scholarly journals Promotional Messages on Social Media Marketing for Natural Seeds Jewelry

2020 ◽  
Vol 36 (1) ◽  
pp. 230-239
Author(s):  
Santi Susanti ◽  
Sukaesih Sukaesih ◽  
Iwan Koswara
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Literature Review ◽  
Qualitative Methods ◽  
Social Media Marketing ◽  
Interactive Method ◽  
Promotional Messages ◽  
Descriptive Qualitative

This study aims to examine the promotional messages in social media marketing for natural Seeds jewelry. This research uses descriptive qualitative methods and data is collected through interviews, observation, documents, and literature review. The object of this study is Bumi Putih Spiritual Jewelry, a brand of handmade jewelry products from natural seeds created by Anthony Imanuel Alexander Sutrisno. Data analysis in this research uses Miles and Huberman’s interactive method. The results show that Bumi Putih uses Instagram, Facebook and Twitter integrated for marketing the natural seeds jewelry. Promotional messages conveyed on the three platforms of social media are a combination of verbal and nonverbal messages in the form of text and symbols to influence the audiences’ cognitive, affective, and conative. By using social media, Bumi Putih not only marketing the products but also persuade netizens to respect nature and maintain its sustainability to create a harmonious relationship between human and the environment

scholarly journals A Model for Promoting Inclusive and Sustainable Tourism in Kota Lama Semarang

2020 ◽  
Vol 55 (5) ◽  
Author(s):  
Syaiful Amin ◽  
Suwito Eko Pramono ◽  
Atno ◽  
Ganda Febri Kurniawan
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Qualitative Analysis ◽  
Qualitative Methods ◽  
Sustainable Tourism ◽  
Development Plan ◽  
Tourism Destination ◽  
New Model ◽  
Descriptive Approach ◽  
User Friendly

Kota Lama Semarang, also known as Semarang Old Town in Central of Java Province, Indonesia, has the potential to become an inclusive and sustainable tourism destination, in accordance with the Indonesian government’s development plan. However, its potential has not been promoted publicly in the best ways. The aim of this research is to describe and develop a model for promoting inclusive and sustainable tourism in the area. The research applies qualitative methods and takes a descriptive approach. The data were collected using observation and interviews, while data analysis was performed using Creswell's descriptive qualitative analysis. The Sejarah di Dekatku (History Near Us) application (the new model), together with social media promotion, provides an alternative way of promoting tourism. During a trial launch, the application was appreciated by the tourists who used it. The application is considered easy to use and suitable for the needs of the community. It features themes of inclusivity and education, and it is considered important for the promotion of historical areas of Semarang. The advantages of using the application to help develop Kota Lama Semarang tourism are that it is easy to use and navigate, it has attractive features, and it provides easy-to-understand information. Our research suggests that the application should be launched immediately and used as a way of promoting the area. In addition, features and interfaces should be developed further to make the application even more attractive and user-friendly. This can be done by researching and developing the features and the interface of the application to make it more attractive and user-friendly.

scholarly journals Penerapan Bahasa Yang Baik Dan Benar Serta Sopan Santun Saat Melakukan Bimbingan Kelompok

2019 ◽  
Author(s):  
YuliaKurniasari
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Qualitative Methods ◽  
Group Counseling ◽  
Human Interaction ◽  
The World ◽  
Collection Data ◽  
The Moment ◽  
Group Guidance ◽  
Descriptive Qualitative

Language is a human interaction tool to facilitate humans to communicate with one another, language also has benefits that are very important for life as an introduction in the world of education. But what happens, the fact is that at the moment in carrying out group guidance conducted by some people, they have not been able to use good and correct grammar, but have already behaved politely when communicating with other interlocutors and some people still assume that when communicating only requires language simple or improvised. This study aims to teach that people need to apply true and wise communication, especially in the use of good and correct language systems when conducting group guidance. This study uses descriptive qualitative methods that refer to data collection, data analysis, interpretation of the data concerned with the situation. The results of this study indicate that in conducting group counseling they have not been able to apply good and correct language but have applied good manners. This research has various benefits, namely making people able to understand and realize that the importance of communication when guidance uses good and correct language so that it is easy to understand and easily accepted.

scholarly journals Strategi Komunikasi Interaktif Ciewie Batik

2018 ◽  
Vol 7 (1) ◽  
pp. 108-120
Author(s):  
Marsudi Marsudi
Keyword(s):  
Social Media ◽  
Qualitative Methods ◽  
Customer Service ◽  
International Markets ◽  
Communication Strategy ◽  
Interactive Communication ◽  
Customer Complaints ◽  
Positive Image ◽  
Android Applications ◽  
Descriptive Qualitative

To improve a company's positive image and reputation, Ciewie Batik attempts to develop interactive communication to consumers, both online and offline. This study discusses the strategies and forms of interactive communication that Ciewie Batik uses to run its business in an effort to penetrate domestic, national, and international markets. Using descriptive qualitative methods, this study has found that in order to maximize customer service and promotion, and in an effort to foster value from innovation, Ciewie Batik's interactive communication strategy is to integrate social media and Android applications and actively recruit web-resellers. For example by intensifying customer complaints and inquiries in an express manner. Additionally, by cons–tantly updating Ciewie Batik's website, increasing Facebook Fanpage, and actively recruiting web-reseller.

