scholarly journals MODAL KANDIDAT GUS IPUL DALAM PEMILIHAN GUBERNUR JAWA TIMUR 2018

REPRESENTAMEN ◽  
2018 ◽  
Vol 4 (01) ◽  
Author(s):  
Beta Puspitaning Ayodya
Keyword(s):  
Political Communication ◽  
Communication Strategies ◽  
Political Capital ◽  
Political Strategy ◽  
Defensive Strategy ◽  
Mass Organization ◽  
The Masses

Simultaneous elections will be held in Indonesia in 2018, one of which is theGovernor Election (Pilgub) of East Java to replace Pak Karwo and Gus Ipul. Candidateswho will compete in this East Java Pilgub are Gus Ipul (as incumbent), and Khofifah(formerly a social minister). Both candidates are both from the largest mass organization inEast Java, namely Nahdltul Ulama (NU). In relation to this background, the author wouldlike to examine about how Gus Ipul's political capital and strategy of communication in EastJava Pilgub 2018. This study uses case study because want to answer about how (how) in theformulation of research. By using different political communication strategies, of course theresults achieved by both candidates will be different. Gus Ipul used a defensive strategy tomaintain his position as an incumbent. By using his capital-capital (economic, social,cultural and symbolic) conversion, Gus Ipul seeks to mobilize the masses, most of whom areNU citizens. Conversion of existing capital into a political capital, allowing Gus Ipul toachieve victory in this 2018 East Java Pilgub.Keywords: capital, political strategy

scholarly journals Strategi Defensif dan Ofensif Parpol Berbasis Massa Islam dalam Mencapai Parliamentary Threshold pada Pemilu 2014

2016 ◽  
Vol 1 (2) ◽  
pp. 137
Author(s):  
Adi Budiman Subiakto ◽  
Nur Kafid
Keyword(s):  
Political Parties ◽  
Political Party ◽  
Qualitative Approach ◽  
National Election ◽  
The Political ◽  
Political Strategy ◽  
Psychological Approach ◽  
Defensive Strategy ◽  
Societal Issues

This study aims to find out political strategy used by the Muslim-based political party to exceed the parliamentary threshold (PT) (3.5%) on the national election 2014, with the case study on National Awakening Party (PKB) and National Mandate Party (PAN). Even the survey agency has predicted that those political parties would not be able to reach PT, but the fact showed different. Both of the political parties managed to exceed the specified threshold. Based on the qualitative approach, this study found out that defensive strategy used by PKB, by consolidating and prioritizing the typology of rural voters with ideological approach (nahdliyin), utilizing prominent figures and artist as part of the campaign to achieve success. Meanwhile, by using offensive strategy PAN chose the typology of rural voters, while at the same time also optimizing the typology of urban voters, dialogical and psychological approach, basic societal issues, and the figure of the artist have been successfully gaining the significant voters.Studi ini dilakukan untuk mengungkap strategi politik dari partai politik berbasis massa Islam untuk melampaui angka parliamentary threshold (3.5%) pada Pemilu tahun 2014, dengan studi kasus PKB dan PAN. Meski sebelumnya telah diprediksi oleh lembaga survei bahwa mereka tidak akan mampu mencapai angka tersebut, tapi realitas menunjukkan sebaliknya. Kedua Parpol tersebut justru berhasil melampaui ambang batas yang ditentukan. Dengan pendekatan kualitatif, studi ini menemukan bahwa strategi defensif PKB, dengan mengkonsolidasi dan memprioritaskan tipologi pemilih pedesaan, dengan pendekatan ideologis (nahdliyin), menjadikan tokoh dan figur artis sebagai bagian dari kampanye meraih keberhasilan. Sementara PAN, dengan strategi ofensifnya memilih tipologi pemilih pedesaan dengan tetap mengoptimalkan suara dari tipologi pemilih perkotaan, dengan pendekatan dialogis, psikologis, isu kerakyatan, dan figur artis mampu mendulang perolehan suaranya.

