the power that can be used to achieve the opportunities that exist. This strategy can be implemented through several alternative strategies, namely maintaining product quality and further tightening quality control to keep nutmeg demand high and maintain product quality and corporate image to maintain good business relationships and customer loyalty.

scholarly journals The Implementation of the Strategy of Marketing Management through a SWOT Analysis with the Matrix of IFE, EFE and IE

2021 ◽  
Vol 6 (2) ◽  
Author(s):  
Ara Fathia Az Zahra ◽  
Wahyudin Wahyudin ◽  
Billy Nugraha
Keyword(s):  
Market Share ◽  
Swot Analysis ◽  
External Factor ◽  
Marketing Management ◽  
Internal Factor ◽  
The Matrix ◽  
Factor Evaluation ◽  
Strong Position ◽  
The Right ◽  
Implementation Of The Strategy

The level of competition is usually influenced by a variety of factors such as: promotions, services, security and others. This study aims to analyze the implementation of the strategy of marketing management SME snacks. Although it already has a fairly large market share, but the bare possibility of the presence of competitors engaged in the same field. Then the right strategy is to use the analysis of strength, weaknesses, opportunities and threat (SWOT). In addition, with the approach of matrix internal factor evaluation (IFE), matrix external factor evaluation (EFE) and the matrix internal external (IE). Renewal in the research is the use of the IFE, EFE and IE matrix. This is so that the results of the assessment can determine the position and strength of the business. Then the results of the study show that SME snacks have 8 strength, 7 weaknesses, 6 opportunities and a 5 threat. In addition, the results of the IFE matrix is weighted by 2.74 this show is in the position of the average. While the results of the EFE matrix weighted by 3.01 it is shown to be in a strong position. While the results of the IE matrix is in quadrant II, it is within the scope of a strategy to growth and nurture (growth and build).

scholarly journals PERENCANAAN STRATEGI PEMASARAN USAHA KULINER GUNA PENINGKATAN DAN PENGEMBANGAN DENGAN METODE ANALISIS SWOT (STUDI KASUS: RUMAH MAKAN DEPOT IRA JAYA DI SIDOARJO)

JUMINTEN ◽  
2021 ◽  
Vol 2 (1) ◽  
pp. 108-119
Author(s):  
Kevin Bagus Priyambodo ◽  
Didi Samanhudi
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
External Factor ◽  
Actual Situation ◽  
Internal Factor ◽  
Alternative Strategies ◽  
Factor Evaluation ◽  
Important Means ◽  
To Come ◽  
The Right

Marketing strategy is one of the most important means of advancing a business. With the right strategy and in accordance with the actual situation, the business will be able to develop and become better in quality than the business or product produced. The culinary business at the Depot Ira Jaya Restaurant is one of the culinary businesses that was pioneered many years ago so that it has grown and has several small branches in parts of Sidoarjo. The turnover obtained tends to be stagnant and does not have a significant increase every year, which means there are no bright prospects. In fact, costs such as rent for small branches and other costs such as spices to the main ingredients used by Ira Jaya Restaurant Depot have increased every year. Therefore, conducting a SWOT analysis is expected to be able to come up with appropriate alternative strategies for business actors to be able to develop their business. To do this, there are several stages of the process that must be carried out from the Internal Factor Evaluation (IFE) which produces a score of 3,889 and the External Factor Evauation (EFE) which produces a score of 3,934. Then the SWOT table matrix produces 15 strategy alternatives. In the Grand Strategy Matrix, the IFE and EFE points skoce are in quadrant I. Likewise, the Internal External Factor Evaluation (IEFE) matrix is ​​in quadrant I. So that the results of data processing are selected strength and Opportunity strategies in which there are 4 alternative strategies.

scholarly journals STRATEGI PENGEMBANGAN BUDIDAYA KENTANG (Solanum Tuberosum L) DI KECAMATAN NGABLAK KABUPATEN MAGELANG

2017 ◽  
Vol 13 (1) ◽  
pp. 53
Author(s):  
Mahkruf Joko Purwanto ◽  
Mohd. Harisudin ◽  
Aulia Qonita
Keyword(s):  
Agricultural Intensification ◽  
Swot Analysis ◽  
External Factor ◽  
Cropping Systems ◽  
Solanum Tuberosum L ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Internal Factor ◽  
Factor Evaluation ◽  
The Cost

This study aims to determine the cost, revenue and profit in potato cultivation in  Ngablak  subdistrict,  analyze  internal  and  external  factors,  formulate  strategic alternatives, prioritize strategies that can be applied in developing in potato cultivation in  the  Ngablak  subdistrict.  The  basic  method  of  research  is  descriptive  analysis.  The research location in Ngablak subdistrict  Magelang regency. The data used are primary and  secondary  data.  Analysis  of  the  data  were  used:  (1)  Cost,  Revenue,  Income  and Profit, (2) Analysis of Internal Factor Evaluation, (3) External Factor Evaluation, (4) SWOT  Analysis,  (5)  QSPM.  The  Results  showed,  the  cost  potato  cultivationis Rp.11,413,271.00,  revenue  is  Rp.18,631,117.00.  income  to  Rp.7,217,846.00  and  the profit received Rp.4,827,071.00. Internal Factor Evaluation (IFE) showed that there are four strengths and six weaknesses. External Factor Evaluation (EFE) shows that there are six opportunities and three threats. SWOT Analysis generate alternative strategies that  can  be  applied  is  to  maintain  the  quality  and  increase  the  quantity  of  potato cultivation  with  agricultural  intensification,  maximizing  land  for  planting  potato through  monoculture  cropping  systems  and  crop  rotation  as  well  as  utilizing  existing technology and marketing cooperation relationship with more than a middleman. QSPM analysis showed that the priority of strategy can be applied is to maintain the quality and increasing the quantity of potato cultivation with agricultural intensification.

