scholarly journals Enhancing Brand Awareness Via Halal Brand Personality

Halalpshere ◽  
2021 ◽  
Vol 1 (1) ◽  
pp. 1-10
Author(s):  
Al Amirul Eimer Ramdzan Ali ◽  
Khairil Azwar Razali ◽  
Abdul Kadir Othman
Keyword(s):  
Literature Review ◽  
Competitive Advantage ◽  
Service Providers ◽  
Brand Personality ◽  
Brand Awareness ◽  
Sustainable Competitive Advantage ◽  
Five Factors

This paper develops a multi-disciplinary measure of the Halal brand personally construct by means of literature review.  This study explains that Halal brand personality involves (i) purity, (ii) excitement, (iii) sophistication, (iv) safety and (iv) righteousness on brand awareness.  The concept of Halal brand personality is vital for service providers to create an awareness about their products and services in the consumers’ mind as this could be the catalyst for service providers to achieve sustainable competitive advantage (SCA).  This is because the extraction of the five factors that contribute to the Halal brand personality is being regarded to be an assurance for halal products and services.  It symbolizes the value that are not just for Muslims, but for non-Muslims as well.  

scholarly journals Dynamic Outsourcing Development for Sustainable Competitive Advantage in a High-Tech Backend Semiconductor Equipment Firm

2019 ◽  
Vol 12 (1) ◽  
pp. 155
Author(s):  
Hyun-Joon Jo ◽  
Timothy Connerton ◽  
Hyun-Jung Kim
Keyword(s):  
Competitive Advantage ◽  
Service Providers ◽  
Research Result ◽  
High Tech ◽  
Sustainable Competitive Advantage ◽  
Affecting Factors ◽  
Ahp Method ◽  
Analytic Hierarchy ◽  
Affecting Factor ◽  
Hierarchy Process

In a high-tech backend semiconductor business where a market environment changes sharply and requires competitiveness of high technology, one of the most important criteria is to establish an optimal strategy for outsourcing development so a firm can achieve a sustainable competitive advantage. Many studies have investigated sustainable and successful strategies for the selection and management of outsourcing suppliers, whereas, this study focuses mainly on analyzing the most affecting factor for outsourcing development in the perspective of dynamic capability by using the Delphi Analytic Hierarchy Process (AHP) method. For the analysis of affecting factors, 4 dimensions are defined: technology, organization, environment, and process. The research result shows that the sustainability of the productive skill in the technology dimension is adopted as the most affecting factor for outsourcing development among the defined 4 dimensions of an outsourcing supplier’s capability. With this research, a high-tech firm can measure the level of each dimension and each factor in developing outsourcing service providers. Then the firm can develop an appropriate outsourcing provider who contributes to the firm’s sustainable competitive advantage. This study also provides a practical and strategic framework of a high-tech firm’s outsourcing development in variable market situations and changeable conditions of transaction.

Achieving sustainable competitive advantage through brand makeover

2019 ◽  
Vol 19 (3) ◽  
pp. 213-234
Author(s):  
Kalim Khan ◽  
Tapish Panwar
Keyword(s):  
Literature Review ◽  
Competitive Advantage ◽  
Extensive Literature ◽  
Sustainable Competitive Advantage ◽  
Marketing Managers ◽  
Extensive Literature Review ◽  
Theoretical Support

Limited theoretical support on establishing a brand as a source of sustainable competitive advantage (SCA) has impaired the idea of strengthening brands for SCA. Acknowledging brands as assets and exploring brand makeover strategies could be helpful for an organisation to create and sustain a competitive advantage. This paper aims at proposing and cementing this view about brands and explores various strategies for brands to enjoy competitive advantage. An extensive literature review has been carried out to build associations between a brand and resulting SCA, and a theoretical classification that can encapsulate all possible brand makeover strategies has been proposed by analysing various facets of brands, known as brand elements. Firms must ensure that brands undergo a makeover regularly in order to sustain this competitive advantage. Brand makeover strategies will help marketing managers to secure and exploit brands as an asset in the long term and in a profitable way.

