scholarly journals Quality of Marketing Education and the Performance of Marketing Graduates in Nigeria

2018 ◽  
Vol 1 (1) ◽  
pp. p237
Author(s):  
Agu Godswill Agu
Keyword(s):  
Poor Performance ◽  
Theory And Practice ◽  
Marketing Theory ◽  
Linkage Relationship ◽  
Convenience Sample ◽  
Tertiary Institutions ◽  
Marketing Education ◽  
The Subject ◽  
Graduating Students

This study surveyed the views of marketing educators, practitioners and graduating students over the increasing gap between marketing theory and practice in Nigeria which has led to the displacement of marketing graduates from marketing positions in many companies across various industries. The survey research design was adopted while a convenience sample size of 180 respondents was used. The respondents were drawn from Marketing lecturers and students in tertiary institutions offering Marketing in the South-east and South-south, as well as industry managers. The study revealed that the level of synergy between marketing theory and practice in Nigeria was poor which results in poor performance of marketing graduates and that the quality of marketing education and methods adopted in teaching the subject matter have high impact on graduates’ performance. It was recommended among others that tertiary institutions offering marketing should seek strong linkage, relationship and knowledge coalition with industry players and employers of labour and that NUC, NIMN and institutional authorities should put an eagle eye on the quality of lecturers, materials and learning environment in order to boost the quality and relevance of marketing education.

The Role of Business Schools in Marketing Education

2021 ◽  
pp. 42-56
Author(s):  
Andre Vilares Morgado
Keyword(s):  
Business Schools ◽  
Marketing Research ◽  
Point Of View ◽  
Theory And Practice ◽  
Theoretical Point ◽  
Marketing Theory ◽  
Marketing Education ◽  
Inductive Approach

Business schools play a key role in training marketing professionals. However, there is a strong divide between the expectations held by marketing professionals and those held in academia. This article considers this phenomenon from a theoretical point of view and explores its causes. The author argues that business schools are able to play a key role in bridging theory and practice in marketing. The article closes by offering several suggestions for how business schools might increase the relevance of marketing research while reducing the gap between marketing theory and practice. In particular, the article suggests the adoption of an inductive approach to research and offers a set of policies that business schools can implement in order to close this gap.

scholarly journals A Longitudinal Study of the Turkish Marketing Academia: What Has Changed and What Has Not in a Decade?

2021 ◽  
Vol 10 (3) ◽  
pp. 301-311
Author(s):  
B. Zafer Erdoğan ◽  
Semra Doğan ◽  
M. Sami İşlek
Keyword(s):  
Online Survey ◽  
Marketing Research ◽  
Theory And Practice ◽  
Current Status ◽  
Marketing Theory ◽  
Global Trends ◽  
Marketing Education ◽  
Research And Teaching ◽  
Research Findings ◽  
Almost All

This article compares the findings of two surveys of the Turkish marketing academia undertaken in 2007 and in 2016. As a follow up replicating Erdogan and Uzkurt's study (2007), this 2016 study aims to reveal the current status and problems of the marketing academia in Turkey as an emerging country, by adding a longitudinal dimension. The same questionnaire was used for both surveys carried out. The data collection procedure included both an online survey and a drop-and-collect survey, with the participation of faculty members with all types of academic titles working in the Turkish marketing academia. 108 and 132 usable questionnaires were collected in 2007 and 2016, respectively. The research findings indicate that the problems experienced have remained fairly similar in almost all dimensions, while the publication performance has increased during this period. The findings about research and teaching interests indicate that marketing academics primarily concentrate on such fields as consumer behavior, marketing research and marketing strategy. The teaching and research interests have also differed depending on global trends and changes in tenure standards in the Turkish marketing academia. Another key finding regarding the issues of the field, with vital implications for marketing education, is the perceived gap between marketing theory and practice. The fundamental issue related to education is cited as the decreasing student proficiency in Turkey.

