scholarly journals The Impact of Westernization on Twitter Users in Indonesia in the Field of Language

2021 ◽  
Author(s):  
Rosa Devina Paramashinta ◽  
Nadya Rahma Yanatta ◽  
Moses Glorino Rumambo Pandin

This research is conducted to give a view of the changes in Indonesian language’s sentence pattern that is frequently used by Twitter users which is caused by the insertion of the English language that is not in accordance with the rules. The method used in this study is a qualitative approach with the phenomenology kind. The results earned from this research says that westernization is highly impactful to the Indonesian language, especially on Twitter as a social media. Based on the discussion conducted by the researchers, it can be concluded that westernization has both positive and negative impacts on Indonesian language order. This study is only limited to the social media Twitter as the main source of the research and it is advised for the next or other researchers to dig even deeper on the matter of sentence pattern in language used on Twitter.

2021 ◽  
Vol 115 ◽  
pp. 01003
Author(s):  
Nikoleta Hutmanová ◽  
Peter Dorčák

The paper focuses on how social media usage by children determines their interactions with consumer brands. First it describes how and when young children develop brand awareness and which are the most important predictors of this development. Those findings are then put in connection with the impact of social media. We elaborate on a deeper level how children approach online communications with brands in the social media context. Our assumptions are supported by a research conducted on a group of New Zealand children, both boys and girls in the age group of 11-14 years. This qualitative approach was implemented using in-depth interviews and identifies three key modes of brand interaction behaviour when young consumers use social media. According to these findings we assume that there is a connection between the use of social media and children´s relationship with consumer brands.


2019 ◽  
Author(s):  
Evi Intan Puspitasari

Abstract. Nowadays the community considers social media as one of the most important things in daily life. For the social media community is a form of self-editing exporters, for example, many anonymous accounts that violate ethics in their use in social media such as accounts to spread hoaxes, build hatred, and are provocative, but on the other hand anonymous accounts have a positive impact if used wisely. The purpose of this study is to determine the impact of anonymous accounts for the public from the positive and negative sides of using anonymous accounts. The research method used is descriptive qualitative analysis of anonymous accounts on social media and through interviews from several sources with an analysis of positive and negative impacts. The results showed that an anonymous Twitter account can be a medium to pour out your heart through writing. Twitter can be an entertainment for users through uploading posts, photos and videos.


2020 ◽  
Vol 6 (2) ◽  
pp. 204-212
Author(s):  
Taopik Hidayat ◽  
Rangga Pebrianto ◽  
Risca Lusiana Pratiwi ◽  
Windu Gata ◽  
Daniati Uki Eka Saputri

Abstract: Twitter is one of the social media with the number of users who reach millions of users. The number of Twitter users in 2019 increased by 17 percent in 2018 to 145 million users with a variety of good both positive and bad. The negative impacts that occur such as the spread of status, images, and videos that affect pornography especially among freedom groups. Homosexuals are sexually oriented people who like the same sex that occurs in men, the rejection often experienced by men makes one of the reasons intellectuals use Twitter social media to show their personal relationships, open to each other, socializing with same sex, looking for conversation, to become a place to find a partner. The purpose of this study is to determine the positive and negative sentiments to determine the level of accuracy of intellectual pornography tweets in Indonesia from data taken from Twitter tweets by using the TF-IDF and k-NN methods. The results of this study get an accuracy value of 88.25% containing pornography and the remaining 11.75% not containing pornography will contain news, news, and other information.Keywords: homosexual, sentiment analysis, twitterAbstrak: Twitter merupakan salah satu media sosial dengan jumlah pengguna mencapai jutaan pengguna. Jumlah pengguna Twit-ter pada tahun 2019 dicatat meningkat 17 persendari tahun 2018 menjadi 145 juta pengguna dengan berbagai dampak baik dampak positif maupun dampak negatif. Dampak negatif yang ditimbulkannya seperti penyebaran status, gambar, dan video yang bersifat pornografi khsusunya di kalangan kaum homoseksual. Homoseksual merupakan orang yang berorientasi seksual sebagai penyuka sesama jenis yang terjadi pada kaum pria, Penolakan yang sering dialami kaum homoseksual men-jadikan salah satu alasan kaum homoseksual menggunakan media sosial Twitter untuk menunjukkan identitas diri mereka, saling terbuka, bersosialisasi dengan sesama jenis, mencari penghasilan, hingga menjadi ajang pencarian pasangan. Tujuan dari penelitian ini adalah untuk mengetahui sentimen positif dan negatif untuk mengetahui tingkat akurasi terhadap tweet pornografi kaum homoseksual di Indonesia dari data yang diambil dari tweet Twitter dengan menggunakan metode TF-IDF dan k-NN. Hasil penelitian ini mendapatkan nilai accuracy sebesar 88,25% mengandung unsur pornografi dan sisanya sebesar 11,75 tidak mengandung unsur pornografi akan tetapi berisi iklan, berita, dan informasi lainnya.Kata kunci: homoseksual, sentimen analisis, twitter


