Reposting “till Albert Einstein is TikTok famous”: The Memetic Construction of Science on TikTok

2020 ◽  
Author(s):  
Jing Zeng ◽  
Mike S. Schäfer ◽  
Joachim Allgaier
Keyword(s):  
Social Media ◽  
Science Communication ◽  
Albert Einstein ◽  
Digital Culture ◽  
Science Content ◽  
Quantitative Content ◽  
Qualitative Thematic Analysis ◽  
Short Video ◽  
Media Applications

Since its launch in 2018, TikTok has become one of the fastest-growing social media applications in the world, being particularly popular among young people. Memetic videos, which often feature lip-syncing, dance routines and comedic skits, are a defining feature of the platform. This study used quantitative content analysis and qualitative thematic analysis to examine science memes, an increasingly popular genre on TikTok, by analysing 1368 TikTok videos that feature science-related content. The results of the study uncover the most influential creators of science-related content, the most prevalent content in science memes and three vernacular styles of science memes on TikTok. The results expand existing scholarship on science communication focusing on social media. Understanding the role of memetic science content on short-video platforms, as well as in the youth digital culture in general, also provides valuable insights into how science communicators can engage with the younger generation.

scholarly journals Falling in Love With Work: The Effect of Enterprise Social Media on Thriving at Work

2021 ◽  
Vol 12 ◽  
Author(s):  
DongXu Liu ◽  
Beigang Hou ◽  
Yuanyuan Liu ◽  
Pingqing Liu
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Enterprise Social Media ◽  
Work Related ◽  
Mediating Role ◽  
Work Tasks ◽  
Social Tasks ◽  
Media Applications ◽  
Positive Effect

Using a survey of 300 employees in different types of enterprises and different positions, this study verified that the use of enterprise social media has a positive effect on employees’ work exuberance. The study separately examined the effects of social media applications for work tasks and social tasks. Both types of applications had a positive impact on employees’ work exuberance. The study also identified the mediating role of challenge and obstructive stressors in this relationship. Work-related social media applications enhanced employees’ exuberance by reducing obstructive stressors, and social-related social media applications enhanced employees’ exuberance by reducing challenge stressors. The implications of these findings are that managers should pay attention to the use of enterprise social media, especially for social tasks, as this can enhance employees’ sense of exuberance.

The Influence of Social Media on Learning

2021 ◽  
pp. 151-169
Author(s):  
Yasemin Gülbahar ◽  
Gülgün Afacan Adanır
Keyword(s):  
Social Media ◽  
Classroom Management ◽  
Virtual Classroom ◽  
Learning Theories ◽  
Practical Applications ◽  
Instructional Videos ◽  
Instructional Content ◽  
E Learning ◽  
Media Applications

During '90s, a debate initiated between Clark and Kozma about the role of media on learning. While Clark proposed that the media had no effect on learning, Kozma proposed that learning is influenced when method and media is combined and appropriately used. In today's world, the role of social media on learning is inevitable since social media is increasingly used by individuals with the purpose of searching for information and watching instructional videos. In this respect, the influence of social media on learning is investigated in this study within the context of Kozma's perspective. Correspondingly, the instructional content provided by social media, the appropriate instructional methods, and implications for learning theories are discussed in this chapter, together with certain practical applications. In the end, social coding platform, collaborative e-learning platform, and virtual classroom management simulation are described as practical social media applications.

Study of Blended Learning in Higher Education and the Role of Social Media Applications With Special Reference to Vietnam

2021 ◽  
pp. 293-306
Author(s):  
Thanh Hong Lam ◽  
Jaheer Mukthar K. P. ◽  
Lanh Thanh Le ◽  
Hien Thanh Le ◽  
Nam Duy Nguyen ◽  
...  
Keyword(s):  
Social Media ◽  
Blended Learning ◽  
Undergraduate Students ◽  
Traditional Education ◽  
Learning Context ◽  
Learning Program ◽  
Blended Courses ◽  
It Resources ◽  
Media Applications

The present study aims to examine the effect of the combination of learning methods, in which diverse IT resources are applied to facilitate study activities of Vietnamese undergraduate students. The main focus of this study is that in the blended learning context of Vietnam education, the combination of various communication means such as F2F and traditional education technologies can enable the level of engagement of students with the blended courses. The study measured the level of students' engagement in the blended learning program, in which physical classrooms and different IT resources are implemented. The authors distinguish two kinds of IT resources: traditional education technologies and social media applications. It is proposed that while F2F classrooms and traditional education technologies can enable students' engagement, which leads to stronger satisfaction and motivation. Meanwhile, social media applications can intensify those relationships.

scholarly journals Saw It on Facebook: The Role of Social Media in Facilitating Science Issue Awareness

