scholarly journals ANALISIS PENGARUH INOVASI PRODUK,HARGA, DAN SERTIFIKASI HALAL TERHADAP MINAT BELI ULANG MELALUIKEPUASAN KONSUMEN UMKM DI KOTA MEDAN

2018 ◽  
Author(s):  
Bunga Aditi

AbstractCompanies are faced with such complex circumstances and are required to be able to determine a strategy as a tool to overcome the situation. One step is to run an effective and efficient marketing concept.The purpose of this research is knowing and analyzing the effect product innovation, price, and halal certification to consumer buying surge. through the satisfacton consumer of Micro Small and Medium Business (UMKM) in Medan.The type of research used is explanatory research with quantitative approach. The population in this study is the community as consumers who are in the area of Medan.Total sample of 150 people by using SEM method. Sampling method which use an accidental sampling, Analysis method used in this research is analysis of Structural Equation Modeling with data processing using Computer program of Analysis of Moment Structure.The results of this research isshowed the effect product innovation, price, and halal certification had a positive and significant impact on satisfaction consumer. Product innovation, pricehalal certification have a positive and significant impact on consumer buying surge..The satisfaction consumberhas affects consumer buying surge interest positively.Keywords: Product Innovation, Price, Halal Certification, Satisfaction Consumer, Consumer buying surge

2019 ◽  
Vol 8 (1) ◽  
Author(s):  
Erna Andajani ◽  
Lindya Aqmarina Ghaisani ◽  
Siti Rahayu

 This study aimed to examine the effect of Experience Economy (Education Experience, Entertainment Experience, Escapism Experience, dan Esthetics Experience) on Vivid Memory and Loyalty Festival. This study used sample of 200 respondents. This research used quantitative approach through statistical test. Data analysis Method that used in this research was SEM (Structural Equation Modeling). The results of this study indicated that Experience Economy (Education Experience, Entertainment Experience, Escapism Experience, and Esthetics Experience) proved to have a positif significant effect on Vivid Memory visitors of the Parade Budaya dan Pawai Bunga Surabaya. However loyalty was affected only by the Entertainment Experience and Esthetics Experience. Penelitian ini bertujuan menguji pengaruh Experience Economy (Education Experience, Entertainment Experience, Escapism Experience, dan Esthetics Experience) terhadap Vivid Memory dan Loyalty Festival. Objek yang digunakan dalam penelitian ini adalah Parade Budaya dan Pawai Bunga Surabaya. Penelitian ini menggunakan sampel sebanyak 200 responden. Penelitian ini menggunakan pendekatan kuantitatif melalui pengujian secara statistik. Metode analisis data yang digunakan dalam penelitian ini adalah SEM (Structural Equation Modeling).vHasil penelitian ini menunjukkan bahwa Experience Economy(Education Experience, Entertainment Experience, Escapism Experience, dan Esthetics Experience) secara signifikan berpengaruh positif terhadap Vivid Memory pengunjungParade Budaya dan Pawai Bunga Surabaya, Namun Loyalty hanya dipengaruhi oleh Entertainment Experience dan Estethics Experience.Keywords : Experience Economy, Vivid Memory, Loyalty


2021 ◽  
Vol 3 (2) ◽  
pp. 95-112
Author(s):  
Rianda Hanis ◽  
Pertiwi Alifiani

This study aims to look at the influence of islamic branding variables, religiosity variables and attitude variables on the interest of Muslim communities in representing money. This study uses a quantitative approach and Partial Least Squares-Structural Equation Modeling as a data analysis method used to analyze the factors that affect the interest of Muslim communities in the representation of money. Respondents are Muslim communities who have had 141 respondents. The results showed that the Islamic branding variable had a positive and significant effect on attitudes, then the religiosity variable had a positive and significant effect on attitudes.


2021 ◽  
Vol 3 (2) ◽  
pp. 500
Author(s):  
Tasya Calista Sondra ◽  
Oey Hannes Widjaja

This study aims to determine the positive and significant effect of market orientation, entrepreneurial orientation and innovation on the performance of the Convection UKM in West Jakarta. The population of this study is the SME sector of convection which is domiciled in West Jakarta. The sample was selected using convenience sampling method, amounting to 100 respondents. Data processing techniques use structural equation modeling assisted by the SmartPLS 3.2 program. The results of this study are market orientation, entrepreneurial orientation and innovation have a positive and significant effect on the performance of SMEs in the convection sector in West Jakarta. Penelitian ini bertujuan untuk mengetahui pengaruh positif dan signifikan orientasi pasar, orientasi kewirausahaan dan inovasi terhadap kinerja usaha UKM Konveksi Di Jakarta Barat. Populasi dari penelitian ini adalah usaha UKM bidang konveksi yang berdomisili di Jakarta Barat. Sampel dipilih menggunakan metode convenience sampling yang berjumlah 100 orang responden. Teknik pengolahan data menggunakan structural equation modeling yang dibantu dengan program SmartPLS 3.2. Hasil penelitian ini adalah Orientasi pasar, orientasi kewirausahaan dan inovasi berpengaruh positif dan signifikan terhadap kinerja usaha UKM bidang konveksi di Jakarta Barat.


