scholarly journals Efektivitas Kampanye Ayo Minum untuk Sehat terhadap Kepercayaan Konsumen Le Minerale

Prologia ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 46
Author(s):  
Jesslyn Herika Gracia ◽  
H.H. Daniel Tamburian
Keyword(s):  
Public Relations ◽  
Random Sampling ◽  
Mass Communication ◽  
Mineral Water ◽  
Simple Random Sampling ◽  
Consumer Trust ◽  
Coefficient Of Determination ◽  
Healthy Life ◽  
Quantitative Descriptive ◽  
Descriptive Method

In Indonesia, consuming water and exercising are done only by a few people, so various types of diseases and body fatigue attack them. So many public relations or marketing officers of  the company think of various ways in order to increase their sales. Therefore, Le Minerale created “Ayo Minum Untuk Sehat” campaign to familiarize people with a healthy life and consume quality mineral water. The purpose of this research was findout “Ayo Minum Untuk Sehat” campaign effectiveness into consumer trust. The main theories  used in this research are the campaign theory, consumer trust, and mass communication theory.The method used is a quantitative descriptive  method by taking simple random sampling as the simple technique. The population in this study was 7 thousand participants of the campaign of  “Ayo Minum Untuk Sehat” with a sample of 99 respondents. After the questionnaire was distributed, an analysis of validity, reliability, normality, correlation coefficient, coefficient of determination, simple regression, and hypothesis testing or t test were carried out. The result of the research reveals that the campaign “Ayo Minum Untuk Sehat” is effective related to consumer trust. Di Indonesia, mengkonsumsi air putih dan olahraga secara rutin hanya dilakukan oleh sedikit orang, sehingga muncul berbagai jenis penyakit dan rasa tubuh yang cepat lelah. Hadirnya profesi dalam dunia public relations atau marketing membuat perusahaan memikirkan berbagai cara agar dapat mensukseskan perusahaannya. Oleh sebab itu, Le Minerale membuat kampanye Ayo Minum Untuk Sehat untuk membiasakan masyarakat agar hidup sehat dan mengkonsumsi air mineral berkualitas. Tujuan penelitian ini adalah untuk mengetahui efektivitas kampanye Ayo Minum Untuk Sehat terhadap kepercayaan konsumen Le Minerale. Teori utama yang digunakan dalam penelitian ini adalah teori kampanye dan komunikasi massa. Metode yang digunakan adalah metode deskriptif kuantitatif dengan pengambilan teknik sampling berupa simple random sampling. Populasi pada penelitian ini sebanyak 7000 peserta kampanye Ayo Minum Untuk Sehat dengan jumlah sampel sebanyak 99 responden. Setelah kuesioner disebarkan, dilakukan analisis validitas, reliabilitas, normalitas, koefisien korelasi, koefisien determinasi, regresi sederhana, dan uji hipotesis atau uji t. Hasil penelitian mengungkapkan bahwa kampanye  Ayo Minum Untuk Sehat efektif secara signifikan terhadap kepercayaan konsumen Le Minerale.

scholarly journals PENGARUH PENDIDIKAN AGAMA ISLAM TERHADAP PEMBELAJARAN ANTIKORUPSI DI SMAN 6 KABUPATEN TANGERANG

2020 ◽  
Vol 1 (1) ◽  
pp. 65-89
Author(s):  
Ahmad Aziz Faozi
Keyword(s):  
Religious Education ◽  
Random Sampling ◽  
Correlation Study ◽  
Coefficient Of Determination ◽  
Sampling Techniques ◽  
Accurate Data ◽  
Study Approach ◽  
Behavior Scale ◽  
Quantitative Descriptive ◽  
Descriptive Method

This study aims to obtain empirical data on the Effects of Islamic Religious Education on Anti-Corruption Learning in SMA Negeri 6 Tangerang. The method used in this research is a quantitative descriptive method with the method of calculating the correlation study approach and is supported by the calculation of Statistical Product and Service Solutions (SPSS) version 21.0, in order to produce accurate data. In this study, the population was 116 students of SMA Negeri 6 Tangerang. Samples were taken as many as 30 students. By using random sampling techniques, the instrument used as a tool in data collection in the form of a behavior scale (Likert) to determine and measure Islamic Religious Education in a school scope. Data analysis uses the Product Moment and Statistical Product and Service Solutions (SPSS) formulas, which produce Rcounts greater than Rtable (0.564> 0.374), in this case Ho is rejected and Ha is accepted. And the coefficient of determination shows 31.36%. This means that the level of influence is sufficient or moderate. This study concludes that between variables X and Y there is a positive and significant effect between Islamic Religious Education in anti-corruption learning in SMA Negeri 6 Tangerang. So that it can be interpreted as the higher the score of Islamic Religious Education in schools, the score will be followed by anti-corruption on students.

