新型コロナウイルス感染症のヘルスリテラシーの違いによる対象者セグメンテーション
The purpose of this study is to identify the types of the risk communication for COVID-19. We conducted the cross-sectional questionnaire survey, for 6,000 people (male = 3000, female = 3000, M = 49.41±16.59), regarded as health literacy. In the result, it is revealed there were 6 segments: "majority/social defense" in which people had the most common beliefs and thought PCR testing is necessary for all, "self-judgment/self-protection" that was highly literate, "threat denying" that completely denied threats and prevention of infection, "hoax affinity/optimism" that took in information without discernment, "vigilance/self-protection," in which people felt threatened by infection but thought that PCR testing was unnecessary, and "hyper vigilance/social defense," in which people protected others if there was even a small risk.