Postwar Industrial Media Culture in Sweden, 1945-1960

2021 ◽  
Author(s):  
Mats Björkin
Keyword(s):  
World War Ii ◽  
Public Relations ◽  
Mass Communication ◽  
New Technologies ◽  
International Markets ◽  
Media Culture ◽  
Accounting System ◽  
Information Communication ◽  
Media Technologies ◽  
Oral Presentations

During the 1950s, companies aiming for international markets demanded new theories and methods of communication. Ideas regarding cybernetics, systems analysis, new accounting practices, and budgetary principles as well as theories of information, communication, marketing, public relations, and organization were discussed at conferences, seminars, and courses, and in articles and books. At the same time, new technologies changed corporate communication, from a loose-leaf accounting system to mechanical and electronic business machines, from written texts and oral presentations to slide shows, audio tapes, films, television, and flannelgraphs. By looking at a vast array of objects and relations related to uses of media technologies in Swedish industry from the end of World War II to the breakthrough of television, this book shows what happened in the glitches between mass communication and interaction, and how Swedish postwar industry worked to disrupt established understandings of communication.

E-Engaging India

2012 ◽  
pp. 875-899
Author(s):  
Kavita Karan
Keyword(s):  
Social Networking ◽  
Political Institutions ◽  
New Technologies ◽  
Communication Technologies ◽  
Civil Society Organizations ◽  
Mobile Technologies ◽  
Information Communication Technologies ◽  
Electronic Interaction ◽  
Information Communication ◽  
Media Technologies

E-Governance, inclusive of e-democracy, e-government, and e-business, has the power to improve processes, connect citizens, and build interactions with civil societies. The infusion of Information Communication Technologies (ICTs) by the governments, civil society organizations, and political institutions to engage citizens, have promoted greater participation in the process of governance. E-Democracy encompasses all forms of electronic interaction between the elected government and the electorate. Examples include e-voting, e-consultation, e-representatives, e-campaigning, online deliberative polling, e-petitions, and e-referendums. India is the largest democracy in the world and a frontrunner in the use of ICTs for e-governance and e-democracy. The last few elections witnessed a surge in the use of new technologies inclusive of Internet, social networking, and mobile technologies, alongside the traditional forms of electioneering. This chapter examines the e-governance and e-democracy strategies, and the innovative new media technologies used by political parties, industrial corporations, and other organizations that have e-engaged the citizens.

scholarly journals NEKRASOV'S DISCOURSE OF THE MODERN INTERNET SPACE

2020 ◽  
Vol 117 (6) ◽  
pp. 157-164
Author(s):  
Tatiyana I. Erokhina ◽  
Keyword(s):  
Media Culture ◽  
The Internet ◽  
Information Communication ◽  
Modern Culture ◽  
Media Technologies ◽  
Creative Personality ◽  
The Media ◽  
The Creation ◽  
The Individual ◽  
Cultural Hero

In modern culture, a special place is occupied by the Internet space, which is a space for obtaining information, communication, constructing virtual reality and self-realization of the individual. The Internet space has a multifunctional nature and is part of the media culture, in the context of which ideas about the creative personality, artistic creativity, and cultural memory are updated. The process of representation of a creative personality in the Internet space is especially actively developing during anniversary events and dates that form an informational occasion. On the eve of the 200th anniversary of Russian poet N. A. Nekrasov, the author of the article turned to understanding the Nekrasov discourse of the modern Internet space. The aim of the research is to analyze the Nekrasov discourse in terms of its representation, specificity, and functions. In the course of the study, the author considered options and ways to represent the poet's work on the Internet: special projects dedicated to the life and work of N. A. Nekrasov were analyzed. There is a tendency to represent biographical information about N. A. Nekrasov on the Internet, which transforms or destroys the stereotypical ideas about the poet received in the course of school education. Special attention is paid to the media technologies of the mythologization of the personality and creativity of N. A. Nekrasov, which are associated with the creation of new myths about the poet as a cultural hero who acquires a trickster beginning, and the mythologization of the Nekrasov chronotope is indicated. The author draws attention to the specifics of the Nekrasov discourse, which is associated with the creation of hypertext in the Internet space. The article considers the principles of hypertextual construction of the Nekrasov discourse, notes its non-linearity, actualization of the creative activity of the addresser and addressee, and features of modeling the Nekrasov text in the Internet space. The author outlined the main functions of the Nekrasov discourse that have informational and symbolic meaning, and noted its positive and negative connotations.