scholarly journals The influence of social media marketing, product innovation and market orientation on Indonesian SMEs marketing performance

2022 ◽  
Vol 6 (1) ◽  
pp. 9-16 ◽  
Author(s):  
Khamaludin Khamaludin ◽  
Syahriani Syam ◽  
Febri Rismaningsih ◽  
Lusiani Lusiani ◽  
Lily Arlianti ◽  
...  
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Market Orientation ◽  
Product Innovation ◽  
Structural Equation ◽  
Quantitative Methods ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Snowball Sampling ◽  
Marketing Performance

The purpose of this study is to analyze the influence of social media marketing, product innovation, market orientation on marketing performance. The study uses quantitative methods and data analysis techniques are based on Structural Equation Modeling using SmartPLS 3.0 software. The sample selection method uses the snowball sampling method. Online questionnaires are sent to 320 SMEs in Banten Province, where 300 responses are used. The results of data analysis show that social media marketing has a significant effect on marketing performance, product innovation has a significant effect on marketing performance and market orientation has a significant effect on marketing performance.

scholarly journals Strategi Pemimpin dalam Meningkatkan Mutu Pondok Pesantren Zulhijjah Muara Bulian

2022 ◽  
Vol 6 (2) ◽  
pp. 83-90
Author(s):  
Khairunnas Khairunnas ◽  
Bawaihi ◽  
Nurmia
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Qualitative Methods ◽  
Data Reduction ◽  
Boarding School ◽  
Quality Of Education ◽  
Data Presentation ◽  
The Future ◽  
Descriptive Qualitative

This research aims to analyze the strategy of leaders in improving the quality of education in Zulhijjah Muara Bulian boarding school. This research uses descriptive qualitative methods. Data collection is done through observation, interviews, and documentation. Data analysis uses data reduction, data presentation, and drawing conclusions, and verification. The results showed kiai has four roles, in improving the quality of education, namely educators, administrators, managers, and supervisors. Improving the quality of education is done by pursuing the welfare of teachers and contributing thought to the progress of the region and able to become cadres of scholars who will lead the ummah in the future by maintaining educational inputs, processes, and outputs.

A Literature Review of Social Media for Marketing

2021 ◽  
pp. 82-105
Author(s):  
Bahtışen Kavak ◽  
Neslişah Özdemir ◽  
Gülay Erol-Boyacı
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Media Use ◽  
Digital Economy ◽  
Social Media Marketing ◽  
The Internet ◽  
Business To Consumer ◽  
Media Channels ◽  
Business To Business ◽  
Consumption Habits

Digital economy has become a priority for companies and countries since consumer profile and consumption habits have greatly changed. Companies have begun to transfer the services they offer to the Internet. Also, a digital economy creates networks amongst individuals, communities, companies, and markets. With digitalization, not only have consumers' profiles changed, but marketing tools have changed as well. Social media marketing (SMM) is the product of this trend and is marketing through social media channels (SMCs). Therefore, this chapter examines social media use within business-to-consumer (B2C) and business-to-business (B2B) contexts. Moreover, the authors focus on the differences of SMCs adoption in B2C and B2B contexts.

Some antecedent factors that shape SMEs adoption of social media marketing applications: a hybrid approach

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sunday C. Eze ◽  
Vera C. Chinedu-Eze ◽  
Adenike O. Bello
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Technology Adoption ◽  
Hybrid Approach ◽  
Social Media Marketing ◽  
Comparative Approach ◽  
Western World ◽  
Content Type ◽  
Marketing Technology ◽  
Toe Framework

Purpose Although several researchers have made significant efforts to examine the adoption of social media marketing technology in Nigeria, many have focussed on large organizations while others have constantly extrapolated the findings obtained in the Western world as if small and medium enterprises (SMEs) have the same structure, managerial capabilities, and operate in the same way. This has hindered the development of an integrated framework aimed at unravelling the factors shaping the adoption of social media marketing applications in SMEs in Nigeria. The paper, therefore, aims to explore some antecedent factors that shape SMEs adoption of social media marketing applications in SMEs in Nigeria. Design/methodology/approach The study deployed a qualitative approach with the use of unstructured and semi-structured interviews with a total of 20 participants drawn purposeful from Nigeria directories and analysed by using a hybrid method of thematic analysis. Findings The study developed an extended technology–organization–environment framework (TOE) framework that incorporated the communication context, which aids in identifying 11 key success factors shaping SMEs adoption of social media marketing technology in Nigeria. The findings associated with the extended TOE framework show that they have an impact on social media marketing technology adoption in SMEs. Research limitations/implications Because the researchers adopted the qualitative method, the findings may lead to some bias in the analysis of the data which may limit the insights into the key factors shaping the adoption of social media marketing technology adoption. Future studies may adopt a mixed-method approach or a comparative approach to confirm the finding and to better understand the critical factors linked to the framework. Although it is believed the with the use of thematic data analysis, the results are well associated with the structure; however, the structure has limitations. Drawing from the data analysis, the factors are limited. Other factors which may positively influence social media marketing adoption in SMEs. Hence, further studies are needed in this area in a bid to explore these factors by using different research appraoches. Originality/value The study has enriched the existing TOE framework and provided insights into the dominant issue faced by SMEs in adopting social media marketing technology, provided an analytical dimension, reliable explanation of these finding and tool for evaluating some of the challenges faced by SMEs in the adoption of social media marketing technology.

