PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN BUAH MELON PT. SYAFINA NIAGA

2018 ◽  
Vol 6 (2) ◽  
Author(s):  
Iwan Kurniawan Subagja, SE., MM. ◽  
Slamet Istoto
Keyword(s):  
Decision Making ◽  
Product Quality ◽  
Sampling Methods ◽  
Marketing Mix ◽  
Sampling Techniques ◽  
Purchasing Decisions ◽  
Individual Activity ◽  
A Company ◽  
Melon Fruit

Decision making is an individual activity that is directly involved in obtaining and using the goods offered. Promotion is one of the variables in a marketing mix that is very important to be implemented by a company in marketing its products or services, thus influencing consumers to make purchasing decisions. The quality of the product can also affect consumers in making purchasing decisions. This study aims to analyze the effect of product quality and promotion on purchasing decision of Melon fruit. Population and sample of research is purchasing or buyer from consumer of PT. Syafina Niaga as many as 30 companies and sampling methods using saturated sampling techniques as well as analysis used with regression analysis. The results showed that there is a significant influence between product quality and promotion of purchasing decisions.

PENGARUH KUALITAS PRODUK TERHADAP BRAND IMAGE DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK ALDO SHOES

2020 ◽  
Vol 10 (2) ◽  
pp. 208-222
Author(s):  
Cindy Oktavia Cahayani ◽  
Sutar Sutar
Keyword(s):  
Structural Equation Modeling ◽  
Product Quality ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Modeling ◽  
Sampling Techniques ◽  
Equal Opportunities ◽  
Purchasing Decisions ◽  
Increase Product Quality

This study aims to analyze empirical evidence of the effect of product quality on brand image and its impact on purchasing decisions on Aldo Shoes products at Mall Kelapa Gading 2 North Jakarta. Samples obtained as many as 90 respondents, sampling techniques using non-probability sampling, namely sampling techniques that provide equal opportunities for each element (member) of the population to be selected as sample members. Analysis of the data used is Structural Equation Modeling (SEM).The results of this study indicate that product quality on brand image has a positive and significant effect, so that if the quality of the product gets better the brand image will increase. Product quality on purchasing decisions has a positive and significant effect, so that if the quality of the product gets better the purchasing decision will increase. Brand image of purchasing decisions has a positive and significant effect, so that if the brand image of the product is increasingly attached to the minds of consumers, purchasing decisions will increase. And product quality on purchasing decisions through brand image has positive and significant influence.

scholarly journals PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN LENSA KACAMATA MEREK DOMAS PADA PT. DUTAMULTI INTIOPTIC PRATAMA MEDAN

2018 ◽  
Vol 13 (1) ◽  
Author(s):  
Ina Namora Putri Siregar ◽  
Susan Susan
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Purchase Decision ◽  
Business Activity ◽  
Purchasing Decisions ◽  
Doing Business ◽  
A Company ◽  
Quality Promotion

High purchasing decisions from consumers of a product is the most important aspect for a company in doing business activity. To increase high purchases from consumers, companies should take account of the factors that influence purchasing decisions; one of them is product quality and promotion provided by the company. The purpose of this study is to examine and analyze the effect of product quality and promotion on purchasing decisions of the lens eyewear brand Domas at PT. Dutamulti Intioptic Pratama Medan. This research uses theories about product quality, promotion and purchasing decisions. This research uses quantitative approach, this type of research is descriptive quantitative and the nature of this research is explanatory. Data collection was done through interviews and questionnaires. Method of data analysis of this study is multiple linear regression. The population of this study is 100 customers who make regular purchases at PT. Dutamulti Intioptic Pratama. The results of this study show that partially the quality of calculation products showed that T-count 4,886> T-table 1.99 and promotion with T-count 8,785> T-table 1.99 have a positive and significant effect on purchasing decision. Simultaneously, the value of product quality and promotion showed F-count 72,842 > F-table 2.74 have a positive and significant effect on the lens of Domas brand eyewear at PT. Dutamulti Intioptic Pratama Medan. The conclusion of the study states that partially and simultaneously the qualities of products and promotions have a positive and significant effect on purchasing decisions of Domas eyewear lens at PT. Dutamulti Intioptic Pratama Medan. Keywords: Product Quality, Promotion, Purchase Decision

