scholarly journals ASPEK PEMASARAN

2021 ◽  
Author(s):  
Muh. Ridwan Taha
Keyword(s):  
Small Business ◽  
Market Segmentation ◽  
Swot Analysis ◽  
Net Present Value ◽  
Marketing Mix ◽  
Target Market ◽  
Internal Rate Of Return ◽  
Present Value ◽  
Market Positioning ◽  
Financial Aspect

This study analyzes the aspects of market, marketing, and finance of the small business of traditional snack industries. Analysis on these aspects is required in order to determine the feasibility of business development of small business of traditional Bangka snack industries. This study uses quantitative and qualitative analysis to analyze aspects of market, marketing and finance. For the market aspects, there are analyses of demand, supply and market forms. For the marketing aspects, there are analyses of market segmentation, target market, market positioning, SWOT analysis, competitor and marketing mix, while for the financial aspect there are analyses of Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period, Profitabilty Index (PI) .Keywords: Bangka snack industries, Aspect of Market, Marketing and Finance.

scholarly journals Business plan for a Zen garden

Agricultura ◽  
2015 ◽  
Vol 12 (1-2) ◽  
pp. 1-7
Author(s):  
Maja Žibrat ◽  
Karmen Pažek ◽  
Vesna Weingerl
Keyword(s):  
Net Present Value ◽  
Business Plan ◽  
Market Analysis ◽  
Rate Of Return ◽  
Theme Park ◽  
Internal Rate Of Return ◽  
Present Value ◽  
Business Opportunity ◽  
Internal Rate ◽  
Financial Aspect

AbstractThe placement of a theme park in the form of a Zen garden, as a business opportunity in the Slovenian rural area, is discussed. The design of the garden, with all the major points of a standard business plan, is accurately presented, with a description of the business, branch, and services, market analysis, marketing strategy, financial projections, and a plan of the work and activities. The financial aspect is presented as the amount of investment, net present value, and internal rate of return. The amount of investment is estimated at € 14.891, which should be reimbursed within 4 years of operations. The estimated internal rate of return is estimated at 16.86%. Part of the study is the market analysis - conduction of a survey into knowledge of, and interest in, Zen and Zen gardens. The principles of landscape ecology are respected, as the Zen garden would be set in the woods and will blend seamlessly into the landscape.

scholarly journals ANALISIS KELAYAKAN USAHA PENGOLAHAN IKAN PADA INDUSTRI KECIL CASHEILA BANJARBARU

2018 ◽  
Vol 4 (3) ◽  
Author(s):  
Illya Yudha Maharani ◽  
Firda Nosita ◽  
Asruni Asruni
Keyword(s):  
Net Present Value ◽  
Raw Materials ◽  
Assessment Method ◽  
Payback Period ◽  
Raw Material ◽  
Rate Of Return ◽  
Internal Rate Of Return ◽  
Present Value ◽  
Internal Rate ◽  
Financial Aspect