The Role of Business Schools in Marketing Education

2019 ◽  
Vol 2 (1) ◽  
pp. 45-58
Author(s):  
Andre Vilares Morgado
Keyword(s):  
Business Schools ◽  
Marketing Research ◽  
Point Of View ◽  
Theory And Practice ◽  
Theoretical Point ◽  
Marketing Theory ◽  
Marketing Education ◽  
Inductive Approach

Business schools play a key role in training marketing professionals. However, there is a strong divide between the expectations held by marketing professionals and those held in academia. This article considers this phenomenon from a theoretical point of view and explores its causes. The author argues that business schools are able to play a key role in bridging theory and practice in marketing. The article closes by offering several suggestions for how business schools might increase the relevance of marketing research while reducing the gap between marketing theory and practice. In particular, the article suggests the adoption of an inductive approach to research and offers a set of policies that business schools can implement in order to close this gap.

The effects of mutuality in exporter-importer relationships

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Farid Ahmed ◽  
Felicitas Evangelista ◽  
Daniela Spanjaard
Keyword(s):  
Relationship Marketing ◽  
Theory And Practice ◽  
Marketing Theory ◽  
Cross Sectional ◽  
Dyadic Data ◽  
Content Type ◽  
Central Hypothesis ◽  
Relationship Performance ◽  
The Impact

PurposeRelationship marketing has been playing an important role in the development of marketing theory and practice. Though the concept has been extensively applied in international marketing in understanding the dynamics of exporter-importer relationships, few studies have looked at dyadic data to investigate the impact of mutuality of relational variables on the exporter-importer relationships. The objective of this study is to understand the impact of mutuality of key relational variables on exporter-importer relationship performance. A dyadic model of mutuality is proposed. The model highlights the impact of balance, level and quality of perceptual bi-directionality of relational variables.Design/methodology/approachThe model was tested using dyadic data collected from exporter-importer relationships involving Australian exporters and their Southeast Asian import partners through a cross-sectional, quantitative survey. Mutuality of relationship constructs was measured using the perceptual bi-directionality (PBD) method.FindingsThe results support the central hypothesis that mutuality of relational constructs has an impact on relationship performance.Originality/valueThe study is the first to apply the perceptual bi-directionality method to measure mutuality of relational constructs in an exporter-importer setting. The study contributes to the general understanding of international business and exporter-importer relationship performance in particular.

Re-imagining marketing as societing

2018 ◽  
Vol 41 (3) ◽  
pp. 359-378 ◽  
Author(s):  
Muhammad Kashif ◽  
P.M.P. Fernando ◽  
Umair Altaf ◽  
John Walsh
Keyword(s):  
Theory And Practice ◽  
Public Image ◽  
Western World ◽  
Valuable Insight ◽  
Marketing Theory ◽  
Convenience Sample ◽  
Current Form ◽  
Content Type ◽  
Grounded Theory Method ◽  
The Masses

Purpose Marketing theory and practice is under severe criticism – socialists and the practitioners criticize marketing in its current form which calls for active efforts by marketers to reposition the discipline – making it beneficial to the masses. The Western world is thoroughly investigated based on the opinions of public regarding marketing as a discipline. However, studies which present a non-Western consumer’s attitudes toward the role of marketing in a society are scant. This purpose of this study is to encapsulate Pakistani consumers’ understandings and attitudes toward marketing with an emphasis on their perceptions of the ethicality and transformative power of the discipline. Design/methodology/approach A purposive convenience sample of 40 professionals with diverse non-marketing backgrounds and of the widest possible demographic profile participated in in-depth, unstructured interviews. The content analysis and grounded theory method were used for the analysis. Findings Marketing is appreciated for creating product awareness and, occasionally, combating social problems, but this positive image is clouded by severely criticizing it for promoting materialism, being irritatingly pervasive and pushy, as well as for using unethical and unfair practices. Practical implications The study offers a valuable insight into the discipline’s performative and social legitimation in a fast-growing Asian economy. The authors recommend paths for a positive repositioning of the discipline that will improve its public image and enhance its potential for being recognized as a force for positive social change. Originality/value Further to enhancing our understanding of consumer attitudes toward marketing, this paper’s value lies in it being the first ever exploration of the developing country perspective. Most importantly, it contributes to a debate that could enlighten the much-needed repositioning of marketing as a discipline to make it useful for masses.

