scholarly journals FUZZY LOGIC AND ARTIFICIAL INTELLIGENCE TOOLS IN THE CONTEXT OF TOURISM ANALYSIS

2020 ◽  
pp. 601-617
Author(s):  
Simona Hašková ◽  
◽  
Jakub Horák ◽  
Keyword(s):  
Artificial Intelligence ◽  
Decision Making ◽  
Fuzzy Approach ◽  
Managerial Decision ◽  
Managerial Decision Making ◽  
The Czech Republic ◽  
Travel And Tourism ◽  
Tourism Sector ◽  
Qualitative Nature

Qualitative and quantitative approaches to multicriteria evaluation and managerial decision- making often ignore the specifics of the role of the human factor. This article summarizes management methods that reflect not only numerical inputs but also data of a qualitative nature while considering their applicability in the tourism sector. Some of them can be assorted within the classes of Artificial intelligence. The focus is on the fuzzy approach at the theoretical and application level. The fuzzy approach is used to evaluate the degree of country travel and tourism competitiveness of selected European and Asian countries based on subjective rankings from the viewpoint of travelling persons. The results indicate that among countries under review, China is ranked as a highly competitive country in travel & tourism. Conditional competitive countries in terms of travel & tourism are the Czech Republic, Pakistan, Russia, and Turkey.

Maximising Marketing Effectiveness

1990 ◽  
Vol 28 (2) ◽  
Author(s):  
Gordon Wills ◽  
Sherril H. Kennedy ◽  
John Cheese ◽  
Angela Rushton
Keyword(s):  
Decision Making ◽  
Final Section ◽  
Building Blocks ◽  
Full Understanding ◽  
Managerial Decision ◽  
Managerial Decision Making ◽  
Marketing Effectiveness ◽  
Key Concepts ◽  
Marketing Intelligence

To achieve a full understanding of the role of marketing from plan to profit requires a knowledge of the basic building blocks. This textbook introduces the key concepts in the art or science of marketing to practising managers. Understanding your customers and consumers, the 4 Ps (Product, Place, Price and Promotion) provides the basic tools for effective marketing. Deploying your resources and informing your managerial decision making is dealt with in Unit VII introducing marketing intelligence, competition, budgeting and organisational issues. The logical conclusion of this effort is achieving sales and the particular techniques involved are explored in the final section.

Understanding the Legacy of Herbert Simon to Decision Support Systems

2011 ◽  
pp. 930-938
Author(s):  
Jean-Charles Pomerol ◽  
Frédéric Adam
Keyword(s):  
Artificial Intelligence ◽  
Decision Making ◽  
Decision Support ◽  
Management Practice ◽  
Herbert Simon ◽  
Managerial Decision ◽  
Managerial Decision Making ◽  
The World ◽  
New Ideas ◽  
Contemporary Author

Herbert Simon is unique in our discipline in terms of the far-reaching impact which his work has had on management and the understanding of managerial decision making, especially when his further work with James March is considered. Mintzberg himself, who considerably advanced our ideas on management practice, noted that he always considered Simon to be the most influential and important contemporary author in terms of organizational theory (1990, p. 94). Jared Cohon, president of Carnegie Mellon University, where Simon was a fixture for 52 years said “few if any scientists and scholars around the world have had as great an influence as had Simon across so many fields, economics, computer science, psychology, and artificial intelligence amongst them.” Indeed, Herbert Simon’s contribution to management and DSS is such that the science and practice of management and decision making has been durably changed under his influence. This article considers the new ideas brought by Simon in management theory and looks at his contribution to our understanding of managerial decision making and DSSs.

A Strategic Management Perspective on Host Country Structure of Multinational Enterprises

1992 ◽  
Vol 18 (3) ◽  
pp. 455-471 ◽  
Author(s):  
Stephen B. Tallman
Keyword(s):  
Decision Making ◽  
Strategic Management ◽  
Cost Efficiency ◽  
Multinational Enterprises ◽  
Multinational Enterprise ◽  
Managerial Decision ◽  
Managerial Decision Making ◽  
Management Perspective ◽  
Strategic Manager

This article proposes that the oligopoly power and internalization models of the multinational enterprise should be reviewed in light of the newly developing resource-based model of strategy and managerial decision-making models of strategic management. The perspective described here suggests that strategy-making under conditions of uncertainty and the drive to gain competitive advantage from deployment of firm-specific resources are important issues in the internalization decision of the MNE in a host market. The role of transaction cost efficiency in generating subsidiary governance structures is redefined to be compatible with the demands of these additional considerations of the multinational strategic manager.

