scholarly journals The Influence Of Social Media In Learning English For Hospitality And Tourism Students

2021 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Magdalena Kartika Sari Tandy Rerung
Keyword(s):  
Social Media ◽  
Online Learning ◽  
Language Learning ◽  
Learning Process ◽  
Teaching And Learning ◽  
Hospitality Industry ◽  
Business World ◽  
The Social ◽  
Social Media Platforms ◽  
Main Language

<p><strong><em> </em></strong></p><p><em>                Since the beginning of the pandemic, education is challenged with the new method of online learning. With regards with the intervention of technology to the learning field, both students and teachers are able continue the teaching and learning process with several adjustments along the side. Social media can be one of the powerful tool during this process. Information such as text and visual are accessible based on these platforms. Therefore gaps between the what has been known and yet unknown is getting narrower. English as the main language in hospitality industry takes an important role in having an effective communication. From practice to the business world, the authenticity of information is also important. Based on the needs reviewed, the following study is discussing about the influence of social media, especially Facebook and Instagram toward the students language learning. The participants are taken from 63 Hospitality and Industry – Bunda Mulia University students who were taking General English as one of their course subjects. Results shown that most the students agree and extremely agree on how social media influence their language learning in various perspectives. Therefore as conclusions, educators as well teachers are encouraged to support their students in expressing their English whenever they use the social media platforms.</em></p>

scholarly journals Update Chapter English Language Learning Using Social Media

2017 ◽  
Vol 6 (2) ◽  
pp. 265-271
Author(s):  
Evi Mahsunah
Keyword(s):  
Social Media ◽  
Language Learning ◽  
Teaching And Learning ◽  
English Language ◽  
Learning Strategy ◽  
Language Teaching ◽  
English Language Teaching ◽  
Media Technology ◽  
The Social ◽  
Language Teaching And Learning

This study explores the changing students’ habit update status in social media into update chapter to increase their achievement in English. It is a learning strategy in English language teaching and learning using social media technology. The aim is to motivate students more active to read their literature and then share and discuss their reading in social media. The students not only have to update their chapter in reading, but also have to give comment or respond to their friends update. So, this strategy makes the students discuss their lesson more than usual. This study uses questioner and documentation technic to collect the data. Based on the data, it is known that students are already using social media for purposes that include the social and the educational. Update chapter make them using this technology in class/after class. Social media brings learning outside the classroom autonomous, independent, motivational and fun. Therefore, the students‘achievement in English language teaching and learning also increases significant.

Influence of Social Media Marketing on the Brand Image of Organizations in the Hospitality Industry of Sri Lanka

2016 ◽  
Vol 7 (1) ◽  
pp. 30-41 ◽  
Author(s):  
Graham Romello Perera ◽  
Irosha Perera
Keyword(s):  
Social Media ◽  
Hospitality Industry ◽  
Brand Image ◽  
Social Media Marketing ◽  
Primary Data ◽  
Factors Affecting ◽  
The Social ◽  
Social Media Platforms ◽  
Relationship Of ◽  
The Relationship

The research paper aims to identify significant factors affecting towards the Social Media Marketing which can influence and affect the Brand Image of organizations in the hospitality sector. The identified factors include the following; 1. Positivity, 2. Consistency, 3. Differentiation, 4. Personality, and 5. Engagement Opportunities on Social Media. A framework was developed to highlight the relationship of the factors and their direct influence and impact on the Brand Image. A questionnaire is used to obtain primary data, and the data is analysed using a variety of statistical tools to measure and evaluate the strength of the influence and impact of Social Media Marketing on Brand Image of Hospitality Brands. Assessing the influence and impact of Social Media Marketing on their Brand Image can help organizations in the hospitality industry to evaluate the success of their Social Media Marketing Campaigns, while organizations that are currently not engaged in Social Media Marketing can gain a better understanding on how to utilize Social Media platforms to enhance their Brand Image.

scholarly journals Coptic Language Learning and Social Media

Languages ◽  
2019 ◽  
Vol 4 (3) ◽  
pp. 73 ◽  
Author(s):  
D. Nicole Deschene
Keyword(s):  
Social Media ◽  
Language Learning ◽  
Language Maintenance ◽  
The Internet ◽  
Learning Material ◽  
Daily Lives ◽  
Endangered Language ◽  
The Social ◽  
Social Media Platforms

This study explored the potential of using the Internet, including existing social media platforms, for Coptic language learning. Through global exposure, endangered language maintenance and revitalization efforts may benefit from having a presence on social media. The researcher created Coptic language learning material, social media accounts on multiple platforms, and a website. Data were collected through a survey with questions focused on social media users’ background and experience with the Coptic language learning material. In addition to the survey, analytics from the social media and website platforms were documented. The results indicated that social media provided a global audience and the Coptic language learning material blended into survey respondents’ daily lives with positive acceptance.