scholarly journals The mathematical competence of Olympiad participants as an indicator of the quality of mathematical training level

2021 ◽  
Vol 51 (3) ◽  
pp. 169-187
Author(s):  
Aida O. Keldibekova ◽  
Keyword(s):  
Research Problem ◽  
School Curriculum ◽  
Point Of View ◽  
Theory And Practice ◽  
Kyrgyz Republic ◽  
School Students ◽  
Mathematical Competence ◽  
The Subject ◽  
Development Of Competencies

Introduction. The relevance of the research on the formation and assessment of the level of development of competencies in the mathematical educational field is due to the fact that the subject competence of the participant of the Olympiad predetermines his victory in the competition. And the Mathematical Olympiad, as a form of education, has potential not only for the formation, development, but also for determining the level of mathematical competence of its participants. The research problem is to justify the didactic potential of the mathematical Olympiad as a tool for determining the level of mathematical competence of school students. Aim of the study: to theoretically substantiate, develop and specify the content, indicators of mathematical competence of mathematical Olympiad participants Methodology and research methods. The methodological basis of the study is determined by: the activity and competence-based approaches to teaching; a retrospective analysis of psychological and pedagogical studies affecting the formation and development of key and subject competencies of schoolchildren; an analysis of the content of mathematical Olympiads; an analysis of the results of Kyrgyz Republic schoolchildren in international mathematical Olympiads; the study and generalization of the experience of juries of Olympiads. Results. The subject Olympiad forms a competence-based educational environment in which the levels of formation of key and subject competencies of its participants are most fully displayed. The competence-based approach to training in the Olympiad environment is characterized by the formulation of objectives from the point of view of the activity approach to the formed competence. Subject competence is leading in determining the quality of the student’s Olympiad activity. The mathematical Olympiad is one of the effective forms of both the formation and development, and the determination of the level of mathematical competence of its participants. The introduction of presented system for preparing schoolchildren for mathematical Olympiads, using model’s formation of mathematical, informational competencies in the experimental group, led to an increase in students' knowledge of the theory and practice of solving Olympiad problems in mathematics by 12,95%; the qualitative indicator of knowledge of the school curriculum in mathematics increased by 15,25%. The index of absolute indicators in the experimental groups in the theory of Olympiad mathematics was 53,12%, in the methods of solving Olympiad problems – 55,38%. In control groups, these indicators were 41,23% and 42,36%, respectively. The qualitative indicator of exam results of schoolchildren of the Olympic reserve turned out to be 19% higher. The results of the questionnaire survey participants of the Olympiads confirm the expediency of using technology for the development of critical thinking, the project method of teaching, ICT in the process of preparing for the Olympiads, contributing to the emergence of motivation to study an extracurricular course in mathematics in 68% of students, 42% of students showed a desire to participate in the Olympiads. The results obtained confirm our conclusions that the development of the mathematical competence of the participants of the Olympiads is successfully realized only in a situation of continuous Olympiad activity.

scholarly journals Comparative Overview of the Quality of Life in Serbia and North Macedonia Analyzed According to Numbeo Database

2021 ◽  
Vol 21 (3) ◽  
Author(s):  
Milan Dajić ◽  
Maja Staletović ◽  
Jelena Dajić
Keyword(s):  
Quality Of Life ◽  
Rural Areas ◽  
Theory And Practice ◽  
Living Standards ◽  
Standard Of Living ◽  
Average Income ◽  
Political Factors ◽  
Number Of Factors ◽  
The Subject

