SERVICE QUALITY ANALYSIS OF ARGO PARAHYANGAN TRAIN AS A TOOL FOR IMPROVING THE SERVICE
Argo Parahyangan train is executive train for Jakarta-Bandung route, can be reached in 3 hours, with comfortable sitting in air condition compartment. This train becomes a favorite by executives. But the service of Argo Parahyangan is through decrease in quality of service. It can be known, because heard many complain about the service. This research is done by related to the variables of service quality at the train. Services quality cover three area that are service at ticket window, service at station and service in compartment. 18 variables have just identified. By 100 respondents’s passenger as randomly, it got data using questionnaire. The opinion related to level of importance variables and level of service quality variables. In analyzing the data used multi variate method and descriptive analysis. The result as follow : (1) The quality of service is in range badly to good enough, (2)The quality of service is not meet the passenger expectation, (3) The level of passenger satisfaction (average ) is 70,90 %, and (4) Only 4 variables that significant influence to level of satisfaction, are : X1 - Accurateness of time travel, X3 - Service at ticket window, X11- Temperature in compartment, X12- Cleanness in compartment.