scholarly journals FAKTOR YANG MEMPENGARUHI KEPUTUSAN BERWISATA PADA OBYEK WISATA AIR TERJUN SRI GETHUK DI GUNUNG KIDUL

2019 ◽  
Vol 3 (2) ◽  
pp. 141
Author(s):  
Ignatius Soni Kurniawan
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Social Factor ◽  
Sampling Technique ◽  
Cultural Factor ◽  
Purchase Decision ◽  
Probability Method ◽  
Personal Factor ◽  
Tourist Attractions ◽  
Linear Regression Technique

This paper examines the effect of cultural factor, social factor, and personal factor toward purchasing decision on tourist attractions. The sample was taken by applying a non-probability method with a accidental sampling technique. The questionnaires processed were 100 in number. The data were analyzed by making use of multiple linear regression technique. The finding showed that there was no significant effect cultural factor and personal factor toward purchase decision, but there was significant and positif effect social factor toward purchase decision.  

scholarly journals Pengaruh E-Commerce Terhadap Pendapatan UMKM Yang Bermitra Gojek Dalam Masa Pandemi Covid-19

2021 ◽  
Vol 16 (2) ◽  
pp. 153-167
Author(s):  
Martha Rianty ◽  
Pipit Fitri Rahayu
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Service Providers ◽  
Sampling Technique ◽  
Electronic Money ◽  
Know How ◽  
Logistics Service ◽  
Logistics Service Providers ◽  
Market Opportunities ◽  
Linear Regression Technique

Tight business competition, especially during the COVID-19 pandemic until the second semester in 2021, is still very much felt. Consumer incomes are starting to decline and the urgency of using technology is due to direct buying activities that are recommended to use electronic money more nowadays. The emergence of the e-commerce market has created vast market opportunities for retailers and logistics service providers, can increase purchase and sales satisfaction and can facilitate the ability of logistics service providers to manage greater. This is what makes us as researchers want to know how much influence e-commerce has on income, especially for MSMEs that have used e-commerce in the South Sumatra area. The population in this study is MSME users of e-commerce. The sampling technique used non-probability sampling with purposive sampling type obtained as many as 397 samples. By using the multiple linear regression technique, the results obtained that the interface, navigation, content, and reliability variables have a significant effect on the income of MSMEs in South Sumatra during the COVID-19 pandemic, while technical variables have no effect on the income of MSMEs in South Sumatra.

scholarly journals The Effect of Price, Ease of Transaction, Information Quality, Safety, and Trust on Online Purchase Decision

2020 ◽  
Vol 7 (1) ◽  
pp. 77 ◽  
Author(s):  
Rizqi Maulana Ilham Akbar ◽  
Raden Andi Sularso ◽  
Ketut Indraningrat
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Quantitative Data ◽  
Information Quality ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchase Decision ◽  
Significant Positive Effect ◽  
Online Purchase ◽  
Positive Effect

This research aims to analyze the effect of price, ease of transaction, information quality, safety, and trust on online purchase decision. Applying purposive sampling technique, the sample was students of the Department of Management, Faculty of Economics and Business, University of Jember that consisted of 100 respondents. This study used quantitative data sourced from primary data. Data were analyzed using multiple linear regression. Results showed that, both partially and simultaneously, the variables of price, ease, information quality, safety, and trust had a significant positive effect on online purchase decision.

THE INFLUENCE OF PROMOTION AND BRAND IMAGE TOWARD PURCHASE DECISION OF HONDA VARIO

2019 ◽  
Vol 7 (1) ◽  
pp. 121-130
Author(s):  
Eko Putra
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Probability Sampling

