Electronic Word of Mouth and the Music Industry in the Age of Web 2.0

The evolving dynamics of the Internet have facilitated an era in which information on virtually any given topic is readily available and richly abundant. When seeking knowledge online on specific subject matter, one may encounter a wide assortment of material ranging from professional academic research to an everyman’s personal opinion – the spectrum of information available online is infinite (Hayat & Hershkovitz, 2018). The emergence and popularization of social media and networking sites in particular have led to a change in digital dynamics, segueing from the norm of mass cultural consumption to that of mass production . Today, user generated content accounts for a generous portion of online resources, and has a notable affect on people’s thoughts and actions.Changes in the electronic landscape have also revolutionized industries in addition to transforming cultural norms. The digitization of services and products has led to the decline of print publications, a drastic shift in consumer’s purchasing habits, and a metamorphosis in the music industry. With today’s song streaming services and free and readily available online audio content, the big business of record labels and album sales are antiquated and inaccurate representations of success in the market.This work takes into account the heavy influence that the Internet has on the music industry, and aims to find a positive correlation between the volume of online discussion on a given song and the amount of Youtube views that song will have. In other words, to what extent does social media mentions predict the success of a song on Youtube? In Section 3 of this research we will detail existing work relating to this topic and discuss the changes of the Internet in the era of Web 2.0, as well as the importance of electronic word of mouth (eWOM) and it’s impact on online consumer interactions. An account of our methodology in conducting this study, and an explanation of the data we used, can be found in Section 5. In Section 7, we discuss the implications of our results by drawing conclusions from the data we collected.

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Electronic Word-of-Mouth (eWOM)

10.1093/obo/9780199756841-0267 ◽

2021 ◽

Keyword(s):

Social Media ◽

Word Of Mouth ◽

Academic Research ◽

Economic Incentives ◽

The Internet ◽

Electronic Word Of Mouth ◽

Communication Management ◽

Research Areas ◽

The Impact

The concept of electronic word-of-mouth (eWOM) was introduced in the mid-1990s, when the Internet was beginning to change the ways consumers interacted with each other. eWOM can be generally defined as consumers’ information sharing and exchange about a product or company via the Internet, social media, and mobile communication. eWOM has been recognized to lead to high retransmission intentions because it is easy for consumers to generate conversations online. It also allows information to be passed along globally and quickly. Because of the impact of eWOM on consumer behavior, academic research on eWOM has been documented in disciplines such as advertising, marketing, communication, management, and electronic commerce. Over the past few decades, research has demonstrated the impact of eWOM on sales, product evaluations, purchase decisions, customer satisfaction and loyalty, and consumer-brand relationships. Research has also examined antecedents and motives of eWOM. Factors such as consumers’ desire for social interaction, desire for economic incentives, concern for other consumers, and the potential approval utility have been identified as important motives that drive consumers’ eWOM behavior. In addition, individuals’ social relationship factors (e.g., social capital), as well as message source and characteristics, are antecedents that lead to eWOM behavior. In this article, eWOM is considered in many different formats, such as product review sites, emails, discussion boards, user-generated content, social media, and online communities. This article begins with citations concerning the Role of eWOM in Advertising, Communication, and Marketing. Next, Special Journal Issues on eWOM and Overview Articles are presented. Finally, key research areas are highlighted: Social Media–Based eWOM and Purchase Intentions; the Role of Influencers as a new source of eWOM; the impact of eWOM on Corporate Reputation and Corporate Social Responsibility (CSR); and Cross-Cultural Differences in eWOM. These areas together explain the antecedents and consequences of eWOM.

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PENGARUH ELECTRONIC WORD OF MOUTH (e-WOM) DI MEDIA SOSIAL FACEBOOK TERHADAP KEPUTUSAN PEMBELIAN

Journal of Management : Small and Medium Enterprises (SMEs) ◽

10.35508/jom.v14i1.3857 ◽

2021 ◽

Vol 14 (1) ◽

pp. 63-76

Author(s):

Antonio E.L. Nyoko ◽

Anthonia Debora Dila Semuel

Keyword(s):

Social Media ◽

Word Of Mouth ◽

Test Reliability ◽

Coefficient Of Determination ◽

The Internet ◽

Electronic Word Of Mouth ◽

Purchasing Decisions ◽

Purchasing Decision ◽

Questionnaire Method ◽

Word Of Mouth Communication

The development of information technology and the internet is currently developing very widely. This greatly affects the lifestyle of most humans at this time. The internet is an important part of everyday life in terms of accessing existing social media. Changes also occur in WOM (Word Of Mouth) communication. Through e-WOM communication, WOM behavior in social media, consumers can obtain information and exchange opinions about products and services. The purpose of this research is to investigate the effect of e-WOM in social media Facebook towards Purchasing Decision on Muca Cafe Kupang. The variables in this study are the independent variable; e-WOM (Intensity, Valence of Opinion, Content) and the dependent variable; Purchasing Decision. The population in this study were consumers who befriended in social media Facebook with Muca Cafe, with a sample of 100 respondents conducted by purposive sampling method. Data collection techniques in this study using the questionnaire method. The instruments were applied Validity Test, Reliability Test, Classic Assumption Test, and Hypothesis Testing using t-Test and F Test. Data analysis techniques used Descriptive Statistics, Multiple Linear Regression, and Coefficient of Determination. The result of this study indicates e-WOM through social media Facebook has a significant effect on Purchasing Decision. Thus, Muca Café should optimize its social media Facebook to attract many consumers. Keywords: Content, Electronic Word Of Mouth, Intensity, Purchasing Decisions, Valence of Opinion

