Does Information and Communication Technology Complement or Replace Social Travel among Young Adults?

Author(s):  
Alexa Delbosc ◽  
Graham Currie

Young adults are becoming less dependent on the car for travel. Increased use of information and communication technology (ICT) has been linked to this trend; this link suggests that ICT enables connection without wheels and thus less travel. This study tested that theory through a survey of young adults in Melbourne, Victoria, Australia. Two competing hypotheses were tested: (a) increased contact through ICT replaces–reduces in-person travel and (b) increased contact through ICT complements–increases in-person travel. The survey found that contact with friends was a high priority for young adults: 81% contacted friends daily through social media, 74% by phone, and 39% in person. A multinomial logistic regression tested associations between frequent in-person contact and several variables. Daily social media and telephone contact with friends was strongly associated with more frequent in-person contact. Daily social media use made someone 6.7 times more likely to have seen friends daily, while daily phone contact made someone 9.9 times more likely to have seen friends daily. The findings supported the complement–increase hypothesis (i.e., ICT use complements in-person contact rather than replaces it). Results are discussed and future research directions proposed.

2020 ◽  
pp. 0032258X2096858
Author(s):  
Alexander E Carter ◽  
Mariea Hoy ◽  
Betsy Byrne DeSimone

Despite law enforcement’s best efforts to use social media as a means of community policing, some engagement tactics may lead citizens to disclose personally identifiable information (PII). We coded 200 tweets with the popular #9PMRoutine that tagged @PascoSheriff (Florida) for participant PII. We found numerous postings of adults’ and children’s PII that are problematic including pictures, health information and security-related comments about their routines or vacations. Implications for law enforcement to protect their communities are discussed as well as opportunities to continue to cultivate their online relationships in a more secure forum. We also provide future research directions.


2016 ◽  
Vol 10 (4) ◽  
pp. 268-287 ◽  
Author(s):  
Victor Barger ◽  
James W. Peltier ◽  
Don E. Schultz

Purpose In “Social media’s slippery slope: challenges, opportunities and future research directions”, Schultz and Peltier (2013) asked “whether or how social media can be used to leverage consumer engagement into highly profitable relationships for both parties”. The purpose of this article is to continue this discussion by reviewing recent literature on consumer engagement and proposing a framework for future research. Design/methodology/approach The paper reviews the marketing literature on social media, paying particular attention to consumer engagement, which was identified as a primary area of concern in Schultz and Peltier (2013). Findings A significant amount of research has been conducted on consumer engagement since 2010. Lack of consensus on the definition of the construct has led to fragmentation in the discipline, however. As a result, research related to consumer engagement is often not identified as such, making it difficult for academics and practitioners to stay abreast of developments in this area. Originality/value This critical review provides marketing academics and practitioners insights into the antecedents and consequences of consumer engagement and offers a conceptual framework for future research.


2020 ◽  
Vol 2 (1) ◽  
pp. 70-77
Author(s):  
Ridwan Raafi'udin ◽  
Bayu Hananto ◽  
Catur Nugrahaeni Puspita Dewi

The availability of information and communication technology (ICT) has made it a lot of convenience in everything. An example is the existence of online trading transactions, for we can market these products online both through marketplaces and social media, we must-have products that are slightly different from the others. One way is to design your own product packaging that we will sell, and for example it can be started by making a product logo. This is the basis of community service activities, and this activity utilizes the creative side of partners so that they can create a design that will be packaged in the next stage in the form of merchandise. In this design training phase, partner participants were given the understanding to use vector-based graphic design applications, from creating product logos to digital advertising posters


2021 ◽  
Vol 8 (1) ◽  
pp. 30-38
Author(s):  
I Putu Hendika Permana ◽  
Ni Putu Suci Meinarni

Information and communication technology is considered important by users, one of its goals is to seek information and communicate remotely through social media. Social media aims to provide convenience in terms of communicating so that it has an impact on users, either it positive or negative perceptions. Currently, Tiktok social media become most popular application. This research was conducted to find the ratios that will be used to systematically show the performance of the Tiktok account. This study uses an exploratory method to find the variables contained in the Tiktok account. These variables will be compared so as to find the relevant ratios to show the performance of a Tiktok account. The results of this study is that the tiktok account has 7 variables and find then 17 ratios that can be used to assess, measure and compare the credibility of a Tiktok account.


2021 ◽  
Vol 6 (3) ◽  
pp. 358-371
Author(s):  
Saudah Sasa ◽  
Dodot Sapto Adi ◽  
Maulid Agung Triono ◽  
Fajar Supanto

The conditions faced by small industries during this pandemic are almost the same as the conditions of the industrial society as a whole. But what distinguishes it is the struggle in producing to marketing products independently. Currently, digital marketing training for small industries provides a measurable support system, due to tactical steps to market products or services to consumers with new breakthroughs. The purpose of this training is to provide easier steps to implement digital marketing applications based on information and communication technology, in order to create consumer attraction for products. The method of implementing this activity is discussion and practice of making captions on social media, online marketing, practicing product photos, forming working groups and presentations. The result of this training is that the participants have awareness of the application of digital marketing to improve the quality of product marketing for small industries more easily.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Cortney L. Norris ◽  
D. Christopher Taylor ◽  
Scott Taylor Jr.

Purpose This study aims to introduce, explicate, offer a framework and provide future research directions for a phenomenon herein named rogue marketing. Rogue marketing is explored vis-à-vis a phenomenon that occurred over the summer of 2019 with a new product category, hard seltzers. It is proposed that rogue marketing occurs when an unaffiliated individual creates and posts an informal message about a brand on social media that becomes viral. Although the post is not funded or endorsed by the company that owns the brand, reaching viral status results in free and unexpected advertising (positive or negative). Design/methodology/approach Rogue marketing is first explored through a comparative analysis with company produced advertisements. Then, the company’s response to rogue marketing is gauged through both qualitative and quantitative data. The sample of 210 respondents was recruited from students enrolled in college hospitality courses and through posts made on social media. Findings Rogue marketing is found to be somewhat more compelling than company produced advertisements and those who found the rogue marketing message more compelling had stronger sentiments regarding the company’s response. Research limitations/implications This exploratory study of rogue marketing provides a conceptualization and starting framework for future research concerning this phenomenon. Originality/value Rogue marketing is a new phenomenon and is distinct from influencer marketing and viral marketing in its characteristics. Additionally, the company’s response to rogue marketing messages may influence behavioral outcomes.


An “electronic hive mind” (EHM) is conceptualized as a type of temporally limited social consciousness (held by people, cyborgs, and robots) around shared interests, enabled by social media and information and communication technology (ICT). EHMs may be understood partially through combined prior research in the areas of social psychology and social media. Other research work is novel and requires the application of a range of methods and technologies to identify EHMs from publicly available social media residual data in various digital modalities. To this end, some initial mapping techniques to understand EHMs will be shown in this chapter.


Author(s):  
N. Raghavendra Rao

Multidisciplinary experts are required to develop a model for resource management in a country. Various concepts in information and communication technology are required to be applied in designing and developing a model for the management of natural resources. The concepts such as cloud computing along with social media play an important role. Case illustrations are discussed in this chapter stressing the role of cloud computing along with the concepts of collaborative technology in developing models for the benefit of citizens in a country.


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