A Study on Pre-Purchase Information Search by Consumers

1982 ◽  
Vol 12 (1) ◽  
pp. 19-23 ◽  
Author(s):  
Deon Rousseau
Keyword(s):  
Information Search ◽  
Information Seeking ◽  
Information Sources ◽  
Product Category ◽  
Purchase Decision ◽  
Decision Making Process ◽  
Final Decision ◽  
Convenience Sample ◽  
Post Purchase ◽  
Total Average

Out-of-store and in-store information search are two steps that are generally posited to precede a purchase decision (Moore & Lehmann 1980). This paper focuses on the type and amount of information sources consulted prior to purchasing, the duration of in-store information-seeking and the buying determinants which are decisive in the final decision-making process for a given product category. Data were obtained from a non-probability convenience sample (N = 152 buyers of small electrical appliances) by means of in-store observations and on the spot post-purchase interviews to detect out-of-store information search. The study revealed that consumer-dominated sources (influence of relatives, friends or neighbours) were rated as prime sources for out-of-store information search, followed by market-dominated sources (newspaper and magazine adverts). In-store information search consisted mainly of physical examination and comparison of articles and prices, reading of store adverts and seeking advice from sales staff or fellow shoppers. The total average shopping time for buyers of small electrical appliances was 7,02 minutes with a median spending per shopping minute of R4,40. Finally the study pointed towards brand consciousness and quality features as being the main purchasing motives for small electrical appliances, followed by convenience considerations (ease of workload).

scholarly journals Kegiatan Marketing Public Relations Terhadap Proses Pengambilan Keputusan Pembelian Apartemen Pada Generasi Milenial

2020 ◽  
Vol 4 (2) ◽  
pp. 70-77
Author(s):  
Gunawan Wiradharma ◽  
Khaerul Anam ◽  
Karina Pramita Ningrum
Keyword(s):  
Decision Making ◽  
Public Relations ◽  
Information Seeking ◽  
Research Method ◽  
Purchase Behavior ◽  
Purchase Decision ◽  
Decision Making Process ◽  
Purchasing Decisions ◽  
Process Indicators ◽  
Post Purchase

The construction and sale of apartments in big cities have increased, leading to competition between companies that sell or lease apartment units. Marketing public relations activities are important in encouraging consumers to attract prospective customers' interest in the decision-making process. The purpose of this research is how the influence of marketing public relations activities on the decision-making process of buying apartments in the millennial generation in an apartment in Depok City in October 2019. This research's indicators are publications, media identity, events, news, speeches, participation in social activities, and sponsorship. The purchase decision-making process indicators are the introduction of needs, information seeking, alternative evaluations, purchasing decisions, and post-purchase behavior. This research method is a quantitative and explanatory survey of tenants/buyers of the period in October 2019. This study concludes that marketing public relations activities positively influence the purchase decision-making process to buy Apartment X units in millennials.

Webrooming and showrooming: a multi-stage consumer decision process

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Srabanti Mukherjee ◽  
Swagato Chatterjee
Keyword(s):  
Decision Making ◽  
Information Search ◽  
Structural Equation ◽  
Product Type ◽  
Equation Modeling ◽  
Purchase Decision ◽  
Decision Making Process ◽  
Content Type ◽  
Channel Choice ◽  
Multi Stage

PurposeThe purpose of this research is to propose and validate a theoretical framework explaining web-rooming and showrooming as a multi-stage decision-making process. The authors have used consumer purchase decision-making theories to propose a model that identifies showrooming and webrooming as a combination of two decisions, channel choice during information search and channel choice during actual purchase. Further, the authors explored how various antecedents of showrooming and webrooming have differential effects on various stages of a purchase decision-making process and how product type moderates the relationships.Design/methodology/approachThe authors have conducted empirical research, whereby 243 responses were obtained from a cross-sectional survey. The authors have used structural equation modeling and multiple regression analysis to validate our theoretical model.FindingsWebrooming or showrooming is a multi-stage decision-making process for the consumers. First, consumers decide whether to search online or offline and then whether to buy online and offline. Different individual, purchase context-related and channel related factors impact these decisions. Product type governs which variables will be more important than others.Originality/valueThe research looks to enhance the understanding of the consumer's decision-making process during showrooming and webrooming while also helping retailers design and implement appropriate strategies that could affect consumers during information search and actual purchase.

scholarly journals Riding the Country, Buying the Brand: How Country-of-Origin Image Drives the Purchase Behavior of Big Motorcycle in Indonesia

2015 ◽  
Vol 11 (27) ◽  
pp. 185 ◽  
Author(s):  
Suharyanti Suharyanti ◽  
Bambang Sukma Wijaya ◽  
Melida Rostika
Keyword(s):  
Decision Making ◽  
Information Search ◽  
Country Of Origin ◽  
Quality Standard ◽  
Purchase Behavior ◽  
Purchase Decision ◽  
Competitive Advantages ◽  
Country Of Origin Image ◽  
Post Purchase

