scholarly journals Advertising or public relations – which is the organizations choice in the current period?

2009 ◽  
Author(s):  
Simona Duhalm
Keyword(s):  
Public Relations ◽  
Mass Communication ◽  
Financial Resources ◽  
Current Period ◽  
Self Image

In the current period, when the issue of efficient use of financial resources is a central, organizations seeking the best ways to both promote their self-image, and products or services they produce and sell. Between the promotional techniques by the mass communication in which organizations can appeal, the makers have to choose between advertising and public relations activities.

A Public Relations Perspective for Mass Communication Law Courses

1993 ◽  
Vol 48 (2) ◽  
pp. 67-73 ◽  
Author(s):  
Greg Lisby ◽  
Maureen Rubin ◽  
Louise Hermanson ◽  
Jane Bick
Keyword(s):  
Public Relations ◽  
Mass Communication ◽  
Communication Law

The interaction of journalism and public relations in Russia: A self-perception

2018 ◽  
Vol 15 (1) ◽  
pp. 3-25
Author(s):  
Greg Simons ◽  
Dmitry Strovsky
Keyword(s):  
United States ◽  
Public Relations ◽  
Russian Federation ◽  
Mass Communication ◽  
The United States ◽  
Current Level ◽  
Communication Studies ◽  
Conceptual Level ◽  
The World ◽  
The Russian Federation

There is an increasing amount written on the decline of professional journalism around the world. One of the factors that are used to illustrate the decline of journalism is the interaction and collaboration between journalists and public relations (PR) practitioners in the production of mass media news content. On a theoretical and conceptual level, the aims and goals of the two professions are quite different, even though there are a number of superficial similarities between these forms of mass communication. Studies of the interaction between journalism and PR in the United States reveal a certain underlying tension, yet simultaneous mutual dependency. An indicative survey was conducted across different cities in the Russian Federation to understand the perception of professional journalists and PR practitioners on the current level of interaction between their professions. The answers were remarkably similar and reveal a deep concern for the direction of journalism, which many viewed as being subordinated to PR.

REVIEW ON THE MONOGRAPH OF OLEKSANDR TORBAS �DISCRETION IN THE CRIMINAL PROCESS OF UKRAINE: THEORETICAL JUSTIFICATION AND PRACTICE OF IMPLEMENTATION�

2020 ◽  
Vol 10 (4) ◽  
pp. 147-150
Author(s):  
Iryna Hloviuk ◽  
Keyword(s):  
Public Relations ◽  
Criminal Procedure ◽  
Scientific Work ◽  
Legal Regulation ◽  
Criminal Proceedings ◽  
Theoretical Justification ◽  
Criminal Process ◽  
Procedural Law ◽  
Current Period ◽  
Legitimate Interests

Current period of development of the legal system of Ukraine is characterized by variability of legislation that regulates, in particular, organization of judicial system and implementation of criminal proceedings. Unfortunately, criminal procedure legislation is no exception, given how many changes and additions have been made to the Criminal Procedure Code of Ukraine since its entry into force in 2020. Undoubtedly, like any other codified legal act, CPC of Ukraine in modern conditions cannot be unchanged, given the dynamics of public relations, the provisions of international law, decisions of ECtHR and number of attempts to solve identified problems of its application. Difficulties of criminal procedural law enforcement are manifested in such an area as the use of discretion of authorities in criminal proceedings, although without it application of legislation is ineffective. At the same time, lawful discretion in criminal proceedings should not turn into its opposite � arbitrariness, which will already violate rights and legitimate interests of individuals and legal entities. In criminal proceedings, given the imperative method of legal regulation and possibility of various coercive measures, including those related to the restriction of constitutional human rights, this issue is of particular importance, given, inter alia, that prosecution�s discretion applies within non-adversarial procedure, and the CPC of Ukraine does not always provide for the possibility of appealing such decisions in court. The peer-reviewed monograph consists of four chapters, which contain 10 sections. Structuring of the monograph is logical; the author analyse problems of discretion from questions of concept, signs and limits of discretion, and then moves to the characteristic of realization of discretion by judge, prosecutor, investigator, detective. In general, without a doubt, the monograph of Torbas O. O. �Discretion in the criminal process of Ukraine: theoretical justification and practice of implementation� is relevant, complete and fundamental scientific work, has scientific and practical value. Monograph of Torbas O.O. significantly enriches criminal procedure doctrine regarding the subjects of criminal proceedings, criminal procedure decisions and other areas.

