scholarly journals Saw It on Facebook: The Role of Social Media in Facilitating Science Issue Awareness

2020 ◽  
Vol 6 (2) ◽  
pp. 205630512093041
Author(s):  
Julian M. Mueller-Herbst ◽  
Michael A. Xenos ◽  
Dietram A. Scheufele ◽  
Dominique Brossard

Spreading issue awareness about increasingly interdisciplinary scientific discoveries faces progressively larger communication challenges due to the complexity, innovation pace, and broad applicability of these innovations. Traditionally, the public relies on legacy media for information and discussion of science topics. In face of a changing information landscape, however, legacy media struggle with decreasing funding for their science desks, and science journalists turn to more specialized outlets, often online. Given these developments, it is important to understand which platforms besides legacy media serve as facilitators of science issue awareness. In this study, we analyzed the impact of social media on the awareness of gene editing. We used a representative survey administered by professional survey firm YouGov between December 2016 and January 2017, yielding a final sample of 1,600 US adults with a 41.7% response rate. The regression analysis findings suggest that social media is a significant avenue through which awareness of gene editing, and subsequently other scientific issues, is spread. Using the example of Facebook, we were able to demonstrate that how, rather than if, one uses social media is the determining factor in spreading issue awareness. Awareness was positively predicted by the length of social media sessions and network heterogeneity, while pure amount of sessions actually negatively predicted awareness. Legacy media remain an important predictor of gene editing awareness. These results demonstrate that social media functions as an important information space for science issues and should receive individual attention along with legacy media outlets when examining science communication.

2019 ◽  
Vol 2 (1) ◽  
pp. 83-93
Author(s):  
Erlend M. Knudsen ◽  
Oria J. de Bolsée

Abstract. The politicization of and societal debate on climate change science have increased over the last decades. Here, the authors argue that the role of climate scientists in our society needs to adapt in accordance with this development. We share our experiences from the awareness campaign Pole to Paris, which engaged non-academic audiences on climate change issues on the roads from the polar regions to Paris and through conventional and social media. By running and cycling across a third of the globe, the scientists behind the initiative established connections on the audiences' terms. Propitiously for other outreach efforts, the exertions were not in themselves the most attractive; among our social media followers, the messages of climate change science and action were more favourable, as measured by video statistics and a follower survey. Communicating climate action in itself challenges our positions as scientists, and here we discuss the impact such messages have on our credibility as researchers. Based on these reflections, as well as those from other science communication initiatives, we suggest a way forward for climate scientists in the post-factual society, who should be better trained in interaction with non-academic audiences and pseudoscepticism.


2021 ◽  
pp. 1-7
Author(s):  
Caitlin G. Allen ◽  
Ridgely Fisk Green ◽  
Scott Bowen ◽  
W. David Dotson ◽  
Wei Yu ◽  
...  

Despite growing awareness about the potential for genomic information to improve population health, lingering communication challenges remain in describing the role of genomics in public health programs. Identifying and addressing these challenges provide an important opportunity for appropriate communication to ensure the translation of genomic discoveries for public health benefits. In this commentary, we describe 5 common communication challenges encountered by the Centers for Disease Control and Prevention’s Office of Genomics and Precision Public Health based on over 20 years of experience in the field. These include (1) communicating that using genomics to assess rare diseases can have an impact on public health; (2) providing evidence that genetic factors can add important information to environmental, behavioral, and social determinants of health; (3) communicating that although genetic factors are nonmodifiable, they can increase the impact of public health programs and communication strategies; (4) addressing the concern that genomics is not ready for clinical practice; and (5) communicating that genomics is valuable beyond the domain of health care and can be integrated as part of public health programs. We discuss opportunities for addressing these communication challenges and provide examples of ongoing approaches to communication about the role of genomics in public health to the public, researchers, and practitioners.


