scholarly journals PROSES PENGAMBILAN KEPUTUSAN PEMBELIAN SAYURAN HIDROPONIK DI KOTA BANDAR LAMPUNG

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Sutarni Sutarni ◽  
Luluk Irawati ◽  
Bina Unteawati ◽  
Clara Yolandika
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Information Search ◽  
Qualitative Method ◽  
Decision Making Process ◽  
Purchasing Decisions ◽  
Alternative Evaluation ◽  
Purchasing Decision ◽  
Post Purchase ◽  
Method Approach

The purpose of this study is to describe the decision making process of purchasing hydroponic vegetables. This research conducted in Bandar Lampung City. The study was conducted on 42 consumers of hydroponic vegetables and 42 non-hydroponic consumers. This research requires a qualitative method approach. Analysis of the stages of consumer purchasing decision-making process used to determine consumer behavior in making purchases of hydroponic and non hydroponic vegetables. Stages in the process of making consumer purchasing decisions in choosing commodities include the introduction of needs, information search, alternative evaluation, purchasing decisions, and post-purchase evaluation.Keywords: Decission Making, Hydroponic, Vegetable

scholarly journals TINGKAT KEPUASAN KONSUMEN TERHADAP PEMBELIAN MAKANAN PRODUK AYAM BAKAR ABMJ MELALUI E-COMMERCE GOJEK DI KOTA BANDAR LAMPUNG

2021 ◽  
Vol 9 (3) ◽  
pp. 500
Author(s):  
Destia Rahmasanti ◽  
Yaktiworo Indriani ◽  
Wuryaningsih Dwi Sayekti
Keyword(s):  
Decision Making ◽  
Information Search ◽  
Descriptive Analysis ◽  
Single Women ◽  
Analysis Method ◽  
Alternative Evaluation ◽  
Satisfaction Index ◽  
Decision Satisfaction ◽  
Post Purchase ◽  
Made In

This research aims to determine the consumers’ characteristics, the stages of decision making, and consumers satisfaction on buying ABMJ grilled chicken through Gojek e-commerce in Bandar Lampung.  The location was determined purposively, in which samples were 65 people.  The data were analyzed using descriptive analysis method, Customer Satisfaction Index (CSI), and Importance Performance Analysis (IPA).  The research showed that the consumers who bought ABMJ through Gofood were mainly single women around 19-24 years old, had bachelor degree, and had monthly income around IDR2,600,000.00-IDR3,500,000.00.  The consumer's decision making process was conducted through the introduction of needs, information search, alternative evaluation, purchase decision, and post-purchase evaluation.  Ease of purchase encouraged consumers to make transaction through Gofood and consumed ABMJ grilled chicken for their meals.  Consumers acquired the resources and information by their friends who had consumed ABMJ grilled chicken.  Price and advertisement in Gofood feature was highly considered by consumers.  The consumers made purchases depending on the circumstances, so there was no planning before and more than three purchases made in the last three months. Consumers were satisfied and would still buy even if the price of the ABMJ grilled chicken increases.  The value of CSI was 79.22 percent; it showed that the customers had been completely satisfied.  Based on the IPA analysis, customers valued that information clarity, photographic clarity, delivery time, and the safety of maintaining confidentiality of consumer’s identity should be improved.Key words: CSI, IPA, purchasing decision, satisfaction

scholarly journals Kegiatan Marketing Public Relations Terhadap Proses Pengambilan Keputusan Pembelian Apartemen Pada Generasi Milenial

2020 ◽  
Vol 4 (2) ◽  
pp. 70-77
Author(s):  
Gunawan Wiradharma ◽  
Khaerul Anam ◽  
Karina Pramita Ningrum
Keyword(s):  
Decision Making ◽  
Public Relations ◽  
Information Seeking ◽  
Research Method ◽  
Purchase Behavior ◽  
Purchase Decision ◽  
Decision Making Process ◽  
Purchasing Decisions ◽  
Process Indicators ◽  
Post Purchase