2021 ◽  
Vol 2 (1) ◽  
pp. 8-14
Author(s):  
Rafinita Aditia

Abstract—This study aims to find out about the phubbing phenomenon as a degradation of social relations as a result of social media. The term phubbing is an abbreviation of the words phone and snubbing, which are used to show the attitude of hurting the other person by using an excessive smartphone. This type of research used a qualitative approach with descriptive methods. The data needed in this study are qualitative data as primary data in the form of images, words and not numbers in a discourse regarding the phubbing phenomenon as a degradation of social relations as a result of social media. Based on the results of the research, it is found that phubbing behavior can threaten the disruption of ongoing communication relationships, causing social degradation. The social degradation that occurs is due to the impact of phubbing perpetrators' indifference to their environment because they are too busy using smartphones, especially in the use of social media. Therefore it is necessary to limit and control the use of social media properly so that the phubbing phenomenon can be resolved immediately and the degradation of social relations does not occur. Keywords: phubbing, degradation, social relation, social media   Abstrak—Penelitian ini bertujuan untuk mengetahui tentang tentang fenomena phubbing sebagai suatu degradasi relasi sosial sebagai dampak dari media sosial. Jenis penelitian yang digunakan menggunakan pendekatan kualitatif dengan metode deskriptif. Data yang dibutuhkan dalam penelitian ini merupakan data kualitatif sebagai data primer berupa gambar, kata-kata dan bukan angka-angka dalam sebuah wacana mengenai fenomena phubbing sebagai suatu degradasi relasi sosial sebagai dampak dari media sosial. Berdasarkan hasil penelitian diperoleh hasil bahwa perilaku phubbing mampu mengancam terganggunya hubungan komunikasi yang sedang berlangsung, sehingga menyebabkan degradasi sosial. Degradasi sosial yang terjadi ialah karena dampak dari keacuhan pelaku phubbing terhadap lingkungannya karena terlalu sibuk menggunakan smartphone, terlebih dalam penggunaan media sosial. Oleh karena itu penggunaan media sosial perlu dibatasi dan dikontrol dengan baik agar fenomena phubbing dapat segera teratasi dan degradasi relasi sosial tidak terjadi. Kata kunci : phubbing, degradasi, hubungan sosial, sosial media


2021 ◽  
pp. 1-7
Author(s):  
Akintola Ismail ◽  

The paper investigated impact of social media on teenagers, using Abuja as the study area. Specifically, the study: find out the various social media platforms mostly used by the teenagers in Nigeria; ascertain the means that teenagers use in accessing the social media; ascertain the motivating interests to social media exposure; find out the specific areas of their use of the social media; and find out the impact of the social media on the lifestyles of the teenagers. Structured questionnaires were used to collect data from secondary school teenagers who were between age 13 and 19 years. The data obtained were subjected to descriptive statistics and inferential statistical analysis, and were and presented in tables that contain frequencies and percentages, while the research hypothesis was tested with Chi-square statistic (χ2 ). The result of the hypothesis testing revealed that the use of social media has a significant impact on teenagers’ lifestyle. (α=0.05,χ2 =0.344, p-value=0.002). This study viewed the impacts of social media and how the social media influence teenagers in their lifestyle and learning behavior. Even though it creates negative impacts on teenagers, we cannot think of a world without social media today. The paper recommended the use of corrective and preventive measures towards the negative effects and teenagers should be well educated and must have proper awareness regarding such problems of Social media.


