scholarly journals Islamic Memes as Media of Da'wah for Millennials Generations: Analysis of Visual Language On Islamic Memes With Illustration Style

2019 ◽  
Vol 1 (1) ◽  
pp. 61-78
Author(s):  
Winny Gunarti Widya Wardani ◽  
Ahmad Faiz Muntazori
Keyword(s):  
Scientific Field ◽  
Visual Language ◽  
Combination Method ◽  
The Internet ◽  
Image Visualization ◽  
Design Elements ◽  
Written Text ◽  
Visual Communication Design ◽  
Communication Design ◽  
Qualitative Approaches

Islam as a religion of da'wah has obliged every Muslim to play a role in spreading the truth of the Qur'an. In the era of information technology like today, the spread of Islamic teachings can be done in various ways, including through memes. For millennials who are proficient with technology, Islamic memes are an alternative media for da'wah. This is due to the power of memes in conveying messages through image visualization and humour-style text. Islamic memes are generally distributed via the internet and messaging applications on smartphones. Most Islamic memes are designed using illustration styles. To understand the visual language of memes, this study formulates the question: how to read visual signs in Islamic memes as da'wah media, because the types of da'wah in memes are not only in the form of written text but also in the form of images? This study uses a combination method, which combines quantitative and qualitative approaches. Quantitatively, this study collects data about the views of the millennial generation on the attractiveness of illustration-style Islamic memes. Whereas qualitatively, an analysis of samples of illustration-style Islamic memes uses semiotic theory to see the structure of design elements as the visual language of da’wah messages. The results of this study are expected to be a reference for the scientific field of visual communication design, as well as encourage the creation of more productive and communicative Islamic memes as da'wah media for millennial generations.

scholarly journals Tipografi pada Media 3 Dimensi sebagai Duta Pesan yang Efektif

Humaniora ◽  
2013 ◽  
Vol 4 (1) ◽  
pp. 589
Author(s):  
Inda Ariesta
Keyword(s):  
Product Design ◽  
Interior Design ◽  
Visual Communication ◽  
Design Elements ◽  
Visual Communication Design ◽  
Communication Design ◽  
Flat Dimension ◽  
The Media ◽  
Television Media ◽  
Science Application

Typography is now no longer considered as a science application on flat dimensions. Beyond the flat dimension, it is now often found not only in the form of dots, colors, lines, textures, Shapes and forms, but also thrived on typography users. Typography was used to deliver the message, through the formation of the language contained writings as title, subtitle, to captions on television media, but is now also used by other disciplines to deliver messages more readable than using other design elements. The purpose of this paper is to see the application of typography on the form, and how it can be delivered in addition to communicating the message letters by letters that can be strung into words, symbols, but in form. Typography was enjoyed so far for only words by words containing in newspapers, magazines, posters, flyers, brochures, etc., but now it can be enjoyed through out the media to the extent shapes, which also maximizes the delivery of messages. The character selecting skill which is adjusted in media and the message is one of new factors, because media controlling and materials are crossing disciplines of Visual Communication Design, which is in contact with the Product Design and Interior Design, which could work together to maximize the the message.   

scholarly journals EVALUATION OF THE SYMBOLED VISUAL ELEMENTS IN THE COVID-19 PANDEMIC PROCESS IN TERMS OF VISUAL COMMUNICATION DESIGN

2020 ◽  
Vol 8 (50) ◽  
Keyword(s):  
Visual Communication ◽  
Vaccine Development ◽  
Point Of View ◽  
Communication Studies ◽  
Virus Family ◽  
Design Elements ◽  
Criticism And Interpretation ◽  
Visual Communication Design ◽  
Communication Design ◽  
Visual Elements

Covid-19, a type of the corona virus family, spread from Wuhan, China to the whole world in December 2019 and turned into a pandemic. The Covid-19 pandemic, which threatens the whole world, has caused negative situations in the health, education, industry and many other areas of the countries. Since there is no medicine or vaccine to cure this disease (pandemic) yet, experts in the business focus on drug and vaccine development studies, while country governments are making an intense effort to slow down and eliminate its spread. All kinds of platforms and alternatives should be used effectively in the fight against Covid-19. Visual media studies constitute the most important pillar of the struggle for this purpose. It is of great importance to create awareness in people with communication studies prepared in the fight against the disease. In today's intense information abundance and pollution, it is not easy to get the necessary attention from a large part of the society. It is observed that the sensitivity of the society towards these studies (news, articles, posters, etc.) at the beginning decreased significantly over time and started to lose its effect to a great extent. The job of a visual communication designer is getting harder every day in studies related to the pandemic as well as in other subjects. In order to attract the attention of the audience, it is a necessity to go beyond the known design elements and the same style of expression and prepare them in different structures. In the article, the common design elements used from randomly selected samples among different visual communication studies were categorically classified and defined. Since these definitions and classifications are made with a personal point of view, they are open to all kinds of criticism and interpretation. Keywords: Covid-19, visual elements, visual communication, design

scholarly journals Penerapan Kampanye Sosial dalam Desain Komunikasi Visual

2019 ◽  
Vol 4 (2) ◽  
Author(s):  
Risvi Pangestu
Keyword(s):  
Visual Communication ◽  
Design Elements ◽  
Social Mission ◽  
Visual Communication Design ◽  
Communication Design ◽  
Communication Processes ◽  
Positive Goal ◽  
The Media ◽  
Creative Media