Author(s):  
Mikael Dafit Adi Prasetyo ◽  
Chatarina Muryani ◽  
Gentur Adi Tjahjono

<em>This study aims to perceptions and responses to flood disaster risk reduction social media in Pasar Kliwon District, Surakarta City, 2020. Utilization of whatsapp social media as a means of delivering information to the public in an effort to reduce disaster risk flooding in Pasar Kliwon Subdistrict, Surakarta City, 2020. the impact of the use of whatsapp social media as a means of delivering information on community efforts to reduce the risk of flood disasters in Pasar Kliwon District, Surakarta.The results of the study are as follows: Perception of flood disaster in Pasar Kliwon Subdistrict, if viewed from the potential of the disaster, it can be categorized as very large. For flood disaster vulnerability is also categorized as flood disaster prone. And disaster mitigation is carried out in the form of responsiveness and preparedness from stakeholders. Here the use of social media as a means of delivering flood disaster information.</em>


PeerJ ◽  
2019 ◽  
Vol 7 ◽  
pp. e6795 ◽  
Author(s):  
Craig R. McClain

Several calls to action urge scientists and science communicators to engage more with online communities. While these calls have been answered by a high percentage of scientists and science communicators online, it often remains unclear what are the best models for effective communication. Best practices and methods for online science communication can benefit from experimental and quantitative research addressing how and when users engage with online content. This study addresses with quantitative and predictive models a key question for the popular, but often-ignored in science communication, social media platform Facebook. Specifically, this study examines the impact of imagery through quantification of likes, comments, and shares on Facebook posts. Here, I show that a basic quantitative model can be useful in predicting response to marine organism imagery on Facebook. The results of this online experiment suggest image type, novelty, and aesthetics impact the number of likes, shares, and comments on a post. In addition, the likes, shares, and comments on images did not follow traditional definitions of “charismatic megafauna”, with cephalopods and bony fishes receiving more interactions than cartilaginous fishes and marine mammals. Length and quality of caption did not significantly impact likes, comments, or shares. This study provides one of the first quantitative analysis of virality of scientific images via social media. The results challenge previously held conceptions of social media scientific outreach including increasing emphasis on imagery selection and curation, notions of which taxa the public connect with, and role of captions for imagery.


2016 ◽  
Vol 20 (2) ◽  
pp. 676-697 ◽  
Author(s):  
Rebekah Tromble

Social media are frequently touted for their potential to strengthen democratic processes by bringing politicians and citizens into dialogue with one another. Social media may enrich the public sphere and improve democratic decision-making by allowing politicians and constituents to discuss matters of political import directly, free from intermediaries. But what factors impact whether this potential is realized? Previous research has focused on politicians’ structural incentives for strategic communication online but neglected the impact of citizen demand for politicians’ attention. I examine the role of citizen demand using an original dataset comprising the Twitter activity from and to members of the lower legislative houses in the Netherlands, United Kingdom, and United States during the latter half of October 2013. The data suggest that citizen demand plays a crucial role in determining the presence, as well as the extent, of politicians’ reciprocal engagement with members of the public.


2021 ◽  
Vol 6 (3) ◽  
pp. 352-364
Author(s):  
Masri Abdul Lasi ◽  
Izzat Basiran

Several Studies shows that the used of social media as flatform of communication. The wide use of social media has changed the value of the information and individual role. Social media has been a great platform for knowledge sharing and even getting better as medium of communication and collaboration. The study aimed to examine the Impact of Government Using Social Media as Medium in Sharing Information to Public. The independent variables (Value, Role, Membership, Knowledge Sharing and Collaboration & Intention) of this study were used as primary goals of this research, while the dependent variable is Used of Social Media. The impacts that the users received from the new method, which is the social media that open the opportunity for people to gain tremendous knowledge not only on the past stories where it has become history, but also the current news which is latest and in a real-time basis story and news. The data collected from the quantitative study were distributed to the public in Kuala Lumpur via questionnaires to 150 respondents, since the researchers assume that Kuala Lumpur has a high population density from various population groups.  Statically Package for Social Science (SPSS) were used to analyze the correlation and determining the validity of the hypotheses. This study found that people are not really being impacted from the information shared from government agencies. It is recommended for future researcher to study the link between social media as a medium in sharing information with the aspect that impacted in people daily life and the role of government in controlling the news and information.


Author(s):  
Ariza Fuadi

Hashtag #GejayanMemanggil (Gejayan is Calling) became a trending topic on social media one day before the protest against several problematic laws, and the bills that were going to be passed. At that time, activists had successfully circulated the issues to the public through social media. As a result, at least 5000 protesters had joined in the protest in Yogyakarta. This phenomenon showed activeness of Indonesia’s civil society in the movement by involving digital media technologies. The author argued that social media allows the citizens, either communal or individual, to disseminate the issue and encourage others to join the protest in such short notice. This article aims to describe the role of social media and the impact of mobilisation through social media through the hashtag #GejayanMemanggil in the Yogyakarta movement. The qualitative method was employed to examine the phenomenon of the protests and to describe the role of social media. The data in this study was taken from online news, the official account of the movement, and blog posts. The results indicated that social media has the potential to trigger Indonesians to express their willingness and participate in activism.


