ANALISIS KEGAGALAN PARTAI PERINDO DALAM PEMILU 2019
This study aims to analyze the failure of the Perindo Party ahead of the 2019 elections. The failure is seen based on the approach to the strategy carried out in the community through the media they have and what happens in fact in the community. This research uses a case study method that explores phenomena that occur through a literature review process and is based on data found in the field or from certain sources. Research using Jack Plano's concept of theory related to the spread of political action both the meaning or message concerned with the function of a political system that involves elements of communication such as messages, communicators, and so forth. The main conclusion, the failure of the Perindo Party in the election using a strategy by building organizational strength up to the TPS level, carrying out the distribution of wagons for MSMEs that enter (spreading actions), popularizing the Perindo Party by bombarding the Perindo Party march through its media (meaning / message), apparently it did not affect the people's desire to vote for the Perindo Party, after the number of TV commercials with the frequent appearance of the Perindo Mars, the KPI also gave a stern rebuke about the prohibition of political campaigning outside before the election (communicator).Keywords: Perindo, Politics, 2019 Election.