2020 ◽  
Vol 2 ◽  
pp. 1-18
Author(s):  
Tuncay Şur ◽  
Betül Yarar

This paper seeks to understand why there has been an increase in photographic images exposing military violence or displaying bodies killed by military forces and how they can freely circulate in the public without being censored or kept hidden. In other words, it aims to analyze this particular issue as a symptom of the emergence of new wars and a new regime of their visual representation. Within this framework, it attempts to relate two kinds of literature that are namely the history of war and war photography with the bridge of theoretical discussions on the real, its photographic representation, power, and violence.  Rather than systematic empirical analysis, the paper is based on a theoretical attempt which is reflected on some socio-political observations in the Middle East where there has been ongoing wars or new wars. The core discussion of the paper is supported by a brief analysis of some illustrative photographic images that are served through the social media under the circumstances of war for instance in Turkey between Turkish military troops and the Kurdish militants. The paper concludes that in line with the process of dissolution/transformation of the old nation-state formations and globalization, the mechanism and mode of power have also transformed to the extent that it resulted in the emergence of new wars. This is one dynamic that we need to recognize in relation to the above-mentioned question, the other is the impact of social media in not only delivering but also receiving war photographies. Today these changes have led the emergence of new machinery of power in which the old modern visual/photographic techniques of representing wars without human beings, torture, and violence through censorship began to be employed alongside medieval power techniques of a visual exhibition of tortures and violence.


Author(s):  
Giandomenico Di Domenico ◽  
Annamaria Tuan ◽  
Marco Visentin

AbstractIn the wake of the COVID-19 pandemic, unprecedent amounts of fake news and hoax spread on social media. In particular, conspiracy theories argued on the effect of specific new technologies like 5G and misinformation tarnished the reputation of brands like Huawei. Language plays a crucial role in understanding the motivational determinants of social media users in sharing misinformation, as people extract meaning from information based on their discursive resources and their skillset. In this paper, we analyze textual and non-textual cues from a panel of 4923 tweets containing the hashtags #5G and #Huawei during the first week of May 2020, when several countries were still adopting lockdown measures, to determine whether or not a tweet is retweeted and, if so, how much it is retweeted. Overall, through traditional logistic regression and machine learning, we found different effects of the textual and non-textual cues on the retweeting of a tweet and on its ability to accumulate retweets. In particular, the presence of misinformation plays an interesting role in spreading the tweet on the network. More importantly, the relative influence of the cues suggests that Twitter users actually read a tweet but not necessarily they understand or critically evaluate it before deciding to share it on the social media platform.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mazzini Muda ◽  
Muhammad Iskandar Hamzah