scholarly journals THE INSPIRATIONS OF SOCIAL MEDIA MARKETING: A LITERATURE REVIEW.

2019 ◽  
Vol 7 (4) ◽  
pp. 1485-1489
Author(s):  
Maria StevenMallya ◽  
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Social Media Marketing

scholarly journals STRATEGI PENERJEMAHAN KATA NON-EQUIVALENT

Metahumaniora ◽  
2020 ◽  
Vol 10 (3) ◽  
pp. 271
Author(s):  
Erlina Zulkifli Mahmud
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Speech Acts ◽  
Speech Act ◽  
Speech Act Theory ◽  
Pragmatic Approach ◽  
Expressive Speech ◽  
Directive Speech Acts ◽  
Directive Speech ◽  
Descriptive Qualitative

AbstrakArtikel ini membahas satu jenis strategi penerjemahan yang berfokus pada penerjemahan pada level kata yang bersifat non-equivalent menurut Mona Baker. Tujuan penelitian ini untuk mendeskripsikan jenis strategi penerjemahan apa saja dalam taksonomi tersebut  yang diaplikasikan pada penerjemahan kata-kata non-equivalent yang ditemukan pada novel-novel Indonesia sebagai bahasa sumber ke dalam bahasa Inggris sebagai bahasa sasaran; dan juga untuk mengidentifikasi apakah pesan yang terdapat pada kata-kata bersifat non-equivalent pada bahasa sumber tersampaikan sama pada bahasa sasaran. Metode yang digunakan untuk membahas aplikasi strategi penerjemahan ini adalah metode kualitatif-komparatif. Hasil penelitian menunjukkan bahwa kata-kata yang bersifat non-equivalent diterjemahkan dengan menggunakan 7 dari 8 strategi penerjemahan yang ada dan secara keseluruhan strategi penerjemahan untuk kata non-equivalent mampu menyampaikan pesan yang terdapat pada kata-kata non-equivalent tersebut meskipun tidak semua secara detil.Kata kunci: strategi penerjemahan, kata non-equivalent, strategi penerjemahan Mona Baker AbstractSpeech act is the activity of uttering speech with a specific purpose. Research on speech acts has been done by many researchers before, but the number is still limited that reviewed the speech acts during the Covid-19 pandemic. This study discussed the types of speech acts on Instagram social media during the Covid-19 period. This study used a pragmatic approach with Searle's speech act theory (1979). The method used is descriptive qualitative. Based on the results of data analysis, researcher found that 3 types of speech acts, namely 1) Directive speech acts with the implicature of persuading and encouraging; 2) Representative speech acts with the implicature of commanding and challenging; 3) Expressive speech acts with the implicature of encouraging.Keywords: Covid-19, Pragmatic, Speech act         

scholarly journals Efektivitas Dakwah Hadis dalam Media Sosial: Analisis atas Teori Framing Robert N. Entman

2021 ◽  
Vol 6 (1) ◽  
pp. 67
Author(s):  
Perdana Putra Pangestu
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Qualitative Methods ◽  
Comprehensive Understanding ◽  
Digital Literature ◽  
The People ◽  
Research Objects ◽  
New Challenges ◽  
Theoretical Application ◽  
Propagation Material

Hadis preaching is now meeting new challenges in its succession of implementation, one of which is its touch with courage-based social media. Apart from optimizing the propagation material that is disseminated, it has also become an interesting topic in discussions of the development of modern dakwah. In this case, content framing (framing) is deemed appropriate to package the dakwah content offered to the people in order to have authority on social media. However, the question that can be offered is how can the theoretical application of the framing concept work on da'wah content on social media? Departing from this formula, the author will elaborate the dakwah paradigm through content from several accounts on Instagram, based on the hadith as the preaching material. The author provides segmentation of the @hadispedia and @pusatkajianhadis accounts as research objects using the theoretical synergy of Robert N. Entman's framing. This research is built on qualitative methods that are oriented towards the context of reality and data analysis of digital literature. The author will examine the focus of the problem with a descriptive-explorative orientation in order to obtain an optimal and comprehensive understanding. The argument from this research is that the concept of framing actualized on the preaching of hadith content, especially on @hadispedia and @pusatkajianhadis accounts, can increase the effectiveness of the implementation of da'wah on social media.

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