Examining Motivations and Strategies for Integrating Social Media Technologies Into the Classroom

2019 ◽  
Vol 75 (2) ◽  
pp. 164-176
Author(s):  
Brooke Auxier
Keyword(s):  
Social Media ◽  
Mass Communication ◽  
New Technologies ◽  
Media Technology ◽  
Classroom Implementation ◽  
Higher Education Curriculum ◽  
Media Technologies ◽  
New Graduates ◽  
The Social ◽  
Teaching In Higher Education

Knowledge of emerging social media technology and intelligence platforms is in high demand for prospective employees and new graduates entering the journalism and media industries. However, journalism and mass communication departments have historically struggled to keep up with changing trends and new technologies used in industry, although some departments and educators are adopting these tools and integrating them into their courses. This study will explore the social media technologies that educators ( N = 39) are teaching in higher education curriculum and offer insights into their strategies and motivations for classroom implementation.

E-Engaging India

2012 ◽  
pp. 334-358 ◽  
Author(s):  
Kavita Karan
Keyword(s):  
Social Networking ◽  
Political Institutions ◽  
New Technologies ◽  
Communication Technologies ◽  
Civil Society Organizations ◽  
Mobile Technologies ◽  
Information Communication Technologies ◽  
Electronic Interaction ◽  
Information Communication ◽  
Media Technologies

E-Governance, inclusive of e-democracy, e-government, and e-business, has the power to improve processes, connect citizens, and build interactions with civil societies. The infusion of Information Communication Technologies (ICTs) by the governments, civil society organizations, and political institutions to engage citizens, have promoted greater participation in the process of governance. E-Democracy encompasses all forms of electronic interaction between the elected government and the electorate. Examples include e-voting, e-consultation, e-representatives, e-campaigning, online deliberative polling, e-petitions, and e-referendums. India is the largest democracy in the world and a frontrunner in the use of ICTs for e-governance and e-democracy. The last few elections witnessed a surge in the use of new technologies inclusive of Internet, social networking, and mobile technologies, alongside the traditional forms of electioneering. This chapter examines the e-governance and e-democracy strategies, and the innovative new media technologies used by political parties, industrial corporations, and other organizations that have e-engaged the citizens.

ТЕЛЕВІЗІЙНА КОМУНІКАЦІЯ В КОНТЕКСТІ РОЗВИТКУ СУСПІЛЬСТВА

2020 ◽  
pp. 68
Author(s):  
O. Yatchuk ◽  
N. Kodatska
Keyword(s):  
Public Opinion ◽  
Mobile Communications ◽  
Mass Communication ◽  
New Technologies ◽  
Modern World ◽  
Digital Television ◽  
Broadband Internet ◽  
Television Content ◽  
The Usa ◽  
Traditional Technologies

<div><p><em>The article presents the dynamics of the main factors for the development of modern television, the transition from traditional technologies of television broadcasting to the latest technologies. The process of developing digital television and broadband has been technically determined to address the challenge of integrating new technologies into traditional TV content. Ways of expanding the possibilities of interaction between the viewer and the television producer in the context of overcoming the crisis of traditional technologies are analyzed. It is determined that integration, development of mobile communications and Internet technologies are a hallmark of the modern world media space and have a significant influence on the formation of public opinion. The analysis of actual media researches concerning problems of the theory of mass communication is carried out. The phenomenon of «social television», which combines watching TV with simultaneous communication in social networks, is considered. The author draws attention to the disclosure of the determining factors of media communication, the study of the process of feedback from viewers on television. It is stated that the development of modern technologies, namely digital broadcasting and introduction of broadband Internet access to create a multimedia platform that combines Internet communication services and television content, contributes to improving the mechanism of interaction between the TV and the viewer. The theory of the conceptualization of journalism based on identity construction is examined: journalists understand their audience and, as members of that audience, connect with their communities. An analysis of integrated journalistic activity is conducted, which consists of three stages: gathering, editing and disseminating information. It is determined that the influence of the Internet allows the consumer to play his or her role at each stage, thus helping the journalist determine the degree of relevance of the story to himself and to the potential audience. The common features of modern telecontent were singled out and a comparative analysis of the trend of development of interactive TV programs of the USA, UK and Ukraine was made.</em></p></div><p><strong><em>Key words:</em></strong><em> public opinion, two-vector communication, feedback, communication methods, television audience, country telephony.</em></p>

Legal Providing of Application of Energy Effective Lightning Technology and Intellectual Networks in the Conditions of Digital Economy

2019 ◽  
pp. 123-128 ◽  
Author(s):  
Maksim V. Demchenko ◽  
Rostislav O. Ruchkin ◽  
Eugenia P. Simaeva
Keyword(s):  
Public Relations ◽  
New Technologies ◽  
Electric Power Industry ◽  
Legal Regulation ◽  
Power Grids ◽  
Smart Power ◽  
Smart Power Grids ◽  
Russian Economy ◽  
Intellectual Networks ◽  
Efficient Power