scholarly journals The Concept of Justice in Stakeholder Theory: A Systematic Literature Review

2020 ◽  
Vol 17 (3) ◽  
pp. 429-455
Author(s):  
Victor Pessôa de Melo ◽  
Ítalo Taumaturgo ◽  
Ronaldo De Oliveira Santos Jhunior ◽  
Mariana Torres Uchôa
Keyword(s):  
Literature Review ◽  
Strategic Management ◽  
Competitive Advantage ◽  
Stakeholder Theory ◽  
Systematic Literature Review ◽  
Future Research ◽  
Sustainable Competitive Advantage ◽  
Managerial Decisions ◽  
Two Phases ◽  
Careful Screening

In strategic management, the Stakeholder Theory proclaims that in order to achieve better performance and sustainable competitive advantage, the organization has to treat each of its stakeholders fairly. Hence, the concept of justice becomes relevant in assessing the effectiveness of managerial decisions and is ingrained in the Stakeholder Theory literature. This paper aims to examine how the notion of justice is conceptualized and applied in the Stakeholder Theory literature; and to propose new avenues of research regarding the interconnections between these two subjects. We present a systematic literature review to synthesize the research in the area. A careful screening held in April 2019, resulted in 75 papers published in 35 journals from 1999 to 2019. The results were presented in two phases. First, in the form of a descriptive and bibliometric analysis of the selected papers. Second, by reviewing those papers, we offer a framework of how the notion of justice has been conceptualized and applied in the Stakeholder Theory literature. Finally, we propose an agenda for future research regarding the interconnection between justice and Stakeholder Theory.

The Entrepreneurial Process in Purified Water System of Indonesia Pharmaceutical Industry Toward Green Business Environment and Sustainable Competitive Advantage

2015 ◽  
Vol 21 (4) ◽  
pp. 700-704
Author(s):  
Mts. Arief ◽  
Rano Kartono
Keyword(s):  
Water Treatment ◽  
Pharmaceutical Industry ◽  
Literature Review ◽  
Competitive Advantage ◽  
Conceptual Framework ◽  
Water System ◽  
Business Environment ◽  
Sustainable Competitive Advantage ◽  
Framework Model ◽  
Green Business

The enterprenurial process in purified water system is typical not just how entrepreneurs whose played in water treatment industry viewed as opportunity, creativity, innovation and leadership, but also need to focused on green business environment and most importantly the sustainability in Indonesian pharmaceutical industry. In addition, pharmaceutical industry in Indonesia is one the rapidly growing industries with a market that continues to grow and the largest pharmaceutical market in the ASEAN region. The aim of this paper is to examine the literature review and conceptual framework model to shown that the entrepernurial process in purified water system of Indonesia pharmaceutical industry will lead to green business environment and sustainable competitive advantage.

scholarly journals Bridging Intellectual Capital and SMEs Internationalization through the Lens of Sustainable Competitive Advantage: A Systematic Literature Review

2019 ◽  
Vol 11 (9) ◽  
pp. 2510 ◽  
Author(s):  
Elena-Mădălina Vătămănescu ◽  
Elena-Alexandra Gorgos ◽  
Alexandru Mihai Ghigiu ◽  
Monica Pătruț
Keyword(s):  
Literature Review ◽  
Competitive Advantage ◽  
Systematic Literature Review ◽  
Intellectual Capital ◽  
Mixed Methods Research ◽  
Empirical Studies ◽  
Interdisciplinary Studies ◽  
Sustainable Competitive Advantage ◽  
Integrative Research ◽  
New Research

