scholarly journals Kegiatan Marketing Public Relations Terhadap Proses Pengambilan Keputusan Pembelian Apartemen Pada Generasi Milenial

2020 ◽  
Vol 4 (2) ◽  
pp. 70-77
Author(s):  
Gunawan Wiradharma ◽  
Khaerul Anam ◽  
Karina Pramita Ningrum
Keyword(s):  
Decision Making ◽  
Public Relations ◽  
Information Seeking ◽  
Research Method ◽  
Purchase Behavior ◽  
Purchase Decision ◽  
Decision Making Process ◽  
Purchasing Decisions ◽  
Process Indicators ◽  
Post Purchase

The construction and sale of apartments in big cities have increased, leading to competition between companies that sell or lease apartment units. Marketing public relations activities are important in encouraging consumers to attract prospective customers' interest in the decision-making process. The purpose of this research is how the influence of marketing public relations activities on the decision-making process of buying apartments in the millennial generation in an apartment in Depok City in October 2019. This research's indicators are publications, media identity, events, news, speeches, participation in social activities, and sponsorship. The purchase decision-making process indicators are the introduction of needs, information seeking, alternative evaluations, purchasing decisions, and post-purchase behavior. This research method is a quantitative and explanatory survey of tenants/buyers of the period in October 2019. This study concludes that marketing public relations activities positively influence the purchase decision-making process to buy Apartment X units in millennials.

scholarly journals SIKAP, PENGAMBILAN KEPUTUSAN DAN KEPUASAN KONSUMEN TERHADAP AGROINDUSTRI PIE PISANG DI KOTA BANDAR LAMPUNG

2020 ◽  
Vol 8 (2) ◽  
pp. 310
Author(s):  
Wayan Elpa Andela ◽  
Teguh Endaryanto ◽  
Rabiatul Adawiyah
Keyword(s):  
Decision Making ◽  
Performance Analysis ◽  
Information Seeking ◽  
Decision Making Process ◽  
Satisfaction Level ◽  
Consumer Decision Making ◽  
Purchasing Decisions ◽  
Decision Making Processes ◽  
Fishbein Model ◽  
Post Purchase

This study aims to determine consumer characteristics, attitudes, decision-making processes, and customer satisfaction towards banana pie at YA and JB. The research samples were 66 people selected by accidental sampling. The first and third objectives were analyzed descriptively, the second objective was analyzed using the Multiatribut Fishbein model, and the fourth objective was analyzed using Costumer Statisfaction Index (CSI) and Importance Performance Analysis (IPA). The results showed that the characteristics of consumers of banana pie were dominated by female 18-30 years old who earned Rp1,500,000.00 - Rp2,500,000.00/month. The frequency of buying banana pie on average was once a week. The consumer decision making process on purchasing banana pie, at YA and JB was the same, namely the introduction of needs, information seeking, evaluation of alternatives, purchasing decisions, and post-purchase evaluation. Consumers of banana pie at JB gave an attitude value of 178.40, those at YA gave an attitude value of 180. The satisfaction level of banana pie consumers at JB was 77.86% and 78.76% at YA, both were included in the satisfied category. The attribute of banana pie that was needed to be improved at JB was the expire date, whereas there was no attribute needed to be improved at YA. Key words : Attitude, CSI, IPA, purchasing decisions

scholarly journals Riding the Country, Buying the Brand: How Country-of-Origin Image Drives the Purchase Behavior of Big Motorcycle in Indonesia

2015 ◽  
Vol 11 (27) ◽  
pp. 185 ◽  
Author(s):  
Suharyanti Suharyanti ◽  
Bambang Sukma Wijaya ◽  
Melida Rostika
Keyword(s):  
Decision Making ◽  
Information Search ◽  
Country Of Origin ◽  
Quality Standard ◽  
Purchase Behavior ◽  
Purchase Decision ◽  
Competitive Advantages ◽  
Country Of Origin Image ◽  
Post Purchase

This paper examines the role of country-of-origin image (COO image) values in the process of purchase decision making of big motorcycle consumers in Indonesia. Referring to the COO image values such as Authenticity, Differentiation, Quality Standard and Expertise, as well as the elements of purchase decision making process such as Need Recognition, Information Search, Evaluation of Alternatives, Purchase Decision and Post Purchase Decision, researchers conducted in-depth interviews to five Triumph big motorcycle consumers. The results show that the authenticity of the British-made product is the main consideration of consumers both in searching for information and in recognizing the need of big motorcycles. The competitive advantages of product that make it different from other products is the consideration in evaluating the brands, while product quality has the role in stimulating the purchase decision and post purchase actions, in which also strengthened by the perception towards the British-expertise in producing big motorcycles. This research is very beneficial to big motorcycle brands in understanding the mindset of Indonesian consumers.

