The Internet: Challenges and Opportunities Faced by Modelers of Social Influence
Even before the emergence of worldwide phenomena such as Brexit and the rise of populist right-wing politics, scholars have been long interested in the phenomena of social influence. In the last decade, the rise of online social media has posed new challenges and opportunities for researchers and modelers wishing to study social influence. In this review article, we trace back the study of social influence to its roots in early diffusionist theory. Then, in order to contextualize the issues faced by modern researchers of social influence, we attempt summarize it's more classic models and explanations. Finally, we shift our focus to the role of the internet, both as a source of new opportunities and of new challenges for researchers interested in studying social influence.