scholarly journals Pengaruh Bauran Pemasaran Terhadap Keputusan Menabung Nasabah Tabungan Mudharobah Koperasi Simpan Pinjam Baitul Maal Wat Tamwil Mujahidin Pontianak

2016 ◽  
Vol 10 (3) ◽  
pp. 458
Author(s):  
Sulaiman 01
Keyword(s):  
Data Collection ◽  
Random Sampling ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Marketing Mix ◽  
Coefficient Of Determination ◽  
Consumer Decision ◽  
Descriptive Method

This study aims to determine the effect of the marketing mix in the customer's decision to save the savings mudharobah at BMT Mujahidin KSP Pontianak. This research uses descriptive method with data collection using observation, interviews, and questionnaires. Samples used as many as 100 people with a simple random sampling technique, the  variables used in this research consists of the marketing mix (X) and consumer decision (Y). Results from this study showed that the marketing mix (X) significantly affects the decision of choosing members savings products mudharobah at KSP BMT Mujahidin (Y) with t-count is 25.485 and the value of Adjusted R Square is equal to 0.869. From the 0.932 correlation value which shows the influence of both variables between the marketing mix decisions are categorized as very strong consumer. As for the value of the coefficient of determination (KD) that is obtained is 0.869 which can be interpreted to mean that the variable X has the effect of 0.869 against the decision of choosing members savings products mudharobah at KSP BMT Mujahideen and 0.131 influenced by outside marketing mix.

scholarly journals WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG DI TAHURA Ir. H. DJUANDA

2019 ◽  
Vol 12 (1) ◽  
pp. 43
Author(s):  
Rieke Sri Rizki ◽  
Nurani Nurani
Keyword(s):  
Regression Analysis ◽  
Random Sampling ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Simple Random Sampling ◽  
Simple Linear Regression ◽  
Payment Method ◽  
Decision Variables ◽  
Quantitative Descriptive ◽  
Descriptive Method

This study aims to determine the effect of word of mouth on tourist visiting decisions in Tahura Ir. H. Djuanda Bandung. The variables used are word of mouth and tourist visiting decisions. This research uses quantitative descriptive method verification by simple random sampling. through the distribution of questionnaires with the Differential Semantic scale with simple linear regression analysis. The sample is amounted to 100 respondents who were tourists visiting Tahura Ir. H. Djuanda Bandung. The results showed that the word of mouth variable, the smallest total score found in the dimensions of tracking (supervision) and the largest was at talking part (participation). For tourist visiting decision variables, the largest total score is the dimension of the number of visitors and the smallest, namely the payment method dimension, and the t test shows that there is a positive and significant influence between word of mouth on tourist visiting decision.

scholarly journals Pengaruh promosi, saluran distribusi dan kualitas pelayanan terhadap keputusan pembelian produk Valve PT Valmatic Indonesia

2020 ◽  
Vol 3 (1) ◽  
pp. 76
Author(s):  
Muhammad Agung Anggoro ◽  
May Chel ◽  
Bambang Purnomo
Keyword(s):  
Service Quality ◽  
Random Sampling ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Distribution Channels ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Quantitative Descriptive