The construction and sale of apartments in big cities have increased, leading to competition between companies that sell or lease apartment units. Marketing public relations activities are important in encouraging consumers to attract prospective customers' interest in the decision-making process. The purpose of this research is how the influence of marketing public relations activities on the decision-making process of buying apartments in the millennial generation in an apartment in Depok City in October 2019. This research's indicators are publications, media identity, events, news, speeches, participation in social activities, and sponsorship. The purchase decision-making process indicators are the introduction of needs, information seeking, alternative evaluations, purchasing decisions, and post-purchase behavior. This research method is a quantitative and explanatory survey of tenants/buyers of the period in October 2019. This study concludes that marketing public relations activities positively influence the purchase decision-making process to buy Apartment X units in millennials.

scholarly journals Perilaku Konsumen dalam Pembelian Duku dan Implikasinya terhadap Pengembangan Buah Unggulan Lokal dalam Menghadapi Masyarakat Ekonomi ASEAN (MEA)

2021 ◽  
Vol 17 (2) ◽  
pp. 194-205
Author(s):  
Indri Januarti ◽  
Eka Mulyana ◽  
Maryanah Hamzah
Keyword(s):  
Consumer Behavior ◽  
Information Search ◽  
Skin Color ◽  
Consumer Preferences ◽  
Descriptive Analysis ◽  
Fruit Size ◽  
Consumer Preference ◽  
Alternative Evaluation ◽  
Consumer Preference Analysis ◽  
Post Purchase

Product competitiveness that must be high in the MEA era does not only apply to industrial products, but also to fruit, including duku. The objectives of this study are (1)to explore consumer behavior in the duku fruit purchase decision process in the MEA era and (2)analyze consumer preferences for the fruit attributes so that it can be known what the ideal duku design is according to consumers. To explore consumer behavior used descriptive analysis, while for analyzing consumer preferences towards attributes using conjoined analysis. From the results of the study, consumer behavior through five stages, namely the introduction of needs, information search, alternative evaluation, purchase and post-purchase. From the results of the analysis, the thing that is considered most important in choosing the fruit attributes of duku is taste, seed size, price, fruit size, hardness of flesh, color of flesh, spots on the skin and skin color. Based on the results of consumer preference analysis, it can be concluded that consumers prefer duku which has the characteristics of sweetness, a small size of seeds, the price is less than IDR 8,000, the size of a large, flesh soft, clear color of flesh, spots are small and yellow skin color.

scholarly journals Online Consumers’ Brain Activities When Purchasing Second-Hand versus New Products That Are Brand-Name or Brand-Less

Information ◽  
2021 ◽  
Vol 12 (2) ◽  
pp. 56
Author(s):  
Pei-Hsuan Hsieh ◽  
Fang-Ning Chang
Keyword(s):  
Decision Making ◽  
Prefrontal Cortex ◽  
Online Auctions ◽  
Brain Activation ◽  
Decision Making Process ◽  
Brand Name ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Neuron Activation ◽  
Dorsolateral Prefrontal

It is now common to apply functional magnetic resonance imaging to explore which areas of the human brain are activated during the decision-making process. In the study of consumer behaviors, product brand has been identified as a major factor affecting consumer purchase decisions. Prior studies indicate that the brand had a significant impact on brain activation. However, it is unsure if consumers’ brain activation is also significant when purchasing brand-name second-hand products (SHPs). Therefore, the purpose of this study is to verify the areas of brain neuron activation in the context of online auctions among consumers whose purchasing decisions are affected by an SHP’s brand. The results show that a brain region (i.e., the medial prefrontal cortex) activates significantly when comparing the purchasing decision-making process between new items and SHPs. The activation of the insula is also found when an SHP purchasing decision is made. In addition, the dorsolateral prefrontal cortex is activated significantly when purchasing brand-name SHPs. However, due to consumers’ preferences for different brands, there is no significant activation in the ventromedial prefrontal cortex.

scholarly journals SIKAP, PENGAMBILAN KEPUTUSAN DAN KEPUASAN KONSUMEN TERHADAP AGROINDUSTRI PIE PISANG DI KOTA BANDAR LAMPUNG