scholarly journals PROSES PENGAMBILAN KEPUTUSAN PEMBELIAN SAYURAN HIDROPONIK DI KOTA BANDAR LAMPUNG

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Sutarni Sutarni ◽  
Luluk Irawati ◽  
Bina Unteawati ◽  
Clara Yolandika
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Information Search ◽  
Qualitative Method ◽  
Decision Making Process ◽  
Purchasing Decisions ◽  
Alternative Evaluation ◽  
Purchasing Decision ◽  
Post Purchase ◽  
Method Approach

The purpose of this study is to describe the decision making process of purchasing hydroponic vegetables. This research conducted in Bandar Lampung City. The study was conducted on 42 consumers of hydroponic vegetables and 42 non-hydroponic consumers. This research requires a qualitative method approach. Analysis of the stages of consumer purchasing decision-making process used to determine consumer behavior in making purchases of hydroponic and non hydroponic vegetables. Stages in the process of making consumer purchasing decisions in choosing commodities include the introduction of needs, information search, alternative evaluation, purchasing decisions, and post-purchase evaluation.Keywords: Decission Making, Hydroponic, Vegetable

E-WOM as a New Paradigm in the Consumer Decision-Making Process

2019 ◽  
pp. 64-81
Author(s):  
Esra Güven ◽  
Volkan Yakin
Keyword(s):  
Decision Making ◽  
Purchase Behavior ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
New Paradigm ◽  
Consumer Decision ◽  
Five Phases ◽  
Relationship Of ◽  
Post Purchase ◽  
The Impact

Consumer-to-consumer communications in online environments are of a vital importance to the consumer decision-making process. This process consists of five phases, each affected by eWOM communications deeply from the stimulation to the post-purchase behavior. Among all other factors having an impact on this process, the impact of eWOM has a distinguished role. As the technology grows and the consumers use internet and the reviews via internet, they become more and more attached to these reviews to make a purchase decision. In this chapter, the authors make a comprehensive explanation about the consumer decision-making process and explain the relationship of the decision-making phases with eWOM communications.

scholarly journals Pola Perilaku Pembelian Produk Apparel untuk Balita oleh Millennial Moms dan Implikasinya untuk Pemasar Kids Apparel

2015 ◽  
Vol 6 (1) ◽  
pp. 142
Author(s):  
Annetta Gunawan ◽  
Brian Garda Muchardie
Keyword(s):  
Information Search ◽  
Shopping Behavior ◽  
Purchase Behavior ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Depth Interview ◽  
Awareness Information ◽  
Patterns Of Behavior ◽  
And Behavior ◽  
Post Purchase

The phenomenon that recently occurred is the height of the millennial moms busy uploading pictures of their children in such a way they dressed through various social media. Accordingly, the need of the millennial moms in dressing their children up is related to the shopping patterns in kids apparel products. Buying kids products, especially apparel, not only meets the needs, but it is also the pleasure of the millennial mom. The unique characters of the millennial moms' behavior that differ from the mother’s of previous generations, make kids apparel marketers need to focus on the overall process of purchasing decisions made by the millennial moms. The purpose of this qualitative study is to explore the patterns of behavior of the millennial moms when shopping apparel products for toddlers, including the factors that influence the need awareness, information search, evaluation of alternatives, purchase behavior, and behavior post-purchase stages. Data collection method used is depth interview since the purpose of this exploratory study is to gain insight and understanding of consumers about a particular topic. The results of this study include an explanation of shopping behavior shown by the millennial moms for kids apparel products in all stages of the purchase decision process, shopping typology of millennial moms in kids apparel products, as well as the implications for marketers.

scholarly journals PENGARUH HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KAMAR DI GRAND ROYAL DENAI HOTEL BUKITTINGGI

2018 ◽  
Vol 10 (1) ◽  
pp. 116
Author(s):  
Wira Novrilla Ananda Putri
Keyword(s):  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Behavior ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Scale Analysis ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
Post Purchase

ABSTRACT This research aims to find out how much the Price and Location Influence on Room Purchase Decisions atathe Grand Royal Denai Hotel Bukittinggi. In making purchasing decisions there are five stages that are considered by constumers before making a purchase decision, recognizing needs, seeking information, evaluating alternatives, purchasing decisions, and post-purchase behavior. And any factors that are considered by guests when making purchasing decisions. These factors are products, places, promotions, prices, people, processes, and physical evidance. Sample in this study amounted to 90 samples with of incidental sampling. Data was collected using a questionnaire with a Likert scale. Analysis technique used in this study is descriptive analysis using multiple linear regression analysis. The results of this study have significantly influenced the price of the decision to purchase rooms at the Grand Royal Denai Hotel Bukittinggi with a score of 51.2% while the rest (48.8%) is influenced by other factors. Keywords: Price, Location, Purchase Decision

