Western Culture in Korean Wave
Korean Wave is a product of the culture industry comes from South Korea. The emergence of popular culture is also one of the effects of the occurrence of the phenomenon of globalization in a culture consumed globally and at domination by the Western culture. This research seeks to elaborate the elements of American culture are assumed to be found in the products of the Korean wave. This analysis method using semiotics Roland Barthes to know the visual signs that lead to the western cultural context in the music video of 2NE1 which is idol girlband Korea. The focus in this study is the costumes, hairstyles, and setting the symbols shown 2NE1 personnel in the music video. The results showed that Western cultural elements that exist in the music video is more dominate than any element of the culture of Korea. The concept of the music video, how to dress, settings and appearance of existing personnel in the music video appearance more like Westerners. 2NE1 music video in personnel described as a strong, courageous woman but still accentuates the side of beauty. The appearance of the displayed setting personnel and fickle and leads to the western cultural elements. Western cultural elements have dominated and diimitasi as well as produced back in the form of a Korean Wave her through one of the music video for 2NE1. The presence of Korean Wave popular culture as a redirect on the cultural industries that showcase not only the work, but the visual aspects and meanings that play an important role in the Korean Wave. The use of elements of western in the Korean wave is done in order to be accepted by the international community. Overall music video 2NE1 adopt and represent the elements of western in his meaning shows that 2NE1 is a representation of the culture of western that getting away from the original culture of South Korea.