scholarly journals Marketing Strategy of Marine Tourism in the Village of Serangan Denpasar

2019 ◽  
Author(s):  
I Ketut Suarta ◽  
I Putu Budiarta
Keyword(s):  
Marketing Strategy ◽  
Marine Tourism ◽  
The Village

scholarly journals Designing Port Passenger Terminal in the Meat Village as Ecotourism Area with Neo Vernacular Architecture Approach

2020 ◽  
Vol 4 (2) ◽  
pp. 198-209
Author(s):  
Fitri Rahmawati Nasution ◽  
Moehammed Nawawiy Loebis
Keyword(s):  
Vernacular Architecture ◽  
Secondary Data ◽  
Air Transportation ◽  
Primary Data ◽  
Marine Tourism ◽  
Water Transportation ◽  
Tourism Destinations ◽  
The Village ◽  
North Sumatra

This journal is essential for social, economic, and government in the Meat Village. It is about a potentially marine tourism destination, located in Meat Village, Tampahan District, Toba Samosir Regency, North Sumatra Province. As one of the tourism destinations, this village needs to be developed, especially water transportation, which is supported by Lake Toba's natural resources. But it has been replaced by land and air transportation. On the other hand, water transportation has its privilege, namely giving a sense of being united with nature and listening to the gentle sound of water, which cannot be felt if using land or air transportation. Therefore, it requires a passenger port to facilitate tourists in accessing this tourism village through water transportation. This port consists of a passenger terminal that accommodates passengers' departure and arrival. The method used in site selection is done through discussion of primary data, namely data sources that directly provide data to data collectors and secondary data, that is, data that does not directly provide data to researchers, through other people or analyzed documents and concluded. The result of the methodology used is, this passenger terminal needs the Neo Vernacular Architecture approach for the design. Because the village has aspects of the past, such as Batak Toba culture and mythology that need to be preserved and introduced to the present as long-term projections for the future. This is useful to make the building becomes part of the Meat Village community.

scholarly journals KAJIAN PENGEMBANGAN USAHA SIRUP MANGROVE DI DESA MARGASARI KECAMATAN LABUHAN MARINGGAI KABUPATEN LAMPUNG TIMUR

2017 ◽  
Vol 4 (1) ◽  
pp. 35
Author(s):  
Susni Herwanti
Keyword(s):  
Vitamin A ◽  
Marketing Strategy ◽  
Financial Analysis ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Pricing Strategy ◽  
Selling Price ◽  
Strategy Analysis ◽  
Promotion Strategy ◽  
The Village