In economic theory and practice, the term standard of living has emerged in recent decades. It was created as a suitable response to problems related to people’s lives, regional inequalities in the level of development and served as an acceptable concept for more complex valorization of development potentials, especially in rural areas. The subject of the research is a comparative analysis of the quality of life in Serbia and Northern Macedonia according to Numbeo database. The aim of this paper is to point out the importance of living standards from both economic and sociological aspects, as well as to review the position of Serbia and Northern Macedonia in relation to other countries in the region based on the analysis of collected data and research. The reason for the comparative presentation of Serbia and Northern Macedonia is that the quality of life is at an approximate level. The salary of employees in education in these countries represents an average income that is sufficient for a satisfactory quality of life. The standard of living of a country depends on a number of factors such as political factors, economic factors, demographic, environmental and cultural factors.

scholarly journals ENHANCING COMMITMENT TO PHYSICS USING LOCALLY SOURCED INSTRUCTIONAL MATERIALS

2021 ◽  
Vol 9 (10) ◽  
pp. 992-997
Author(s):  
Emmanuel Joan ◽  
Keyword(s):  
Science Curriculum ◽  
Practical Implication ◽  
Poor Performance ◽  
Instructional Materials ◽  
School Students ◽  
Convenience Sample ◽  
Research Attention ◽  
Significant Difference ◽  
Quasi Experimental ◽  
The Subject

Physics is an integral part of the science curriculum in the educational landscape of Nigeria. The subject has attracted extensive research attention primarily due to its relevance and growing concern about the accompanying poor performance. Numerous literatures abound that suggest varying approaches to increasing students interest, motivation, and performance in the subject. However, effort geared towards improving students commitment to the subject is scarcely documented. The present study was aimed to determine whether there would be a difference in commitment to physics between students taught with locally sourced materials and those taught with the conventional learning materials in a convenience sample of 201 senior secondary school students. The students were pooled from the Kogi state secondary education system. A quasi-experimental pre-test and post-test research design were adopted. The result found a statistically significant difference between the research conditions. Thus, the study concludes that the locally sourced instructional materials are an indispensable teaching approach that might increase students commitment to physics. The practical implication of the study is discussed.

ANDRAGOGICAL PRINCIPLES OF ADULT EDUCATION AND PROVIDING THE QUALITY OF CONTINUOUS PEDAGOGICAL EDUCATION

2020 ◽  
Author(s):  
Olga Melnychenko
Keyword(s):  
Adult Education ◽  
Adult Learning ◽  
Learning Outcomes ◽  
Learning Process ◽  
Educational Needs ◽  
Theory And Practice ◽  
Educational Work ◽  
The Subject ◽  
The Impact

