scholarly journals Pola Perilaku Pembelian Produk Apparel untuk Balita oleh Millennial Moms dan Implikasinya untuk Pemasar Kids Apparel

2015 ◽  
Vol 6 (1) ◽  
pp. 142
Author(s):  
Annetta Gunawan ◽  
Brian Garda Muchardie
Keyword(s):  
Information Search ◽  
Shopping Behavior ◽  
Purchase Behavior ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Depth Interview ◽  
Awareness Information ◽  
Patterns Of Behavior ◽  
And Behavior ◽  
Post Purchase

The phenomenon that recently occurred is the height of the millennial moms busy uploading pictures of their children in such a way they dressed through various social media. Accordingly, the need of the millennial moms in dressing their children up is related to the shopping patterns in kids apparel products. Buying kids products, especially apparel, not only meets the needs, but it is also the pleasure of the millennial mom. The unique characters of the millennial moms' behavior that differ from the mother’s of previous generations, make kids apparel marketers need to focus on the overall process of purchasing decisions made by the millennial moms. The purpose of this qualitative study is to explore the patterns of behavior of the millennial moms when shopping apparel products for toddlers, including the factors that influence the need awareness, information search, evaluation of alternatives, purchase behavior, and behavior post-purchase stages. Data collection method used is depth interview since the purpose of this exploratory study is to gain insight and understanding of consumers about a particular topic. The results of this study include an explanation of shopping behavior shown by the millennial moms for kids apparel products in all stages of the purchase decision process, shopping typology of millennial moms in kids apparel products, as well as the implications for marketers.

scholarly journals Riding the Country, Buying the Brand: How Country-of-Origin Image Drives the Purchase Behavior of Big Motorcycle in Indonesia

2015 ◽  
Vol 11 (27) ◽  
pp. 185 ◽  
Author(s):  
Suharyanti Suharyanti ◽  
Bambang Sukma Wijaya ◽  
Melida Rostika
Keyword(s):  
Decision Making ◽  
Information Search ◽  
Country Of Origin ◽  
Quality Standard ◽  
Purchase Behavior ◽  
Purchase Decision ◽  
Competitive Advantages ◽  
Country Of Origin Image ◽  
Post Purchase

This paper examines the role of country-of-origin image (COO image) values in the process of purchase decision making of big motorcycle consumers in Indonesia. Referring to the COO image values such as Authenticity, Differentiation, Quality Standard and Expertise, as well as the elements of purchase decision making process such as Need Recognition, Information Search, Evaluation of Alternatives, Purchase Decision and Post Purchase Decision, researchers conducted in-depth interviews to five Triumph big motorcycle consumers. The results show that the authenticity of the British-made product is the main consideration of consumers both in searching for information and in recognizing the need of big motorcycles. The competitive advantages of product that make it different from other products is the consideration in evaluating the brands, while product quality has the role in stimulating the purchase decision and post purchase actions, in which also strengthened by the perception towards the British-expertise in producing big motorcycles. This research is very beneficial to big motorcycle brands in understanding the mindset of Indonesian consumers.

scholarly journals Kegiatan Marketing Public Relations Terhadap Proses Pengambilan Keputusan Pembelian Apartemen Pada Generasi Milenial

2020 ◽  
Vol 4 (2) ◽  
pp. 70-77
Author(s):  
Gunawan Wiradharma ◽  
Khaerul Anam ◽  
Karina Pramita Ningrum
Keyword(s):  
Decision Making ◽  
Public Relations ◽  
Information Seeking ◽  
Research Method ◽  
Purchase Behavior ◽  
Purchase Decision ◽  
Decision Making Process ◽  
Purchasing Decisions ◽  
Process Indicators ◽  
Post Purchase

The construction and sale of apartments in big cities have increased, leading to competition between companies that sell or lease apartment units. Marketing public relations activities are important in encouraging consumers to attract prospective customers' interest in the decision-making process. The purpose of this research is how the influence of marketing public relations activities on the decision-making process of buying apartments in the millennial generation in an apartment in Depok City in October 2019. This research's indicators are publications, media identity, events, news, speeches, participation in social activities, and sponsorship. The purchase decision-making process indicators are the introduction of needs, information seeking, alternative evaluations, purchasing decisions, and post-purchase behavior. This research method is a quantitative and explanatory survey of tenants/buyers of the period in October 2019. This study concludes that marketing public relations activities positively influence the purchase decision-making process to buy Apartment X units in millennials.

scholarly journals PENGARUH HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KAMAR DI GRAND ROYAL DENAI HOTEL BUKITTINGGI

2018 ◽  
Vol 10 (1) ◽  
pp. 116
Author(s):  
Wira Novrilla Ananda Putri
Keyword(s):  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Behavior ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Scale Analysis ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
Post Purchase