scholarly journals Implementation of upselling as a strategy in increasing room sales by guest relation host at Alila Seminyak Hotel

2021 ◽  
Vol 4 (1) ◽  
pp. 9-17
Author(s):  
Putu Risky Meliarini ◽  
◽  
Made Sudiarta ◽  
Lien Darlina ◽  
◽  
...  
Keyword(s):  
Mixed Method ◽  
Swot Analysis ◽  
External Factor ◽  
Growth Strategy ◽  
Matrix Analysis ◽  
Internal Factor ◽  
Community Environment ◽  
Analysis Technique ◽  
Mixed Method Design ◽  
Qspm Matrix

The purpose of this research is to determine the implementation of upselling as a strategy in increasing room sales at Alila Seminyak hotels and to find out alternative upselling strategies that should be implemented by Guest Relations Hosts in increasing room sales at Alila Seminyak hotels. The analysis technique used is the Sequential Exploratory mixed method design; Internal Factor Summary (IFAS) Matrix, External Factor Analysis Summary (EFAS) Matrix, Internal-External (IE) Matrix, SWOT analysis, and Quantitative Strategic Planning Matrix (QSPM). The analysis result of the IFAS matrix with the main strength is that the Alila Seminyak hotel has ten types of rooms that can support upselling activities to guests and can increase room sales, while the main weakness is the lack of providing special prices for guests who upselling. The analysis result of the EFAS matrix is that the main opportunity is the friendliness of the community, environment, and culture around the Alila Seminyak hotel, while the main threat is the tax policy that applies to tourists who are taken into consideration when wanting to upselling. Based on the results of the IE matrix analysis, the Alila Seminyak hotel is in the position of Growth Strategy (Cell II). The results of the SWOT analysis resulted in nine alternative upselling strategies, where three alternative upselling strategies were prioritized which were calculated by the QSPM matrix with a total TAS 232.64, 225.55, and 216.54.

scholarly journals Strategi Pengembangan Teknologi Pengolahan Sagu pada UMKM di Provinsi Riau

2020 ◽  
Vol 5 (6) ◽  
pp. 229
Author(s):  
Gevisioner Gevisioner ◽  
Candra Sari Mutiara
Keyword(s):  
Industrial Development ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Group Discussions ◽  
Product Packaging ◽  
Production Space ◽  
Product Technology ◽  
The Right ◽  
Medium Enterprises

The community and industry have been developing sago products. However, the downstream industrial development of sago products carried out by the community is still very limited, both in terms of type and quality. The aim of this study was to formulate strategies and policies for the development of technology for downstream sago products, especially sago noodles. The study was conducted in the Meranti Islands District in 2019, with a sample of 40 sago noodle micro, small and medium enterprises (MSMEs). Data collection was carried out by means of surveys and focus group discussions (FGD). Data analysis using SWOT analysis. The results of the research found that the majority of sago processing technology was still traditional and semi-modern and 87.5% of the sago noodle product quality was not good. Efforts to organize the production space according to product hygienic sanitation standards and improve sago noodle product packaging technology are the right strategies to improve the quality of sago noodles. Therefore the policy of developing sago noodle downstream product technology is implemented by Building supporting facilities for the smooth running of the sago noodle business, such as providing clean and proper water facilities for processing sago noodles, Providing socialization, and improving the quality of human resources regarding quality and sago noodle packaging.

scholarly journals Strategi Pengembangan Usahatani Gula Kelapa Di Kecamatan Puring Kabupaten Kebumen

2018 ◽  
Vol 14 (2) ◽  
pp. 105
Author(s):  
Wahid Abdil Malik ◽  
Minar Ferichani ◽  
Emi Widiyanti
Keyword(s):  
Swot Analysis ◽  
External Factor ◽  
Farm Income ◽  
Analysis Method ◽  
Internal Factor ◽  
High Increase ◽  
Internal Factors ◽  
Palm Sugar ◽  
Factor Evaluation ◽  
Descriptive Method

<em>This study aims to determine the magnitude of farm income coconut sugar in District Puring Kebumen, knowing internal factors (strengths and weaknesses) and external (opportunities and threats), to formulate a possible strategic alternatives and identifies priorities for the strategy to be applied in the development of farming of palm sugar in District Puring Kebumen. The research method used is descriptive method. Data analysis method used is the Revenue Analysis, Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), SWOT Analysis and QSPM. These results indicate that the amount of income of Rp 37,323,400.00 for the period June 2015 - June 2016. Internal Factor Evaluation (IFE) showed that coconut sugar farm has five strengths and four weaknesses. External Factor Evaluation (EFE) show gardens coconut sugar farm has four opportunities and five threats. SWOT Analysis generate alternative strategies that can be implemented that improve product with open innovation and their consumer confidence, create attractive packaging so that the consumer response is high, increase competitiveness through cooperatives or associations for joint marketing, and to expand the market by leveraging information technology such as the Internet. QSPM produce good strategic priorities to be implemented is to increase competitiveness through cooperatives or associations for joint marketing.</em>

Sign in / Sign up

Export Citation Format

Share Document