The article is devoted to the development of adult education, its andragogic principles and the impact on the quality of continuous pedagogical education. It examines mechanisms for improving the quality of lifelong teacher education through the updating of content, the development and implementation of innovative learning technologies in line with new European educational guidelines and concepts, taking into account national educational traditions. The article examines the specificity of andragogic processes, world experience in adult education, and discusses the basic concepts of andragogy. The author analyzes the importance of the development of andragogy as a science, which allows to formulate and realize the main goals of adult education in the context of the human life path. It is noted that adult education today is based on continuing education, self-education and self-development. The importance of preparing future teachers for adult learning is emphasized in the article, the importance of a logically designed program and principles that aim to provide practice-oriented learning and an integral part of the quality of learning. Andragogic theory of adult learning is based on the fact that the purpose of the modern approach to education is to promote the development and enrichment of the whole personality, the manifestation of its identity, 30 Педагогічна освіта: теорія і практика. Психологія. Педагогіка Pedagogical Education: Theory and Practice. Psychology. Pedagogy actualization and abilities. It brings together knowledge about the specificities of adult learning, taking into account their age, educational and living needs, real opportunities, individual characteristics and experience, psyche and physiology. Andragogic science studies the content, forms, methods and means of organizing adult learning in order to facilitate it, meet the educational needs, increase the operational efficiency of the education received while solving life problems, achieve individual goals, self-realization of personality. A number of functions are entrusted with adult education, including: social - use of social experience and involvement in solving contemporary problems of society; adaptive - regulation of relationships in a rapidly changing external environment; information - access to the necessary information, its search, selection, systematization, reproduction, use; compensation - compensation for the disadvantages of previous levels of education and ensuring a balance of self-competence and current requirements for the profession; developmental - mastering new methods of action. An andragogic approach to learning is a set of ideas that take into account the features of a purposeful process of stimulating, educating, training and improving an adult during vocational training and retraining, which integrates the experience of individual, creative, personally oriented approaches. The subject of the modern andragogy is the following basic principles: 1. The priority of self-study. Independent activity of learners is the main type of educational work for adult learners. Independent activity means the independent organization of the process of learning by students. 2. The principle of joint activity that ensures the unity of activities of learners with those who are learning, regarding the planning, implementation, evaluation and correction of the learning process. 3. The principle of relying on the experience of the learner, according to which the experience of the learner is used as one of the learning sources. 4. Individualization of learning. According to this principle, each student, together with other cadets, creates an individualized training program that is focused on specific educational needs and learning goals and takes into account the experience, level of training, psychophysiological and cognitive characteristics the learner. 5. Systematic training. This principle implies compliance with the objectives, content, forms, methods, learning tools and evaluation of its results. 6. The context of training is aimed at defining specific, vital for the learner, goals, oriented to fulfill their social roles or to improve the personality, taking into account the conditions of professional, social and everyday activities. 7. The principle of actualization of learning outcomes. Provides immediate application of the knowledge, skills, and qualities acquired by the adult learner. 8. The principle of electivity of learning. It means giving the learner some freedom to choose goals, content, forms, methods, sources, means, terms, place of study, evaluation of learning outcomes. 9. The principle of development of educational needs. According to this principle, first, the learning outcomes are assessed by revealing the real degree of learning material and determining the amount of knowledge, without which it is impossible to achieve the goal of learning; secondly, the learning process is directed at the formation of new educational needs in the learners, which are specified after the achievement of a specific learning objective. 10. The principle of mindfulness of learning. It means awareness, comprehension of the subject of learning all the parameters of the learning process and their actions to organize its process

scholarly journals Assessing the Performance of Students in Communication Skills: A Case Study of Two Public Universities in Sierra Leone

2021 ◽  
Vol 3 (11) ◽  
pp. 30-41
Author(s):  
John Dauda ◽  
Steven Sylvester Bockarie
Keyword(s):  
Sierra Leone ◽  
Communication Skills ◽  
Time Allocation ◽  
English Language ◽  
Poor Performance ◽  
Tertiary Institutions ◽  
Language Studies ◽  
The Subject ◽  
English Textbooks ◽  
Teaching Learning

The purpose of this study is to assess the performance of students in Communication Skills in two tertiary institutions in Sierra Leone – the Eastern Technical University and the Njala University. The introduction of Communication Skills into the curriculum of teacher training institutions is viewed as a reaction to the poor performance of students in the written and spoken use of the English Language. However, the introduction of Communication Skills at tertiary institutions is yet to remedy the situation. To guide the study properly, some objectives were developed. These include; an investigation of the extent to which English is used by lecturers and students in the institutions, an examination of students' attitude towards the learning of Communication Skills, an investigation to time allocation to the teaching of the subject, and an examination of the pedagogical capabilities of the Language studies departments of both institutions with regards their personnel, teaching methodologies, and the teaching/learning resources. The result of the study revealed the following: that students speak English seldom in class and within the campus and also very seldom in their homes; that Krio and other Sierra Leonean languages are widely spoken in these institutions as does the English Language; that the credit hours allocated to the teaching of the subject is insufficient; that students find some aspects of Communication Skills Challenging; and that although both institutions have general libraries, these libraries are not very well stocked with English textbooks.

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