ABSTRACT This research aims to find out how much the Price and Location Influence on Room Purchase Decisions atathe Grand Royal Denai Hotel Bukittinggi. In making purchasing decisions there are five stages that are considered by constumers before making a purchase decision, recognizing needs, seeking information, evaluating alternatives, purchasing decisions, and post-purchase behavior. And any factors that are considered by guests when making purchasing decisions. These factors are products, places, promotions, prices, people, processes, and physical evidance. Sample in this study amounted to 90 samples with of incidental sampling. Data was collected using a questionnaire with a Likert scale. Analysis technique used in this study is descriptive analysis using multiple linear regression analysis. The results of this study have significantly influenced the price of the decision to purchase rooms at the Grand Royal Denai Hotel Bukittinggi with a score of 51.2% while the rest (48.8%) is influenced by other factors. Keywords: Price, Location, Purchase Decision

scholarly journals KEPUTUSAN PEMBELIAN MAHASISWA PADA PRODUK ONLINE SHOP SHOPEE DAN FAKTOR PENENTUNYA

2021 ◽  
Vol 5 (1) ◽  
pp. 118-134
Author(s):  
Heru Ependi ◽  
Reza Widhar Pahlevi
Keyword(s):  
Information Search ◽  
Purchase Behavior ◽  
Research Approach ◽  
Purchasing Decisions ◽  
Consumer Decision Process ◽  
Competitive Prices ◽  
Qualitative Descriptive ◽  
Online Consumer ◽  
Community Marketing ◽  
Post Purchase

             Abstract The purpose of this study is to find out what factors determine online consumer purchasing decisions at Shopee and how the online consumer purchasing decisions process at Shopee. The research approach used is a qualitative descriptive approach. Research related to consumer online purchasing decision factors at Shopee, the object to be studied is consumers who use the Shopee application. In social situations or research objects, the object of this research is the students of the Faculty of Economics, Cokroaminoto University, Yogyakarta, who actively use the Shopee application as a place to shop online, and who are considered to meet or know the research criteria. Based on the results of the discussion that the promotions implemented in the Shopee e-commerce store, such as the application of discount promotions, free shipping promotions, prices, product quality and trust given by the Shopee company, affect consumers' online purchasing decisions at Shopee and then the online consumer decision process. preceded by, problem recognition, information search, evaluation of alternatives, purchase decisions, post-purchase behavior, influenced by many factors. These factors can be internal factors, namely consumer psychology, and external factors, which consist of the socio-cultural environment of the community, marketing stimuli, and vendor control systems which include time efficiency in seeking competitive prices and good quality.

Trust in Online Shopping Behavior

2012 ◽  
pp. 456-465
Author(s):  
Yongqiang Sun ◽  
Nan Wang
Keyword(s):  
Information Disclosure ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Purchase Behavior ◽  
Future Research ◽  
Privacy Concern ◽  
Big Picture ◽  
Research Findings ◽  
Online Shopping Behavior ◽  
Post Purchase

Trust, which dominates the research on online shopping behavior, is relevant to various consumer behaviors across different online shopping stages. To provide a big picture of the research on trust in the online shopping context, this chapter reviews the literature on this topic and summarizes the major research findings. Specifically, trust-related behaviors are identified according to the three online shopping stages: information adoption and information disclosure behavior at the pre-purchase stage, product purchase behavior at the purchase stage, and relational behavior such as electronic word-of-mouth (eWOM) and re-purchase at the post-purchase stage. The research topics relevant to these behaviors, including recommendation agent, information credibility, privacy concern, trust building and transfer process, and relationship marketing in the online shopping context are detailed. The future research directions such as location-based services, trust and distrust, and trust repair are also highlighted.

scholarly journals PROSES PENGAMBILAN KEPUTUSAN PEMBELIAN SAYURAN HIDROPONIK DI KOTA BANDAR LAMPUNG

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Sutarni Sutarni ◽  
Luluk Irawati ◽  
Bina Unteawati ◽  
Clara Yolandika
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Information Search ◽  
Qualitative Method ◽  
Decision Making Process ◽  
Purchasing Decisions ◽  
Alternative Evaluation ◽  
Purchasing Decision ◽  
Post Purchase ◽  
Method Approach

The purpose of this study is to describe the decision making process of purchasing hydroponic vegetables. This research conducted in Bandar Lampung City. The study was conducted on 42 consumers of hydroponic vegetables and 42 non-hydroponic consumers. This research requires a qualitative method approach. Analysis of the stages of consumer purchasing decision-making process used to determine consumer behavior in making purchases of hydroponic and non hydroponic vegetables. Stages in the process of making consumer purchasing decisions in choosing commodities include the introduction of needs, information search, alternative evaluation, purchasing decisions, and post-purchase evaluation.Keywords: Decission Making, Hydroponic, Vegetable