Canada, the International Criminal Court, and the intersection of international politics and finances

2019 ◽  
Vol 74 (2) ◽  
pp. 206-224
Author(s):  
Kirsten J. Fisher ◽  
Laszlo Sarkany
Keyword(s):  
Human Rights ◽  
Public Relations ◽  
United Nations ◽  
Security Council ◽  
International Criminal Court ◽  
International Criminal ◽  
Prime Minister ◽  
Criminal Court ◽  
United Nations Security Council ◽  
Financial Resources

In 2018, Prime Minister Trudeau made two announcements regarding the International Criminal Court, both, it seems, aimed at reinforcing Canada’s claim of human rights promotion and multilateralism: Canada declared Myanmar’s actions against the Rohingya people genocide and urged the United Nations Security Council to refer the situation to the International Criminal Court, and it joined a collective referral of the Venezuela situation to the Court. As public measures of support, these are positive developments for the International Criminal Court, which has been suffering poor public relations and challenges to its legitimacy. However, Canada could do more by better supporting the financial viability of the Court. Currently, it aims to increase the Court’s workload without supporting an increased budget, as reflected in Canada’s involvement at the December 2018 Assembly of States Parties meeting. A seemingly sure way to undermine the International Criminal Court would be to add to its workload without ensuring it has the financial resources to do the work.

Mediapolicy

2019 ◽  
Author(s):  
Рашид Мухаев ◽  
Rashid Muhaev
Keyword(s):  
Public Relations ◽  
Political Communication ◽  
Political Behavior ◽  
Mass Communication ◽  
Academic Discipline ◽  
The Political ◽  
Communication Policy ◽  
Policy Space ◽  
Municipal Administration ◽  
Information And Communication

If you want to find out how the mechanisms and technologies of political domination in modern information societies have changed, then read the first Russian textbook on the new academic discipline “Media Policy”. The textbook examines the main interpretations of the information and communication policy space, its subjects, structure and information management technologies, identifies effective channels of information influence on the political behavior of a person, groups and communities, reveals the mechanism of symbolic dominance in the structure of modern politics, identifies its elements, technologies and communication strategies. Particular attention is paid to the analysis of various means and channels of mass communication, used for positioning and promoting ideas, discourses and political images, as well as constructing messages through various media. The textbook is addressed to bachelors and masters studying in the specialties “Advertising and Public Relations”, “Political Science”, “State and Municipal Administration”, as well as to theoreticians, practitioners, and experts working in the field of political communication.

Postwar Industrial Media Culture in Sweden, 1945-1960

2021 ◽  
Author(s):  
Mats Björkin
Keyword(s):  
World War Ii ◽  
Public Relations ◽  
Mass Communication ◽  
New Technologies ◽  
International Markets ◽  
Media Culture ◽  
Accounting System ◽  
Information Communication ◽  
Media Technologies ◽  
Oral Presentations

During the 1950s, companies aiming for international markets demanded new theories and methods of communication. Ideas regarding cybernetics, systems analysis, new accounting practices, and budgetary principles as well as theories of information, communication, marketing, public relations, and organization were discussed at conferences, seminars, and courses, and in articles and books. At the same time, new technologies changed corporate communication, from a loose-leaf accounting system to mechanical and electronic business machines, from written texts and oral presentations to slide shows, audio tapes, films, television, and flannelgraphs. By looking at a vast array of objects and relations related to uses of media technologies in Swedish industry from the end of World War II to the breakthrough of television, this book shows what happened in the glitches between mass communication and interaction, and how Swedish postwar industry worked to disrupt established understandings of communication.

1. Communication and dissemination: The Philippine National Red Cross: Communication to promote dissemination

1990 ◽  
Vol 30 (276) ◽  
pp. 201-204
Author(s):  
Edilberto H. Angco
Keyword(s):  
Public Relations ◽  
Structural Design ◽  
Financial Resources ◽  
Red Cross ◽  
National Society ◽  
The Public

Information and dissemination are integral parts of the present structural design of the Public Relations and Publications Department of the Philippine National Red Cross (PNRC). Although interrelated, the two activities have distinct functions and objectives that set them apart from each other. A system of this kind seems ideal for any National Society which, like the PNRC, is small in size and has meagre human and financial resources. Owing to budgetary constraints at the PNRC, the Head of the Public Relations and Publications Department has to run the “whole show”, except for the field of dissemination where another key person is in charge.

scholarly journals An Analysis of Social Media Usage by Public Relations Departments in Select Private Universities in Kenya.