This research was conducted at PT Valmatic, Indonesia, which is engaged in the distributor of valve products. This research was conducted to test and analyze the effect of promotion, distribution channels, and service quality on the purchase decision of valve products at PT Valmatic Indonesia. This research uses a quantitative, descriptive, and explanatory approach. The population of this study was 161 customers of PT. Valmatic Indonesia. To calculate the sample, the Slovin formula is used with a simple random sampling technique of 115 respondents and 30 respondents out of the sample for testing the validity and reliability. The data analysis method used is multiple linear regression analysis. The results showed that both simultaneously and partially promotion, distribution channels, and service quality had a positive and significant effect on the decision to purchase valve products at PT Valmatic Indonesia. Based on the coefficient of determination test, it can be seen the effect of the studied variables is 37, and the remaining% is influenced by other variables not examined that is equal to 62.4%. Penelitian ini diadakan di PT Valmatic Indonesia yang bergerak di bidang distributor produk valve. Penelitian ini dilakukan untuk menguji dan menganalisis pengaruh promosi, saluran distribusi dan kualitas pelayanan terhadap keputusan pembelian produk valve pada PT Valmatic Indonesia. Penelitian ini menggunakan pendekatan kuantitatif, deskriptif kuantitatif dan explanatory. Populasi penelitian ini adalah 161 pelanggan PT. Valmatic Indonesia. Untuk menghitung sampel digunakan rumus Slovin dengan teknik simple random sampling sebanyak 115 responden dan 30 responden diluar dari sampel untuk pengujian validitas dan reliabilitas. Metode analisis data yang digunakan adalah analisis regresi linear berganda. Hasil penelitian menunjukkan baik secara simultan maupun secara parsial promosi, saluran distribusi dan kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan pembelian produk valve pada PT Valmatic Indonesia. Berdasarkan uji koefisien determinasi dapat diketahui besarnya pengaruh variabel yang diteliti adalah sebesar 37,% sisanya dipengaruhi oleh variabel lain yang tidak diteliti yaitu sebesar 62,4%.

scholarly journals Anteseden Niat Berwirausaha: Studi Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Methodist Indonesia

2017 ◽  
Author(s):  
Seminar Nasional Multidisiplin Ilmu 2017 ◽  
Maludin Panjaitan
Keyword(s):  
Random Sampling ◽  
Behavioral Control ◽  
Practical Implication ◽  
Simple Random Sampling ◽  
Subjective Norm ◽  
Vital Role ◽  
Perceived Behavioral Control ◽  
Young Generation ◽  
Quantitative Descriptive ◽  
Descriptive Method

Entrepreneurship and entrepreneurs have a vital role for economic growth. There are many discussions on how to increase the number of entrepreneurs within a country. Higher education has an important responsibility to educate and motivate young generation to be an entrepreneur. The purpose of this research is to analyze the antecedents of entrepreneurship intentions: attitude toward entrepreneurship subject, subjective norm, and perceived behavioral control. This research was conducted among students in the Faculty of Economics, the Methodist University of Indonesia, employing simple random sampling to select the respondents. The research used a quantitative descriptive method by using a questionnaire, which has been filled out by 83 respondents. The results show that the examined variables have affected the entrepreneurship intentions among students. Theoretical and practical implication will be discussed at the end of the paper.

Investigation of Assertiveness Levels of Athletes Engaging Individual Sports in Different Branches

2021 ◽  
Vol 15 (10) ◽  
pp. 2951-2953
Author(s):  
Kenan Sivrikaya ◽  
Aygül Çağlayan Tunç ◽  
Leyla Alizadehebadi ◽  
Selçuk Tarakçi
Keyword(s):  
Random Sampling ◽  
Sampling Method ◽  
Personal Information ◽  
Simple Random Sampling ◽  
Healthy Life ◽  
Independent Variables ◽  
Screening Model ◽  
Individual Sports ◽  
The Way

Background: Assertiveness, which is defined as the way individuals express themselves and as a part of healthy life, is among the prominent features of people who do sports. Assertiveness is an element that increases the quality of people's relationships with their environment. Aim: The aim of this study is to examine the assertiveness scores of the athletes engaged in individual sports in different branches according to independent variables. Methods: The research was designed according to the relational screening model. The sample of the research; The sample consists of 201 participants selected by simple random sampling method among the athletes dealing with different individual sports branches. The branches of the athletes; (Consists of taekwondo and cycling sports) Results: In the study, the personal information form created by the researcher to collect information about the independent variables (gender, age,) that are thought to be effective in the research, and the Rathus Assertiveness Inventory (RAE) were used. It is seen that 1% of the participants are in the avoidant group, 88.6% are in the moderately avoidant group, and 10.6% are in the assertive group. Conclusion: When the assertiveness scale mean scores of the participants by gender are examined, it is seen that the level of assertiveness by gender does not differ statistically significantly. When the assertiveness scale mean scores of the participants according to age are examined, it is seen that the level of assertiveness according to age does not differ statistically significantly. Keywords: Assertiveness, individual sport, Taekwondo, Cycling.

