scholarly journals An Application of Online Branding Design with Customisation, Culture and Communities Strategy : A case studies on six online store providers

2017 ◽  
Author(s):  
Seminar Nasional Multidisiplin Ilmu 2017 ◽  
mahjudin ◽  
Achmad Daengs GS ◽  
Retno Susanti
Keyword(s):  
Literature Review ◽  
Marketing Strategies ◽  
The Internet ◽  
Design Strategies ◽  
Online Marketplace ◽  
Online Branding ◽  
Strategy Model ◽  
Online Brands ◽  
New Perspective

In order to boost the value of an e-brand, we need to consider appropriate design strategies usingthe interactive capabilities of the Internet in an online marketplace. The purpose of this study isto investigate diverse experiential and emotional marketing strategies for online brands and tosuggest various methods to create powerful emotional contents of e-brand’s sites. In this paper,we examine the effects of emotional branding on the current marketplace and explore thecharacteristics of e-brands. The research processes in this paper are to: (1) investigate diversetheories related to emotional and experimental marketing through literature review; (2) develop a“Customisation, Culture and Communities Strategy” model as an emotional e-branding method;(3) analyze well-established e-brands websites with this Customisation, Culture andCommunities Strategy; and (4) identify the effects of emotional e-brand contents and thedesigner’s role of visualizing the emotional contents. This study provides a new perspective ononline marketing and designing a virtual environment to realize the desired customerexperiences

Key Success Requirements for Online Brand Management

2010 ◽  
pp. 1-15 ◽  
Author(s):  
Subir Bandyopadhyay ◽  
Rosemary Serjak
Keyword(s):  
Management Strategy ◽  
Success Factors ◽  
Brand Management ◽  
The Internet ◽  
Online Environment ◽  
Key Success Factors ◽  
Online Branding ◽  
Brick And Mortar ◽  
Online Brands ◽  
Key Features

In recent years, many online brands (or e-brands) have emerged. For a brick-and-mortar brand to excel in the online environment, the brand manager must appreciate some of the key features of the Internet and make adjustments to the traditional brand management strategy. For example, the control of communication in case of online brand management lies with both the brand manager and the consumer, whereas from the traditional branding perspective, the control by and large rests with the brand manager only. We highlight the differences between traditional brand management and online brand management. We then focus on several key success factors in building a successful online brand, which we believe will help guide the brand manager through a series of steps leading to successful online branding.

Consumer Decision-making at the Base of the Pyramid: Synthesis of Literature and an Integrative Framework

2018 ◽  
Vol 18 (3) ◽  
pp. 270-306
Author(s):  
Nanda Choudhury ◽  
Srabanti Mukherjee ◽  
Biplab Datta
Keyword(s):  
Decision Making ◽  
Literature Review ◽  
Consumer Behaviour ◽  
Marketing Strategies ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
Base Of The Pyramid ◽  
Consumer Decision ◽  
Integrative Framework ◽  
New Perspective

As a pioneering effort, this study analyses the consumer decision-making process at the Base of the Pyramid (BoP). This study proposes consumer vulnerability, bounded rationality, locking-in effect and opportunism as major constructs influencing the consumer decision-making process at the BoP. Using a Systematic Literature Review (SLR), this study has integrated the transaction cost perspective into the consumer decision-making process at the BoP, which is a novel contribution to the literature of consumer behaviour. This work has recognised the importance of the retailer and its role in the decision-making process, and adds a new perspective to the study of BoP as well as to consumer behaviour theories. This study will be helpful to businesses while serving the BoP segment by crafting appropriate marketing strategies for this segment.

scholarly journals Excellence and safety in surgery require excellent and safe tutoring

Open Medicine ◽  
2016 ◽  
Vol 11 (1) ◽  
pp. 518-522 ◽  
Author(s):  
Alessia Ferrarese ◽  
Claudio Buccelli ◽  
Giuseppe Addeo ◽  
Emanuele Capasso ◽  
Adelaide Conti ◽  
...  
Keyword(s):  
Literature Review ◽  
Point Of View ◽  
Department Of Education ◽  
The Internet ◽  
Specific Procedure ◽  
Ability To Work ◽  
Know How ◽  
Legal Implications ◽  
Medical Order

