scholarly journals Pelatihan Pengelolaan Media Sosial Kampung Biru Arema sebagai Media Informasi dan Promosi

2020 ◽  
Vol 8 (2) ◽  
Author(s):  
Tantri Refa Indhiarti ◽  
Yana S Manipuspika ◽  
Emy Sudarwati
Keyword(s):  
Social Media ◽  
Community Service ◽  
Local Community ◽  
Local Communities ◽  
Tourist Destinations ◽  
Tourism Promotion ◽  
Service Activities ◽  
Tourism Potential

Abstract. This community service is carried out to find out and revitalize promotional activities in one of the thematic tourist villages in Malang City as well as the fostered partners of the Faculty of Cultural Sciences, Universitas Brawijaya (FIB UB), namely Kampung Biru Arema (KBA). Being one of the new tourist destinations, KBA is making efforts to develop tourism potential by increasing online promotion. However, in the process, there are several obstacles such as the need to increase awareness of the local community to jointly promote digital tourism opportunities. Thus, to find out data on how far and what the tourism promotion efforts by the KBA community are, several techniques such as interviews, observation, socialization, training and revitalization were conducted. The results of the activities showed that the promotion carried out by KBA managers was by using social media in the form of Instagram and Youtube. In this case, the results of community service activities can increase the knowledge of the KBA community on the importance of being skilled in managing digital promotions and awareness of the sustainability of tourism promotion and encouraging local communities to create and add tourism products and services.Keywords: Kampung Biru Arema, Social Media, Training, PromotionAbstrak. Pengabdian kepada masyarakat ini dilakukan untuk mengetahui dan merevitalisasi kegiatan promosi salah satu kampung wisata tematik di Kota Malang sekaligus sebagai mitra binaan Fakultas Ilmu Budaya Universitas Brawijaya (FIB UB) yaitu Kampung Biru Arema (KBA). Menjadi salah satu tujuan wisata baru, KBA sedang melakukan usaha untuk mengembangkan potensi wisata dengan meningkatkan promosi secara daring. Akan tetapi, dalam prosesnya, terdapat beberapa kendala seperti perlu ditingkatkannya kesadaran masyarakat setempat untuk ikut bersama-sama mempromosikan peluang wisata secara digital. Dengan demikian, untuk mengetahui data mengenai seberapa jauh dan apa saja usaha promosi wisata oleh masyarakat KBA, beberapa teknik seperti wawancara, observasi, sosialisasi, pelatihan dan revitalisasi dilakukan. Hasil kegiatan menunjukkan bahwa promosi yang dilakukan oleh pengelola KBA yaitu dengan menggunakan sosial media berupa Instagram dan Youtube.  Dalam hal ini, hasil kegiatan pengabdian dapat menimgkatkan pengetahuan masyarakat KBA akan pentingnya terampil dalam pengelolaan promosi digital dan kesadaran atas keberlanjutan promosi wisata serta mendorong masyarakat setempat untuk menciptakan dan menambah produk dan jasa wisata.Kata kunci: Kampung Biru Arema, Media Sosial, Pelatihan, Promosi

scholarly journals DUKUNGAN INFORMASI DAN PROMOSI EKOWISATA MANGROVE BELAWAN SICANANG DALAM RANGKA PENINGKATAN PEREKONOMIAN MASYARAKAT

2019 ◽  
Vol 24 (4) ◽  
pp. 853
Author(s):  
Nurmala Berutu ◽  
Meilinda Suriani Harefa ◽  
M. Ridha Damanik ◽  
Ahmad Hidayat ◽  
Restu Restu
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Community Service ◽  
Local Community ◽  
Management Training ◽  
Tourism Promotion ◽  
Service Activities ◽  
Before And After ◽  
Group Members ◽  
Information Board

