Kajian Etnometodologi: Pola Pemasaran Berpihak Masyarakat Pedesaan Kediri Pada Ritel Tradisional

This study aims to uncover and find out the meaning behind traditional retailer's marketing patterns, customer attitudes toward the application of these patterns and more in analyzing the interactions between traditional retailers and their customers and to learn the subjective norms that occur in these marketing patterns.This research is a qualitative research with ethnometodology approach. The study was conducted by direct observation and in-depth interviews with traditional retailers and their customers. Informants were selected with criteria 5 R occupying rural areas of Kediri, the chosen ones were Blabak village, Kandat district, Kediri district and Blabak village, Pesantren district, Kediri city. The observations themselves were made during the sale and purchase transactions at each traditional store, which then conducted open interviews to reveal the subjective norms that occur in the marketing pattern. The results of observations and in-depth interviews in this study indicate that the four dimensions of Hofstade's culture, namely Power Distance, Collectivism, Femininity, Uncertainty Avoidance develop positively where retailers place and make themselves as partners, brothers who empathize with customers by using a basic attitude of mutual trust for fluency fulfillment of each other's needs. The noble values of the culture of the people of Kediri in buying and selling "nya nggowo, podho mlakune" based on high trust give birth to stronger customer loyalty, especially when traditional retailers also practice the service quality dimension of reliability, assurance, tangibles, empathy and responsiveness.Keywords: cultural dimensions, traditional retailers, siding marketing patterns

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Cultural value as the basis for the microfinance development of the Farmer’s Group Association

Masyarakat Kebudayaan dan Politik ◽

10.20473/mkp.v32i42019.346-353 ◽

2019 ◽

Vol 32 (4) ◽

pp. 346

Author(s):

Bernard Edheney Huruta ◽

Yulius Pratomo

Keyword(s):

Rural Areas ◽

Financial Services ◽

Qualitative Method ◽

Group Discussion ◽

Cultural Value ◽

The People ◽

Savings And Loan ◽

The Government ◽

Depth Interviews ◽

Group Association

This study aims to describe the form of local wisdom (cultural value) in rural microfinance — this study conducted from October until December 2018 in Wangga Village, East Sumba. A qualitative method was used to picture the phenomenon of local wisdom-based microfinance development in communities. The authors used in-depth interviews with eight informants from the Rinjung Pahamu Farmer’s Group Association. The eight informants were determined purposively. Also, the data collection was carried out through a focus group discussion with the Rinjung Pahamu Farmer’s Group Association. The results of the study show that the local wisdom experienced by the members of the Rinjung Pahamu Farmer’s Group Association was used to overcome the limited access to formal financial services. The forms of microfinance developed on the Island of Sumba could not be separated from the appreciation of the noble values (Marapu) adopted by the community, such as the philosophy of Pawandang, Hillu Kandutuku, and Rotu Padang. Furthermore, savings and loan activities carried out in the management of the Farmer’s Group Association always consider the aspects of justice and survival. Based on the successful experience of the Rinjung Pahamu Farmer’s Group Association, in the future, the cultural value as the basis for the microfinance development can be applied to other groups as a means to improve financial access among the poor, especially for those living in rural areas. Marapu’s belief that was adopted by the people in Wangga Village still used as the basis for carrying out various activities in people’s lives. Marapu’s view is the belief that the government acknowledges pride, and it strengthens the community to maintain survival and balance. It practised through the Pawandang, Hillu Kandutuku, and Rotu Padang activities.

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Gastronomy of Pesan Tlengis as a Tourism Attraction in Werdi Bhuwana Village Bali

International Journal of Current Science Research and Review ◽

10.47191/ijcsrr/v5-i1-01 ◽

2022 ◽

Vol 05 (01) ◽

Author(s):

I Nyoman Tri Sutaguna ◽

Keyword(s):