AbstractThe surgical education in Italy has always been a very important issue. The aim of this article is to bring together the feedback of the definitions of the various components of the learning scheme and to evaluate the importance of the legal point.In March 2016 we performed a literature review. We have also examinated the internet pages of the Italian Department of Education, Health and Medical Order.In Italy the tutor had an unclear role from a legal point of view. He is the person who must be able to perform a specific procedure with expert technical and who must know how to stop the student if this is about to perform a dangerous maneuver. In Italy the ability to work for the trainee is limited in all reality, it depends on several factors including the increase of numbers of medical-legal disputes, the timing, the commitment it requires mentoring and a lack of mentors.Conclusion: In surgery, the problem is greater because of the increasingly of medico-legal implications that we are after surgical procedure. It would be necessary to define a role of the tutor in a regular protocol and a proper assessment of his performance.

scholarly journals The Urgency of Pancasila Values as a Form of Millennial Generation Character Education

2021 ◽  
Author(s):  
Gabriella Raisza Putri ◽  
Moses Glorino Rumambo Pandin
Keyword(s):  
Literature Review ◽  
Character Education ◽  
Millennial Generation ◽  
Daily Life ◽  
Google Scholar ◽  
The Internet ◽  
Next Generation ◽  
Way Of Life ◽  
Digital Era

Background: Currently, Indonesia is entering an era that is all digital and uses technology in all fields of activity. The internet has a lot to do with their behavior or character. Millennials are the nation's next generation. The emergence of the digital era caused by globalization has made the millennial generation less appreciative and practicing the values ​​of Pancasila. In this case, character education is something that must be applied to the millennial generation. Purpose: This study aims to analyze the characteristics of the millennial generation, the role of character education in realizing the values ​​of Pancasila in the daily life of the millennial generation, how to cultivate an attitude of patriotism and nationalism towards the nation by practicing Pancasila, and provide motivation for the millennial generation to realize these values. Pancasila values. Methods: This study uses a literature review method. The search for journals was carried out using the google scholar database with the keywords “Character Education”, “millenial generation”, and “Pancasila”. The journals selected are journals from 2019 to 2020. Results: By applying character education to the millennial generation, it will make it easier for them to practice the values ​​of Pancasila. Pancasila should be the way of life of the millennial generation. Recommendation and limitation: As millennials, we must protect the country from values ​​that are contrary to Pancasila. Character education must be applied following the nature of the millennial generation itself. Of course, the applied character education must prioritize and be based on the values ​​of Pancasila as well.

scholarly journals Online Store Locator: An Essential Resource for Retailers in the 21st Century

2019 ◽  
Vol 8 (2) ◽  
pp. 53
Author(s):  
Gonzalo Wandosell ◽  
María Parra-Meroño ◽  
Raul Baños
Keyword(s):  
Marketing Strategies ◽  
Online Marketing ◽  
The Internet ◽  
Online Store ◽  
Interactive Tools ◽  
Word Clouds ◽  
Search Filters ◽  
Essential Resource ◽  
Potential Customers

Most retailers use their websites and social media to increase their visibility, while potential customers get information about these retailers using the Internet on electronic devices. Many papers have previously studied online marketing strategies used by retailers, but little attention has been paid to determine how these companies provide information through the Internet about the location and characteristics of their stores. This paper aims to obtain evidence about the inclusion of interactive web maps on retailers’ websites to provide information about the location of their stores. With this purpose, the store locator interactive tools of specialty retailers’ websites included in the report “Global Powers of Retailing 2015” are studied in detail using different procedures, such as frequency analysis and word clouds. From the results obtained, it was concluded that most of these firms use interactive maps to provide information about their offline stores, but today some of them still use non-interactive (static) maps or text format to present this information. Moreover, some differences were observed among the search filters used in the store locator services, according to the retailer’s specialty. These results provided insight into the important role of online store locator tools on retailers’ websites.

scholarly journals Role of Internet of Things (IoT) and Crowdsourcing in Smart City Projects

Smart Cities ◽  
2021 ◽  
Vol 4 (4) ◽  
pp. 1276-1292
Author(s):  
Isam Shahrour ◽  
Xiongyao Xie
Keyword(s):  
Internet Of Things ◽  
Literature Review ◽  
Smart City ◽  
Smart Cities ◽  
The Internet ◽  
Extensive Literature ◽  
City Development ◽  
Mobile Crowdsourcing ◽  
The Internet Of Things