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Storytelling as an Approach to Voice Complaints and eWOM on Social Media/Facebook

Exploring the Power of Electronic Word-of-Mouth in the Services Industry - Advances in Marketing, Customer Relationship Management, and E-Services ◽

10.4018/978-1-5225-8575-6.ch004 ◽

2020 ◽

pp. 49-68

Author(s):

Xiang Ying Mei ◽

Ingrid K. Bagaas ◽

Erling K. L. Relling

Keyword(s):

Social Media ◽

Word Of Mouth ◽

Service Recovery ◽

Recovery Process ◽

The Internet ◽

Electronic Word Of Mouth ◽

Customer Complaints ◽

The Social ◽

Positive Effect

Customer complaints are unavoidable in any businesses and how firms handle such complaints will affect the public's perception of the company's brand and reputation. While storytelling is being embraced by an increasing number of companies as a different way to communicate their brand, many customers are now also using storytelling as an approach to voice their unfavourable experiences on the social media in regards to a particular unsatisfactory purchase as part of electronic word-of-mouth (eWOM). Such creative and humorous complaints serve as a way to cut through the clutter in order to gain the company's attention. Those companies that embrace such complaints by responding in an equally humorous and creative manner as part of their service recovery process will manage to recover their customers as well as their employees. As such posts are often shared publicly on the Internet, they may become viral and thus can create great positive effect on the company's reputation. Hence, it is important to empower the employees to recover the services using untraditional responses.

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eWOM Marketing in Hospitality Industry

Advances in Marketing, Customer Relationship Management, and E-Services - Managing Public Relations and Brand Image through Social Media ◽

10.4018/978-1-5225-0332-3.ch014 ◽

2016 ◽

pp. 266-280 ◽

Cited By ~ 2

Author(s):

Saurabh Kumar Dixit

Keyword(s):

Social Media ◽

Hospitality Industry ◽

Word Of Mouth ◽

The Internet ◽

Purchase Decisions ◽

Electronic Word Of Mouth ◽

Technological Advancement ◽

Making Choices ◽

Potential Customers

Due to its intangible nature, hospitality business finds it difficult to market its services. Past customer experiences are one of the best strategies that allow some quantification of the quality of the product. Word of mouth has been a key part of every effective marketing strategy for hospitality businesses. It is widely recognized that word of mouth, both positive and negative, has the potential to influence customer purchase decisions. With the technological advancement, the internet has been widely applied in various areas in the hospitality industry. Social media and the growth of web 2.0 have enabled word of mouth to be shared amongst millions of potential customers, one therefore can argue that electronic word of mouth (eWOM) has been the successor of the traditional word of mouth. Therefore, traditional Word-of-Mouth, which spread from person to person vocally has been replaced gradually by electronic Word-of-Mouth (eWOM). A growing trust on eWOM for making choices about hospitality products prompted the author to work on the present chapter.

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Storytelling as an Approach to Voice Complaints and eWOM on Social Media/Facebook

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business ◽

10.4018/978-1-7998-9020-1.ch067 ◽

2021 ◽

pp. 1373-1392

Author(s):

Xiang Ying Mei ◽

Ingrid K. Bagaas ◽

Erling K. L. Relling

Keyword(s):

Social Media ◽

Word Of Mouth ◽

Service Recovery ◽

Recovery Process ◽

The Internet ◽

Electronic Word Of Mouth ◽

Customer Complaints ◽

The Social ◽

Positive Effect

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Electronic Word-of-Mouth (eWOM) and Its Influence on Book Purchasing Decisions

Consumer Information Systems and Relationship Management - Advances in Marketing, Customer Relationship Management, and E-Services ◽

10.4018/978-1-4666-4082-5.ch009 ◽

2013 ◽

pp. 156-172 ◽

Cited By ~ 1

Author(s):

Angela Lin ◽

Jonathan Foster

Keyword(s):

Social Media ◽

Word Of Mouth ◽

Source Credibility ◽

The Internet ◽

Electronic Word Of Mouth ◽

Purchasing Decisions ◽

Research Questions ◽

Online Book ◽

Selection Of

Electronic word-of-mouth (eWOM) is playing an increasingly influential role in informing consumers’ purchasing decisions. Previously confined to seeking information from a small group of family and friends, consumers are now able via the Internet and social media, to draw on the contributions of a much larger group of other consumers. This chapter presents findings from a content analysis of a selection of book readers’ contributions to the Anobii Digital Bookshelf review site. The research questions guiding this analysis are: do online book reviews influence consumers’ book purchasing decisions? What conditions affect the influence of online book reviews? What are the consequences of online book reviews for consumers’ book purchasing decisions? The evidence from this study suggests that online book reviews play an influential role in the majority of Anobii members’ purchasing decisions; and that the opinions of other readers are sought primarily because of their perceived independence. Findings in relation to the informational and social attributes of book reviews, along with their framing are also presented. The chapter concludes with discussing the implications of the study for the implementation and use of eWOM, including the need to differentiate between different consumer types, being cognizant of the issue of source credibility, and the informational and social attributes that contribute to this, and of possible social and technological biases.