Political communication strategies of sub-Saharan Africa nationalist movements in the era of (de)colonization: The case of the UPC in Cameroon (1948‐56)

2020 ◽  
Vol 12 (2) ◽  
pp. 123-136 ◽  
Author(s):  
Christian Tatchou Nounkeu
Keyword(s):  
Political Communication ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Sub Saharan Africa ◽  
The Political ◽  
Political Messages ◽  
Media System ◽  
French Colonial ◽  
Sub Saharan ◽  
The Masses

This article is about the political communication strategies of the Union des Populations du Cameroun (UPC), a political party in Cameroon which fought for the independence of the country. We particularly focus on the communication channels used by the UPC to transmit political messages, in a context marked by severe administrative repression and restrictions of freedom of press and expression. Theoretically, our article relies on the concept of media system. Methodologically, we use text analysis to map the choices of the UPC. The period of analysis ranges from 1948 when the UPC was created to 1956 when the party was banned by the colonial authorities. The results show that the political communication strategy of the UPC mainly gave preference to letter writing to mobilize the masses. In addition, the UPC owned several newspapers to cover its activities and criticize the French colonial administration in Cameroon.

scholarly journals Strategi Komunikasi Politik Pemenangan Kepala Daerah

2021 ◽  
Vol 5 (1) ◽  
pp. 133-145
Author(s):  
Yohanes De Britto Bimo Triwicaksono ◽  
Adi Nugroho
Keyword(s):  
Political Communication ◽  
Communication Strategies ◽  
Case Study Research ◽  
Secondary Data ◽  
Communication Strategy ◽  
Primary Data ◽  
The Political ◽  
Literature Study ◽  
Candidate Pair

This research is motivated by the importance of political communication strategies for winning in regional head elections. The purpose of this study is to determine the political communication strategy in winning the regional head candidate pair. The theory used in this study is the theory of political communication strategy and the descriptions of other supporting theories about political communication strategies. The research method used is descriptive qualitative case study. The data used in this study include primary and secondary data. Primary data is obtained from interviews with seven informants from the Hendri-ita winning post. Meanwhile, secondary data is obtained from journal literature, literature study, and documentation. Data analysis in this study followed the guidelines of the case study research design. The results of this study indicate that the political communication strategy of the regional head candidate pair is carried out by considering the characteristics of the communication components which are communicators, message content, media, communicants, and feedback. Afterwards, through the consideration of the communication. The communication strategy gave the regional head candidate pair victory in the 2020 Semarang regional head election.

STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Strategy ◽  
New Method ◽  
Media Communication ◽  
Social Activists ◽  
Social Media Communication

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

Political technical communication and ideographic communication design in a pre-digital congressional campaign

2020 ◽  
Vol 8 (4) ◽  
pp. 4-14
Author(s):  
Ryan Cheek
Keyword(s):  
Social Justice ◽  
Political Communication ◽  
Technical Communication ◽  
Electoral Politics ◽  
Communication Design

Building on the work of technical communication scholars concerned with social justice and electoral politics, this article examines the Coray for Congress (1994) campaign as a case study to argue in support of a more formal disciplinary commitment to political technical communication (PxTC). Specifically, I closely analyze the ideographic communication design of pre-digital PxTC artifacts from the campaign archive. The type of pre-digital political communication design products analyzed in this article are ubiquitous even today. The implications of four dominant ideographs are analyzed in this case study: <jobs>, <communities>, <families>, and <"see PDF">. Key takeaways for PxTC practitioners, educators, and scholars are discussed.

