scholarly journals The Effectiveness of a Virtual Reality Marketing Video on the People Desire to Buy a Product

2021 ◽  
Vol 5 (4) ◽  
pp. 360
Author(s):  
Sigit Wijayanto ◽  
Jouvan Chandra Pratama Putra
Keyword(s):  
Virtual Reality ◽  
Correlation Analysis ◽  
Reliability Analysis ◽  
Correlation Coefficient ◽  
Quantitative Study ◽  
Virtual Reality Technology ◽  
Validity Analysis ◽  
The People ◽  
Points Of View ◽  
Dangerous Activity

Virtual Reality technology can provide new experiences and different points of view of activities, events, or products for the users. In line with advances from VR technology, YouTube initiates to support the spread of VR videos by creating a VR feature on their platform. A hundred videos about a dangerous activity, Horror activity, and Marketing video of software or a movie product are found on the YouTube platform. Meanwhile, it is still not yet known how the effectiveness of an advertisement using VR video via the YouTube platform on the people desires to buy a product, especially in Indonesia, which then became the purpose of this study. In carrying out this study, a quantitative study was used by creating a digital questionnaire and distributed it with Google Forms. Then the data obtained will be processed by the respondent demographics and the 4 types of analysis, such as the Validity analysis, the Reliability analysis, the Ranking of VR applications on product promotions, and the Correlation analysis. Afterward, the study found that the B1 and B2 variables refer to Advertising, making it easy for us to understand the product has the most correlation coefficient. Moreover, 80% of the respondents stated that they like the VR advertisement product. It means that people are interested in trying and feel something new in the way VR technology is given to them. Ultimately, the respondents agree that VR advertising has informed them well about the product.

scholarly journals On the Application Value of Virtual Reality Technology in Earth Science Work

2020 ◽  
Vol 4 (1) ◽  
pp. 13
Author(s):  
Wen Huang
Keyword(s):  
Virtual Reality ◽  
Earth Science ◽  
Science And Technology ◽  
Research Work ◽  
Virtual Reality Technology ◽  
New Science ◽  
The People ◽  
Comprehensive Level ◽  
Solid Foundation ◽  
Geoscience Research

<p>In recent years, with the continuous improvement and optimization of the level of science and technology, Virtual Reality (VR) technology has been widely used in our society and has received great attention from the people. Generally speaking, as one of the new science and technology, this technology can realize the reasonable simulation and reconstruction of reality by means of information technology, which is of great significance and value to the optimization of audience’s sensory experience. In the process of geoscience research, with the unremitting efforts of researchers, VR technology is combined with geoscience research, thus laying a solid foundation and guarantee for the promotion and optimization of the comprehensive level of geoscience research in China. In this study, the researchers systematically analyzed and discussed the application value and specific application of VR technology in geoscience research work, aiming to lay a solid foundation and guarantee for the promotion and optimization of the comprehensive level of geoscience research work in China.</p>

scholarly journals ANALISIS KONFLIKPEGAWAI PADA BAGIAN UMUM DAN PERLENGKAPANSEKRETARIAT DAERAH KABUPATENLAMPUNG TIMUR

2020 ◽  
Vol 12 (1) ◽  
pp. 39-46
Author(s):  
Suwandi ◽  
Betty Magdalena
Keyword(s):  
Correlation Analysis ◽  
Correlation Coefficient ◽  
Leadership Style ◽  
Strong Relationship ◽  
Independent Variables ◽  
The People ◽  
Dependent Variables ◽  
Autocratic Leadership ◽  
General Section

Leadership is an important part of management, because leaders must plan and organize the people they lead to achieve the goals set in a participatory manner.At the stage of correlation analysis between autocratic leadership style independent variables (X) and employee conflict dependent variables (Y), the correlation coefficient between the two variables is 0.613, which means there is a strong relationship between autocratic leadership style independent variables (X) and employee conflict dependent variables (Y) in the General Section and Equipment of the Regional Secretariat of East Lampung Regency.

scholarly journals Effect of Virtual Reality Technology on the Accomplishment of the Natural Self-Existing In Virtual Interior Space