AbstrakPengabdian kepada masyarakat ini bertujuan mendampingi Kelompok Sadar Wisata yang berada di Belawan Sicanang untuk mendukung penyebaran informasi dan promosi keberadaan Ekowisata Mangrove Belawan Sicanang sebagai upaya peningkatan perekonomian masyarakat setempat. Metode pendampingan yang dilakukan dengan memberikan bantuan secara langsung papan informasi memperkenalkan keberadaan Ekowisata Mangrove, memasang panduan arah menuju kawasan Ekowisata Mangrove, memasangkan atribut edukasi pada kawasan ekowisata dan pelaksanaan pelatihan yaitu: pelatihan manajemen ekowisata, pelatihan pembuatan media sosial sebagai media promosi ekowisata berbasis Teknologi Informasi (TI) kepada kelompok penggiat ekowisata di Belawan Sicanang. Dari hasil penilaian terhadap motivasi mitra dalam mengembangkan Ekowisata Mangrove sebelum dan setelah kegiatan dilaksanakan mengalami peningkatan sebesar 15,6%, (sebelumnya sebesar 50%). Respon pengunjung terhadap pemasangan media promosi dan publikasi melalui media sosial lebih dari 60%. Dari data pengunjung yang diperoleh sejak diberikannya papan informasi dan penunjuk arah keberadaan Ekowisata Mangrove terjadi perubahan jumlah pengunjung yang datang dan beberapa lembaga bekerjasama untuk melakukan edukasi. Selama 4 Bulan melakukan kegiatan pengabdian kepada masyarakat di peroleh jumlah pengunjung mengalami pertambahan sebesar 10%–20% dan mempengaruhi pertambahan pendapatan dari aktifitas wisata sebesar 10%-20% dari pendapatan sebelumnya. Selanjutnya 82% anggota kelompok menyatakan bahwa pendampingan yang berkelanjutan akan memberikan peluang untuk membangun perekonomian masyarakat disekitar kawasan Ekowisata Mangrove Belawan Sicanang.Kata kunci: Ekowisata Mangrove Belawan Sicanang, informasi, promosi ekowsiataAbstractThis community service aims to assist the Tourism Awareness Group in Belawan Sicanang to support the dissemination of information and promotion of the existence of the Belawan Sicanang Mangrove Ecotourism as an effort to improve the economy of the local community. The mentoring method that was carried out by providing direct assistance to the information board introduced the existence of Mangrove Ecotourism, installed direction guides to the Mangrove Ecotourism area, paired the attributes of education in the ecotourism area and carried out training namely ecotourism management training, training on making social media as information technology-based ecotourism promotion media (TI) to ecotourism groups in Belawan Sicanang. From the results of the assessment of partner motivation in developing Mangrove Ecotourism before and after the activities carried out an increase of 15.6% (previously 50%). The visitor's response to the installation of promotional media and publications through social media is more than 60%. From the visitor data obtained since the information board was given and a guide to the existence of Mangrove Ecotourism there was a change in the number of visitors who came and several institutions collaborated to educate. During the 4 months of community service activities, the number of visitors experienced an increase of 10% -20% and affected the increase in income from tourism activities by 10% -20% of the previous income. Furthermore, 82% of group members stated that ongoing assistance would provide an opportunity to develop the economy of the community around the Belawan Sicanang Mangrove Ecotourism area.Keywords: Belawan Sicanang Mangrove Ecotourism, information, eco-tourism promotion

scholarly journals Aware of Tourism? Is it important to apply it to the community in Batulayang Tourism Village - Bogor Regency? [Sadar Wisata? Apakah penting penerapannya pada masyarakat di Desa Wisata Batulayang –Kabupaten Bogor]

2019 ◽  
Vol 2 ◽  
pp. 682
Author(s):  
Michael Yadisaputra ◽  
Santi Palupi
Keyword(s):  
Community Service ◽  
Positive Impact ◽  
Tourist Destinations ◽  
Potential Development ◽  
Business Program ◽  
Service Activities ◽  
Tourism Potential ◽  
Intended Destination

Batulayang Tourism Village is one of the tourist destinations in the Puncak Cisarua area of Bogor. This area actually has good tourism potential development with various tourist objects and attractions including natural potential, cultural potential, and artificial tourism. The current condition of Batulayang Tourism Village has been visited by many tourists, but it still has not had a positive impact on the surrounding community. For this reason, the development of Tourism Village needs to be carried out by the community so that the community's economy can increase from the existence of tourism activities in Batulayang Village. The formation of a Tourism Awareness Group is an initial means to provide awareness of tourism in Batulayang Village. At present, the Tourism Driving Group (KOMPEPAR) of the Batulayang Village has been formed which plays an important role and has a responsibility in developing the potential and community that is aware of tourism. In this case, Agung Podomoro University in the Hotel Business Program through Community Service activities carried out activities of SADAR WISATA and SAPTA PESONA to KOMPEPAR Batulayang Village which was attended by 30 people. The service method that is carried out is by conducting lectures (counseling), discussions and presentations. The results of community service are the provision of knowledge and technology regarding the development of Tourism Village in Batulayang, Bogor Regency, which is well received by KOMPEPAR and reaches its intended destination. This is indicated by the increasing openness of community insights in KOMPEPAR in enhancing the potential of nature and the cultural potential that they have so that they can increase the number of tourists who come in Batulayang Tourism Village. In addition, almost the entire implementation of this service has been carried out according to the planning schedule. 