scholarly journals Managerial Decision on Strategic Objectives in Global Environment

2020 ◽  
Vol 74 ◽  
pp. 01029
Author(s):  
Zaneta Rylkova ◽  
Jarmila Sebestova
Keyword(s):  
Decision Making ◽  
Business Performance ◽  
Global Environment ◽  
Primary Data ◽  
Primary Research ◽  
Managerial Decision ◽  
Managerial Decision Making ◽  
The Czech Republic ◽  
Strategic Objectives ◽  
Managerial Skills

Managerial decision making is important in an enterprise and in leadership. Strategic objectives are, in general, objectives that an enterprise have to achieve to make its long-range plan that means a strategy succeed, especially in globalized environment. Each enterprise currently face the globalization that is why these enterprise have to know what can be done to achieve enterprise objectives more effectively within the future. The aim of the paper is to identify factors which can have an impact on decision making in the area of strategic objectives. Analysis shows the influence of selected variables such as financial performance, passion for work, managerial skills and communicated strategy on strategic objectives setting to be more open and dynamic or international. The paper is based on primary data collection from a recent survey of enterprises from the Czech Republic and on comparison with international resources focused on decision on strategic objectives. The primary research provides the support for relationships importance between selected variables for the managerial decision on strategic objectives. The secondary research introduces what specifically affects those variables. Moreover, the paper highlights that with managerial skills, a manager will assist the enterprise in achieving its objectives and business performance.

Managerial decision-making under crisis: The role of emotion in an intuitive decision process

2004 ◽  
Vol 14 (2) ◽  
pp. 179-199 ◽  
Author(s):  
Lisa Sayegh ◽  
William P. Anthony ◽  
Pamela L. Perrewé
Keyword(s):  
Decision Making ◽  
Decision Process ◽  
Managerial Decision ◽  
Managerial Decision Making

scholarly journals Measuring Accounting Professionals Perception on use of AI Based Accounting Practices in India

2020 ◽  
Vol 9 (3) ◽  
pp. 1854-1861
Keyword(s):  
Artificial Intelligence ◽  
Decision Making ◽  
Regression Method ◽  
Accounting Profession ◽  
Managerial Decision ◽  
Managerial Decision Making ◽  
Accounting Professionals ◽  
Human Skills ◽  
New Challenges ◽  
Spss Software

Accounting as a progressive domain of knowledge is now ready to adapt new changes and understand how to effectively respond. Artificial intelligence (AI) has brought new challenges and solutions of old problems. It is intense technology not for replacing people but for improving importance of purely human skills like enthusiasm, creativity or empathy: all essential aspects of profession. AI is used for enhancing the human experience for decision making. This means deleting the monotonous work out from employee’s schedule and converting their skills towards managerial decision making. It deals with Large volumes of information that previously used to be succeeded by workforces are now controlled by AI while they can contentedly examine it. Composite altering patterns can be accustomed very easily in the data. These arrangements are extremely dependable than the previously tracked techniques. This research paper analyses measures the use of AI in accounting, auditing and recruiting with measuring its benefits and challenges. For this purpose a sample of 104 accounting professionals were taken and analysed by using regression method with SPSS software and revealed the hidden potentials of AI in the area of accounting profession.

scholarly journals Managerial Decision Making With The Role Of Management Information Systems (MIS): What The Literature Says

2019 ◽  
Vol 2 (1) ◽  
pp. 74-78
Author(s):  
Ery Novita Sari ◽  
Denis Priantinah
Keyword(s):  
Decision Making ◽  
Information System ◽  
Information Systems ◽  
Data Collection ◽  
Management Information System ◽  
Management Information Systems ◽  
Management Information ◽  
Managerial Decision ◽  
Managerial Decision Making

The management information system used in the organization has now increased when seen from its efficiency and effectiveness. The initial stage of developing management information systems aims to improve the efficiency of activities in the organization.  So that it is considered as part of a comprehensive organizational strategy. An important focus of MIS is on data collection. Because organizations are said to be successful if the quality of data collection is high. Management information systems also aim at decision making in an organization. The overall review of the literature highlights that management information systems play a major role in decision making in an organization. So the expected results of the study explain specifically the role  of management information system in managerial decision making.  

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