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¿Quién haba de ti en internet? Una exploración de la ‘blogosfera’ afín a temas alimenticios = Who talks about you on the internet? An exploration of the food-related ‘blogosphere’

Pecvnia Revista de la Facultad de Ciencias Económicas y Empresariales Universidad de León ◽

10.18002/pec.v0i16/17.1340 ◽

2013 ◽

pp. 175

Author(s):

César Sahelices Pinto

Keyword(s):

Social Networks ◽

Social Media ◽

Direct Contact ◽

Word Of Mouth ◽

Research Paper ◽

The Internet ◽

Electronic Word Of Mouth ◽

Redes Sociales ◽

Internet And Social Media

El consumidor actual de productos alimenticios está cada vez más concienciado con su dieta, su estilo de vida y su presupuesto, y por tanto, está más informado y es más exigente. De ello es testigo internet y los social media, cuyo potencial es enorme. En estas plataformas se relacionan millones de individuos formando redes por las que fluye comunicación ‘boca-oreja’ electrónica de gran repercusión para las empresas. Analizar estas redes sociales y mantener el contacto con ellas permite obtener un valioso feedback para la organización. En este de trabajo de investigación se realiza una exploración de la ‘blogosfera’ relacionada con alimentación, su capacidad de prescripción y su posicionamiento ante la publicidad. Finalmente se consideran diferentes aspectos que dan pie a posibles líneas de investigación futura.Today’s consumer is becoming increasingly aware of his/her diet, lifestyle and budget, and is therefore more informed and more demanding. The Internet and social media, whose potential is huge, are faithful witnesses of it. Millions of individuals interact on these platforms, creating networks through which ‘electronic word-of-mouth’ of great impact for companies flows. By analyzing and maintaining direct contact with these social networks, researchers can obtain valuable feedback for the organization. This research paper presents an exploration of the food-related ‘blogosphere’, its prescriptive capacity and positioning towards advertising. Finally, some possible lines of further research are considered.

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SELFIE TOURISM DAN ELECTRONIC WORD OF MOUTH SEBAGAI ANTESEDEN RE-VISIT INTENTION

Jurnal Benefita ◽

10.22216/jbe.v4i3.3963 ◽

2019 ◽

Vol 4 (3) ◽

pp. 526

Author(s):

Okki Trinanda ◽

Astri Yuza Sari

Keyword(s):

Social Media ◽

Hypothesis Testing ◽

Sample Size ◽

Human Behavior ◽

Word Of Mouth ◽

Electronic Word Of Mouth ◽

Tourist Attractions ◽

Tourism Management ◽

West Sumatra ◽

First Time

Research linking selfie behavior and tourism management is very rarely implemented. Selfie behavior is more researched as part of psychology that studies human behavior. This study aims to find out (1) the influence of Selfie Tourism on Electronic Word of Mouth, (2) the influence of Selfie Tourism on Re-Visit Intention, and (3) the influence of Electronic Word of Mouth on Re-Visit Intention. This study uses estimates based on the number of parameters obtained by the sample size of 452 respondents with accidental sampling. Respondents who were included in this study were foreign tourists and domestic tourists who visited the tourism sites in West Sumatra for the first time. While hypothesis testing uses SEM. In this study all relationships between variables were found to be positive and significant. The implication of this study is that tourism managers not only pay attention to aspects of service such as hospitality, cleanliness and so on, but also provide attractive tourist attractions to be photographed and distributed to social media. Penelitian yang menghubungkan perilaku selfie dan manajemen pariwisata sangat jarang dilaksanakan. Perilaku selfie lebih banyak diteliti sebagai bagian dari psikologi yang mempelajari perilaku manusia. Penelitian ini bertujuan untuk mengetahui (1) pengaruh Selfie Tourism terhadap Electronic Word of Mouth, (2) pengaruh Selfie Tourism terhadap Re-Visit Intention, dan (3) pengaruh Electronic Word of Mouth pada Re-Visit Intention. Penelitian ini menggunakan jumlah parameter yang diperoleh dengan ukuran sampel 452 responden dengan accidental sampling. Responden yang dikunjungi oleh wisatawan asing dan wisatawan domestik yang mengunjungi situs pariwisata di Sumatera Barat untuk pertama kalinya. Sedangkan pengujian hipotesis menggunakan SEM. Dalam penelitian ini semua hubungan antar variabel ditemukan positif dan signifikan. Implikasi dari penelitian ini adalah bahwa manajer pariwisata tidak hanya memperhatikan layanan dan kebersihan tetapi juga menyediakan media sosial.

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