scholarly journals LOCAL PERSPECTIVE OF COMMUNITY PARTICIPATION IN LAKE TOBA AS A TOURISM DESTINATION

2020 ◽  
Vol 7 (1) ◽  
pp. 87-94
Author(s):  
Kadek Wiweka ◽  
Budi Setiawan ◽  
Suci Sandi Wachyuni ◽  
Putu Pramania Adnyana
Keyword(s):  
Community Participation ◽  
Local Community ◽  
Participant Observation ◽  
Tourism Development ◽  
Local Communities ◽  
Community Response ◽  
Ancillary Service ◽  
Tourism Destination ◽  
Tourist Destinations ◽  
Tourism Potential

Purpose of the study: The empowerment of local communities is currently an interesting issue in tourism development. This study aims to examine the forms of involvement of local communities in Lake Toba and to analyze their level of participation. This research begins by identifying the tourism potential of Lake Toba through the attribute theory of tourist destinations (attraction, accessibility, amenities, accommodation, and ancillary service). Methodology: Multi-method approaches are used to examine this phenomenon. The qualitative method is conducted by non-participant observation in research locations to see the locals’ behavior in Lake Toba in terms of the acceptance of tourism activities. The quantitative method is conducted by distributing questionnaires with 90 randomly chosen respondents (local communities) regarding their perspective toward their participation in tourism development. The collected data will be processed and combined and will also be studied using Arnstein’s model as the main measuring instrument in discussing the level of local community participation in the destination. Main Findings: The result of this research is that Lake Toba has the potential to attribute tourist destinations on the 5A system. In terms of the level of local community participation, the community response to its involvement in tourism-destination attributes in Lake Toba can be categorized in the “partnership” phase. Applications of this study: The results of this study may be used as evaluation material regarding the local communities’ participation in Lake Toba on tourism destination development. The findings of this study may also be a reference for community-based tourism development in other destinations, to be oriented towards the effectiveness of active participation of local communities. The originality of the study: The paper is original, and this is the first study to examine the level of local communities’ participation in Lake Toba.

scholarly journals Penguatan Kelembagaan Sosial, Manajemen Organisasi dan E-Marketing untuk Mendorong Perkembangan Kelompok Desa Wisata di Kelurahan Tegaltirto

2014 ◽  
Vol 4 (1) ◽  
pp. 36
Author(s):  
Endang Susilowati ◽  
M. Agung Nugroho
Keyword(s):  
Community Service ◽  
Marketing Capabilities ◽  
Tourist Destinations ◽  
Institutional Strengthening ◽  
Service Activities ◽  
Strategic Position

<span><em>In addition to being an additional new tourist destinations, Desa </em><span><em>Wisata in DIY turns out to function as well as one of conservation and community </em><span><em>empowerment strategies for environment and culture. </em><span><em>Through the development of </em><span><em>community Desa Wisata has a new source of income while preserving they </em><span><em>environment and culture. In that context, the development of Desa Wisata has a very </em><span><em>strategic position. In terms of potential, DIY has many villages are ready to develop </em><span><em>into Desa Wisatabecause they have material that can be packed into tourist </em><span><em>attractions and also supported by the strong desire of the community to develop itself </em><span><em>into a Desa Wisata. But however potential alone is not enough, because it must be </em><span><em>driven by a reliable institutional managers to promote Desa Wisata on market. This </em><span><em>problem is also faced by the Desa Wisata Tegaltirto </em><span><em>Kec. Berbah Kabupaten Sleman</em><span><em>. </em><span><em>This community service activities aimed to encouraging institutional strengthening </em><span><em>Desa Wisata and e-marketing capabilities of the managers and developer. Training </em><span><em>and mentoring activities carried out in Dusun Karangwetan with 20 participants (5 </em><span><em>groups). Training held for two full days, and will be assisting the manager and </em><span><em>developer of this institution. Marketing tools in the form of two units complete with </em><span><em>modem netbook is expected to accelerate e-marketing capabilities of this group. </em></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br /></span></span></span></span>

scholarly journals Pelatihan Desain Grafis untuk Meningkatkan Kreatifitas dan Menambah Daya Saing Masyarakat Kecamatan Pasar Minggu Jakarta Selatan