The purpose of this researchis to know the influence of promotion and brand image on the decision to purchase a Honda Vario motorcycle in West Pasaman. The population insthis research were all consumers who used Honda Vario motorcycle in West Pasaman . The sampling technique used was a Non Probability Sampling sample. Research instrument is a questionnaire. The data obtained were then processed using multiple linear regression analysis using SPSS. From the results of this researchfound the promotion variables (X1), and brand image (X2) have a significant effect on purchase decision with a significant level of 0,000. The magnitude of the effect of promotion (X1), and brand image (X2) on purchasing decisions (Y) is 0.781 or equal to 78.1% Keywords: Purchase Decision, Promotion, Brand Image

scholarly journals PENGARUH PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK HONDA PADA KONSUMEN PT CAPELLA DINAMIK NUSANTARA PEKANBARU

2018 ◽  
Vol 4 (3) ◽  
pp. 352-359
Author(s):  
Nurul Sukriani
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Random Sampling ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
Independent Variable ◽  
Questionnaire Method

Abstract : This research was conducted for PT. Capella Dinamik Nusantara Pekanbaru, using the independent variable, to find out its influence on the purchase decision of the Honda brand motorcycle. The population in this study were all consumers who bought Honda brand motorcycles through official Honda dealers in Pekanbaru, namely PT. Capella Dinamik Nusantara directed 19,853 people, and this sample was 100 people, using accidental random sampling technique that is by giving questionnaires to consumers of Honda motorbike buyers at PT Capella Dinamik Nusantara which were met by researchers. The data was collected by questionnaire method by filling the conditions directly with the respondents. The data analysis technique used is multiple linear regression which is operated through the SPSS 16 for Windows program. The results showed that simultaneous and partial promotion variables and a significant analysis of the purchasing decisions of Honda brand motorcycles for consumers of PT Capella Dinamik Nusantara Pekanbaru.    

scholarly journals PENGARUH PENERAPAN PENGENDALIAN INTERNAL, KOMITMEN ORGANISASI DAN BUDAYA ORGANISASI TERHADAP KECENDERUNGAN KECURANGAN (FRAUD) PADA PERUSAHAAN PEMBIAYAAN KOTA BENGKULU

2019 ◽  
Vol 8 (3) ◽  
pp. 135-144
Author(s):  
Lidia Natalia ◽  
Isma Coryanata
Keyword(s):  
Organizational Culture ◽  
Data Analysis ◽  
Organizational Commitment ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Internal Control ◽  
Sampling Technique ◽  
Quantitative Approach ◽  
Purposive Sampling ◽  
Linear Regression Technique

A fraud was an action to deceive other parties for personal advantages. This study aimed at investigating the influence of internal control, organizational commitment, and organizational culture on tendency of fraud. This study applied quantitative approach and data was collected by using questionnaires as instrument. This study was conducted at Finance’s Company of Bengkulu City. Samples were selected by applying purposive sampling technique. The samples of this study were the employees of finance departments of the 11 finance with respondents as many as 33 people. The technique of data analysis applied was multiple linear regression technique assisted by SPSS 23 for Windows program. The result of the analysis showed that (1) the internal control had negative and influence on fraud tendency, (2) the organizational commitment had negative and influence on fraud tendency, (3) the organizational culture had negative and influence on fraud tendencyKey words: internal control, commitment, culture, fraud.

scholarly journals PENGARUH CITRA MEREK DAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT. HARIAN WASPADA MEDAN

2018 ◽  
Vol 18 (1) ◽  
Author(s):  
Mohd. Heikal
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Brand Image ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Validity And Reliability

Purchasing decisions is the end result of a thought and action in the purchase decision for use, wear, or consume a product or service to meet the needs and desires. The decision of purchase or use can be influenced by brand image and distribution. This study aimed to determine the effect of brand image and distribution on purchase decisions on PT. Harian Waspada Medan. The population in this study is that consumers use a shipping service PT. Harian Waspada Medan. Data collection techniques to study the documentation, interviews and questionnaires to 100 respondents with accidental sampling technique as well as to test the validity and reliability, data analysis techniques using classical assumption test, multiple linear regression, T-test, F-test, and the coefficient of determination ( R-Square). Classical assumption test results known that the normal data so that both are used for multiple linear regression, multiple linear regression Y = 11 563 + 0.580X1 + 0.427X2. Ttest brand image variables obtained t 5.274 1.984 Ttable, significant value 0.000 0.05, showed a significant influence between the variables of the brand image of the buying decision. Then the distribution of variables obtained tcount 3.670 1.985 ttable, significant value 0.001 0.05, indicating the significant influence of the variable distribution of purchase  decision. Ftest obtained Fcount 47.933 Ftabel amount 3,090 with significant value 0.000 0.05, that the brand image and distribution simultaneously together significantly with purchasing decisions. Coefficient of determination obtained 0.497 or 49.7% indicated that about 49.7% variable purchase decisions are influenced brand imageand distribution, the remaining 50.3% is influenced by other variables not examined.