Abstract: The purpose of this study is to determine the feasibility of developing casheila business from financial and non financial aspects as well as analyzing the company's sentiment towards changes in raw material and decline in production. The method used is Descriptive Qualitative and Quantitative, which is to assess the business of casheila industry to the feasibility of business in the future. Based on the results of research from the marketing, technical and technological aspects of casheila business is feasible to run, while from the aspect of management and human resources is quite simple, it is necessary to improve the managerial system for business continuity in the long term. The result of financial aspect analysis through assessment method is feasible to run based on the calculation of PP (Payback period), Capital is for 1 year and a month, shorter than maximum Payback period. NPV (Net Present Value) is in Positive Value of Rp 1,191,596,184. While the result of the calculation of PI (Profitability Index) is 4.96. This shows the comparison of project benefits far greater than the cost required. And the value of IRR (Internal Rate of Return) is 24.54% greater than the prevailing interest rate of 14.08%. While the sensitivity analysis on the decrease of production of analytical results worth 44% and the increase in raw materials worth 43% experienced a significant change. Keywords: business feasibility study, small industry, financial aspect, non-financial aspect Abstrak: Tujuan Penelitian ini adalah untuk mengetahui kelayakan pengembangan usaha industri kecil casheila dari aspek finansial dan non finansial serta menganalisis sentivitas perusahaan terhadap perubahan kenaikan bahan baku dan penurunan produksi. Metode yang digunakan adalah Deskriptif kualitatif dan Kuantitatif, yaitu memberikan penilaian pada usaha industri casheila terhadap kelayakan usaha di masa yang akan datang. Berdasarkan hasil dari penelitian dari aspek pemasaran serta aspek teknis dan teknologi usaha industri casheila layak untuk dijalankan, sedangkan dari aspek manajemen dan sumber daya manusia masih terbilang sederhana, diperlukan peningkatan sistem manajerial untuk kelangsungan usaha dalam waktu panjang. Hasil analisis pada aspek finansial menunjukkan bahwa usaha cashiela layak untuk dijalankan. Berdasarkan hitungan PP (Payback periode), Periode Pengembalian Modal adalah selama 1 tahun 1 bulan. NPV (Net Present Value) bernilai Positif Sebesar Rp 1.191.596.184. Sedangkan hasil perhitungan Indeks Profitabilitas (PI/Profitability Index) yaitu 4,96, hal ini menunjukan perbandingan benefit proyek yang jauh lebih besar dari biaya yang dibutuhkan. dan nilai IRR (Internal Rate of Return) 24,54% lebih besar dari nilai bunga yang berlaku yakni 14,08%. Sedangkan dari analisis sensitivitas pada penurunan produksi hasil analisis senilai 44% dan pada kenaikan bahan baku senilai 44% mengalami perubahan yang signifikan. Kata kunci : studi kelayakan bisnis, industri kecil, aspek finansial, aspek non finansial

STUDI KELAYAKAN BISNIS (STUDI KASUS PO. KERUPUK NAYLA) DI KECAMATAN WAY LIMA KABUPATEN PESAWARAN

2017 ◽  
Vol 1 (2) ◽  
Author(s):  
Suharto Suharto ◽  
Keyword(s):  
Swot Analysis ◽  
Net Present Value ◽  
Lower Class ◽  
Payback Period ◽  
Rate Of Return ◽  
Internal Rate Of Return ◽  
Present Value ◽  
Internal Rate ◽  
Small Industry ◽  
Almost All

Abstract PO cracker industry. Nayla Crackers is one of the Small and Medium Industries (IKM) which is engaged in processing fish into fish crackers. This small industry is one of the business of making crackers part of the production process is using modern tools or machines. Nayla cracker industry was established in 2007 by Mr. Sismanto. This business is located in Sediamaju Hamlet Sidodadi Village, District of Way Lima, Pesawaran Regency. The resulting cracker products are marketed to almost all regions in Lampung Province, with the target consumers being the middle to lower class. loan capital from some family side. The company where this research is in running its business has not conducted feasibility analysis especially in terms of financial or financial and marketing aspects to determine the feasibility of investment. Therefore, the results of this study is expected to be a reference for companies in taking decisions regarding the activities and sustainability of the company. The financial feasibility criteria used in this study include four criteria: Net Present Value (NPV), Internal Rate of Return (IRR), Profitability Index (PI) and Payback period (PP). Marketing aspect analysis uses marketing mix analysis and SWOT analysis. Based on the results of the research can be seen that PO. Nayla crackers deserve to continue to run in terms of financial and marketing aspects. From the calculation, the value of Net Present Value (NPV) 226.745.626, Profitability Index (PI) equal to 1.87, Internal Rate of Return (IRR) of 40.47% and Payback period (PP) for 2 years 23 days. From the SWOT analysis it can be seen that several alternative marketing strategies that can be done are to improve the quality and quantity of production to reach wider market, to standardize the products and improve the more modern tools, develop competitive strategy and improve the service to the customers and do the development and innovation cracker products Keywords: Business Feasibility Study, NPV. IRR, PP, PI

ANALISIS STUDI KELAYAKAN BISNIS PADA KELOMPOK USAHA AFINITAS TUNAS HARAPAN BARU KOTA BATU

OPTIMA ◽  
2018 ◽  
Vol 2 (1) ◽  
pp. 54
Author(s):  
Muhamad Rifa’i ◽  
Totok Sasongko ◽  
Poppy Indrihastuti ◽  
Feronnika Feronnika
Keyword(s):  
Net Present Value ◽  
Small And Medium Enterprises ◽  
Payback Period ◽  
Rate Of Return ◽  
Oyster Mushroom ◽  
Internal Rate Of Return ◽  
Present Value ◽  
Internal Rate ◽  
Medium Enterprises ◽  
Financial Aspect