2020 ◽  
Vol 2 (1) ◽  
pp. 70-77
Author(s):  
Ridwan Raafi'udin ◽  
Bayu Hananto ◽  
Catur Nugrahaeni Puspita Dewi
Keyword(s):  
Social Media ◽  
Information And Communication Technology ◽  
Community Service ◽  
Communication Technology ◽  
Graphic Design ◽  
Training Phase ◽  
Product Packaging ◽  
Service Activities ◽  
Online Trading ◽  
Information And Communication

The availability of information and communication technology (ICT) has made it a lot of convenience in everything. An example is the existence of online trading transactions, for we can market these products online both through marketplaces and social media, we must-have products that are slightly different from the others. One way is to design your own product packaging that we will sell, and for example it can be started by making a product logo. This is the basis of community service activities, and this activity utilizes the creative side of partners so that they can create a design that will be packaged in the next stage in the form of merchandise. In this design training phase, partner participants were given the understanding to use vector-based graphic design applications, from creating product logos to digital advertising posters

scholarly journals MODEL EKONOMI-EKOLOGI BERDASARKAN WTP PENGUNJUNG-WTA MASYARAKAT LOCAL DALAM PENGELOLAAN DESTINASI WISATA GUNUNG API BAWAH LAUT MAHENGETANG, KABUPATEN SANGIHE

2017 ◽  
Vol 13 (3) ◽  
pp. 7
Author(s):  
Paulus Adrian Pangemanan ◽  
Gene H. M. Kapantouw
Keyword(s):  
Local Community ◽  
Local Communities ◽  
Management Model ◽  
Tourist Destinations ◽  
Resource Sustainability ◽  
Ecological Aspects ◽  
Ecological Improvement ◽  
Alternative Activities ◽  
Economic Improvement

Continuing management of tourist destinations, integrating economic and ecological aspects, and involving quadrohelical roles: local communities, tourism businesses, government and universities. This research develops a tourism destination management model that integrates economic and ecological development based on visitor willingness to pay (WTP) attachment with willingness to accept (WTA) of local community, supported by business actor role and government. Colleges play a role in identifying ecological and economic elements, analyzing and formulating alternative development activities that ensure economic improvement for local communities and resource sustainability (natural, socio-cultural) to improve the destination's life cycle. The purpose of this research is to manage the role of quadrohelical tourism in evaluating, developing economic programs / activities for the surrounding community, by prioritizing the sustainability of resource ecosystem. This research was conducted for 10 months in the area of Mahengetang submarine volcano in Sangihe District. This study focuses on identifying existing conditions of economic and ecological elements, analysis and formulation of alternative activities for economic and ecological improvement based on indicators (WTP-WTA). Destination management model based on WTP-WTA with integrated role of quadrohelical system can be adapted and developed in other destination, or in other resource utilization.

scholarly journals Revitalizing the cultural heritage sites of the medieval town of Tansen for the sustainable tourism development

2019 ◽  
Vol 8 ◽  
pp. 127-138
Author(s):  
Paras SJB Rana
Keyword(s):  
Cultural Heritage ◽  
Local Community ◽  
Local Population ◽  
Tourism Development ◽  
Local Communities ◽  
Heritage Management ◽  
Sustainable Tourism Development ◽  
Heritage Sites ◽  
Tourist Destinations ◽  
Natural Settings

   Tansen is renowned for its natural settings, historic buildings and a living cultural heritage that have remained, from medieval period until now. By UNWTO statistics,internationally, cultural tourism comprises 39% of the total tourism arrivals. This reaffirms that offering greater access to the cultural and heritage assets would give Tansen a competitive edge over the other tourist destinations and increase its attractiveness as a top tourist destination in Nepal. This article is related to study of how the heritage sites could be revived to make the cultural heritage tourism sustainable and regain Tansen’s economic vibrancy that has been depleting in the recent times. The purpose of the study is to examine the current state of the cultural heritage management in Tansen, to examine the prospect of revitalizing the cultural heritage assets and; to examine the role of the local communities in these aspects. The methods used in the study were site observations, a key informant interview of experts including the city Mayor, tourism entrepreneurs, site mangers and opinion survey of tourists and the local community resident. The study shows that local population has a positive opinion and initial enthusiasm on the emerging tourist arrivals after the restoration of Rani Mahal, but their role is marginalized in the process. This is the key proposition to start an initiative for the local communities to actively participate in tourism development projects. ‘Revitalizing the Rani Mahal heritage’ launched through the Public Private Partnership with support from UNESCO could build the trust amongst the high end international as well as domestic tourist and attract more investments to conserve, protect and promote the heritage capital stocks for the Tansen tourism development.