scholarly journals The Influence Of Price, Product Quality And Service Quality On Purchase Decision Of Netflix Applications

2021 ◽  
Vol 2 (5) ◽  
pp. 1705-1711
Author(s):  
Waseso Segoro ◽  
Mochamad Rifky Rifaldi
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Model ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Validity And Reliability

This study aims to determine the effect of price, product quality and service quality on purchasing decisions partially and simultaneously or collectively. After knowing the magnitude of the influence of the three independent variables, we will find the variable that most influences the purchase decision on the Netflix application. This study uses a purposive sampling technique which is included in the type of non-probability sampling, by distributing questionnaires to consumers of Netflix products who have bought and experienced Netflix products as many as 101 respondents. In this study using the SPSS 25 program with the analytical tools used are the Validity and Reliability Test, Multiple Linear Regression Analysis, Normality Test, Multicollinearity Test and Heteroscedasticity Test. The result of the multiple linear regression model is Y = 2. 031 + 0.133X1 + 0.263X2 + 0.357X3 and analysis shows that simultaneously there is an influence between price, product quality and service quality on purchasing decisions on the Netflix application. In addition, it was found that the R2 value was 0.567 or 56.7% and the remaining 43.3% was explained or influenced by other variables not included in this study.

scholarly journals PENGARUH STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi pada konsumen Rumah Makan Inggil di Kota Malang)

2018 ◽  
Vol 7 (1) ◽  
Author(s):  
Cundhamani Caraka Gana
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sample Size ◽  
Sampling Technique ◽  
Quantitative Approach ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Dominant Influence

The purpose of this study was to determine the effect of store atmosphere consisting of instore atmosphere and outstore atmosphere on purchasing decisions and to find out the store atmosphere that consists of instore atmosphere and atmosphere outstore the dominant influence on the purchase decision. This type of research is (descriptive reasearch) with a quantitative approach, using primary data taken from questionnaire respondents, namely consumer Inggil Restaurant in Malang. The sampling technique using a non-probability sampling with a sample size of 100 respondents. Data were analyzed using multiple linear regression analysis.Based on the results of research and discussion that has been done it can be concluded that 1) there are significant atmosphere and outstore atmosphere instore partially and simultaneously on purchasing decisions and 2) instore atmosphere as dominant influence on purchase decisions Inggil Restaurant in Malang.

Analisis Pengaruh Kepemimpinan dan Komunikasi Terhadap Motivasi dan Kinerja Pegawai (Satuan Polisi Pamong Praja Kota Surabaya)

2017 ◽  
Vol 2 (1) ◽  
Author(s):  
Muhammad Rodhiyallah ◽  
Amiartuti Kusmaningtyas ◽  
Hendro Tjahjono
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Technique ◽  
Employee Motivation ◽  
Leadership Communication ◽  
Dominant Effect ◽  
And Performance

The aim of the study was to analyze and determine the influence of leadership and communication, on employee motivation and performance at Satuan Polisi Pamong Praja Kota Surabaya. Branch, as many as 100 persons. Sampling technique samples (Slovin) data was analyzed with multiple linear regression with SPSS for windows program. The result of the research indicated that leadership, communication, and motivation simultaneously have significant effect on employees’ performances with determination value of 0,424 or 4,24%. Leadership, communication and motivation partially has significant effect on performance. Communication itself has dominant effect on employee’s performance.

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