2020 ◽  
Vol 6 (2) ◽  
pp. 205630512093041
Author(s):  
Julian M. Mueller-Herbst ◽  
Michael A. Xenos ◽  
Dietram A. Scheufele ◽  
Dominique Brossard
Keyword(s):  
Social Media ◽  
Science Communication ◽  
Gene Editing ◽  
Network Heterogeneity ◽  
The Public ◽  
Final Sample ◽  
Communication Challenges ◽  
Information Landscape ◽  
The Impact

Spreading issue awareness about increasingly interdisciplinary scientific discoveries faces progressively larger communication challenges due to the complexity, innovation pace, and broad applicability of these innovations. Traditionally, the public relies on legacy media for information and discussion of science topics. In face of a changing information landscape, however, legacy media struggle with decreasing funding for their science desks, and science journalists turn to more specialized outlets, often online. Given these developments, it is important to understand which platforms besides legacy media serve as facilitators of science issue awareness. In this study, we analyzed the impact of social media on the awareness of gene editing. We used a representative survey administered by professional survey firm YouGov between December 2016 and January 2017, yielding a final sample of 1,600 US adults with a 41.7% response rate. The regression analysis findings suggest that social media is a significant avenue through which awareness of gene editing, and subsequently other scientific issues, is spread. Using the example of Facebook, we were able to demonstrate that how, rather than if, one uses social media is the determining factor in spreading issue awareness. Awareness was positively predicted by the length of social media sessions and network heterogeneity, while pure amount of sessions actually negatively predicted awareness. Legacy media remain an important predictor of gene editing awareness. These results demonstrate that social media functions as an important information space for science issues and should receive individual attention along with legacy media outlets when examining science communication.

scholarly journals Media Agenda and Voters’ Behavior in Khyber Pakhtunkhwa: A Case Study of General Elections-2013

2021 ◽  
Vol Volume 5 (1) ◽  
pp. 192-206
Author(s):  
Imran Ahmed ◽  
Dr. Muhammad Shahzad ◽  
Ali Hassan
Keyword(s):  
Social Media ◽  
Voting Behavior ◽  
Face To Face ◽  
Media Agenda ◽  
Produce Change ◽  
General Elections ◽  
Registered Voters ◽  
Effects Of Media ◽  
Media Applications

This study investigates the relationship between voters’ exposure to media agenda in terms of exposure of different political contents by the all media sources and its consequent impacts on their voting behavior. Data collection has been made with the help of face to face interviews method from 150 respondents (75 male and 75 female registered voters) belonging to province Khber Pakhtunkhwa of Pakistan. Findings explored that in KPK during 2013 general elections, PTI (Pakistan Tahreek-e-Insaf) is perceived as the most favored party over other political parties. Findings further revealed that respondents preferred social media most influential to acquire political information followed by electronic media, social interaction and print media. To measure the change induced through exposure to mass media, findings revealed that majority of respondents opted very much role of media that strengthen the notion of powerful effects of media on voting behavior. The findings further illustrated that to produce change in voting behavior, Facebook identified as most influential source among other social media applications, Talk Shows from TV contents, columns in newspapers’ contents and news in radio shown the as most influential in this regard. Respondents’ dependency to alter vote choice found less dependent on TV followed by newspapers and almost negligible for radio whereas social media performed a noteworthy role in this context.

Social Media in Emergency Management

2021 ◽  
Author(s):  
Clayton Wukich
Keyword(s):  
Social Media ◽  
Emergency Management ◽  
Information Exchange ◽  
Science Communication ◽  
Situational Awareness ◽  
Academic Disciplines ◽  
The Public ◽  
Interactive Nature ◽  
Types Of Information ◽  
Media Applications

Social media applications such as Facebook and Twitter enable the rapid transmission of public warning messages in the event of a disaster. This augments traditional channels such as television and radio and may indeed save lives. The interactive nature of social media enables other types of information exchange beyond the one-way broadcast of warnings and guidance that has long characterized risk communication. Authorities monitor social media data for situational awareness, and they can solicit input from the public and engage in more deliberative conversations. In turn, the public initiates communication by asking questions, providing input, and requesting help. They expand the reach of official messages by sharing with friends and followers. Therefore, from an emergency management perspective, social media applications can disrupt the traditional one-way mode of communication and improve the efficacy of efforts to communicate risk. Research from across academic disciplines (e.g., computer science, communication, information systems, public administration, and sociology) illustrates: (a) the need for social media in emergency management; (b) the related benefits of use; and (c) the best practices used to attain those benefits. This offers a roadmap for authorities to effectively implement social media in their organizations while avoiding potential pitfalls.