The aim of the current paper is advance a comprehensive framework meant to bridge three major concepts, namely intellectual capital (IC), the internationalization process of small and medium-sized enterprises (SMEs) and the achievement of sustainable competitive advantage. The paper stresses upon a managerial perspective within the internationalization context, investigating the human, structural and relational capital apposite to managers or entrepreneurs. By directly addressing the relationships among the constructs, the endeavor is complementary to previous systematic reviews on similar topics which tangentially discuss the conceptual triad and thus proposes an integrative research agenda for future interdisciplinary studies straddling the fields of management, business, entrepreneurship and sustainability. In terms of methodology, a systematic literature review was envisaged, by applying a stepwise approach and multifold criteria. Over 100 scientific articles published in peer-reviewed journals were scrutinized and considered in the analysis. The literature review revealed that conceptual papers in the field are scarce despite the variety of their aims and approaches. The quantitative-based empirical studies prevail over the qualitative ones, while mixed methods research designs are scant. In terms of content, the extant studies fall short to advance research and structural models testing and assessing the specific relations among constructs and avail new research avenues focused on the underlying processes of SMEs internationalization by means of intellectual capital harnessing and sustainable competitive advantage achievement.

scholarly journals Three layers of abstraction: a conceptual framework for theorizing digital multi-sided platforms

2021 ◽  
Author(s):  
Martin Poniatowski ◽  
Hedda Lüttenberg ◽  
Daniel Beverungen ◽  
Dennis Kundisch
Keyword(s):  
Information Systems ◽  
Literature Review ◽  
Competitive Advantage ◽  
Conceptual Framework ◽  
Management Information Systems ◽  
Boundary Spanning ◽  
Academic Disciplines ◽  
Sustainable Competitive Advantage ◽  
Management Information ◽  
Point Of Reference

AbstractThe digital economy has brought about multi-sided platforms as superior configurations for value co-creation. However, the academic discourse on platforms is scattered across academic disciplines—including management, information systems, and economics. Based on a systematic literature review of 140 papers from nine disciplines, we inductively develop a framework that provides a conceptual point of reference for conducting boundary-spanning research on digital multi-sided platforms. Systematizing the identified concepts, we introduce three layers of abstraction: conceptualizing platforms as information systems, as systems for actor engagement, or as ecosystems. Our framework conceptualizes digital multi-sided platforms as nested hierarchies of systems that are shaped by, and in interaction with, their environment. This view focuses on designing IT artifacts, governance mechanisms, and strategies for platforms in terms of how they interact with their environment. Practitioners can use our insights to analyze, design, and manage platforms aimed at establishing a sustainable competitive advantage.

scholarly journals Faktor untuk Meningkatkan Inovasi di Negara Berkembang – Tinjauan Literatur Sistematis

2020 ◽  
Vol 2 (3) ◽  
pp. 173-179
Author(s):  
Muhammad Rifqi Arviansyah
Keyword(s):  
Developing Countries ◽  
Literature Review ◽  
Competitive Advantage ◽  
External Factors ◽  
Main Element ◽  
Innovation Activity ◽  
Sustainable Competitive Advantage ◽  
Internal Factors ◽  
Determinant Factors ◽  
Global Innovation