Mangrove syrup is one of the featured product in the Margasari Village. This syrup is made from the flesh pidada famous sour, sweet and fresh. The content of vitamins A, B1, B2 and C is high enough so it is good for health. Although it tastes good and useful enough, but the mangrove syrup has not been widely known, especially in the province of Lampung. Therefore, this study aims to assess the feasibility of mangrove syrup business, analyze marketing strategy and then review the prospect of developing mangrove syrup business. The study was conducted in early 2016 in the village of Margasari. The selecting of the respondent was done purposively to “Cinta Bahari” group. This group is the only group that carries on mangrove syrup business. Financial analysis performed by calculating HPP, NPV, BCR, BEP and the PP while the marketing strategy analysis and prospect of mangrove syrup development is a descriptive qualitative. The results showed that mangrove syrup business financially was feasible. This was indicated by the value of HPP was Rp 4,950 per bottle, while the selling price was Rp8,000 per bottle, NPV> 0, BCR> 1, BEP was Rp 4,950, which means profitable  and PP faster than the life of the project. Furthermore, the group marketing strategies to 4 elements of the marketing mix showed that the place, product and promotion strategy needed improvement, while the pricing strategy had been carried out correctly. Based on this research, mangrove syrup business has good prospects to be developed.Sirup mangrove merupakan salah satu produk unggulan di Desa Margasari. Sirup ini terbuat dari daging buah pidada yang terkenal dengan rasa asam, manis dan segar. Kandungan vitamin A, B1, B2 dan C cukup tinggi sehingga sangat baik buat kesehatan. Meskipun rasanya enak dan manfaatnya cukup banyak, akan tetapi sirup mangrove belum banyak dikenal masyarakat luas, khususnya di Provinsi Lampung. Karena itu, penelitian ini bertujuan untuk mengkaji kelayakan usaha sirup mangrove, menganalisis strategi pemasaran sirup mangrove dan mengkaji prospek pengembangan usaha sirup mangrove. Penelitian dilakukan pada awal tahun 2016 di  Desa Margasari. Penentuan responden dilakukan secara purposive sampling terhadap kelompok cinta bahari. Kelompok ini merupakan satu-satunya kelompok yang menjalankan usaha sirup mangrove. Analisis finansial dilakukan dengan menghitung HPP, NPV, BCR, BEP dan PP sedangkan analisis strategi pemasaran dan prospek pengembangan sirup mangrove dilakukan secara deskriptif kualitatif. Hasil penelitian menunjukkan bahwa secara finansial usaha sirup mangrove layak untuk dijalankan. Hal ini ditunjukkan dengan nilai HPP sebesar Rp 4.950 per botol sedangkan harga jual sebesar Rp8.000 per botol , NPV > 0, BCR > 1, BEP sebesar  Rp 4.950 yang berarti menghasilkan keuntungan dan PP lebih cepat dari umur proyek. Selanjutnya strategi pemasaran yang dilakukan kelompok terhadap 4 unsur bauran pemasaran menunjukkan bahwa strategi tempat, produk dan promosi memerlukan perbaikan sedangkan strategi harga sudah dilakukan secara tepat. Berdasarkan hasil penelitian, usaha sirup mangrove memiliki prospek yang cukup baik untuk dikembangkan.

scholarly journals EFEKTIVITAS STRATEGI PEMASARAN SOSIAL INTERNAL DAN EKSTERNAL RENCANA PEMBANGUNAN PROGRAM PLPBK DI KELURAHAN SUNGAI LAIS KECAMATAN KALIDONI KOTAMADYA PALEMBANG

2017 ◽  
Vol 13 (1) ◽  
pp. 63-86
Author(s):  
Ellys Thoyib ◽  
R.Y. Effendi
Keyword(s):  
Marketing Strategy ◽  
Open Space ◽  
Internal Marketing ◽  
City Government ◽  
Development Plan ◽  
Economic Activities ◽  
Willingness To Intervene ◽  
Expert Team ◽  
Development Plans ◽  
The Village

Community-Based Settlement Neighborhood Setup (PLPBK) is a development programinitiated and mobilized at village/rural level in village/regency areas. This program is aNational Program, initiated by the Kementerian PUPR of through the Dirjen CiptaKarya to move the development in accordance with the needs and characteristics of thevillage / rural. Sungai Lais Village is one of 4 villages in Palembang that got thisprogram. Activity begun in 2014 begins with social mapping to determine the most slumsor priority areas, then will be built into a well-organized area of sanitation, drainage,clean water, open space and green open spaces and roads and bridges that areconnected to every area in the village. Planning Expert Team to compile developmentplan with investment value ± 7 billion, while direct aid fund (BLM PLPBK) equal to 1billion. To cover the lack of investment, Marketing Experts and citizens engage ininternal and external marketing strategy activities. Internal marketing strategy is a seriesof activities to provide understanding to the citizens about the importance of settlementarrangements well so that social and economic activities of society for the better. Citizenparticipation is not only energy and development ideas but also willingness to grant theirland affected by the development plan. Internal marketing strategy is effective enough toinfluence the citizens, because there is willingness of citizens who grant the land eventhough not all of them. An external marketing strategy is an effort to influencestakeholders' willingness to intervene in development plans that have not been financedby BLM PLPBK funds. The result of City Government through Bappeda of PalembangCity gives commitment to intervene development plan with funding scheme of RAPBDyear 2018 until 2019

scholarly journals Branding Desa Kalanganyar sebagai Ekowisata Bahari di Kabupaten Sidoarjo