This paper examines the role of country-of-origin image (COO image) values in the process of purchase decision making of big motorcycle consumers in Indonesia. Referring to the COO image values such as Authenticity, Differentiation, Quality Standard and Expertise, as well as the elements of purchase decision making process such as Need Recognition, Information Search, Evaluation of Alternatives, Purchase Decision and Post Purchase Decision, researchers conducted in-depth interviews to five Triumph big motorcycle consumers. The results show that the authenticity of the British-made product is the main consideration of consumers both in searching for information and in recognizing the need of big motorcycles. The competitive advantages of product that make it different from other products is the consideration in evaluating the brands, while product quality has the role in stimulating the purchase decision and post purchase actions, in which also strengthened by the perception towards the British-expertise in producing big motorcycles. This research is very beneficial to big motorcycle brands in understanding the mindset of Indonesian consumers.

Undergraduate information behaviors in thesis writing: A study using the Information Search Process model

2016 ◽  
Vol 49 (3) ◽  
pp. 256-268 ◽  
Author(s):  
Dan Wu ◽  
Wanyu Dang ◽  
Daqing He ◽  
Renmin Bi
Keyword(s):  
Undergraduate Students ◽  
Information Search ◽  
Information Seeking ◽  
Process Model ◽  
Information Sources ◽  
Writing Process ◽  
Search Process ◽  
Online Information ◽  
Starting Point ◽  
Thesis Writing

The study investigates whether information-seeking behavior models and theories obtained in previous research are applicable to more complex tasks. It also aims to gather students’ opinions on the importance and helpfulness of various traditional and online information sources in their thesis-writing process. This study would help to develop a better understanding of the roles and impacts of these information sources in the current networked academic infrastructure. Inspired by the Information Search Process model, we divided the process into six stages and conducted three separate surveys that covered students’ feelings, thoughts and actions, as well as other important factors that might affect their behaviors in each of the stages. Our study shows that both the feelings and thoughts of students changed during the different stages of the process, and that they were generally consistent with the descriptions in the Information Search Process model. The study indicates that it is beneficial to use the Information Search Process model as the starting point for studying the student thesis-writing processes. As the outcome of the study, we ultimately proposed a multi-stage model for Chinese undergraduate students’ thesis-writing process.

scholarly journals Influence of children in real estate family purchase decision-making context

2020 ◽  
Vol 18 (3) ◽  
pp. 211-217
Author(s):  
I. Kancheva
Keyword(s):  
Decision Making ◽  
Real Estate ◽  
Purchase Decision ◽  
Decision Making Process ◽  
Final Phase ◽  
Convenience Sample ◽  
Frequency Distributions ◽  
The Real Estate ◽  
Paired Samples ◽  
The Family

Purpose: Children play a significant role as active participants in different markets through their own spending power. They are also able to exert considerable influence – explicit or implicit - over other family members’ consumer behavior. The combination of various spatial, structural, financial and practical aspects place the purchase of a real estate among the most complex for the family. The objective of the present paper is to reveal the degree and form of children’s influence throughout family real estate purchase decision-making process. Methods: This paper represents the results of an empirical study focused on parental perceptions of children’s influence in a family real estate purchase. Data were gathered using a convenience sample of 286 respondents – 156 men and 130 women from different Bulgarian families. Frequency distributions, analysis of variance, paired samples and independent samples t-test were applied for the aims of the analysis. Results: Children are found to exert moderate indirect influence throughout the family real estate purchase. They are most influential in the final phase of the real estate purchase decision-making process. Although high influence scores are detected in some attributive decisions, children are found least influential over choices related to technical and financial aspects of the purchase.

scholarly journals PROSES PENGAMBILAN KEPUTUSAN PEMBELIAN SAYURAN HIDROPONIK DI KOTA BANDAR LAMPUNG

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Sutarni Sutarni ◽  
Luluk Irawati ◽  
Bina Unteawati ◽  
Clara Yolandika
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Information Search ◽  
Qualitative Method ◽  
Decision Making Process ◽  
Purchasing Decisions ◽  
Alternative Evaluation ◽  
Purchasing Decision ◽  
Post Purchase ◽  
Method Approach

The purpose of this study is to describe the decision making process of purchasing hydroponic vegetables. This research conducted in Bandar Lampung City. The study was conducted on 42 consumers of hydroponic vegetables and 42 non-hydroponic consumers. This research requires a qualitative method approach. Analysis of the stages of consumer purchasing decision-making process used to determine consumer behavior in making purchases of hydroponic and non hydroponic vegetables. Stages in the process of making consumer purchasing decisions in choosing commodities include the introduction of needs, information search, alternative evaluation, purchasing decisions, and post-purchase evaluation.Keywords: Decission Making, Hydroponic, Vegetable

scholarly journals Why do Italian psychology graduates dream of becoming psychotherapists?