PurposeIn spite of the increasing organic and interactive marketing activities over social media, a general understanding of the source credibility of voluntary user-generated content (UGC) is still limited. In line with the social identity theory, this paper examines the effects of consumers' perceived source credibility of UGC in YouTube videos on their attitudes and behavioral intentions. Additionally, source homophily theory is included to predict the antecedent of source credibility.Design/methodology/approachThree hundred and seventy two Generation Y respondents were interviewed using snowball sampling. Data were analyzed with component-based structural equation modeling technique of partial least squares-structural equation modeling (PLS-SEM).FindingsFindings confirmed that perceived source credibility indirectly affects purchase intention (PI) and electronic word-of-mouth via attitude toward UGC. Besides, perceived source credibility mediates the effect of perceived source homophily on attitude toward UGC.Practical implicationsSince today's consumers have begun to trust and rely more on UGC than company-generated content on social media when making purchase decisions, companies may reconsider democratizing certain aspects of their branding strategies. Firms may fine-tune their marketing communication budgets – not only just by sponsoring public figures and celebrities but also by nurturing coproductive engagements with independent content creators who are ordinary consumers. Endowed with their imposing credibility, these micro-influencers and prosumers have high potentials to be uplifted to brand ambassadors.Originality/valueWhile consumers' purchase outcome can be measured easily using metrics and analytics, the roles of source homophily in stages leading up to the purchase is still elusive. Drawing on the rich theoretical basis of source homophily may help researchers to understand not only how credibility and attitude are related to PI but also how this nexus generates positive word of mouth among UGC followers within the social media circles.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Aasif Ahmad Mir ◽  
Sevukan Rathinam ◽  
Sumeer Gul

PurposeTwitter is gaining popularity as a microblogging and social networking service to discuss various social issues. Coronavirus disease 2019 (COVID-19) has become a global pandemic and is discussed worldwide. Social media is an instant platform to deliberate various dimensions of COVID-19. The purpose of the study is to explore and analyze the public sentiments related to COVID-19 vaccines across the Twitter messages (positive, neutral, and negative) and the impact tweets make across digital social circles.Design/methodology/approachTo fetch the vaccine-related posts, a manual examination of randomly selected 500 tweets was carried out to identify the popular hashtags relevant to the vaccine conversation. It was found that the hashtags “covid19vaccine” and “coronavirusvaccine” were the two popular hashtags used to discuss the communications related to COVID-19 vaccines. 23,575 global tweets available in public domain were retrieved through “Twitter Application Programming Interface” (API), using “Orange Software”, an open-source machine learning, data visualization and data mining toolkit. The study was confined to the tweets posted in English language only. The default data cleaning and preprocessing techniques available in the “Orange Software” were applied to the dataset, which include “transformation”, “tokenization” and “filtering”. The “Valence Aware Dictionary for sEntiment Reasoning” (VADER) tool was used for classification of tweets to determine the tweet sentiments (positive, neutral and negative) as well as the degree of sentiments (compound score also known as sentiment score). To assess the influence/impact of tweets account wise (verified and unverified) and sentiment wise (positive, neutral, and negative), the retweets and likes, which offer a sort of reward or acknowledgment of tweets, were used.FindingsA gradual decline in the number of tweets over the time is observed. Majority (11,205; 47.52%) of tweets express positive sentiments, followed by neutral (7,948; 33.71%) and negative sentiments (4,422; 18.75%), respectively. The study also signifies a substantial difference between the impact of tweets tweeted by verified and unverified users. The tweets related to verified users have a higher impact both in terms of retweets (65.91%) and likes (84.62%) compared to the tweets tweeted by unverified users. Tweets expressing positive sentiments have the highest impact both in terms of likes (mean = 10.48) and retweets (mean = 3.07) compared to those that express neutral or negative sentiments.Research limitations/implicationsThe main limitation of the study is that the sentiments of the people expressed over one single social platform, that is, Twitter have been studied which cannot generalize the global public perceptions. There can be a variation in the results when the datasets from other social media platforms will be studied.Practical implicationsThe study will help to know the people's sentiments and beliefs toward the COVID-19 vaccines. Sentiments that people hold about the COVID-19 vaccines are studied, which will help health policymakers understand the polarity (positive, negative, and neutral) of the tweets and thus see the public reaction and reflect the types of information people are exposed to about vaccines. The study can aid the health sectors to intensify positive messages and eliminate negative messages for an enhanced vaccination uptake. The research can also help design more operative vaccine-advocating communication by customizing messages using the obtained knowledge from the sentiments and opinions about the vaccines.Originality/valueThe paper focuses on an essential aspect of COVID-19 vaccines and how people express themselves (positively, neutrally and negatively) on Twitter.


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