2018 ◽  
Vol 5 (1) ◽  
pp. 61
Author(s):  
M. Andi Fikri ◽  
Poppy Febriana
Keyword(s):  
Data Collection ◽  
Data Reduction ◽  
Interaction Model ◽  
Data Presentation ◽  
Marine Tourism ◽  
Inhibiting Factors ◽  
Potential Development ◽  
Tourism Potential ◽  
Marine Ecotourism ◽  
The Village

This study aimed to describe the potential development of Kalanganyar Village as a marine ecotourism in Sidoarjo regency, and to describe the supporting and inhibiting factors in Kalanganyar Village as marine ecotourism in Sidoarjo regency. Qualitative methods in this study used an interaction model consisting of three activities: data reduction, data presentation, and conclusion. Data collection techniques was obtained by direct observation of the research location and interviews to visitors of marine tourism in Kalanganyar Village, Sedati Sub-district, Sidoarjo Regency. The results of this study showed that Kalanganyar Village had many tourism potential that can be developed, the outline of the potential, can be divided into two, namely: village potential and natural potential. Potential villages consist of culinary, community activity units and souvenirs. The natural potential consists of natural nuance, fishpond and fishery sunset. The existence of marine ecotourism in the village of Kalanganyar as an overall tourism attraction received a good perception assessment, but need to be followed up by indicators considered bad by the informants in order to improve the perception assessment of the visitors and could provide a more memorable tourist experience.

scholarly journals PERAN SISTEM PENGENDALIAN MANAJEMEN DALAM PENERAPAN STRATEGI RELATIONSHIP MARKETING AZIZAH KONVEKSI DI DESA JATIRUNGGO KEC. PRINGAPUS

2021 ◽  
Vol 2 (1) ◽  
pp. 1-11
Author(s):  
Viqi Miftakhul Faza ◽  
Afita Setyowati ◽  
Budi Utomo
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Control Systems ◽  
Relationship Marketing ◽  
Management Control ◽  
Management Control Systems ◽  
Management Control System ◽  
The Village ◽  
A Company

This research is a research about how the role of management control system in implementing relationship marketing strategy in a company. Where the name of the company certainly needs a strategy to increase sales. This study aims to determine the role of management control systems in implementing a relationship marketing strategy at a convection company located in the village of Jatirunggo, Kec. Pringapus. In this study, it was found that the production process had not run optimally due to rejected or defective products. Therefore, the convection party needs control in order to anticipate the damage that occurs to the products produced later. This control can be done by supervising activities at the time of production, selecting materials with good quality and providing training to the parties concerned with the production. Then, this convection Azizah distributed pamphlets through social media and posted pamphlets in crowded places to increase sales, orders and increase incoming orders. With so many customers from out of town working with Azizah convection

scholarly journals TASKS OF THE PRODUCT-MIX IN THE MARKETING STRATEGY OF THE VILLAGE CALLED NYÚL

2018 ◽  
Vol 4 (2) ◽  
pp. 1088-1106
Author(s):  
Ferenc Darabos ◽  
◽  
Erzsébet Printz-Markó ◽  
Keyword(s):  
Marketing Strategy ◽  
Product Mix ◽  
The Village

scholarly journals STRATEGI PEMASARAN KEGIATAN SOSIAL KEAGAMAAN REMAJA MASJID

Jurnal Dakwah ◽  
2021 ◽  
Vol 21 (1) ◽  
pp. 25-40
Author(s):  
Try Marifan Najib
Keyword(s):  
Marketing Strategy ◽  
Qualitative Method ◽  
Social Activity ◽  
Religious Activity ◽  
Marketing Social ◽  
The Village ◽  
Strategy Marketing ◽  
Descriptive Qualitative