2020 ◽  
Vol 8 (2) ◽  
pp. 310
Author(s):  
Wayan Elpa Andela ◽  
Teguh Endaryanto ◽  
Rabiatul Adawiyah
Keyword(s):  
Decision Making ◽  
Performance Analysis ◽  
Information Seeking ◽  
Decision Making Process ◽  
Satisfaction Level ◽  
Consumer Decision Making ◽  
Purchasing Decisions ◽  
Decision Making Processes ◽  
Fishbein Model ◽  
Post Purchase

This study aims to determine consumer characteristics, attitudes, decision-making processes, and customer satisfaction towards banana pie at YA and JB. The research samples were 66 people selected by accidental sampling. The first and third objectives were analyzed descriptively, the second objective was analyzed using the Multiatribut Fishbein model, and the fourth objective was analyzed using Costumer Statisfaction Index (CSI) and Importance Performance Analysis (IPA). The results showed that the characteristics of consumers of banana pie were dominated by female 18-30 years old who earned Rp1,500,000.00 - Rp2,500,000.00/month. The frequency of buying banana pie on average was once a week. The consumer decision making process on purchasing banana pie, at YA and JB was the same, namely the introduction of needs, information seeking, evaluation of alternatives, purchasing decisions, and post-purchase evaluation. Consumers of banana pie at JB gave an attitude value of 178.40, those at YA gave an attitude value of 180. The satisfaction level of banana pie consumers at JB was 77.86% and 78.76% at YA, both were included in the satisfied category. The attribute of banana pie that was needed to be improved at JB was the expire date, whereas there was no attribute needed to be improved at YA. Key words : Attitude, CSI, IPA, purchasing decisions

scholarly journals Faktor-Faktor yang Mempengaruhi Consumer Decision Making Process (Studi Kasus Rumah Makan Bebek Sinjai Madura)

2017 ◽  
Vol 9 (2) ◽  
Author(s):  
Rachmad Hidayat
Keyword(s):  
Decision Making ◽  
Path Analysis ◽  
Information Search ◽  
Decision Making Process ◽  
Consumer Decision Making ◽  
Research Model ◽  
Problem Recognition ◽  
Consumer Decision ◽  
Alternative Evaluation ◽  
Improve Product

<p>The object of this study is RM Bebek Sinjay in Bangkalan Madura. The method used is the path analysis to see and analyze the variables model of consumer decision making process. The results showed that the purchasing decisions of consumers RM Bebek Sinjay accordance with the stages model of consumer decision making process. Variable problem recognition, information search, alternative evaluation and purchase decision has a significant influence in shaping the research model. Research variables have mutually reinforcing positive values in shaping the research model. RM Bebek Sinjay should consider the balance of the variables that make up the model of consumer decision making process if it is to retain its consumers. Recommended marketing strategy is to open new branches, improve product quality and service as well as improve product innovation.</p><p>Keywords: Consumer decision making process, problem recognition, information search, alternative evaluation, path analysis and internal sources</p>

scholarly journals PENGAMBILAN KEPUTUSAN DAN POLA PEMBELIAN BUMBU GILING PADA RUMAH TANGGA DI KOTA BANDAR LAMPUNG

2021 ◽  
Vol 9 (2) ◽  
pp. 25
Author(s):  
Elisa Sijabat ◽  
Wuryaningsih Dwi Sayekti ◽  
Dyah Aring Hepiana Lestari
Keyword(s):  
Sampling Method ◽  
Influence Factor ◽  
Principal Component ◽  
Decision Making Process ◽  
Purchasing Decisions ◽  
Alternative Evaluation ◽  
The Past ◽  
Main Factors ◽  
Post Purchase ◽  
Purchasing Patterns