<p align="center"><strong>ABSTRACT</strong></p><p><em>Communication is the key to a comprehensive effort to form a positive goal. Planned communication creates certain effects on a large number of audiences that are carried out sustainably over a period of time. Campaigns often use the media as a message sending channel that has been well organized to target targets as planned. The campaign which currently has a high existence is a campaign oriented social mission as a series of planned non-commercial communication processes that contain messages about social problems that occur in the community. In the design process, there are data collection methods and data analysis methods before executing execution. The data collected is in the form of facts, daily targets, and casual diction so that the data can be a creative media that fits the characteristics of the target audience. The author takes the topic The Role of Social Campaign Media With Visual Communication Design due to the author's interest in delivering messages that are made creative and interactive by a visual communication design to be able to make other individuals change their minds.</em> <em>Analysis of this work contains observations related to design elements, campaign media and campaign communication processes designed. The 16 Days Campaign Against Violence Against Communities relies on print ads and interactive ambient ads as an effort to raise awareness of target targets to combat related cases.</em></p><p><strong><em>Keywords :  </em></strong><em>Communication, Design, </em><em>Campaign, Woman</em></p><p align="center"><strong>ABSTRAK</strong></p><p><em>Komunikasi menjadi kunci dari sebuah usaha komperhensif dalam membentuk suatu tujuan yang positif. Komunikasi secara terencana  </em><em>menciptakan efek tertentu pada sejumlah besar khalayak yang dilakukan secara berkelanjutan pada kurun waktu tertentu</em><em> . </em><em>Kampanye kerap menggunakan media sebagai saluran pengirim pesan yang telah ditata dengan baik kepada target sasaran sesuai yang telah direncanakan. Kampanye yang saat ini memiliki eksistensi yang tinggi adalah kampanye misi sosial yang berorientasi sebagai serangkaian proses komunikasi terencana bersifat non-komersil yang berisi pesan tentang masalah sosial yang terjadi di masyarakat</em><em>. </em><em>Dalam proses perancangan, terdapat metode pengumpulan data dan metode analisis data sebelum melakukan pengerjaan eksekusi. Data yang dikumpulkan berupa fakta kasus, keseharian target sasaran, serta diksi yang kasual sehingga data tersebut dapat menjadi media kreatif yang sesuai dengan karakteristik target sasaran. Adapun penulis mengambil topik Peranan Media Kampanye Sosial Dengan Desain Komunikasi Visual dikarenakan ketertarikan penulis terhadap penyampaian pesan yang dibuat kreatif dan interaktif oleh seorang desain komunikasi visual hingga mampu membuat individu yang lain berubah pikiran.</em> <em>Analisis karya ini berisikan pengamatan terkait elemen desain, media kampanye dan proses komunikasi kampanye yang dirancang. Kampanye 16 Hari Anti Kekerasan Terhadap Masyarakat mengandalkan print ads dan ambient ads yang interaktif sebagai upaya mengugah kesadaran target sasaran untuk memerangi kasus terkait.</em></p><strong><em>Kata kunci : </em></strong><em>Komunikasi, Desain, Kampanye, Perempuan</em>

scholarly journals Tinjauan Format Ideal, Fungsi dan Estetika Buletin Binus University

Humaniora ◽  
2011 ◽  
Vol 2 (1) ◽  
pp. 620
Author(s):  
Sari Wulandari
Keyword(s):  
Visual Communication ◽  
Communication Medium ◽  
Design Elements ◽  
Research Results ◽  
Visual Communication Design ◽  
Communication Design ◽  
Positive Image ◽  
Media Communications ◽  
The Mind

Buletin BINUS is a communication medium that connects Binusian, contains information about events held at BINUS. Figures of this bulletin is BINUS University, either through the appearance and content of the newsletter itself, where the messages contained in explicit and implicit  so that eventually will form a picture or image in the mind of the reader. This study examines the function and aesthetics in a format specific BULETIN which was published in 2008 and 2009. Reviewes carried out refers to the disciplines of Visual Communication Design. The purpose and benefits of this research is to use scientific and practical layout Buletin BINUS University and research results in the form of suggestions are ideal application of design elements for publication Buletin BINUS University, which is based on ease of implementation, the function of information, the effectiveness of media communications, and aesthetics. It is expected that the information in it will be delivered properly, can bring out the character right BINUS University and establish a positive image in the mind of the reader.  