scholarly journals Communicating climate change in a “post-factual” society: lessons learned from the Pole to Paris campaign

2019 ◽  
Vol 2 (1) ◽  
pp. 83-93
Author(s):  
Erlend M. Knudsen ◽  
Oria J. de Bolsée
Keyword(s):  
Climate Change ◽  
Social Media ◽  
Science Communication ◽  
Lessons Learned ◽  
Polar Regions ◽  
Awareness Campaign ◽  
Climate Change Science ◽  
Climate Action ◽  
The Impact

Abstract. The politicization of and societal debate on climate change science have increased over the last decades. Here, the authors argue that the role of climate scientists in our society needs to adapt in accordance with this development. We share our experiences from the awareness campaign Pole to Paris, which engaged non-academic audiences on climate change issues on the roads from the polar regions to Paris and through conventional and social media. By running and cycling across a third of the globe, the scientists behind the initiative established connections on the audiences' terms. Propitiously for other outreach efforts, the exertions were not in themselves the most attractive; among our social media followers, the messages of climate change science and action were more favourable, as measured by video statistics and a follower survey. Communicating climate action in itself challenges our positions as scientists, and here we discuss the impact such messages have on our credibility as researchers. Based on these reflections, as well as those from other science communication initiatives, we suggest a way forward for climate scientists in the post-factual society, who should be better trained in interaction with non-academic audiences and pseudoscepticism.

scholarly journals The Role of Trustworthiness Facets for Developing Social Media Applications: A Structured Literature Review

Information ◽  
2022 ◽  
Vol 13 (1) ◽  
pp. 34
Author(s):  
Angela Borchert ◽  
Maritta Heisel
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Service Providers ◽  
Problem Space ◽  
Software Applications ◽  
Media Services ◽  
Software Engineers ◽  
Media Applications ◽  
Structured Literature Review

This work reviews existing research about attributes, which are assessed by individuals to evaluate the trustworthiness of (i) software applications, (ii) organizations (e.g., service providers), and (iii) other individuals. As these parties are part of social media services, previous research has identified the need for users to assess their trustworthiness. Based on the trustworthiness assessment, users decide whether they want to interact with them and whether such interactions appear safe. The literature review encompasses 264 works from which so-called trustworthiness facets of 100 papers could be identified. In addition to an overview of trustworthiness facets, this work further introduces a guideline for software engineers on how to select appropriate trustworthiness facets during the analysis of the problem space for the development of specific social media applications. It is exemplified by the problem of “catfishing” in online dating.

scholarly journals Static vs. dynamic methods of delivery for science communication: A critical analysis of user engagement with science on social media

PLoS ONE ◽  
2021 ◽  
Vol 16 (3) ◽  
pp. e0248507
Author(s):  
Sarah A. Habibi ◽  
Lidya Salim
Keyword(s):  
Social Media ◽  
Public Engagement ◽  
Critical Analysis ◽  
Science Communication ◽  
Relative Number ◽  
User Engagement ◽  
Educational Science ◽  
Science Content ◽  
The Public ◽  
Dynamic Methods

Science communication has been increasingly viewed as a necessity and obligation of scientists in recent years. The rise of Web 2.0 technologies, such as social media, has made communication of science to the public more accessible as a whole. While one of the primary goals of science communication is to increase public engagement, there is very little research to show the type of communication that fosters the highest levels of engagement. Here we evaluate two social medial platforms, Instagram and TikTok, and assess the type of educational science content (ESC) that promotes user awareness and overall engagement. Specifically, we measured the level of engagement between static and dynamic posts on Instagram, and lecture-style and experimental videos on TikTok. User engagement is measured through the analysis of relative number of likes, comments, shares, saves, and views of each post in the various categories. We found that users interact with ESC significantly more (p<0.05) when the content is presented in dynamic ways with a component of experimentation. Together, we took the findings of this study and provided a series of suggestions for conducting science communication on social media, and the type of ESC that should be used to promote better user outcomes.

scholarly journals The role of climate scientists in the post-factual society

2018 ◽  
Author(s):  
Erlend M. Knudsen ◽  
Oria J. de Bolsée
Keyword(s):  
Climate Change ◽  
Social Media ◽  
General Public ◽  
Science Communication ◽  
Polar Regions ◽  
Awareness Campaign ◽  
Climate Change Science

Abstract. The politicization of and societal debate on climate change science has increased over the last decades. Here, the authors argue that the role of climate scientists in our societies needs to adapt in accordance with this development. We share our experiences from the awareness campaign Pole to Paris, which engaged the general public on climate change issues on the roads from the polar regions to Paris and through conventional and social media. Based on these experiences, as well as those from other science communication initiatives, we suggest a way forward for climate scientists in the post-factual society.

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