Building a Personal Brand as a CEO: A Case Study of Vivy Yusof, the Cofounder of FashionValet and the dUCk Group

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110302
Author(s):  
Nor Hasliza Md Saad ◽  
Zulnaidi Yaacob
Keyword(s):  
Social Media ◽  
Building Blocks ◽  
Media Content ◽  
Fashion Industry ◽  
Personal Brand ◽  
Branding Strategies ◽  
Social Media Presence ◽  
Personal Branding ◽  
The Masses

Social media is a new platform for CEOs to build their image and create a strong personal brand to represent themselves and their company. This research examines an outstanding Malaysian fashion icon and social media–savvy businesswoman with over a million followers on Instagram, Vivy Yusof, the youngest Malaysian e-commerce mogul and an example of a successful CEO who has used personal branding to build an empire in the fashion industry. The objectives of this research are to identify the type of messages Vivy Yusof communicates to her audience through her personal Instagram posts and to identify the ways Vivy Yusof’s audience engages with her posts on Instagram. Her Instagram post content is classified using the Honeycomb framework that comprises seven functional building blocks, namely, presence, relationships, reputation, groups, identity, conversations, and sharing. In this study, the content of Vivy Yusof’s Instagram posts is categorized by how she focuses on the various functional building blocks in her posts and the implications these blocks have on how her audience interacts with the posts. Her social media presence confirms the importance of CEO personal branding because of her role and influence on the masses evidenced by the willingness of her followers to interact (through likes and comments) and engage with her posts on any subject matter, relating either to her business or personal life. The study contributes to a growing body of literature on personal branding strategies by shedding light on the association between content strategies and engagement with social media content.

Rethinking crisis dynamics from the perspective of online publics: A case study of Dolce & Gabbana’s China crisis

2021 ◽  
pp. 2046147X2110268
Author(s):  
Zhuo Ban ◽  
Alessandro Lovari
Keyword(s):  
Public Relations ◽  
Public Sphere ◽  
Crisis Communication ◽  
Chinese Culture ◽  
Communication Strategies ◽  
Interactive Process ◽  
Communicative Behavior ◽  
Media Channels ◽  
Chinese Public

On November 18, 2018, the Italian fashion house Dolce & Gabbana (D&G) released a controversial video on all their social media channels. The video triggered an instant outcry from the general Chinese public, who called the video a racist caricature of Chinese culture. D&G responded to the crisis with several image repair strategies. This study examines D&G’s crisis communication efforts in the wake of this incident. Departing from corporate-oriented perspectives prevalent in the field of public relations, this study employs a dynamic, public-oriented view of crisis communication, which focuses on the dynamic, interactive process of crisis development from the standpoint of the publics. By analyzing communicative behavior on Twitter (an increasingly influential alternative public sphere in China) and in particular, comments and responses toward the crisis communication strategies employed by D&G, we have identified four prominent themes, or ways that publics framed their key messages against the corporation: “Apology not enough”; “Apology done badly”; “Call to unite against D&G”; and “Sarcasm, mockery, and abuse.” And they can be interpreted as a number of crisis communication strategies of the global, online publics. Based on our analysis of the D&G case, we discuss the theoretical implications of a dynamic, public-oriented perspective (DPOP) on crisis communication, highlighting its key areas of difference from the corporate-oriented perspective (COP).

Red for Ed Teacher Movements: Exploring Roles and Symbols in the Politics of the Superintendency

2021 ◽  
pp. 0013161X2110344
Author(s):  
Michael A. Szolowicz ◽  
R. Aaron Wisman
Keyword(s):  
Political Action ◽  
The United States ◽  
Instructional Leader ◽  
Political Strategy ◽  
New Wave ◽  
Symbolic Politics ◽  
Theoretical Frameworks ◽  
Semistructured Interviews ◽  
Embedded Case Study

Purpose: In recent years, a new wave of teacher-led political action has erupted resulting in work stoppages in several states across the United States. This study examines how superintendents navigated this Red for Ed movement in two representative states. Methods: Framed as a multisite, embedded case study, we drew from public documents and semistructured interviews with superintendents. We took a deductive approach to data analysis, seeking analytic generalization to the theoretical frameworks adopted herein. Findings: Red for Ed-motivated teacher job actions did create a political dilemma for superintendents. Superintendents addressed the dilemma by utilizing the roles of business manager, instructional leader, and politician as expressed through symbolic politics including assigning responsibility and vaguely supporting the Red for Ed cause. Superintendent responses are consistent with isomorphic tenants of sociological institutionalism. Implications: Considering the modern superintendency’s political nature, superintendents might benefit from preparation in political strategy and tactics.

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