The purposes of this research are to determine the decision making process, purchasing patterns, and dominant factors in purchasing ground spices in Kota Bandar Lampung. This research was conducted in Pasir Gintung market, Tugu market, and Cimeng market. There were 90 housewife respondents drawn using accidental sampling method. Ground spices, as the object of this research, consisted of “sayur santan”, “rendang” and “ungkep” spices. Data were analyzed descriptively and using Principal Component Analysis (PCA) factor analysis. The results showed that housewives decided to buy ground spices by the process of needs introduction, information searching, alternative evaluation, purchase decision, and post-purchase evaluation. The pattern of ground spices purchases by housewives was that the amount of spice purchased in the past week was IDR2,000.00- IDR5,500.00, the most type purchased was “rendang” with the frequency of 1-2 times a week. The dominant factors on purchasing decisions was formed by three main factors based on the value of the loading factors. The first, influence factor, consisted of variables colour, taste, influence of other people, confidence of making seasoning by their own, and confidence in taste of ground spices. The second, perception factor, consisted of variables perception of the price compared to the amount of ground spices obtained, perception of the price compared to that of packaged ground seasoning, and aroma of ground spices. The third, display of ground spices business, consisted of variables cleanliness of the product, the place, and friendliness of traders.Key words: factor, ground spices, purchase

Perilaku Konsumen dalam Membeli Kopi di Masa Pandemi Covid-19 pada Coffee Shop Kota Padang

2021 ◽  
Vol 5 (4) ◽  
pp. 1308-1321
Author(s):  
Afrianingsih Putri ◽  
◽  
Hasnah Hasnah ◽  
Cindy Paloma ◽  
Yusmarni Yusmarni
Keyword(s):  
Information Search ◽  
Survey Method ◽  
Purchasing Decisions ◽  
Coffee Shop ◽  
Alternative Evaluation ◽  
Good Taste ◽  
Evaluation Stage ◽  
Post Purchase ◽  
Health Regulations ◽  
Coffee Shops

The Covid-19 pandemic has an impact on coffee consumer behavior, especially consumers who make purchases at coffee shops. This study aims to determine the motivation of consumers to buy coffee and identify the decision-making process of consumers buying coffee at coffee shops in Padang City during a pandemic. The method used is a survey method on 100 consumers in 10 coffee shops (Coffee Shops Janji Jiwa, Rasa Coffee, Kopi dari Hari, Kupi Batigo, Rimbun Espresso & Brew Bar, Kubik Koffie, Bacarito Kopi, Dua Pintu Coffee, Lalito Coffee Bar, V Coffee) in Padang City. These variables are the motivation to buy and stage of the consumer decision proses (need recognition, Information Search, evaluation of alternatives, purchase decision and post-purchase evaluasion). Data were analyzed using descriptive statistics from the frequency distribution table. The results showed that the motivation of consumers to buy coffee in coffee shops was due to the comfortable atmosphere, eliminating boredom and the taste of coffee with the most purchased types of coffee, namely espresso based lattes (47%) and manual brew cold brew. (29%). In the process of making purchasing decisions at the need recognition stage, the benefit that consumers want to seek is good taste (60%). At the information search stage, most coffee purchases are based on information from friends (63%) and social media influence (67%). The alternative evaluation stage, consumers choose the comfort of the place (53%). At the stage of the purchasing process, consumers choose a good taste of the product, a comfortable place with attention to health regulations. The post-purchase stage is mostly satisfied with the coffee purchased and 92% of respondents will buy again

MEREK SEBAGAI PENDORONG KEPUTUSAN PEMBELIAN PRODUK KOSMETIK MAKE OVER DI KOTA BLITAR

2018 ◽  
Vol 11 (2) ◽  
pp. 20-27
Author(s):  
Denok Wahyudi Setyo Rahayu
Keyword(s):  
Consumer Behavior ◽  
Driving Force ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Cosmetic Product ◽  
The City

Consumer behavior has become a consumer habit in shopping. This affects the pattern of product purchasing decision. The purpose of the study was to find out whether the brand could be a driver of buying Make Over cosmetics product in the city of Blitar. The variables used are brands and purchasing decisions with samples of seller and buyers of Make Over cosmetic product in the city of Blitar. The resut of the study found that cosmetics brands Make Over became the driving force for purchasing cosmetic products in the city of Blitar. 

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