2021 ◽  
pp. 104973152098453
Author(s):  
Guanghuai Zheng ◽  
Haijuan Liu ◽  
Yean Wang ◽  
Beili Chen

Purpose: This study aims to investigate the effects of professional autonomy (PA) and person–environment fit (person–job [PJ] fit and person–organization [PO] fit) on turnover intention (TI). Methods: We take a total of 1,133 professional social workers with formal educational background from the China Social Work Longitudinal Study 2019 as our sample and use structural equation modeling as our analysis method. Results: We find that an increase in person–environment fit is significantly associated with a decrease in Chinese social workers’ organizational TI, and this relationship is mediated by PA. However, PA has greater power to buffer the effects of PJ fit than those of PO fit on TI. Conclusions: This finding improves existing understanding of the paradox of social workers embedded in the community. An occupational environment that promotes PA is urgently needed to address this paradox and to prevent social workers’ TI.


2020 ◽  
Vol 17 (06) ◽  
pp. 2050040
Author(s):  
Alejandro Coronado-Medina ◽  
Jose Arias-Pérez ◽  
Geovanny Perdomo-Charry

This paper analyzes the mediating effect of absorptive capacity (AC) on the relationship between digital transformation from e-business capabilities (EBC) perspective and product innovation (PI). Structural equation modeling (SEM) was carried out with the survey data from a sample of firms that belong mainly to highly digitalized sectors. The results indicate the existence of a full mediation, which means knowledge derived from the digital operation of the business can only result in PI if AC plays an intermediation role. Hence, this finding calls into question the idea that digitalization alone and automatically acts as a PI driver.


2018 ◽  
Vol 24 (3) ◽  
pp. 354
Author(s):  
Diki Ferdiana ◽  
Ayu Chairina Laksmi

ABSTRACT This study examinedthe influence of the process of reporting and depositing taxes as well as satisfaction and compliance in personal taxpayers in Sleman regency against economic resilience. The purpose of this study was to analyzed the influence of the process of reporting and depositing taxes and taxpayer compliance and compliance with economic resilience.This research was an empirical research by taking samples of taxpayers in Sleman District. Survey data were analyzed statistically using descriptive method and Structural Equation Modeling (SEM) with the help of computer program AMOS v22. The results showed that the process of reporting and depositing taxes and satisfaction and compliance in taxpayershad posistive influence, which had a significant impact on the economic resilience of the region. This could be said as a form of economic resilience of the region which was the basis of national resilienceABSTRAK Penelitian ini mengkaji tentang pengaruh proses pelaporan dan penyetoran pajak serta kepuasan dan kepatuhan dalam wajib pajak pribadi di Kabupaten Sleman terhadap ketahanan ekonomi. Tujuan penelitian ini untuk menganalisis pengaruh proses pelaporan dan penyetoran pajak serta kepuasan dan kepatuhan wajib pajak terhadap ketahanan ekonomi.Penelitian ini merupakan penelitian empiris dengan mengambil sampel para wajib pajak di Kabupaten Sleman. Data survei dianalisis secara statistik menggunakan metode deskriptif dan Structural Equation Modeling (SEM) dengan bantuan program komputer AMOS v22.Hasil penelitian menunjukkan bahwa proses pelaporan dan penyetoran pajak serta kepuasan dan kepatuhan dalam wajib pajak berpengaruh posistif, yang berdampak signifikan terhadap ketahanan ekonomi wilayah. Hal ini dapat dikatakan sebagai wujud dari ketahanan ekonomi wilayah yang merupakan dasar dari ketahanan nasional. 