“Going Live” in Education

2019 ◽  
pp. 113-126
Keyword(s):  
Social Media ◽  
Problem Solving ◽  
Content Knowledge ◽  
Learning Process ◽  
Lived Experiences ◽  
Culturally Responsive ◽  
Teaching And Learning ◽  
Teaching Approach ◽  
Classroom Learning ◽  
The Social

In this chapter, the author explores the culturally responsive approach of contextualizing learning using the social media trend, going live, as a metaphor. Literature has demonstrated that culturally responsive educators approach the teaching and learning process by situating learning in the context of children's lives. The author demonstrates how educators' beliefs about content knowledge shapes their teaching approach and curriculum activities. The author makes the case that culturally responsive educators, also known as Green Thumb Educators, connect classroom learning to learning in the community and engage students in problem-solving. The author demonstrates, how culturally relevant educators approach learning by capturing the voices of their students through dialogic exchanges fostered by providing students with opportunities to “read” (interpret) and respond to their lived experiences and worldviews.

scholarly journals Linking Facebook to WordPress for educational purposes – a proposed architecture sustaining social learning

2020 ◽  
pp. 6-11
Author(s):  
I. A. Bogoslov ◽  
M. R. Georgescu ◽  
A. G. Pitic
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Learning ◽  
Teaching And Learning ◽  
Learning Processes ◽  
Learning Systems ◽  
The Social ◽  
Social Media Platforms ◽  
E Learning ◽  
Social Learning Processes

Ensuring social educational processes does not only represent a trend in terms of the evolution of e-Learning systems, but also one of the main points of interest targeted by the developers of certain social platforms. In fact, raising awareness with respect to the importance of using Social Media tools in education leads to a two-way approach: both by integrating social tools into e-Learning systems and by integrating learning facilities into Social Media platforms. Over time, the social network Facebook has benefited from intense use at global level, including in e-Learning processes. In order to meet the current needs in terms of teaching and learning, Facebook has provided users with built-in opportunities to facilitate social learning processes. However, expanding the Social Learning features integrated in Facebook can be a challenge at present, because of the policies imposed for the social network. The present article outlines a proposed architecture for extending the Social Learning functionalities offered within Facebook Groups by ensuring the correlation with WordPress open-source CMS. Aspects related to how the correlation between the two platforms can be ensured, the necessary tools and the steps involved will be discussed. Also, the main implications and advantages offered by such an architecture and the identified limitations will be highlighted.

scholarly journals Adult Saudi Students’ Practices and Perceptions of Utilizing Twitter for English Language Learning in the UK

2021 ◽  
pp. 1-96
Author(s):  
Meshari Muidh Alharthi
Keyword(s):  
Social Media ◽  
Language Learning ◽  
English Language ◽  
English Language Learning ◽  
Learning Capacity ◽  
Saudi Students ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
The Uk

Twitter is one of the most widely used social media platforms in Saudi populations; however, research is limited regarding the efficiency, practices, and perceptions of utilizing this platform for the purpose of learning English. This study investigates the ways in which adult Saudi students in the UK use Twitter to learn the English language, and assesses the general practices and perceptions of the social media platform. Employing a sequential explanatory research design by conducting questionnaire and interviews for data collection and analysis, this study reveals that there are several opportunities for English language learning through the use of Twitter. Participants consisted primarily of digital residents who use Twitter to practice and learn English, and many noted that Twitter contributes to refined different language skills and an enhanced vocabulary. Therefore, we strongly recommend that instructors and educators encourage students to use Twitter in an English language learning capacity wherever access is possible.

Influence of Social Media Marketing on the Brand Image of Organizations in the Hospitality Industry of Sri Lanka

2018 ◽  
pp. 371-383 ◽  
Author(s):  
Graham Romello Perera ◽  
Irosha Perera
Keyword(s):  
Social Media ◽  
Hospitality Industry ◽  
Brand Image ◽  
Social Media Marketing ◽  
Primary Data ◽  
Factors Affecting ◽  
The Social ◽  
Social Media Platforms ◽  
Relationship Of ◽  
The Relationship

The research paper aims to identify significant factors affecting towards the Social Media Marketing which can influence and affect the Brand Image of organizations in the hospitality sector. The identified factors include the following; 1. Positivity, 2. Consistency, 3. Differentiation, 4. Personality, and 5. Engagement Opportunities on Social Media. A framework was developed to highlight the relationship of the factors and their direct influence and impact on the Brand Image. A questionnaire is used to obtain primary data, and the data is analysed using a variety of statistical tools to measure and evaluate the strength of the influence and impact of Social Media Marketing on Brand Image of Hospitality Brands. Assessing the influence and impact of Social Media Marketing on their Brand Image can help organizations in the hospitality industry to evaluate the success of their Social Media Marketing Campaigns, while organizations that are currently not engaged in Social Media Marketing can gain a better understanding on how to utilize Social Media platforms to enhance their Brand Image.