The purpose of this research was to analyze the feasibility of oyster mushroom cultivation venture white small and medium enterprises Cultivation Oyster mushrooms on the Group Affinity “Tunas Harapan Baru” in terms of financial aspect. Research conducted is a research application model, data that is used for data that is processed by the rekapan financial statements and investment amount of data that is used in an attempt to match a description patrons Group Affinity “Tunas Harapan Baru”. Data collection techniques are used i.e., interview, observation, and documentation. Data analysis methods in use is composed of Financial aspects of the Analysis method of payback period, net present value, internal rate of return, and profitability index. Results of the study shows the effort which implemented the terms of the financial aspect was feasible. It is based on the results of the analysis of the payback period of 8.8 (8 months 8 days), the value of the net present value of 16,659 million, the value of the internal rate of return of 3.70 and profitability index of 2.70 where oyster mushroom business revealed profitable and feasible in terms of financial or in terms of management. The bussines development could be held by making the great outline of bussines based on the result of group evaluation over all so that it will get the profitable bussines. Key words: feasibility study, financial aspects.

scholarly journals ANALISIS KELAYAKAN SOSIAL DAN FINANSIAL PEMBUATAN TAMBAK UDANG DI KABUPATEN MUKOMUKO PROPINSI BENGKULU

2007 ◽  
Vol 4 (2) ◽  
pp. 59-72
Author(s):  
Sri Wahyuni
Keyword(s):  
Sensitivity Analysis ◽  
Quantitative Analysis ◽  
Random Sampling ◽  
Sampling Method ◽  
Net Present Value ◽  
Rate Of Return ◽  
Internal Rate Of Return ◽  
Present Value ◽  
Shrimp Culture ◽  
Financial Aspect

This research was conducted in Dusun Baru Pelokan Kecamatan Mumomuko Utara Kabupaten Mukomuko from July to September 2007 and aimed analysis feasibility the project of social and financial aspect. The research location was selected purposively. The population in this research was the society of Dusun Baru Pelokan are 415 KK, the sample taken by the Proportional Random Sampling Method. The qualitative analysis used of scor to see perception and people knowledge of Shrimp Culture. The quantitative analysis to show number use investment criteria analysis Gross B/C ratio, Net B/C ratio, Net Present Value, Profitability ratio, Internal Rate of Return (IRR), Payback Periode and Sensitivity Analysis.  Key Words : Shrimp Culture, The Feasibility Social and Financial 

scholarly journals ANALISIS KELAYAKAN USAHA PETERNAKAN AYAM PROBIOTIK PADA PT. GUNUNG MAS

2018 ◽  
Vol 5 (1) ◽  
pp. 1-7
Author(s):  
Ina Ratnasari ◽  
Suhono Suhono ◽  
Evi Selvi
Keyword(s):  
Net Present Value ◽  
Feasibility Studies ◽  
Business Plan ◽  
Business Sector ◽  
Internal Rate Of Return ◽  
Environmental Aspects ◽  
Present Value ◽  
Business Opportunity ◽  
Low Cholesterol ◽  
Financial Aspect

The business opportunity of probiotic chicken business is very large because currently there are still few breeders who do breeding probiotic chicken while the demand for chicken probiotics along with awareness of people who are increasing in choosing healthy and low cholesterol food products. PT. Gunung Mas plans to expand its business by increasing the probiotic chicken breeding business sector. Before running the plan, PT. Gunung Mas conducted a business feasibility study to be able to decide whether the probiotic chicken breeding business plan is feasible or not to be implemented. Based on the results of research on non-financial aspects of market aspects, marketing aspects, technical aspects and technology, aspects of management and human resources and environmental aspects, probiotic chicken breeding business feasible to be implemented. While the financial aspects of the payback period, net present value, profitability index and internal rate of return, probiotic chicken breeding business feasible to be implemented   Keywords : Feasibility studies, probiotic chicken breeding, non financial aspect, financial aspect

scholarly journals ANALISIS STUDI KELAYAKAN USAHA PENDIRIAN HOME INDUSTRY (STUDI KASUS PADA HOME INDUSTRI "OLLANDA BROWNIES" PANAM PEKANBARU)