2018 ◽  
Vol 13 (1) ◽  
Author(s):  
Ibrahim Jawad Kadhim ◽  
Zahra Mohamed Mosa
Keyword(s):  
Virtual Reality ◽  
Technological Development ◽  
Theoretical Framework ◽  
Virtual Space ◽  
Human Beings ◽  
Virtual Reality Technology ◽  
Interior Space ◽  
The People ◽  
Impact Of Technology ◽  
The Impact

due to the major technological development happened in the last 20 years, technology had great role in changing the architectural constants and classifying its priorities. Many studies focused on technology notion and its application in architecture. But they did not focus on the rule of technology to realize Human reliance on internal and external spaces in which the people spend most of their time in.The information technology with its developments has great impact on actions & behaviors of human beings. Here the research idea in “Lack of sufficient scientific knowledge about the impact of technology of virtual reality to achieve the existential nature of the personality in virtual space. The search aimed to discuss "Clarifying the role of virtual reality technology to establish an internal virtual theoretical framework of space which seeks to achieve human existential lost in realistic space achieving the goal required having Comprehensive theoretical framework .This theoretical framework as a first stage of theoretical framework .The second stage of tries to clarify the main levels of the practical study to clarify truth fullness of indicators achieved through out:selecting items of theoretical framework. The final conclusions of the research which include theoretical framework conclusions, application results conclusions.

Immersion and Perceived Value

2014 ◽  
Vol 4 (4) ◽  
pp. 17-35 ◽  
Author(s):  
Ahmed Anis Charfi
Keyword(s):  
Virtual Reality ◽  
Quantitative Study ◽  
Web Sites ◽  
Perceived Value ◽  
Perceived Benefits ◽  
Utilitarian Value ◽  
Online Experience ◽  
Points Of View ◽  
The Relationship

Webmasters aim increasingly at encouraging visitors' immersion in the heart of an online experience. In order to better understand this phenomenon, a qualitative and a quantitative study are presented here that analyze the influence of immersive experiences on the online perceived value of the visit and on the potential responses of the visitor towards the site, the brand and the product. The author's study shows that virtual reality web sites generate episodes of immersion, which have an impact on the hedonic and utilitarian value of the visit experience. The author also shows that perceived value plays the role of mediator between the immersion and visitors' behavior and the author highlights the moderating effect of involvement and expertise on the relationship between immersion and perceived value. Finally, from theoretical and managerial points of view, our results offer perspectives on the perceived benefits of online' immersive experiences.

scholarly journals Effect of Virtual Reality Technology on the Accomplishment of the Natural Self-Existing In Virtual Interior Space

2018 ◽  
Vol 13 (1) ◽  
Author(s):  
Ibrahim Jawad Kadhim ◽  
Zahra Mohamed Mosa
Keyword(s):  
Virtual Reality ◽  
Technological Development ◽  
Theoretical Framework ◽  
Virtual Space ◽  
Human Beings ◽  
Virtual Reality Technology ◽  
Interior Space ◽  
The People ◽  
Impact Of Technology ◽  
The Impact

due to the major technological development happened in the last 20 years, technology had great role in changing the architectural constants and classifying its priorities. Many studies focused on technology notion and its application in architecture. But they did not focus on the rule of technology to realize Human reliance on internal and external spaces in which the people spend most of their time in.The information technology with its developments has great impact on actions & behaviors of human beings. Here the research idea in “Lack of sufficient scientific knowledge about the impact of technology of virtual reality to achieve the existential nature of the personality in virtual space. The search aimed to discuss "Clarifying the role of virtual reality technology to establish an internal virtual theoretical framework of space which seeks to achieve human existential lost in realistic space achieving the goal required having Comprehensive theoretical framework .This theoretical framework as a first stage of theoretical framework .The second stage of tries to clarify the main levels of the practical study to clarify truth fullness of indicators achieved through out:selecting items of theoretical framework. The final conclusions of the research which include theoretical framework conclusions, application results conclusions.

scholarly journals iOMTARA (INTERIOR OMAH NUSANTARA) : APLIKASI ROOM TOUR DENGAN MENGGUNAKAN TEKNOLOGI VIRTUAL REALITY SEBAGAI MEDIA PENGENALAN PARIWISATA RUMAH TRADISIONAL NUSANTARA

Jurnal IPTA ◽  
2020 ◽  
Vol 7 (2) ◽  
pp. 223
Author(s):  
Swastika Dhesti Anggraini ◽  
Lisa Sidyawati ◽  
Ponimin Ponimin ◽  
Norsidah Ujang
Keyword(s):  
Virtual Reality ◽  
Mobile Phone ◽  
Virtual Worlds ◽  
Design Method ◽  
Visual Methods ◽  
Application Development ◽  
Virtual Reality Technology ◽  
3D Objects ◽  
The People ◽  
Main Thing