Abstract- Innovation is the main element to obtain sustainable competitive advantage. Based on the report from Global Innovation Index (GII), Indonesia has ranked on 85th position. The rank is behind neighboring country in Southeast Asia. Indonesia still need to improve their innovation activity. However, there are not much literature that discuss the determinant factors in order to improve innovation activity comprehensively in developing countries, especially Indonesia. The objective of this article is to build a review from previous study and discover the determinant factors that can improve innovation activity. This article use systematic literature review. The result is that there are 7 determinant factors that can improve innovation activity in developing country. Those 7 factors are separated into internal factors and external factors.   Abstrak- Inovasi merupakan elemen utama untuk mendapatkan keunggulan kompetitif yang berkelanjutan. Berdasarkan laporan dari Global Innovation Index (GII), Indonesia berada di peringkat ke-85 dan berada di bawah negara-negara di Asia Tenggara lainnya. Indonesia masih perlu untuk meningkatkan aktivitas inovasi. Namun, masih sedikit literatur yang membahas faktor kunci dari inovasi secara komprehensif di negara berkembang, khususnya di Indonesia. Sehingga, dibutuhkan sebuah studi untuk mencari tahu faktor-faktor kunci apa saja yang dapat meningkatkan aktivitas inovasi di negara berkembang, khususnya di Indonesia. Tujuan artikel ini adalah untuk melakukan tinjauan terhadap penelitian terdahulu dan menemukan hal apa saja yang menjadi faktor untuk meningkatkan aktivitas inovasi. Metode yang digunakan adalah tinjauan literatur sistematis. Hasilnya, terdapat 7 faktor kunci yang dapat meningkatkan aktivitas inovasi di negara berkembang. Ketujuh faktor tersebut terbagi menjadi faktor internal dan faktor eksternal.

scholarly journals Green Marketing Trek: Drivers, Challenges and Future Directions in Emerging Markets- A Systematic Literature Review

2018 ◽  
Vol 10 (1(J)) ◽  
pp. 112-124
Author(s):  
A. Muposhi
Keyword(s):  
Literature Review ◽  
Emerging Markets ◽  
Competitive Advantage ◽  
Systematic Literature Review ◽  
Green Marketing ◽  
Successful Implementation ◽  
Sustainable Competitive Advantage ◽  
Future Directions ◽  
Market Opportunities ◽  
Marketing Implementation

Green marketing is growing in importance as it is tied to the universal goal of sustainable development. Although green marketing is gaining in prominence as a strategic imperative, mixed accounts a bound on its ability to create sustainable competitive advantage. Against this backdrop, this conceptual paper discusses the concept of green marketing, its drivers, challenges and future directions in the context of emerging markets. With the aid of a systematic literature review, this paper discusses market opportunities and challenges, implementation gaps, future directions and misconceptions associated with the adoption and implementation of green marketing. Results of literature review showed that the adoption of green marketing is driven principally by market opportunities, environmental legislation, operating efficiencies and improved profitability. Literature reviewed also notes challenges associated with green marketing implementation such as consumer cynicism, variability in demand of green products and exorbitant investment costs related to green technologies. This paper concludes that successful implementation of green marketing depends on a green vision that meticulously counterbalances the vested interests of key stakeholders in the value chain such as suppliers and customers. Effective green marketing implementation is also contingent on the ability of top management to integrate, coordinate and re-configure corporate competences to achieve green marketing goals. This paper recommends that marketers should resist the green marketing bandwagon but rather focus on understanding implementation imperatives that are preconditions for creation of sustainable competitive advantage. Marketers should also note that green marketing is not a panacea to all marketing challenges as it needs to be supported by sound marketing acumen

An Integration of Human Resources and Supply Chain Management for a Sustainable Competitive Advantage

2022 ◽  
pp. 358-373
Author(s):  
Çağlar Doğru
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Literature Review ◽  
Human Resources ◽  
Competitive Advantage ◽  
Research Question ◽  
Human Resources Management ◽  
Sustainable Competitive Advantage ◽  
Chain Management ◽  
To Come

In this chapter, a multi-disciplinary approach for creating sustainable competitive advantage is examined. This is the integration of human resources management and supply chain management. The primary aim is to come up with a solution to the research question of ‘how do organizations create sustainable competitive advantage by integrating human resources and supply chain management?' In order to put forth the solutions, the resource-based approach is employed. A detailed literature review is given on the integration of two business functions to create sustainable competitive advantage. This chapter contributes to the literature, first by laying out the importance of resource-based view in both human resources and supply chain management, second by examining how do these two functions unite in order to obtain sustainable competitive advantage, and lastly, by enriching the limited number of studies so far on the integration of human resources and supply chain management with the help of a literature review.

Sign in / Sign up

Export Citation Format

Share Document