2020 ◽  
Vol 38 (1) ◽  
pp. 181-202
Author(s):  
Andrea Caputo ◽  
Viviana Langher ◽  
Francesca Mastrantonio ◽  
Alessandra Cescut ◽  
Francesco Vicanolo ◽  
...  
Keyword(s):  
Information Search ◽  
Psychotherapy Research ◽  
Psychotherapy Training ◽  
Key Factors ◽  
Convenience Sample ◽  
Alternative Evaluation ◽  
Critical Issues ◽  
On Line ◽  
Post Purchase

The role of potential motivations for psychotherapy training is receiving growing attention in the context of psychotherapy research. The present study examines the entire decision-making process for undertaking psychotherapy training in Italian psychology graduates. This is a quali-quantitative study using mixed methods and recruiting from a convenience sample. An on-line questionnaire - with open-ended questions about problem/need recognition, information search, alternative evaluation, purchase, and post-purchase outcomes - was administered to psychology graduates interested in, undertaking or having already completed psychotherapy training (as types of respondents), overall including 549 participants (86 % females, Mage = 36.27 years). The strategy of analysis consisted of computer-aided text analysis (by using T-Lab software) and content analysis for examining responses and identifying the main themes for each open-ended question. Then, a cluster analysis was performed for grouping respondents from the previously detected themes. Three different clusters of participants were detected (respectively composed of 14.6 %, 51.2 % and 34.2 %) that were different by age, F (2, 455) = 11.878, p < .001, and type of respondents, χ² (4, N = 459) = 27.588, p < .001. Such clusters were mainly featured by different key factors for selecting a psychotherapy school, orientation preferences and motivations for psychotherapy training (p < .05, at 95 % confidence level). Overall, the results highlighted the perception of a gap in previous academic training, a reduced focus on professional development and the use of rigid strategies as critical issues related to the decision to undertake psychotherapy training.

scholarly journals Is Student Dropout at University a Multi-Staged Process? A Phase-Orientated View on Quitting Studies and Changing Majors

2020 ◽  
Author(s):  
Lisa Bäulke ◽  
Carola Grunschel ◽  
Markus Dresel
Keyword(s):  
Decision Making ◽  
Information Search ◽  
Decision Making Process ◽  
Final Decision ◽  
Factor Analyses ◽  
Confirmatory Factor Analyses ◽  
Student Dropout ◽  
Regulatory Processes ◽  
Confirmatory Factor ◽  
Action Phases

Student dropout can be conceptualized as a motivated decision-making process, consisting of different phases. Based on previous literature on student dropout, decision-making, and action-phases, we proposed that the process of developing dropout intentions includes the following phases: non-fit perception, thoughts of quitting, deliberation, information search, and a final decision. In the present study, we empirically investigated if the assumed phases can be distinguished from each other, if the phases follow the presumed order, and whether each phase is associated with certain characteristics. Furthermore, we considered a strict separation between quitting studies completely and changing a major. For this purpose, we analysed data of N = 1,005 students (average age of 23.0 years; 53% female; 47% male) from a German University. By using confirmatory factor analyses, we found the supposed factor structure for the different phases concerning both kinds of dropout, quitting studies and changing majors. In each process, latent mean scores followed the presumed order. The factor values correlated to a substantial amount with an assortment of variables associated with student dropout. On a theoretical level, the conception of different phases of student dropout helps to get a better understanding of regulatory processes in the context of student dropout.

Decisions to adopt new technologies at the hospital level: Insights from Israeli medical centers

2005 ◽  
Vol 21 (2) ◽  
pp. 219-227 ◽  
Author(s):  
Dan Greenberg ◽  
Yitzhak Peterburg ◽  
Daniel Vekstein ◽  
Joseph S. Pliskin
Keyword(s):  
Decision Making ◽  
Cost Effectiveness ◽  
Information Sources ◽  
New Technology ◽  
Decision Making Process ◽  
Final Decision ◽  
Complication Rates ◽  
Sources Of Information ◽  
New Device ◽  
Medical Centers

Objectives: New medical technologies have been identified as the leading cause of increasing health-care expenditures. Adoption of a new technology is one of the most important decisions in medical centers. The objectives of this study were to map and describe the function of hospital decision-makers within the area of new technology assessment and adoption, and to examine relevant considerations, sources of information, and decision-making processes in the adoption of a new technology.Methods: A questionnaire was mailed to hospital executives and referred to (i) the considerations for and against adoption of a new technology, (ii) the decision-making process, (iii) information sources used in the decision-making process.Results: The most frequent criteria favoring adoption included increased cost-effectiveness, increased efficacy, and decrease in complication rates. An increase in complication rates or side effects and decreased efficacy were the top ranked criteria against adoption. The final decision-making responsibility varied among technologies; the medical director frequently made the final decision when a new device was involved, but this responsibility decreased when a new drug or a new procedure was considered. Participation in scientific meetings, opinions of local experts, medical journals, and Food and Drug Administration clearance documents were the most important information sources used in the decision-making process. However, these were not necessarily the optimal sources of information. Significant barriers in adoption decision-making are lack of timely data regarding the safety of the new technology, its cost-effectiveness, and efficacy.Conclusion: To improve the adoption decisions, hospitals must develop criteria upon which the decision-making will be based.

Sign in / Sign up

Export Citation Format

Share Document