Rural Areas ◽

Cultural Theory ◽

Coconut Oil ◽

Food Product ◽

General Purpose ◽

Added Value ◽

Traditional Food ◽

Tourist Attractions ◽

The People ◽

Depth Interviews

The general purpose of this research is to improve and develop Indonesia’s tourism development, especially rural tourism attraction in Bali, through developing traditional Balinese food so that it is known globally Abroad. However, the development of traditional food has not been achieved as expected. This happens because local food has not been explored in rural areas which are very abundant with culinary potential from nature to the fullest. One example is the food product pesan tlengis which is processed into delicious dishes and comes from the dregs of the process of making virgin coconut oil in Werdi Bhuwana Village. This study discusses in depth the forms of gastronomy that can be developed into a tourist attraction, and the efforts that can be made from the gastronomic meaning of traditional food pesan tlengis in Werdi Bhuwana Village, Mengwi District, Badung Regency. The research method with a descriptive qualitative approach uses several purposefully selected informants and data collection techniques are carried out by observation, in-depth interviews, and documentation studies with the theory developed in the form of gastronomic theory along with several microforms, tourism theory, and cultural theory. The results of the research will later show that coconut-based gastronomic forms need to be developed so that they can be used as tourist attractions. Efforts that can be made to develop the gastronomy of traditional food with pesan tlengis are related to the preparation and selection of materials, processing of materials, and presentation of food to be able to create new variants and products of good quality so that tourists can enjoy them. Furthermore, the gastronomic meaning of the pesan tlengis dish has been developed to provide added value to tourists and the people of Werdi Bhuwana Village, Mengwi District, Badung Regency.

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Multi-actor Challenges for Development and Implementation of Sustainable Mobility in Rural Areas in the Netherlands

10.31237/osf.io/dn24t ◽

2021 ◽

Author(s):

Synthia Winnie Maria Wierenga

Keyword(s):

Public Transportation ◽

Rural Areas ◽

Travel Behaviour ◽

Sustainable Transportation ◽

Sustainable Transport ◽

Sustainable Mobility ◽

Literature Study ◽

The People ◽

Challenges And Opportunities ◽

Depth Interviews

The transition to sustainable transportation is challenging for governments, transport operators and travellers (Liu, Yu, Trisha, & Beimborn, 2020). In this research, the challenges for development and implementation of sustainable mobility have been researched from a multi-actor perspective for the rural area. This thesis's overall research objective is: to identify the challenges and opportunities of the transition towards sustainable mobility in Dutch rural areas from a multi-actor perspective. The study area of this research is the Achterhoek. Multiple methods are used to conduct this research. A literature study was conducted into travel behaviour, sustainable transport, rural mobility, and multiple actors' role in the transition of sustainable mobility. Subsequently, an analysis was carried out of OViN and ODiN data (Onderzoek Verplaatsingen in Nederland, CBS) in which travel behaviour, motives and transport choices were presented. Besides, a survey was conducted among respondents living in the Achterhoek (N = 399). A policy analysis at the national, provincial, and regional level has been carried out concerning (sustainable) transport and mobility to gain insight into the government’s and transport operator's perspective. In-depth interviews were held with various actors in the area: the province, municipality, 8RHK (semi-government), entrepreneurs and transport operators.With a cooperative structure, actors aim at realising sustainable mobility. However, current policies focus on the provision of sustainable transportation instead of focusing on sustainable mobility, without a complete understanding of the needs, opportunities, and abilities of the travellers and the actors' goals. This is an important finding in understanding the challenges regarding developing and implementing sustainable mobility in rural areas. Therefore, for establishing sustainable mobility, an approach that emphasized changing travel behaviour for specific traveller groups will be more successful (Ahmed et al., 2020; Hamidi & Zhao, 2020; Zhang & Van Acker, 2017). From this research it can be concluded that the current travel behaviour of the people in the Achterhoek is not very sustainable. Dominant car use, little use of public transportation and indispensability of cars according to respondents will be a challenge for governments and operators when it comes to implementation of sustainable mobility. Travellers do not play a big role in most of the policies of governments and transport operators. However, as mobility is all about someone’s ability to travel from origin to destination with a certain travel mode, the travellers should also have a place in the whole transition towards sustainable mobility. Therefore, the biggest challenge is to change the travellers travel behaviour into sustainable travel behaviour.

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The Valorization of Italian “Borghi” as a Tool for the Tourism Development of Rural Areas

Sustainability ◽

10.3390/su13126643 ◽

2021 ◽

Vol 13 (12) ◽

pp. 6643

Author(s):

Carmen Bizzarri ◽

Roberto Micera

Keyword(s):

Rural Areas ◽

Swot Analysis ◽

Theoretical Foundation ◽

Sustainable Tourism ◽

Tourism Development ◽

Territorial Identity ◽

Development Policies ◽

Depth Interviews

The paper comes from the need to search for criteria useful for the valorization of heritage towns, located in rural and/or inland areas of Italy, now affected by depression and depopulation process. To this end, the authors point out how territorial identity can constitute the theoretical foundation to influence development policies and, in particular, tourism development for the sustainability process. It was therefore decided to interview a number of stakeholders who could contribute, with their professionalism and expertise, to identifying possible paths and processes for the enhancement of these areas for tourism development. The methodology was based on in-depth interviews, which allowed for the identification of a of a Strength, Weakness, Opportunities and Threat (SWOT) analysis, offering a guideline for the correct governance of these rural areas for their tourist enhancement in terms of the sustainability of development and tourist attractiveness. The study is an observatory that will monitor the implementation of sustainable tourism enhancement of the “borghi”.