scholarly journals Tinjauan Tiga Desain Kaus Khas Tegal

2018 ◽  
Vol 4 (01) ◽  
pp. 25-41
Author(s):  
Sudjadi Tjipto Rahardjo ◽  
Lintang Woro Hayuningsih
Keyword(s):  
Data Analysis ◽  
Regional Identity ◽  
Local Identity ◽  
Analysis Method ◽  
Analysis Techniques ◽  
Visual Communication Design ◽  
Communication Design ◽  
Qualitative Approaches ◽  
Componential Analysis ◽  
Source Data

AbstrakBanyaknya perantau asal Tegal menjadi ide awal bagi produsen kaus di Tegal untuk memproduksi kaus dengan tema khas Tegal yang ditujukan sebagai sarana pelepas rindu kampung halaman. Kaus tersebut juga ditujukan sebagai simbol identitas kedaerahan serta bentuk rasa bangga pada budaya lokal. Penelitian ini mengambil objek tiga desain kaus khas Tegal yaitu Kaus “Galgil”, Kaus “Tegal”, dan Kaus “Kepriben”. Tujuan dari penelitian ini yaitu untuk mengetahui desain kaus khas Tegal jika ditinjau dari penggunaan warna, ilustrasi, tipografi, dan layout serta untuk mengetahui ciri khas dari desain kaus tersebut. Penelitian ini menggunakan pendekatan kualitatif dengan pengumpulan data menggunakan metode observasi dan wawancara. Kemudian metode analisis data yang digunakan adalah analisis data komponensial. Dari hasil penelitian ditemukan fakta bahwa mayoritas konsep desain kaus khas Tegal lebih menonjolkan kata-kata serta istilah dalam bahasa Tegal sehingga desain-desainnya lebih banyak berupa permainan tipografi serta minim penggunaan ilustrasi. Kata kunci: kaus, Tegal, desain komunikasi visual, identitas lokal AbstractThe high numbers of nomans with Tegal origin initiated the idea for the T-shirts producers to design T-shits with particular themes. The T-shirt is also designated as a symbol of a regional identity and a form of pride to the local culture. This research took three Tegal typical T-shirt as the objects namely Galgil Tshirt, Kaus Tegal, and Kepriben T-shirt. The purpose of this research is to know Tegal typical T-shirt design when viewed from the use of colours, illustrations, typography, and layouts, as well as to know the characteristics of the T-shirt design. This research is using qualitative approaches while the source data analized were obtained by observation and interviews. The data analysis method used is componential analysis techniques. The research found fact that the majority of Tegal typical T-shirt design concept are more prominent to words and terms of Tegal languages therefore the designs are more in the form of playing typography and minimal use of illustrations.  Keyword: T-shirt, Tegal, Visual Communication Design, Local Identity

scholarly journals The Application of Ethnic Cultural Symbols in Modern Visual Communication Design

2021 ◽  
Vol 3 (1) ◽  
Author(s):  
Xin Zhang
Keyword(s):  
Visual Communication ◽  
Aesthetic Experience ◽  
Value Orientation ◽  
Visual Language ◽  
Symbolic Meaning ◽  
Cultural Symbols ◽  
Visual Communication Design ◽  
Artistic Value ◽  
Communication Design

Visual communication design is based on visual perceived information, and conveys a certain value orientation or objective cognition through visual language, words, symbols, images, etc. In modern visual communication design, focus on and discover national cultural symbols to express national cultural spirit and artistic connotation, so as to better deepen the channels of multicultural integration and make up for the lack of culture in modern visual communication design. The strong symbolic meaning and regional color of the ethnic cultural symbols are the specific embodiment of the Chinese people’s inherited ideas, customs and culture, with distinctive artistic value and aesthetic experience. This paper combines the characteristics, connotation and classification of ethnic cultural symbols to explore their application value and specific application in visual communication design.

scholarly journals Basic Design is Indeed for Expert

Humaniora ◽  
2011 ◽  
Vol 2 (2) ◽  
pp. 925
Author(s):  
Anita Rahardja ◽  
D. Rio Adiwijaya
Keyword(s):  
Professional Practice ◽  
Design Education ◽  
Literary Study ◽  
The Internet ◽  
Basic Design ◽  
Form Analysis ◽  
Creation Process ◽  
Visual Communication Design ◽  
Communication Design ◽  
Indirect Observation

This article would argue that basic design in undergraduate design study is equally significant in both freshmen as well as senior years (when projects of simulated professional practice tend to regard contexts as more significant than visual itself). It will be shown that basic design plays a profound role throughout the whole education setting, from lectures, form-creation process, to design criticism and assessments. It even expands its worth into sphere of professional practice, as long as form analysis and form-making ability are still demanded as a vital part of designer’s set of competencies. For how could visual analytic or consideration become less important than e.g. marketing, since designer becomes designer, if and only if he/she has certain competence in visual instead of academic-grade marketing? More after, this brief inquiry employs the method of literary study in conjunction with direct and indirect observation through the internet concerning design education and its practice, followed by critical reflections. The outcome of this study would be a firm recommendation for basic design engagement through the whole education years, since its descriptive-generative functions of visual are yet highly relevant, for they lie at the very core of visual communication design discipline itself. 

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