A Study on Pre-Purchase Information Search by Consumers

1982 ◽  
Vol 12 (1) ◽  
pp. 19-23 ◽  
Author(s):  
Deon Rousseau
Keyword(s):  
Information Search ◽  
Information Seeking ◽  
Information Sources ◽  
Product Category ◽  
Purchase Decision ◽  
Decision Making Process ◽  
Final Decision ◽  
Convenience Sample ◽  
Post Purchase ◽  
Total Average

Out-of-store and in-store information search are two steps that are generally posited to precede a purchase decision (Moore & Lehmann 1980). This paper focuses on the type and amount of information sources consulted prior to purchasing, the duration of in-store information-seeking and the buying determinants which are decisive in the final decision-making process for a given product category. Data were obtained from a non-probability convenience sample (N = 152 buyers of small electrical appliances) by means of in-store observations and on the spot post-purchase interviews to detect out-of-store information search. The study revealed that consumer-dominated sources (influence of relatives, friends or neighbours) were rated as prime sources for out-of-store information search, followed by market-dominated sources (newspaper and magazine adverts). In-store information search consisted mainly of physical examination and comparison of articles and prices, reading of store adverts and seeking advice from sales staff or fellow shoppers. The total average shopping time for buyers of small electrical appliances was 7,02 minutes with a median spending per shopping minute of R4,40. Finally the study pointed towards brand consciousness and quality features as being the main purchasing motives for small electrical appliances, followed by convenience considerations (ease of workload).

scholarly journals The hospitality franchise purchase decision making process

2016 ◽  
Vol 28 (5) ◽  
pp. 1009-1025 ◽  
Author(s):  
Ruth M.W. Yeung ◽  
Maureen Brookes ◽  
Levent Altinay
Keyword(s):  
Decision Making ◽  
Cultural Values ◽  
National Culture ◽  
Cultural Context ◽  
Purchase Decision ◽  
Decision Making Process ◽  
Content Type ◽  
Post Purchase ◽  
Depth Interviews

Purpose The purpose of this study is to explore the hospitality franchise purchase decision-making process undertaken by franchisees in Macau as an emerging tourism destination and the role of national culture on purchasing a franchise brand and selecting a potential franchisor. Design/methodology/approach Semi-structured in-depth interviews with 18 franchisees in Macau, who purchased international and domestic hospitality franchise brands, were conducted to understand the feelings, attitudes and motivation of franchisees toward purchasing a hospitality franchise. Findings The study reveals that national culture can play an important role in franchisees’ decision-making process. Personal networks of friends and family (guanxi) are very influential in introducing and steering aspiring entrepreneurs toward franchising as an option to realize their ambitions, although there may be some limitations to franchisees with this approach. Guanxi was also found to be particularly relevant during negotiations and franchisees’ post-purchase reviews. Practical implications International franchisors should understand the importance of guanxi at different stages of the franchisees’ decision-making process. Franchisees should realize how a reliance on guanxi might negatively affect their efforts to undertake sufficient research to thoroughly evaluate the franchisor offer before contract signature. Originality/value A comprehensive hospitality franchisee decision-making purchase framework is developed, which includes the cultural context and cultural values. Guanxi, in particular, affects the franchisee decision-making process.

scholarly journals ANALISIS MOTIVASI KONSUMEN DALAM PROSES KEPUTUSAN PEMBELIAN BUSANA SYAR’I TERHADAP MAHASISWA MANAJEMEN 2016 FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MUHAMMADIYAH MAKASSAR

2020 ◽  
Vol 4 (1) ◽  
pp. 13-22
Author(s):  
Agussalim Harrang ◽  
Sulaeman Masnan ◽  
Mardilah Mardilah
Keyword(s):  
Information Seeking ◽  
Purchase Behavior ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Interview Techniques ◽  
Management Students ◽  
Post Purchase

This study aims to determine and analyze the motivation of consumers in the process of shariah clothing purchase decisions in management students of the 2016 Faculty of Economics and Business, University of Muhammadiyah Makassar. The type of research used is qualitative, using interview techniques, observation and documentation. Based on the results of research from the analysis that has been carried out, it can be concluded that several things can be motivated by Management Students 2016 Faculty of Economics and Business on the decision to purchase sharia clothing, namely; Introducing needs, information seeking, alternative evaluations, purchasing decisions, and post-purchase behavior.

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