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Lifeline Express: Hospital Train in Rural India

Emerging Economies Cases Journal ◽

10.1177/2516604221977243 ◽

2021 ◽

pp. 251660422197724

Author(s):

Jashim Uddin Ahmed ◽

Saima Siddiqui ◽

Asma Ahmed ◽

Kazi Pushpita Mim

Keyword(s):

Southeast Asia ◽

Rural Areas ◽

Medical Service ◽

Service Industry ◽

Rural India ◽

Medical Team ◽

Rural People ◽

Quality Healthcare ◽

The People ◽

Medical Facilities

India’s medical service industry is an emerging force in Southeast Asia, which should be recognized. A large portion of the country’s GDP is being earned through this sector. Paradoxically, India’s rural sphere has always been highly deprived of medical facilities even in rudimentary level. This huge imbalance was previously an issue for India to reach to a footing through innovation. India still being a developing country has majority of people living in rural areas where quality healthcare is not only difficult to avail but sometimes even hard to access. In such circumstances, an initiative like Lifeline Express (LLE) has provided the people with access to quality healthcare which has been crucially needed. It is a very simple idea but incredibly complex in terms of execution throughout the whole region. The LLE is a hospital which moves throughout rural India in a form of a fully equipped train. Since 1991, this initiative in India has generated some commendable projects through which it has served many rural Indians. Through this case, it will be comprehensible of how the train and the medical team function and will show the limitations and challenges healthcare in India is facing and how LLE has proved its fantastic ability to fight with the constraints and make healthcare reach the doorsteps of the rural people. Despite the challenges and limitations, it is also been revealed how the journey of LLE has grown from a three-coach train to seven-coach train where patients get treatment of many diseases from the early 1990s to this day.

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Lifeline Express: Hospital Train in Rural India

Emerging Economies Cases Journal ◽

10.1177/2516604220977243 ◽

2020 ◽

Vol 2 (2) ◽

pp. 87-97

Author(s):

Jashim Uddin Ahmed ◽

Saima Siddiqui ◽

Asma Ahmed ◽

Kazi Pushpita Mim

Keyword(s):

Southeast Asia ◽

Rural Areas ◽

Medical Service ◽

Service Industry ◽

Rural India ◽

Medical Team ◽

Rural People ◽

Quality Healthcare ◽

The People ◽

Medical Facilities

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Depoliticisation, hybridisation and dual processes of stigmatisation: An examination of the civilising offensive in China’s rural areas through moral review councils

The Sociological Review ◽

10.1177/00380261211029482 ◽

2021 ◽

pp. 003802612110294

Author(s):

Shaoying Zhang

Keyword(s):

Public Sphere ◽

Rural Areas ◽

Dual Processes ◽

Reform Era ◽

Institutional Legitimacy ◽

The People ◽

Democratic Election

In this article, I examine the moral review councils (MRCs) established in China’s rural areas since the early 1980s. I show that MRCs create a liminal plebeian public sphere in the context of a civilising offensive that deals with the uncivil behaviours of individuals and disputes between neighbours. In this plebeian public sphere, the MRC incorporates techniques of the Maoist mass meeting, the democratic election, traditional mediation and a pedagogy of exemplars, all of which are depoliticised into purely technical instruments. Their institutional legitimacy comes from organised virtues based on councillors’ male seniority and the democratic method of their selection. MRCs, as an instrument of a civilising offensive, are a kind of paternalistic technology, which involves a complex strategy of a hybridity of acts, relationships, thoughts, desires and temptations of village residents in the context of the reform era. The people targeted in this civilising offensive often experience two levels of stigmatisation and their participation determines the effectiveness of the operation of MRCs.

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Serving the state or serving the people? The dilemma of social work graduates in Mainland China

Critical and Radical Social Work ◽

10.1332/204986021x16114103358825 ◽

2021 ◽

Author(s):

Rajendra Baikady ◽

Cheng Shengli ◽

Gao Jianguo

Keyword(s):

Social Work ◽

Mainland China ◽

The State ◽

Postgraduate Students ◽

The People ◽

The Government ◽

And Function ◽

Work Education ◽

Schools Of Social Work ◽

Depth Interviews

This article reports on the result of an exploratory qualitative study with in-depth interviews conducted with postgraduate students in Chinese universities. The data were collected from five schools of social work, covering three provincial-level administrative regions of Beijing, Shanghai and Shandong. The principal aim of this article is to understand the development of social work and student perspectives on the government’s role in social work development and the function of social work in China. The study shows that Chinese social work is still developing, and the expansion and function of social work education and practice is mandated by the state. Despite a robust authoritarian hold by the government, the study finds hope among the graduate students about the mission and future of social work in China.