scholarly journals THE IMPORTANCE OF BRAND IN CONSUMER BUYING BEHAVIOR AND PRODUCT QUALITY ASSESMENT

2019 ◽  
Vol 7 ◽  
Author(s):  
Viera Valjaskova ◽  
Pavol Kral
Keyword(s):  
Product Quality ◽  
Marketing Mix ◽  
Optimal Combination ◽  
Marketing Communication ◽  
Purchasing Decisions ◽  
Buying Behavior ◽  
Communication Tools ◽  
Marketing Activities ◽  
Brand Perception

In order to maintain or increase market share, every company tries to use the most optimal combination of marketing communication tools or marketing mix tools. There are a large number of products placed on the market from a large number of companies that need to distinguish one another from competing companies. The most important tool to differentiate from competitors is the brand of products. The aim of each company is to ensure that their product brand is brought to the attention of customers and that customers associate especially positive associations with its brand(s). We are of the opinion that if the first and then repeated purchase of customers of the same product of a given brand confirms that the product meets the required characteristics and quality they expect from the product, customers will not doubt the quality of the products sold under the brand and will regard it as quality. For this reason, the aim of the paper was to confirm the importance of the brand in consumer buying decisions and to find out whether consumers really perceive the brand as a guarantee of product quality. To meet the aim of the paper, we conducted a questionnaire survey, which confirmed the importance of the brand in consumer purchasing decisions and the perception of the brand as a guarantee of product quality. We also confirmed a statistically significant dependence between brand perception as a guarantee of product quality and the age of respondents, confirming the importance of demographic characteristics in the implementation of company marketing activities.

scholarly journals Analisis Strategi Pemasaran Pada Gerai Transmart Carrefour Pabelan (studi kasus pada konsumen transmart carrefour pabelan)

2020 ◽  
Vol 4 (01) ◽  
Author(s):  
Fiki Meliyanawati ◽  
Supawi Pawenang ◽  
Solichul Hadi
Keyword(s):  
Service Quality ◽  
Quantitative Research ◽  
Sampling Methods ◽  
Purchase Decision ◽  
Decision Variable ◽  
Sampling Techniques ◽  
Test Results ◽  
Purchasing Decisions ◽  
Analysis Techniques

The purpose of this study was to analyze the marketing strategy at the Prefan Carrefour Transmart outlet. This type of research uses quantitative research. The population of this study is consumers of Carrefour Pabelan Transmart outlets, samples in the study were 100 people sampling techniques using random sampling methods, data analysis techniques used this study using multiple linear regression. F test results indicate that the location, promotion and quality of service simultaneously and significantly influence the purchase decision on the Carrefour Pabelan Transmart Outlet. T test results showed thatothe location had ahpositive and significant effect on purchasing decisions at the Pabelan Carrefour Transmart Outlet, promotion hadlal positive and significant effection purchasing decisions at the Pabelan Transmart Carrefour Outlet, service quality had positive and significant effection purchasing decisions at the Prefan Carrefour Transmart Outlet. Dermination coefficient shows theolocation, promotion andiserviceiquality has an influencee of 57.5% on the purchase decision variable in the Pabelan Carrefour Transmart Outlet. Keywords: Location, Promotion, Service Quality, Purchasing Decisions

PENGARUH CITRA MEREK DAN KUALITAS BENIH TERHADAP KEPUTUSAN PEMBELIAN PADA PT.PRABU ARGO MANDIRI (Studi Kasus Penjualan Benih Tomat Merk Maya di Purwkarta)

2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Ahmad Iskandar
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Business World