2020 ◽  
Vol 11 (3) ◽  
pp. 216-225
Author(s):  
Siti Syahsudarmi
Keyword(s):  
Net Present Value ◽  
Payback Period ◽  
Rate Of Return ◽  
Internal Rate Of Return ◽  
Present Value ◽  
Engineering Aspect ◽  
Marketing Analysis ◽  
Management Aspect ◽  
Management Functions ◽  
Financial Aspect

Brownis home industry “ollanda” is a new bussines that was founded with is own capital, which is equel to Rp 28.028.000 . The produck produced in the form of brownis with various flavors. This study aims to determine the level of investment of a home industry  brownis “ollanda” which is lacated Jl. HR. Soebrantas Panam No. 73D, Tuah Karya, kec. Tampan, Pekanbaru City, Riau 28291. This research was conducted in February 2020 with data collection techniques in the form of observation, interviews and dokumentotion. The methods used are market and marketing aspect, engineering aspect and production aspect . organizational and management aspect as well as financial aspect with investment feasibility calculation in the form of payback period(PP), Net Present Value (NPV), Internal Rate  of Return (IRR), and Profitability Index( PI). Market and marketing analysis shows that the prospect of the “ollanda” brownis home industry is quite good, seen from the increasing number of requests every year. Technical analysis of production show that the lacation of the home industry is close to settlements making it easier to recruit workers. Analisis of organizational and management personal show that bussines oners have carried out management functions well.

ANALISIS KELAYAKAN FINANSIAL INDUSTRI PENGOLAHAN KECAP ANEKA GUNA DI KOTA LANGSA

2017 ◽  
Vol 2 (1) ◽  
pp. 21-30
Author(s):  
Muhammad Jamil ◽  
Januari Frizki Bella
Keyword(s):  
Net Present Value ◽  
Rate Of Return ◽  
Internal Rate Of Return ◽  
Present Value ◽  
Internal Rate

Adapun tujuan dari Penelitian ini adalah untuk mengetahui kelayakan usaha industri pengolahan kecap Aneka Guna apabila dilihat dari segi kelayakan finansial. Penelitian ini menggunakan metode studi kasus. Lokasi penelitian yaitu di Kota Langsa dengan pertimbangan bahwa lokasi tersebut merupakan daerah yang terdapat industri pengolahan kecap asin dan mudah di jangkau oleh penulis. Waktu penelitian dilaksanakan pada Bulan Juni - Oktober 2014. Tenaga kerja yang digunakan berjumlah 27 orang, 20 tenaga kerja pria dan 7 orang tenaga kerja wanita. Jumlah penggunaan tenaga kerja selama 5 tahun sebesar 3759 HKP. Total biaya produksi yang dikeluarkan oleh pengusaha dalam usaha pembuatan kecap didaerah penelitian selama 5 tahun adalah Rp. 2.076.988.000,-. Pendapatan kotor yang diperoleh pengusaha sebesar Rp. 8.199.690.000,- dan pendapan bersih yang diperoleh sebesar Rp. 6.122.702.000,-                 Kota Langsa hanya memiliki 1 pengusaha pengolahan kecap asin dan dijadikan sebagai pengusaha sampel yaitu usaha industri pengolahan kecap asin Aneka Guna. Hasil perhitungan di peroleh Net Present Value (NPV) sebesar Rp. 263.281.290 (lebih besar dari nol), sedangkan Internal Rate of Return (IRR) sebesar 84% lebih besar dari tingkat bunga yang berlaku (D.F. = 18%), sedangkan Net B/C Ratio sebesar 3,27 (lebih dari pada 1) dan Pay Back Priod (PBP) 1 Tahun 6 Bulan (lebih kecil dari umur ekonomis).  