RITEL MIX DAN KEPUTUSAN PEMBELIAN KONSUMEN : STUDI PADA KONSUMEN TOKO RITEL DI KOTA MADIUN

2019 ◽  
Vol 1 (1) ◽  
pp. 35
Author(s):  
Alvin Cahya Septiana ◽  
Ardianus Laurens Paulus
Keyword(s):  
Customer Service ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Purchase Behavior ◽  
Retail Stores ◽  
Snowball Sampling ◽  
Purchasing Decisions ◽  
Store Design ◽  
Negative Effect ◽  
Post Purchase

Retail mix is ​​a tool used to implement and handle the development of retail strategies to satisfy the needs of more target markets than competitors. This research was conducted to determine which factors predominantly influence purchasing decisions in retail companies. In addition, this study aims to analyze the influence of retail mix consisting of customer service, store design & display, communication mix, location, merchandise assortment, and pricing of consumer purchasing decisions in retail stores in the city of Madiun. A sample of 100 people with purposive sampling and snowball sampling techniques. Respondents are consumers in retail stores in Madiun City which consist of 3 Sub-Districts namely Taman Subdistrict, Kartoharjo District and Manguharjo District. Multiple linear regression analysis techniques. The results of the simultaneous retail mix research have a significant effect on consumer purchasing decisions. Partially variable store design & display, merchandise assortment, and pricing have a significant positive effect on consumer purchasing decisions. Customer service variables have a significant negative effect on consumer purchasing decisions. Communication mix and location variables have no significant effect on consumer purchasing decisions. Subsequent research needs to include a variable post-purchase behavior because the customer will evaluate the experience after making a purchasing decision.

scholarly journals TINGKAT KEPUASAN KONSUMEN TERHADAP RESTORAN HAPPY COW STEAK BOGOR JAWA BARAT

2017 ◽  
Vol 5 (2) ◽  
pp. 139-158
Author(s):  
Ayumi Fitriani Gunawan ◽  
Wahyu Budi Priatna
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Information Search ◽  
Consumer Satisfaction ◽  
Descriptive Analysis ◽  
Purchase Behavior ◽  
Alternative Evaluation ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Post Purchase

Happy Cow Steak is a restaurant in Bogor which offers western menu with steak as its main product. The aim of this research was to find out the characteristic of Happy Cow Steak’s consumers, buying decision process, and consumer satisfaction. There were 90 respondents participating in this reserach. The methods used in this study were descriptive analysis, Importance Performance Analysis (IPA), and Customer Satisfaction Index (CSI). The research showed that the majority of consumers who visited Happy Cow Steak Restaurant were women, 21-30 years old, income between Rp 500.000 to Rp 1.499.999 per month, bachelors and senior high school, graduate students, not married, and lived in Bogor. There were five stages which the happy cow steak consumers had in their buying decision making process, i.e. need recognition, information search, alternative evaluation, purchase decision, and post-purchase behavior. Importance Performance Analysis (IPA) showed that the steak cutlery availability, restaurant cleanness, and restaurant comfort were the priority to be improved to meet customer satisfaction. Based on Customer Satisfaction Index (CSI) test, consumer satisfaction level of Happy Cow Steak Restaurant was 71, 94 percent implying that the customers were satisfied.

A Study on Pre-Purchase Information Search by Consumers

1982 ◽  
Vol 12 (1) ◽  
pp. 19-23 ◽  
Author(s):  
Deon Rousseau
Keyword(s):  
Information Search ◽  
Information Seeking ◽  
Information Sources ◽  
Product Category ◽  
Purchase Decision ◽  
Decision Making Process ◽  
Final Decision ◽  
Convenience Sample ◽  
Post Purchase ◽  
Total Average

Out-of-store and in-store information search are two steps that are generally posited to precede a purchase decision (Moore & Lehmann 1980). This paper focuses on the type and amount of information sources consulted prior to purchasing, the duration of in-store information-seeking and the buying determinants which are decisive in the final decision-making process for a given product category. Data were obtained from a non-probability convenience sample (N = 152 buyers of small electrical appliances) by means of in-store observations and on the spot post-purchase interviews to detect out-of-store information search. The study revealed that consumer-dominated sources (influence of relatives, friends or neighbours) were rated as prime sources for out-of-store information search, followed by market-dominated sources (newspaper and magazine adverts). In-store information search consisted mainly of physical examination and comparison of articles and prices, reading of store adverts and seeking advice from sales staff or fellow shoppers. The total average shopping time for buyers of small electrical appliances was 7,02 minutes with a median spending per shopping minute of R4,40. Finally the study pointed towards brand consciousness and quality features as being the main purchasing motives for small electrical appliances, followed by convenience considerations (ease of workload).

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