The article substantiates the expediency of improving the legal support for the introduction and use of energy-efficient lighting equipment, as well as smart networks (Smart Grid), taking into account the ongoing digitalization of the Russian economy and electric power industry. The goal of scientific research is formulated, which is to develop practical recommendations on optimization of the public relations legal regulation in the digital power engineering sector. The research methodology is represented by the interaction of the legal and sociological aspects of the scientific methods system. The current regulatory and legal basis for the transformation of digital electricity relations has been determined. The need to modernize the system of the new technologies introduction legal regulation for generation, storage, transmission of energy, intelligent networks, including a riskbased management model, is established. A set of standardsetting measures was proposed to transform the legal regulation of public relations in the field of energyefficient lighting equipment with the aim of creating and effectively operating a single digital environment, both at the Federal and regional levels. A priority is set for the development of “smart” power grids and highly efficient power equipment in the constituent entities of the Russian Federation through a set of legal, economic (financial), edu cational measures.

A Public Relations Perspective for Mass Communication Law Courses

1993 ◽  
Vol 48 (2) ◽  
pp. 67-73 ◽  
Author(s):  
Greg Lisby ◽  
Maureen Rubin ◽  
Louise Hermanson ◽  
Jane Bick
Keyword(s):  
Public Relations ◽  
Mass Communication ◽  
Communication Law

The interaction of journalism and public relations in Russia: A self-perception

2018 ◽  
Vol 15 (1) ◽  
pp. 3-25
Author(s):  
Greg Simons ◽  
Dmitry Strovsky
Keyword(s):  
United States ◽  
Public Relations ◽  
Russian Federation ◽  
Mass Communication ◽  
The United States ◽  
Current Level ◽  
Communication Studies ◽  
Conceptual Level ◽  
The World ◽  
The Russian Federation

There is an increasing amount written on the decline of professional journalism around the world. One of the factors that are used to illustrate the decline of journalism is the interaction and collaboration between journalists and public relations (PR) practitioners in the production of mass media news content. On a theoretical and conceptual level, the aims and goals of the two professions are quite different, even though there are a number of superficial similarities between these forms of mass communication. Studies of the interaction between journalism and PR in the United States reveal a certain underlying tension, yet simultaneous mutual dependency. An indicative survey was conducted across different cities in the Russian Federation to understand the perception of professional journalists and PR practitioners on the current level of interaction between their professions. The answers were remarkably similar and reveal a deep concern for the direction of journalism, which many viewed as being subordinated to PR.

scholarly journals Public relations practitioners’ perception of new media influence on promotion of mutual understanding between organisation and strategic publics in Nigeria

2021 ◽  
Vol 5 (S1) ◽  
pp. 506-528
Author(s):  
Harvey G.O. Igben ◽  
Michael E. Ilaya
Keyword(s):  
New Media ◽  
Public Relations ◽  
Mutual Understanding ◽  
Technological Determinism ◽  
Public And Private ◽  
Public Relations Practitioners ◽  
The Public ◽  
Media Technologies ◽  
Private Organizations ◽  
Fundamental Goal

New media is a trending innovation and its influence in the promotion of mutual understanding between organizations and strategic publics is a more contemporary issue. This study evaluates the perception of public relations practitioners on the incorporation of new media into the process of promoting good relationships between organizations and strategic publics in Nigeria. The fundamental goal is to examine if public relations practitioners find new media helpful in carrying out public relations activities in their organizations. This study is hinged on Technological determinism theory.  Findings show that public relations practitioners of both public and private organizations do perceive the adoption of new media technologies in the performance of their function for the promotion of mutual understanding as supportive to quick and interactive approaches to dissemination of information from organizations to strategic stakeholders and the public. The study recommends that more public relations practitioners of organizations especially public organizations should be encouraged to use new media in course of executing their professional assignments.

scholarly journals METHODS OF TEACHING VOCATIONAL SUBJECTS IN ENGLISH AT THE INSTITUTE OF JOURNALISM OF BORYS GRINCHENKO KYIV UNIVERSITY

2016 ◽  
Author(s):  
Svitlana Vernyhora
Keyword(s):  
Public Relations ◽  
Research Methods ◽  
Public Service ◽  
Communication Strategies ◽  
Public Service Announcement ◽  
Information Communication ◽  
Mass Information

Methods of teaching vocational subjects in English at the Institute of Journalism of Borys Grinchenko Kyiv University are presented in the research. Methods of realization of such a practice are shown through the example of disciplines of specialty “Advertising and public relations”, in particular “Advertising copywriting”, “PR copywriting”, “Public service announcement”, “Theory of mass information”, “Communication strategies”

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