The village fostering is one of the JMMI ITS Surabaya socio-religious activity programs. Every mosque is required to make programs and activities that are diverse and attractive to the community. Therefore, these programs need to be presented properly and attractively through a marketing strategy. The purpose of this study is to describe how the segmenting, targeting and positioning (STP) of the JMMI social activity market. This research uses descriptive qualitative method, while the data were collected by interview, observation, and documentation. This study found that the grouping of JMMI target villages is divided into four areas that can be reached or close to the ITS campus, namely: Kejawan, Keputih, Gebang, and Medokan. Communication and cooperation between JMMI and the community really help the community's economy.Keywords: Strategy, Marketing, Social ActivitiesDesa binaan adalah salah satu program kegiatan sosial keagamaan JMMI ITS Surabaya. Setiap masjid dituntut untuk membuat program maupun kegiatan yang beraneka ragam sekaligus menarik bagi masyarakat. Oleh karena itu, program-program tersebut perlu dikemas dan dipasarkan dengan baik dan menarik melalui strategi pemasaran. Tujuan penelitian ini adalah untuk menggambarkan bagaimana segmenting, targetting dan positioimg pasar kegiatan sosial JMMI. Fokus masalah yang diteliti adalah analisis proses kegiatan sosial keagamaan JMMI ITS Surabaya menggunakan teori Segmenting,Targetting, Positioning (STP). Penelitian ini menggunakan metode kualitatif deskriptif, jenis penelitian ini adalah menganalisis data yang telah dikumpulkan dengan wawancara, observasi, dan dokumentasi. Hasil dari penelitian ini adalah mendeskripsikan strategi pemasaran dengan menggunakan teori STP yang telah dilakukan JMMI ITS Surabaya dan  menjabarkan proses STP yang diterapkan pada kegiatan sosial keagamaan JMMI ITS Surabaya. Penelitian ini menghasilkan temuan sebagai berikut. Pertama pengelompokan desa binaan JMMI dibagi menjadi empat wilayah yang bisa dijangkau atau dekat dari kampus ITS yaitu: Kejawan, Keputih, Gebang, dan Medokan. Kedua komunikasi dan kerjasama antara JMMI dan lingkungan Masyarakat membantu perekonomian masyarakat.Kata Kunci: Strategi, Pemasaran, Kegiatan Sosial 

scholarly journals Pemberdayaan Masyarakat Dalam Pengembangan Aplikasi Pemetaan Pariwisata Bahari

2019 ◽  
Vol 8 (1) ◽  
pp. 63-72
Author(s):  
Rochmad Mohammad Thohir Yassin
Keyword(s):  
Coral Reefs ◽  
Community Service ◽  
Marine Tourism ◽  
Service Community ◽  
The People ◽  
Natural Beauty ◽  
The Village

Tomini Bay is famous for its natural beauty under the sea, and seems to be a paradise for divers. Apart from the beautiful coral reefs, various types of fish also live here. Bone Bolango Regency is one of the areas located in and has a very rich potential for underwater biodiversity. Kabila Bone District has 9 villages, all directly facing Tomini Bay in the southern part, where it is known that Tomini Bay has biodiversity and natural beauty, especially in the marine sector. Therefore, Olele village is a village with very potential marine tourism, especially to revive the community's economy. The purpose of this Community Service Community Service is to empower the people of Olele Village in mapping the potential for marine tourism in the village as well as developing marine tourism applications that can be used by the wider community which is expected to strengthen the maritime sector.Tomini Bay is famous for its natural beauty under the sea, and seems to be a paradise for divers. Apart from the beautiful coral reefs, various types of fish also live here. Bone Bolango Regency is one of the areas located in and has a very rich potential for underwater biodiversity. Kabila Bone District has 9 villages, all directly facing Tomini Bay in the southern part, where it is known that Tomini Bay has biodiversity and natural beauty, especially in the marine sector. Therefore, Olele village is a village with very potential marine tourism, especially to revive the community's economy. The purpose of this Community Service Community Service is to empower the people of Olele Village in mapping the potential for marine tourism in the village as well as developing marine tourism applications that can be used by the wider community which is expected to strengthen the maritime sector.

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