scholarly journals Social Media in Banking. A Managerial Perception from Mexico

2014 ◽  
Vol 7 (2) ◽  
pp. 147-174 ◽  
Author(s):  
Doina Dănăiaţă ◽  
Camelia Margea ◽  
Kristine Kirakosyan ◽  
Ana-Maria Negovan
Keyword(s):  
Social Media ◽  
Customer Service ◽  
Banking Sector ◽  
Banking Industry ◽  
Point Of View ◽  
Business World ◽  
Media Usage ◽  
The Social ◽  
Social Media Platforms ◽  
Barriers And Challenges

Abstract Nowadays social media has a radical impact on the business world, becoming a great customer service tool across many industries. And banking is no exception. Thus, banks managers need to identify ways to make profitable use of the social media. By accepting the benefits and developing their presence in social media, banks will be closer to customers. The objective of our research is to study social media usage in the banking industry and to obtain a managerial view concerning barriers and challenges in the social media implementation process. From the research of the literature in the field, we observed that Social media was studied a lot from the customers’ point of view, but there are not many studies on social media from a managerial point of view. This article presents a part of our research results regarding social media usage in banking in different regions of the world, specifically, the Mexican banking sector. We conducted a qualitative research based on interviews carried on among 20 banks from Mexico. The goal was to see how the decision factors in banks perceive the social media usage for their institution and for the banking industry, in general. The study focuses on the barriers and challenges raised by the existence and usage of social media platforms. The findings revealed an important presence of the Mexican bank industry in social media areas, but with a lot of room for extending the banks’ presence in new Social Media platforms, and different degrees regarding the perception of barriers and challenges in adopting Social Media tools.

scholarly journals SOCIAL MEDIA AND ITS INFLUENCE ON VOCABULARY AND LANGUAGE LEARNING: A CASE STUDY

2020 ◽  
Vol 7 (11) ◽  
Author(s):  
Zahirrah Zainal ◽  
Noor Hanim Rahmat
Keyword(s):  
Social Media ◽  
Language Learning ◽  
English Learners ◽  
Teaching And Learning ◽  
Negative Influence ◽  
Learning Tools ◽  
Public And Private ◽  
New Information ◽  
Social Media Platforms ◽  
Effective Teaching And Learning

Social media is a prominent medium of communication and used by all generations. Besides a tool of communication, institutions have integrated social media such as Twitter, Facebook, and YouTube as learning tools to deliver new information and connect with students. The popularity social media gained over the years has become a debate whether social media platforms are effective teaching and learning tool. This study attempts to seek the influence of social media on English vocabulary development among students in public and private universities in Malaysia. This study also aims to explore the influence of social media on interest in language learning skill. Besides, this study investigates how these platforms cause positive and negative influence language learning. Data and responses for this study made use of questionnaires. The questionnaire data was then analyzed quantitatively using SPSS. The findings revealed that social media sparks language learning interest among English learners. <p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu_01/0710/a.php" alt="Hit counter" /></p>

scholarly journals Analysis of Using of Social Media as Communication for Lectures at PTKIN: Case Study of Da’wa Management of IAIN Sultan Amai Gorontalo and IAIN Pare-Pare

2020 ◽  
Vol 2 (1) ◽  
pp. 170-180
Author(s):  
Dian Adi Perdana ◽  
Afidatul Asmar
Keyword(s):  
Social Media ◽  
Online Learning ◽  
Social Relations ◽  
Teaching And Learning ◽  
Human Life ◽  
Modern Human ◽  
Online Lectures ◽  
The Social ◽  
Use Of Social Media

Social media is a tool that cannot be separated from modern human life, regardless of age, location, profession, and status. Every message can be sent quickly and right to other people both short and far distances. The covid-19 outbreak makes everyone do social distancing to minimize the spread of the virus, including teaching and learning activities at schools and campuses. This research discusses social media that has used by students and lecturers in their online learning with various platforms directed by lectures or campus that occurred in students of the Da’wa Management department at IAIN Sultan Amai Gorontalo and IAIN Pare-Pare. This discussion aims to determine the analysis use the social media during the online learning period which has occurred in the last semester, so it will provide benefits to researchers and intellectuals to explore and learn effective ways of organizing online learning in the future. This study used a descriptive qualitative method that occurred in two different places (IAIN Sultan Amai Gorontalo and IAIN Pare-pare. The researcher collected data by observation, documentation, and interviews with several structured and non-structured questions. The data that has been collected and analyzed by the researcher to give conclusions from the problems that have been found. The results of this study indicate that the use of social media as communication for online lectures in the Da’wa Management Department of IAIN Sultan Amai Gorontalo and IAIN Pare-Pare is effective with several notes related to minor numbers on students' understanding of the material, personal enjoyment, influencing attitudes, social relations between students and lecturers. students and personal actions during the Covid-19 pandemic.

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