The role of information technology is the main thing that must be fulfilled to support activities in various fields of life, including the promotion of tourism. One of the developing information is Virtual Reality technology. iOMTARA (interior of Omah Nusantara) is a room tour application development that was created as a media for the introduction and promotion of tourism in the Nusantara. The 3D objects displayed in this application are Joglo Yogyakarta Indonesia's traditional house and Melaka Malaysia’s traditional house. Both of them were chosen because currently the traditional house no longer functions as a residence but also as a tourist attraction for both foreign and domestic tourists. This application was developed using interactive visual methods such as virtual worlds that make users feel like they are getting the same information as the experience of entering the space in the real houses. The application of building 3D objects from houses is followed by making video interactions using virtual reality. The final stage, this application will be incorporated into a mobile phone based on the Android operating system so that it can be used easily by the people. The application design method begins with a preliminary study of qualitative methods to obtain data directly in the field. Then the data is used to designing virtual reality in the IOMTARA Room Tour application. The result of making this application is the design of an iOMTARA application that uses Virtual Reality technology and can be used on mobile phone based on the Android system. It is expected that with this application, the people is more familiar with tourism objects in the Nusantara, especially the Joglo Yogyakarta Indonesia’s traditional house and the Melaka Malaysia’s traditional house.

Hubungan Dinamika Kelompok dan Keberdayaan Peternak dengan Keberhasilan Program Kelompok Peternak Sapi Potong

2019 ◽  
Vol 2 (5) ◽  
pp. 603
Author(s):  
Muhammad Romadhon ◽  
Amiruddin Saleh
Keyword(s):  
Data Analysis ◽  
Correlation Coefficient ◽  
Group Dynamics ◽  
Descriptive Statistics ◽  
Statistic Analysis ◽  
Group Approach ◽  
The People ◽  
The Government ◽  
People Group ◽  
Cattle Farmer

A group approach having an excess because its scope broader, and in accordance with communal culture of the people. Group dynamics and independency farmers become a yardstick to judge whether the programs the government (the course of development) involving group cattle farmers cut is sustainable or not, so that it can be evaluated for sustainability the next. The purpose of research are (1) analyze group dynamics formed in the group spr mega jaya, (2) analyzed levels of independency of farmers in the farmers spr mega jaya, (3) analyze relations group dynamics and independency of farmers with the success kejar farmers spr mega jaya. Data analysis of analysis descriptive statistics (a frequency, the percentage, on the average), and statistic analysis inferential by test a correlation coefficient rank the spearman. The research results show that group dynamics spr mega jaya tends in category high, and independency of farmers spr mega jaya tends in category enough, while test relations shows that there is a positive connection welfare between group dynamics the cattle farmer and independency of farmers with the success kejar cattle farmers cut. This means that the more dynamic group spr mega jaya and independency of felt farmers high, so the success of the program group farmers who reached the higher.Keywords: group dynamics, independency of groups, sekolah peternakan rakyatABSTRAKPendekatan kelompok memiliki kelebihan karena cakupannya yang lebih luas, dan sesuai dengan budaya masyarakat komunal. Dinamika kelompok dan keberdayaan peternak menjadi tolok ukur untuk menilai apakah program pemerintah (program pembangunan) yang melibatkan kelompok peternak sapi potong bersifat sustainable atau tidak, sehingga dapat dievaluasi untuk keberlanjutan program selanjutnya. Tujuan dari penelitian adalah (1) menganalisis dinamika kelompok yang terbentuk dalam kelompok SPR Mega Jaya, (2) menganalisis tingkat keberdayaan peternak pada kelompok peternak SPR Mega Jaya, (3) menganalisis hubungan dinamika kelompok dan keberdayaan peternak dengan keberhasilan program kelompok peternak SPR Mega Jaya. Analisis data berupa analisis statistik deskriptif (frekuensi, persentase, rata-rata), dan analisis statistik inferensial dengan uji koefisien korelasi rank Spearman. Hasil penelitian menunjukkan bahwa dinamika kelompok SPR Mega Jaya cenderung pada kategori tinggi, dan keberdayaan peternak SPR Mega Jaya cenderung pada kategori cukup, sedangkan uji hubungan menunjukkan bahwa terdapat hubungan positif signifikan antara dinamika kelompok peternak dan keberdayaan peternak dengan keberhasilan program kelompok peternak sapi potong. Hal ini berarti bahwa semakin dinamis kelompok SPR Mega Jaya dan keberdayaan yang dirasakan peternak tinggi, maka keberhasilan program kelompok peternak yang tercapai semakin tinggi.Kata kunci: dinamika kelompok, keberdayaan kelompok, sekolah peternakan rakyat

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