Keefektifan Peran Digital Marketing Melalui Media Sosial Dalam Proses Pemasaran Produk Galeri UMKM Ekawira, Kare Madiun

2021 ◽  
Vol 2 (1) ◽  
pp. 21-30
Author(s):  
Rizal Ula Ananta Fauzi ◽  
Dian Citaningtyas Ari Kadi ◽  
Galuh Kristyangga Setyo Ernanda ◽  
Permai Triwidya ◽  
Silvy Adhelia
Keyword(s):  
Social Media ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Sales Promotion ◽  
Digital Marketing ◽  
Service Activities ◽  
Medium Enterprises

Abstract This study aims to fulfill duties in community service activities in order to help the community in solving problems related to MSMEs (Micro, Small and Medium Enterprises). The place for community service activities is in the Ekawira UMKM Gallery which provides various regional souvenirs from Kare Village, Kare District, Madiun Regency, East Java. Ekawira UMKM Gallery is chaired by Mrs. Hesti Purwanti. One of the products produced at the Ekawira UMKM Gallery is typical curry pia. This product is neatly packaged and already has a brand, but the marketing is only sold in the area around the Kare area, not yet out of town or through existing social media. This is a problem faced by these MSMEs. Therefore, the purpose of holding this community service is to help the Ekawira UMKM Gallery in marketing its products, by providing several sales/promotion media solutions to make it easier in terms of marketing. The marketing solution provided is by doing digital marketing, how to promote it through social media such as Instagram, creating a page on Facebook and creating a product website for the Ekawira UMKM Gallery which aims to make this product known by many people and more consumers who buy it.Abstrak: Penelitian ini bertujuan untuk memenuhi tugas dalam kegiatan pengabdian kepada masyarakat agar bisa membantu masyarakat dalam memecahkan masalah-masalah yang berkaitan dengan UMKM (Usaha Mikro, Kecil dan Menengah). Tempat kegiatan pengabdian masyarakat ini berada di Galeri UMKM Ekawira yang menyediakan aneka oleh-oleh daerah khas Desa Kare, Kecamatan Kare, Kabupaten Madiun, Jawa Timur. Galeri UMKM Ekawira diketuai oleh ibu Hesti Purwanti. Salah satu produk yang di hasilkan di Galeri UMKM Ekawira adalah pia khas Kare. Produk ini sudah di kemas dengan rapi dan sudah memiliki merek, namun  pemasarannya hanya dijual di daerah sekitar daerah Kare saja, belum sampai keluar kota maupun melalui media sosial yang ada. Hal ini menjadi masalah yang dihadapi oleh UMKM tersebut. Karena itu, tujuan diadakan pengabdian masyarakat ini untuk membantu Galeri UMKM Ekawira dalam memasarkan produknya, dengan memberikan beberapa solusi media penjualan/promosi untuk mempermudah dalam hal pemasaran. Solusi pemasaran yang diberikan yaitu,dengan melakukan digital marketing caranya mempromosikan melalui media sosial seperti instagram, pembuatan laman pada facebook dan pembuatan laman web produk Galeri UMKM Ekawira yang bertujuan agar produk ini di ketahui oleh banyak orang  dan lebih banyak lagi konsumen yang membelinya.

The Role of Trade Policy in Sustainable Tourism Inclusivity in Africa

2021 ◽  
pp. 169-182
Author(s):  
Msafiri Njoroge
Keyword(s):  
Community Participation ◽  
Local Community ◽  
Sustainable Tourism ◽  
Local Communities ◽  
Trade Policies ◽  
Goods And Services ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
Practical Sense

When local communities are allowed to participate fully in tourism trade activities either through supplying goods and services or direct employment in the tourism sector-inclusiveness of tourism, trade can be realized in a practical sense. Research indicates that, in most tourist destinations in Africa, the tourism trade continues to be characterized by environmental and social-cultural degradation and inadequate local community participation associated with revenue leakages and weak economic linkages. The mechanism on how tourism trade contributes inclusively on local communities' benefits such as inclusive growth and poverty alleviation remains unclear. Despite destination economies engaging in services liberalization, little evidence exists on how such trade policies have been beneficial at enhancing inclusive benefits of the tourism trade. Therefore, this chapter aims to clarify how trade policies can be employed to promote the inclusiveness of the tourism trade.

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