This paper presents and discusses the role of the Internet of Things (IoT) and crowdsourcing in constructing smart cities. The literature review shows an important and increasing concern of the scientific community for these three issues and their association as support for urban development. Based on an extensive literature review, the paper first presents the smart city concept, emphasizing smart city architecture and the role of data in smart city solutions. The second part presents the Internet of Things, focusing on IoT technology, the use of IoT in smart city applications, and security. Finally, the paper presents crowdsourcing with particular attention to mobile crowdsourcing and its role in smart cities. The paper shows that IoT and crowdsourcing have a crucial role in two fundamental layers of smart city applications, namely, the data collection and services layers. Since these two layers ensure the connection between the physical and digital worlds, they constitute the central pillars of smart city projects. The literature review also shows that the smart city development still requires stronger cooperation between the smart city technology-centered research, mainly based on the IoT, and the smart city citizens-centered research, mainly based on crowdsourcing. This cooperation could beneficiate in recent developments in the field of crowdsensing that combines IoT and crowdsourcing.

The Digitalization of Banking: A New Perspective from the European Savings Banks Industry before the Internet

2018 ◽  
Vol 20 (1) ◽  
pp. 159-198 ◽  
Author(s):  
J. CARLES MAIXÉ-ALTÉS
Keyword(s):  
Western Europe ◽  
The Internet ◽  
Accounting Systems ◽  
Reciprocal Influence ◽  
Savings Banks ◽  
Savings Bank ◽  
New Perspective ◽  
Computer Centers ◽  
Technology Users

This work is a contribution to the study of the adoption and use of computers in the savings bank industry in western Europe before the arrival of the Internet. It documents the presence of a pan-European network of IT users and analyzes the role of their industry associations in the processes of adopting and disseminating technology. It describes and analyzes their situation as late technology users, indicating certain specific and original patterns in the adoption of computers. Special attention is given to the implementation of shared computer centers throughout Europe and the results in the area of online accounting systems and teleprocessing systems as steps before the development of savings bank electronic funds transfer networks. It documents that in the savings banks industry, a reciprocal influence between technology and its uses was in play over long period of time and throughout the technological changes.

Preparing for Cyber Threats with Information Security Policies

2013 ◽  
Vol 3 (4) ◽  
pp. 22-31
Author(s):  
Ilona Ilvonen ◽  
Pasi Virtanen
Keyword(s):  
Information Systems ◽  
Information Security ◽  
Literature Review ◽  
Scenario Analysis ◽  
Security Policy ◽  
Potential Effect ◽  
Security Policies ◽  
The Internet ◽  
Cyber Threats

Contemporary organisations in any industry are increasingly dependent on information systems. Today most organisations are online all the time, and their internal systems are used in environments that are already or easily connected to the internet. The paper analyses cyber threats and their potential effect on the operations of different organisations with the use of scenario analysis. The scenarios are built based on a literature review. One outcome of the analysis is that to an organisation it is irrelevant where a cyber threat originates from and who it is targeted for. If the threat is specifically targeted to the organisation or if the threat is collateral in nature is not important; preparing for the threat is important in both cases. The paper discusses the pressures that the cyber threats pose to information security policies, and what the role of the information security policy could be in preparing for the threats.

The role of the child and family health nurse in the digital era: A literature review

2019 ◽  
Vol 16 (2) ◽  
pp. 11-18
Author(s):  
Suzanne Kelpsa
Keyword(s):  
Literature Review ◽  
Digital Media ◽  
Negative Impact ◽  
Family Health ◽  
Healthcare Services ◽  
Childhood Development ◽  
The Internet ◽  
Health Nurse ◽  
The Impact

With the popularity of mobile devices and the internet, it has become apparent that there has been a change in both parenting and in the role of the child and family health nurse (CFHN). To gain a greater understanding of the impact, relevance and opportunity a CFHN role could make to parents accessing the internet, a literature review was conducted including 16 peer-reviewed research papers and one systematic review. Findings suggested that a large proportion of families value the role of social media platforms to feel connected and supported. Families indicated acceptance and approval with healthcare services by utilising online forums offering health interventions, programs and messages. However, despite the significance families place on digital media, the literature indicated that frequent mobile phone use could negatively influence parent–infant attachment. Recommendations to the CFHN include offering support and guidance to families with obtaining credible, evidenced-based online health information, along with showing an understanding of the negative impact of frequent, habitual mobile device use on the parent–child relationship and, ultimately, on childhood development.

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