Peranan Promosi Jabatan Dalam Meningkatkan Semangat Kerja Karyawan Pada Kantor Asuransi Jasa Indonesia (Persero) Cabang Garut Ritel

KarismaPro ◽  
2021 ◽  
Vol 1 (2) ◽  
Author(s):  
Eny Nuryani
Keyword(s):  
Random Sampling ◽  
Rank Correlation ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Employee Morale ◽  
Spearman Rank Correlation ◽  
Verification Method ◽  
Job Promotion ◽  
Descriptive Method

One of the efforts taken by the company to improve morale is to meet the promotion appropriately, because when promotions are met then the employee will contribute optimum morale. The purpose of this study is to investigate the implementation of a promotion, the condition of employee morale and job promotion role in improving employee morale at PT. Asuransi Jasa Indonesia (Persero) Branch Garut Retail.The analytical method used in this research is descriptive and verification method. Descriptive method used to determine the implementation of promotion and conditions of employee morale at PT. Asuransi Jasa Indonesia (Persero) branch of Garut Retail, the verification method used to determine the role of promotion in improving employee morale at the office of PT. Asuransi Jasa Indonesia (Persero) branch Retail Garut.The method used is survey explanation. The process of sampling carried out by random sampling technique. The sample size is 65 people. The data collection was conducted using questionnaires, interviews, and literature.These results indicate that the promotion included in the category of good, as well as morale is also high. It is seen that the coefficient of determination variable X amounted to 16.56%, and the remaining 83.44% is the influence of other factors. Spearman Rank Correlation promotion variables play a role in improving employee morale with a yield of 0,407 and have a relationship and the variables that are significant

scholarly journals Pengaruh Knowledge Management, Budaya Organisasi Dan Komitemen Organisasi Terhadap Kinerja Karyawan (Studi Pada Karyawan Bagian Produksi PT Daya Anugrah Mandiri)

2020 ◽  
Vol 2 (1) ◽  
pp. 32-40
Author(s):  
Ardinal Djalil
Keyword(s):  
Organizational Culture ◽  
Knowledge Management ◽  
Organizational Commitment ◽  
Corporate Culture ◽  
Random Sampling ◽  
Employee Performance ◽  
Human Life ◽  
Simple Random Sampling ◽  
Service Industries ◽  
Coefficient Of Determination

ABSTRACT: The era of globalization has hit various aspects of human life. In the economic field, this has a significant impact on industries in Indonesia, both in the trading, manufacturing, and service industries. Employee performance is a matter of great concern to the company so, the management of employee knowledge influences that employee performance improvement through knowledge management, development of organizational culture, and increased organizational commitment from employees. This study aims to determine how respondents respond to knowledge management, organizational culture, organizational commitment to employee performance, and to see how much influence knowledge management, corporate culture, organizational commitment on employee performance, partially or simultaneously. The method used in this research is quantitative. Data collection was carried out through a literature study and distributing questionnaires to 86 respondents. Sampling with Proportional Simple Random Sampling. Data analysis using multiple linear analyses. The results showed that: Respondents 'responses to knowledge management, organizational culture, and employee performance were in a good category, and respondents' responses to organizational commitment were in the sufficient category. Regression equation Y = 21,678 + 0,374X1 + (-0,045X2) + 0,169X3 + e, shows knowledge management, organizational culture, organizational commitment has a positive effect on employee performance. Correlation results (R) of 0.467, indicating that there is a moderate relationship between knowledge management, organizational culture, organizational commitment to employee performance. The results of the coefficient of determination (R2), indicate that the magnitude of the influence of knowledge management, organizational culture, organizational commitment to employee performance by 21.8%, the remaining 78.2% by variables not examined in this research model.  ABSTRACT: Era globalisasi telah melanda berbagai aspek kehidupan manusia. Dalam bidang perekonomian hal ini membawa dampak yang cukup besar bagi industri- industri di Indonesia baik itu industri perdagangan, manufaktur maupun jasa kinerja karyawan menjadi hal yang sangat di perhatikan oleh perusahaan, sehingga peningkatan kinerja karyawan dipengaruhi oleh pengelolaan pengetahuan karyawan melalui knowledge management, perbaikan budaya organisasi, dan peningkatan komitmen organisasi dari karyawan. Penelitian ini bertujuan untuk mengetahui bagaimana tanggapan  responden mengenai knowledge management, budaya organisasi, komitmen organisasi dengan kinerja karyawan, serta untuk melihat seberapa besar pengaruh knowledge management, budaya organisasi, komitmen organisasi terhadap kinerja karyawan, secara parsial maupun simultan. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Pengumpulan data dilakukan melalui studi pustaka dan penyebaran kuesioner kepada 86 responden. Pengambilan sample dengan Proportional Simple Random Sampling. Analisis data menggunakan analisis linier berganda. Hasil penelitian menunjukkan bahwa: Tanggapan responden terhadap knowledge management, budaya organisasi, dan kinerja karyawan berada dalam kategori baik, serta tanggapan responden terhadap komitmen organisasi berada dalam kategori cukup. Persamaan regresi Y = 21,678 + 0,374X1 + (-0,045X2) + 0,169X3 + e, menunjukkan knowledge management, budaya organisasi, komitmen organisasi berpengaruh positif terhadap kinerja karyawan. Hasil korelasi (R) sebesar 0,467, menunjukkan bahwa terjadi hubungan yang sedang antara knowledge management, budaya organisasi, komitmen organisasi terhadap kinerja karyawan. Hasil koefisien determinasi (R2), menunjukkan bahwa besarnya pengaruh knowledge management, budaya organisasi, komitmen organisasi terhadap kinerja karyawan sebesar 21,8%, sisanya 78,2% dipengaruhi oleh variabel yang tidak diteliti dalam model penelitian ini.