2020 ◽  
Vol 4 (2) ◽  
Author(s):  
Anugerah Dachi

Abstract The formulation of the research problem is whether product innovation effects purchase decisions, whether product innovation and purchase decisions affect customer loyalty. This study aims to examine the effect of product innovation on the purchase decision of Toyota Calya, and examines the effect of product innovation and purchasing decisions on customer loyalty. The population is the Toyota Calya’s customers in Bogor and Bekasi. The population is not known with certainty, therefore the sampling technique is done by accidental sampling technique in determining the number of samples. A total of 203 questionnaires were collected. Therefore, the sample in this study was 203 respondents. The data analysis method is Structural Equation Modeling. The results showed a significant influence on product innovation on purchasing decisions. Product innovation and purchasing decision also significantly influence customer loyalty. Purchasing decisions significantly mediate the effect of product innovation on customer loyalty. Innovations must still be made in order to maintain the loyalty of Toyota Calya car users in Bogor and Bekasi. Keywords: Product innovation, purchasing decisions, and loyalty AbstrakRumusan masalah penelitian ini adalah apakah inovasi produk mempengaruhi keputusan pembelian,  dan apakah inovasi produk dan keputusan pembelian mempengaruhi loyalitas pelanggan. Penelitian ini bertujuan untuk menguji dan mengetahui pengaruh inovasi produk terhadap keputusan pembelian toyota Calya, dan menguji pengaruh inovasi produk dan keputusan pembelian terhadap loyalitas pelanggan. Populasi penelitian adalah pengguna mobil merek Toyota Calya di Kota Bogor dan Bekasi. Populasi tidak diketahui secara pasti,oleh karena itu teknik pengambilan sampel dilakukan dengan teknik accidental sampling dalam menentukan jumlah sampel. Kuisioner yang berhasil dikumpulkan sebanyak 203 kuisioner. Oleh karena itu, sampel dalam penelitian ini adalah berjumlah sebanyak 203 responden. Metode analisis data yang dipergunakan adalah Structural Equation Modeling.  Hasil penelitian menunjukkan adanya pengaruh secara signfikan inovasi produk dengan keputusan pembelian. Variabel Inovasi produk dan keputusan pembelian juga secara signifikan mempengaruhi  loyalitas pelanggan. Keputusan pembelian secara signifikan memediasi pengaruh inovasi produk terhadap loyalitas pelanggan. Inovasi harus tetap dilakukan demi untuk mempertahankan loyalitas pengguna mobil Toyota Calya di Kota Bogor dan Bekasi.


2017 ◽  
Vol 19 (2) ◽  
pp. 192 ◽  
Author(s):  
Lorentia Shierly ◽  
Sabrina Sihombing

Online shopping has grown popularity over the years because of its convenient and can often save money for buyers. There are two main factors that can affect a person to do shopping online: internal factors and external factors. Previous research often focuses on one factor only, that is, internal or external factors in influencing online shopping. Therefore, this research attempts to integrate both internal (i.e., personal innovation and hedonic motivation) and external factors (i.e., web design and eWOM) in predicting attitude and intention to buy online. Data was collected by using questionnaires with non-probability sampling method. The number of respondents was 228 respondents. Data was then analyzed by Structural Equation Modeling (SEM). Results showed that four out of five hypotheses are supported. Specifically, the results showed that personal innovation is not a significant predictor of attitude toward online shopping. This study also provides research limitations and suggestions for further research.


2021 ◽  
Vol 11 (1) ◽  
pp. 94
Author(s):  
Keni Keni ◽  
Callista Callista

The purpose of this research is to examine whether 1) brand image can predict loyalty intention 2) brand credibility can predict loyalty intention 3) brand credibility can predict brand commitment 4) brand commitment can predict loyalty intention 5) brand commitment mediates the effect of brand credibility on loyalty intention. Sample was selected using convenience sampling method amounted to 173 respondents. Data processing techniques using structural equation modeling what helped by Smart PLS 3.2.7 program. The result of this study shows that brand credibility, and brand commitment have significant effect to predict loyalty intention, but brand image doesn’t, brand credibility has significant effect to predict brand commitment, and brand commitment mediates the effect of brand credibility on loyalty intention. 


2020 ◽  
Vol 4 (3) ◽  
pp. 29
Author(s):  
Edrick Heriyanto ◽  
Eko Harry Susanto

The purpose of this study is to examine the influence of perceived quality toward customer loyalty which is mediated by perceived risk and customer trust for PT. XYZ that engaged in chemistry. There are four variables perceived quality as the independent variable, customer loyalty as the dependent variable, and perceived risk and customer trust as mediating variable. The sample was determined by purposive sampling method, the questionnaire was well-collected and was used in data processing using the Structural Equation Modeling (SEM) method with Smart PLS 3.0 program. This analysis was conducted on 115 respondents as customer of PT. XYZ. Based on the result of the study, it was found that perceived quality, perceived risk, and customer trust have influence towards customer loyalty, perceived quality have influence towards perceived risk and customer trust, perceived quality had an indirect effect on customer loyalty via perceived risk and customer trust.


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