In the era of globalization, the competition in the business world becomes very tight. Companies vying to be able to continue to compete and survive in the business world. Each consumer must have had the expectation that the products they buy are able to provide satisfaction for them to be making purchasing decisions. Consumer purchasing decisions of companies to seeds virtual brand still low due to the brand image and quality of seeds that are still unsatisfactory.This study aims to determine the responses of respondents regarding brand image, product quality, purchasing decisions and how big an impact on the brand image itself against purchase decisions on the PT. Prabu Argo Mandiri Bandung and how much influence the quality of products on the purchase decision.The method by which the samples is Simple Random Sampling consists of 80 respondents. The method of analysis in this research using descriptive analysis and verification which is composed of multiple linear regression analysis. Product moment correlation analysis, and the coefficient of determination used to measure the level of influence of brand image and product quality on purchasing decisions.The results based on descriptive analysis of brand image variable is in good enough category, variable quality of the product is in the unfavorable category, and the purchase decision variable is in the unfavorable category. The results based on correlation test showed that the brand image is partially significant effect on purchasing decisions by 68% and the product quality is partially significant effect on purchasing decisions by 13%. Hypothesis test results suggested that the increased purchasing decisions partially and simultaneously influence through brand image and product quality.

PENGARUH KUALITAS PRODUK KOPI TERHADAP KEPUTUSAN PEMBELI DI POINT COFFEE PEDURENAN

2021 ◽  
Vol 15 (01) ◽  
pp. 22-28
Author(s):  
Dwi Lolla Octavyan ◽  
Sofiani Sofiani
Keyword(s):  
Product Quality ◽  
Sampling Method ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Quality Service ◽  
Purchasing Decisions ◽  
Coffee Shop ◽  
Specialty Coffee ◽  
Dominant Influence

Indonesia as one of the largest coffee producing countries in the world has an important role in global trade, namely the specialty coffee trade. Specialty coffee is one of the leading commodities for coffee producing countries like Indonesia because of the taste of the coffee. The quality of the product itself has an understanding that the product offered by the seller has more selling value that must be owned by competitors' products, therefore the company is trying to focus on the quality of the product and compare it with the products offered by competing companies. This research is associative research using a quantitative approach. With the aim to analyze the effect of Coffee Beverage Product Quality on Buyer's Decisions at Point Coffee Pedurenan, South Jakarta, as well as find out which factors have a dominant influence on Buyer's Decisions at the Coffee Shop. The sample in this study amounted to 100 respondents who had visited Point Coffee by using the Probability Sampling method with the Simple Random Sampling technique. The data was collected using questtionnaires and distribute it directly to buyers at Point Coffee. The suggestion from this research is that the owner of Point Coffee can maintain the hygiene that has been applied by the workers, Increase again the Quality, Quantity, Variation, and Innovation of coffee beverage products in terms of flavor, to meet the buyer's decision. And Point Coffee is more innovative so that buyers don't get bored easily if they come again at Point Coffee. Keywords: Product Quality, Service Quality, Purchasing Decisions

scholarly journals Quality of Service and Brand Trust Against Decisions Using Indihome in Ciputat Area of South Tangerang

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Senen Santoso ◽  
Siswi Wulandari
Keyword(s):  
Quality Of Service ◽  
Random Sampling ◽  
Sales Promotion ◽  
Sampling Techniques ◽  
Analysis Tool ◽  
Purchase Decisions ◽  
Brand Trust ◽  
Analysis Method ◽  
Purchasing Decisions

The purpose of this study is to know the influence between sales promotion to purchase decisions, to know the influence between the quality of service to purchasing decisions, to know the influence between brand trusts on purchasing decisions. The analysis method used is multiple linear regression using SPSS 25 analysis tool. The object of the research in this study was indihome customers of Ciputat region as many as 100 people with random sampling techniques (probability sampling). The results of the analysis stated that partially sales promotion affects purchasing decisions, partially the quality of service services affects purchasing decisions and partially brand trusts affect purchasing decisions, simultaneously (sales promotion, service quality and brand trust) affect purchasing decisions. Concluded in this study is sales promotion influences the decision to use Indihome, the quality of service influences the decision to use Indihome, brand trust influences the decision to use Indihome, simultaneously the promotion of sales of services and brand trust influences the decision to use Indihome.