Author(s):  
EVA MOEHLECKE DE BASEGGIO ◽  
OLIVIA SCHNEIDER ◽  
TIBOR SZVIRCSEV TRESCH

The Swiss Armed Forces (SAF), as part of a democratic system, depends on legitimacy. Democracy, legitimacy and the public are closely connected. In the public sphere the SAF need to be visible; it is where they are controlled and legitimated by the citizens, as part of a deliberative discussion in which political decisions are communicatively negotiated. Considering this, the meaning of political communication, including the SAF’s communication, becomes obvious as it forms the most important basis for political legitimation processes. Social media provide a new way for the SAF to communicate and interact directly with the population. The SAF’s social media communication potentially brings it closer to the people and engages them in a dialogue. The SAF can become more transparent and social media communication may increase its reputation and legitimacy. To measure the effects of social media communication, a survey of the Swiss internet population was conducted. Based on this data, a structural equation model was defined, the effects of which substantiate the assumption that the SAF benefits from being on social media in terms of broadening its reach and increasing legitimacy values.


2020 ◽  
Vol 19 (12) ◽  
pp. 2225-2252
Author(s):  
E.V. Popov ◽  
V.L. Simonova ◽  
O.V. Komarova ◽  
S.S. Kaigorodova

Subject. The emergence of new ways of interaction between sellers and buyers, the formation of new sales channels and product promotion based on the use of digital economy tools is at the heart of improving the business processes. Social networks became a tool for development; their rapid growth necessitates theoretical understanding and identification of potential application in enterprise's business process digitalization. Objectives. We explore the role of social media in the digitalization of business processes, systematize the impact of social networks on business processes of enterprises in the digital economy. Methods. The theoretical and methodological analysis of social networks as a tool for digitalization of company's business processes rests on the content analysis of domestic and foreign scientific studies, comparison, generalization and systematization. Results. We highlight the key effects of the impact of social networks on the business processes of the company; show that the digitalization of business processes should be considered in the context of a value-based approach, aimed at creating a value through the algorithmization of company operations. We determine that social networks are one of the most important tools for digitalization of company's business processes, as they have a high organizational and management potential. We also systematize the effects of social media on company's business processes. Conclusions. We present theoretical provisions of the impact of social networks on business processes of enterprises, which will enable to model and organize ideas about the development of digital ecosystems and the formation of business models.


Author(s):  
Tamara Smovzhenko ◽  
Oryslava Korkuna ◽  
Ivan Korkuna ◽  
Ulyana Khromyak

Nowadays, according to decentralization and current legislation (Land Code of Ukraine, Resolution of the Cabinet of Ministers of Ukraine and the Law of Ukraine «On Self-Governance»), the public lands have been transferred to the CTCs since 1 February 2018. In 2018/2019, 788 CTCs received communal ownership of 1.68 ha of public lands. According to the Draft Law «On Amendments to Several Legal Documents of Ukraine on Agricultural Lands Turnover», the consolidated territorial communities become the legal entities and can acquire property rights to agricultural land plots. Therefore, transferring the lands to be used by the newly created CTCs is currently an urgent issue that requires extended scientific and practical research. The paper aims to research the role of land reform in Ukraine and its impact on increase of CTCs’ budget revenues. The stages of land reform and the development of the land reform in Ukraine as well as its implementation strategy are outlined. The disparities of the integrated satellite map and the data of the Land Cadaster of Ukraine in terms of unregistered lands are defined. The amount of a CTC budget’s increased revenues due to the reform is estimated. Statistical data on small, medium, and large farmers and their interest in the land reform are analyzed. The terms of selling the land to foreign investors and conditions of participation in land auctions are examined. The mechanisms of land purchase, selling, and lease in line with the land reform are suggested. Generalizing the presented aspects of the land reform in Ukraine and their impact on economic activity of the newly created CTCs, it can be argued that the process is quite positive and necessary for both communities and businesses in order to get additional budget revenues for CTCs. The land reform improves the living standards of Ukrainian people through the disclosure of the country’s agricultural capacity.


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