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Faktor Yang Mempengaruhi Intensi Masyarakat Menjadi Nasabah Bank Syariah Ditinjau Dari Planned Behaviour Theory (Survei Pada Masyarakat Kota Bekasi)

MASLAHAH (Jurnal Hukum Islam dan Perbankan Syariah) ◽

10.33558/maslahah.v12i1.2631 ◽

2021 ◽

Vol 12 (1) ◽

pp. 49-59

Author(s):

Asep Sumaryo ◽

Purnama Putra

Keyword(s):

Behavioral Control ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Subjective Norms ◽

Future Research ◽

Perceived Behavioral Control ◽

Islamic Banks ◽

The People ◽

Planned Behavior Theory

Indonesia is a country with the largest Muslim population in the world of its 240 million people,88.2% are Muslims. Islamic banks exist because of the public's need for alternative transactions thatare interest-free. However, the growth of Islamic banks in Indonesia is still not optimal, one of thefactors is that people are still not enthusiastic about Islamic banks and the lack of intention of thepeople to become customers of Islamic banks. There are several factors that affect the intention interms of planned behavior theory, namely attitudes, subjective norms and perceptions of behaviorcontrol. So the research aims to determine the effect of attitudes, subjective norms and perceptionsof behavioral control on the intention of the people of Bekasi city to become customers in Islamicbanks. The research method uses multiple linear regression analysis. The data used are the results ofquestionnaires distributed to 12 districts in the city of Bekasi. The sample consisted of 132 people inBekasi city who were taken by using purposive sampling technique. Data were tested partially andsimultaneously. The data is processed using SPSS (Statistical Product and Service Solution) version22. The results of this study show partially that attitude variables have a positive and significant effect,subjective norm variables have a positive and significant effect, behavioral control perceptions have apositive but insignificant effect on intention to become a customer. Islamic Bank. Meanwhile, attitudes,subjective norms and perceived behavioral control simultaneously have a significant positive effect onthe intention to become a customer of Islamic banks. Future research is expected to expand the scopeof research, add variables and other factors and extend the research period.

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Information Asymmetry and Trust: A Framework for Studying Microfinance in India

Vikalpa The Journal for Decision Makers ◽

10.1177/0256090920050407 ◽

2005 ◽

Vol 30 (4) ◽

pp. 77-86 ◽

Cited By ~ 18

Author(s):

M S Sriram

Keyword(s):

Social Networks ◽

Transaction Costs ◽

Rural Areas ◽

Financial Services ◽

Imperfect Information ◽

Informal Networks ◽

The Poor ◽

The People ◽

Financial Transactions

In recent times, microfinance has emerged as a major innovation in the rural financial marketplace. Microfinance largely addresses the issue of access to financial services. In trying to understand the innovation of microfinance and how it has proved to be effective, the author looks at certain design features of microfinance. He first starts by identifying the need for financial service institutions which is basically to bridge the gap between the need for financial services across time, geographies, and risk profiles. In providing services that bridge this gap, formal institutions have limited access to authentic information both in terms of transaction history and expected behaviour and, therefore, resort to seeking excessive information thereby adding to the transaction costs. The innovation in microfinance has been largely to bridge this gap through a series of trustbased surrogates that take the transaction-related risks to the people who have the information — the community through measures of social collateral. In this paper, the author attempts to examine the trajectory of institutional intermediation in the rural areas, particularly with the poor and how it has evolved over a period of time. It identifies a systematic breach of trust as one of the major problems with the institutional interventions in the area of providing financial services to the poor and argues that microfinance uses trust as an effective mechanism to address one of the issues of imperfect information in financial transactions. The paper also distinguishes between the different models of microfinance and identifies which of these models use trust in a positivist frame and as a coercive mechanism. The specific objectives of the paper are to: Superimpose the role of trust in various types of exchanges and see how it impacts the effectiveness of repeated transactions. While greater access to information fosters trust and thus helps social networks to reduce transaction costs, there could be limits to which exchanges could solely depend on networks and trust. Look at the frontiers where mutual trust cannot work as a surrogate for lower appraisal costs. Use an example in the Canadian context and see how an entity that started on the basis of social networks and trust had to morph into using the techniques used by other formal nonneighbourhood institutions as it grew in size and went beyond a threshold. Using the Canadian example, the author argues that as the transactions get sophisticated, it is possible to achieve what informal networks have achieved through the creative use of information technology. While we find that the role of trust both in the positivist and the coercive frame does provide some interesting insights into how exchanges with the poor could be managed, there still could be breaches in the assumptions. This paper identifies the conditions under which the breaches could possibly happen and also speculates on the effect of such breaches.

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