scholarly journals Pengaruh Harga Dan Kualitas Produk Terhadap Kepuasan Konsumen T-Mart Express Indonesia

2020 ◽  
Vol 3 (1) ◽  
pp. 1-10
Author(s):  
Elizabeth Rahayu
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Quantitative Research ◽  
Sampling Method ◽  
Sampling Techniques ◽  
Probability Sampling ◽  
Purposive Sampling

Abstract The purpose of this research is to understand the influence of price and product quality of T-Mart Express Indonesia’s customer satisfaction. This research is a quantitative research by using the SPSS Statistic 22 with 112 respondent of the sample which is T-Mart Express Indonesia consumers in North  Jakarta who have bought the product three times or more by using non-probability sampling method and purposive sampling techniques. The measurement used was a questionnaire that was distributed through Google Form to the respondent. The result of hypothesis analysis shows that price and product quality significantly affect customer satisfaction. Implications and suggestions are explained in the article. Abstrak Tujuan dari penelitian ini adalah untuk memahami pengaruh harga dan kualitas produk terhadap kepuasan pelanggan T-Mart Express Indonesia. Penelitian ini adalah penelitian kuantitatif dengan menggunakan SPSS Statistic 22 dengan sampel sebanyak 112 responden yaitu konsumen T-Mart Express Indonesia di Jakarta Utara yang telah membeli produk tiga kali atau lebih dengan menggunakan metode non probability sampling dan teknik purposive sampling. Pengukuran yang digunakan adalah kuesioner yang dibagikan melalui Google Form kepada responden. Hasil analisis hipotesis menunjukkan bahwa harga dan kualitas produk berpengaruh signifikan terhadap kepuasan pelanggan. Implikasi dan saran dijelaskan pada artikel    

scholarly journals Effect of Trust, Quality of Products and Quality Services on Purchase Decisions on E-Commerce Shopee in Palembang City

2019 ◽  
Vol 3 (12) ◽  
pp. 1-6
Keyword(s):  
Regression Analysis ◽  
Service Quality ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Quality Of Products ◽  
Dominant Influence

Purchasing decision is the decision of consumers to buy a product or service as desired. This study aims to determine the effect of trust, product quality and service quality on purchasing decisions at e-commerce Shopee in Palembang. This study uses multiple linear regression analysis. The sample in this study were 100 respondents who showed the results that the variables of trust, product quality and service quality had a positive and significant effect on purchasing decisions in ecommerce Shopee. there is one variable that has dominant influence on purchasing decisions, namely the variable trust in purchasing decisions

Tourists' Attitudes Toward the Benefits of Mariculture: A Case of Decision-making in Marine Tourism in Southeast USA

2020 ◽  
Vol 15 (1) ◽  
pp. 29-45
Author(s):  
Gyunghoon Kim ◽  
Laura W. Jodice ◽  
Lauren N. Duffy ◽  
William C. Norman
Keyword(s):  
Decision Making ◽  
Product Quality ◽  
Decision Making Process ◽  
Subjective Knowledge ◽  
Marine Tourism ◽  
Environmental Contribution ◽  
Travel Decision ◽  
Responsible Tourism

While sustainable tourism and responsible tourism share commonalities of guiding principles, responsible tourism places more emphasis on the behaviors of individual actors. However, little is known about how responsible tourists' behaviors are reconciled by their attitude toward tourism products' economic, cultural, and environmental contribution to a destination. This study explores the role of the tourists' attitude toward mariculture and perception of its benefits within the context of their travel decision-making process. Framed with the theory of planned behavior, this research examines tourists' perception of shellfish mariculture in relationship to their subjective knowledge about mariculture, attitude toward product quality of mariculture, and intention to be involved in marine tourism. This study suggests that the perception of benefits of the product are important considerations when tourists decide their travel activities in coastal destinations.

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