2021 ◽  
Vol 4 (1) ◽  
pp. 16-25
Author(s):  
Nyabera N. Samwel ◽  
Agnes Lucy Lando
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Mass Communication ◽  
Public Support ◽  
Private Universities ◽  
Doctoral Degree ◽  
Information Value ◽  
The Public ◽  
Social Media Platforms ◽  
Use Of Social Media

This paper investigates the use of Social Media by Public Relations departments in two large private universities in Kenya. Social media are web-based applications where the creation of profiles and connections of people takes place. Social media use is constantly growing amongst organizations, as technology and globalization evolve, so do the role of Public Relations hence becoming inevitable in everyday practice. Despite the availability of social media platforms, little is known on how they are used to communicate. Contrariwise, the extant literature discloses that at present, there is moderately negligible research with focus on the use of social media in public relations in private organizations. This study is grounded on the outcomes of a research submitted in lieu of a Doctoral degree in Mass Communication at the St Augustine University of Tanzania involving 270 survey participants and 2 in-depth interviews. Data was generated using questionnaires and analysed using SPSS version 23 whereas interviews were analysed thematically. Findings reveal that University K and St Paul University use social media to: publicize activities; send information to the public; change public opinion; enhance information value; lobby public support as well as to provide the public with a question-and-answer platform. This paper highlights need to pay more attention to the content and public’s need besides embracing other available social media tools and technologies to promote trust amongst the public and the organization. And also, need to devise means of adjusting to the inevitable changes regularly besides diverse approaches in strengthening PR practice and regulation.

scholarly journals Efektivitas Kampanye Ayo Minum untuk Sehat terhadap Kepercayaan Konsumen Le Minerale

Prologia ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 46
Author(s):  
Jesslyn Herika Gracia ◽  
H.H. Daniel Tamburian
Keyword(s):  
Public Relations ◽  
Random Sampling ◽  
Mass Communication ◽  
Mineral Water ◽  
Simple Random Sampling ◽  
Consumer Trust ◽  
Coefficient Of Determination ◽  
Healthy Life ◽  
Quantitative Descriptive ◽  
Descriptive Method

In Indonesia, consuming water and exercising are done only by a few people, so various types of diseases and body fatigue attack them. So many public relations or marketing officers of  the company think of various ways in order to increase their sales. Therefore, Le Minerale created “Ayo Minum Untuk Sehat” campaign to familiarize people with a healthy life and consume quality mineral water. The purpose of this research was findout “Ayo Minum Untuk Sehat” campaign effectiveness into consumer trust. The main theories  used in this research are the campaign theory, consumer trust, and mass communication theory.The method used is a quantitative descriptive  method by taking simple random sampling as the simple technique. The population in this study was 7 thousand participants of the campaign of  “Ayo Minum Untuk Sehat” with a sample of 99 respondents. After the questionnaire was distributed, an analysis of validity, reliability, normality, correlation coefficient, coefficient of determination, simple regression, and hypothesis testing or t test were carried out. The result of the research reveals that the campaign “Ayo Minum Untuk Sehat” is effective related to consumer trust. Di Indonesia, mengkonsumsi air putih dan olahraga secara rutin hanya dilakukan oleh sedikit orang, sehingga muncul berbagai jenis penyakit dan rasa tubuh yang cepat lelah. Hadirnya profesi dalam dunia public relations atau marketing membuat perusahaan memikirkan berbagai cara agar dapat mensukseskan perusahaannya. Oleh sebab itu, Le Minerale membuat kampanye Ayo Minum Untuk Sehat untuk membiasakan masyarakat agar hidup sehat dan mengkonsumsi air mineral berkualitas. Tujuan penelitian ini adalah untuk mengetahui efektivitas kampanye Ayo Minum Untuk Sehat terhadap kepercayaan konsumen Le Minerale. Teori utama yang digunakan dalam penelitian ini adalah teori kampanye dan komunikasi massa. Metode yang digunakan adalah metode deskriptif kuantitatif dengan pengambilan teknik sampling berupa simple random sampling. Populasi pada penelitian ini sebanyak 7000 peserta kampanye Ayo Minum Untuk Sehat dengan jumlah sampel sebanyak 99 responden. Setelah kuesioner disebarkan, dilakukan analisis validitas, reliabilitas, normalitas, koefisien korelasi, koefisien determinasi, regresi sederhana, dan uji hipotesis atau uji t. Hasil penelitian mengungkapkan bahwa kampanye  Ayo Minum Untuk Sehat efektif secara signifikan terhadap kepercayaan konsumen Le Minerale.

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