EVALUASI TERHADAP PENGELOLAAN SAMPAH DALAM MENINGKATKAN PELAYANAN ASET DI KOTA PEMATANGSIANTAR

2017 ◽  
Vol 13 (3) ◽  
pp. 240
Author(s):  
Novdin M Sianturi
Keyword(s):  
Net Present Value ◽  
Payback Period ◽  
Rate Of Return ◽  
Cost Ratio ◽  
Internal Rate Of Return ◽  
Present Value ◽  
Benefit Cost Ratio ◽  
Internal Rate ◽  
Benefit Cost

Abstrak: Pengelolaan sampah di Kota Pematangsiantar masih bertumpu pada pendekatan akhir (kumpul-angkut-buang), dengan tingkat pelayanan yang rendah, sehingga untuk meningkatkan pelayanan sampah, perlu dilakukan pemilahan di tempat penampungan sementara (TPS). Penelitian ini bertujuan untuk mengkaji sistem pengelolaan sampah dengan melakukan pemilihan di TPS dapat meningkatkan pelayanan aset persampahan sampai tahun  2015 secara teknis operasional dan dari aspek keuangan. Analisa teknis operasional aset pengelolaan sampah mulai dari pewadahan, pengumpulan dan pengangkutan sedangkan analisa keuangan dan analisa kelayakan menggunakan Net Present Value, Internal Rate of Return, Benefit/Cost Ratio, dan Payback Period. Dari hasil analisa tersebut diperoleh suatu sistem pengelolaan sampah dengan pemilihan di TPS berdasarkan zona pelayanan dengan skala prioritas secara bertahap daritahun 2013-2017, dapat meningkatkan cakupan pelayanan sampah eksisting rata-rata 6,69 %, cakupan pelayanan TPS eksisting rata-rata 8,29 %, dan cakupan pelayanan truk pengangkut sampah eksisting rata-rata 12,03 %. Investasinya layak, diperoleh Net Cashflow pada tahun 2020 sebesar Rp 1.720.242.284,-, NPV suku bunga 15 % bernilai positif, IRR > MARR 15 %,  B/C Ratio > 1, dan PP 4,7 tahun, lebih pendek dari periode investasi 10 tahun. Dari Metode penelitian ini maka pengumpulan data, observasi lapangan dan pengukuran contoh timbulan sampah dengan sampel 4 TPS perumahan yang terlayani pengangkutan.

TINJAUAN STUDI KELAYAKAN USAHA BADAN USAHA MILIK DESA (NAGARI) KAMANG HILIA SEJAHTERA KENAGARIAN KAMANG HILIA, KECAMATAN KAMANG MAGEK, KABUPATEN AGAM, PROVINSI SUMATERA BARAT

2018 ◽  
Vol 3 (2) ◽  
pp. 160
Author(s):  
Halkadri Fitra ◽  
Salma Taqwa ◽  
Charoline Cheisviyanny ◽  
Abel Tasman ◽  
Nurzi Sebrina
Keyword(s):  
Cash Flow ◽  
Net Present Value ◽  
Average Rate ◽  
Flow Analysis ◽  
Payback Period ◽  
Rate Of Return ◽  
Internal Rate Of Return ◽  
Present Value ◽  
Internal Rate

Penelitian ini bertujuan untuk melihat kelayakan aspek keuangan usaha grosir sembako Badan Usaha Milik Desa (Nagari) Kamang Hilia Sejahtera di Kenagarian Kamang Hilia Kecamatan Kamang Magek Kabupaten Agam Provinsi Sumatera Barat yang dilakukan pada tahun 2018. Penelitian bersifat deskriptif kuantitatif dengan menggunakan metode cash flow analysis, payback period, net present value, profitability index, internal rate of return, dan average rate of return. Hasil penelitian menunjukkan bahwa nilai net cash flow Badan Usaha Milik Desa (Nagari) Kamang Hilia Sejahtera adalah positif yaitu Rp.21.774.000, nilai payback period adalah 1,15 tahun, nilai net present value positif sebesar Rp.10.680.034,47, nilai profitability index adalah positif 1,37, sedangkan nilai internal rate of return adalah 46,7% dan nilai average rate of return adalah 57,23%. Berdasarkan standar penilaian maka semua metode yang digunakan memberikan kesimpulan bahwa usaha grosir sembako milik Badan Usaha Milik Desa (Nagari) Kamang Hilia Sejahtera dalam kategori layak untuk dilaksanakan.

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