scholarly journals ANALISIS KAJIAN SOSIAL EKONOMI PEMBANGUNAN DAN PERLUASAN TOSERBA “ X ”

2018 ◽  
Vol 2 (2) ◽  
pp. 66-89
Author(s):  
Desfitriady Desfitriady ◽  
Tatang Kusmayadi
Keyword(s):  
Random Sampling ◽  
Research Method ◽  
Sampling Method ◽  
Secondary Data ◽  
Simple Random Sampling ◽  
Research Data ◽  
Qualitative And Quantitative ◽  
The Government ◽  
The Village ◽  
Descriptive Method

The purpose of this study is to know and understand the community in the Village Sayati Margahayu District Bandung regency with the development and extension of department store (Convenience Store) "X". The research method is descriptive method using qualitative and quantitative approach as the basis of analysis and interpretation. Sample determination technique used is cluster with simple random sampling method and purposive sampling, which means that the sample used in accordance with the purpose of research. Data which is primary and secondary data. The results showed that people responded positively and variedly about the decision to the extension of the "X" Stores, and only a small portion would be used, but it was only up to the government.

scholarly journals PENGARUH KEPEMIMPINAN DAN KEPUASAN KERJA TERHADAP DISIPLIN KERJA PADA BALAI DIKLAT LINGKUNGAN HIDUP DAN KEHUTANAN PEMATANGSIANTAR

2019 ◽  
Vol 4 (2) ◽  
pp. 72-81
Author(s):  
Nina Arsilah ◽  
Darwin Lie ◽  
Marisi Butarbutar ◽  
Lora Ekana Nainggolan
Keyword(s):  
Job Satisfaction ◽  
Field Research ◽  
Research Problem ◽  
Positive Influence ◽  
Coefficient Of Determination ◽  
Significance Level ◽  
Qualitative Descriptive ◽  
Quantitative Descriptive ◽  
The Relationship ◽  
Descriptive Method

The formulation of this research problem is how the influence of Leadership and Job Satisfaction on Work Discipline at Balai Diklat Lingkungan Hidup dan Kehutanan Pematangsiantar. The research method used in this paper is literature research and field research. Its population is employees of Balai Diklat Lingkungan Hidup dan Kehutanan Pematangsiantar amounted to 57 people. The data used are data by qualitative and qualitative data, and data collection techniques by questionnaire, interview and documentation. Then the technique of data analysis using qualitative descriptive method and quantitative descriptive method. Results of analysis of multiple linier regression is Ŷ = 26,243 + 1,232X1 + 0,681X2, means there is a positive influence between leadership and job satisfaction on work discipline. The strength of the relationship between the three variables is strong, is r = 0,752. From the coefficient of determination can be explained high low work discipline 56,5%, and the remaining 43,5% explained by other factors that are not discussed in this study. From the results of processing and calculation of the questionnaire, the authors get the conclusion that the leadership and job satisfaction applied Balai Diklat Lingkungan Hidup dan Kehutanan Pematangsiantar have a positive and significant effect on work discipline. This is proven by hypothesis testing simultaneously, where the test result fhitung (35,062)> fhitung (3,17) with significance level 0,000 < alpha 0,05. Keywords: Leadership, Job Satisfaction And Work Discipline

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