scholarly journals Brand in the system of world economic geopolitics

Author(s):  
Galina Studinska

The place of brand in the system of world economic geopolitics is determined. The causal chain of influence of branding on the formation of the world geoeconomy is traced. The brand is defined as a factor in shaping the system of world economic geopolitics. The scheme of connections between the elements of the system of world economic geopolitics is offered. The time coordinates of the brand functioning in the context of the evolution of the «world order» are determined. The objective strengthening of the influence of branding in the conditions of geophilosophy is substantiated. It is established that the brand provides effective promotion of countries in the world geospace and determines their role in the implementation of world geopolitics and «world order». The object of research is the branding as a factor in shaping the system of world economic geopolitics. The subject of the study is the brand as a tool for managing the economic development of the country. The purpose of this work is to substantiate the place of the brand as a tool for managing the economic development of the country in the system of world economic geopolitics. To achieve this goal were used: system-parametric approach – to the scientific knowledge of brand and geopolitics, which allowed to reveal certain links between these concepts; systematic analysis of the evolution of the «world order», the system of economic geopolitics and branding, which contributed to the definition of the brand as a factor in the formation of the system of economic geopolitics; managerial approach – to the process of brand management, the formation of a «world order», controlling the fair process of distribution of the country's wealth among different segments of the population. The practical significance of the obtained results lies in the possibility of their use to manage the development of branding in Ukraine, which will have positive consequences for changing the role of the country in the world economic geopolitics: from a raw material appendage to an active economic and political actor. Conclusions. The brand, being the bearer of the spiritual component, in the context of the economic factor of formation of both domestic and foreign policy of the country, transmits to the external environment the content of the spiritual sphere of society. Depending on the political course, national interests, economic potential and geographical opportunities, the role of the country in the geopolitical space is formed: subordinate, influential, strategic, leading.

2009 ◽  
pp. 15-31 ◽  
Author(s):  
E. Yasin ◽  
M. Snegovaya

The article considers the role of innovations in the history of the mankind. Three stages of development are pointed out: agrarian, industrial and post industrial (innovational). Specific institutions and types of culture correspond to each of them. Peculiarities of the innovational stage according to catching-up and developed countries are discussed. The former will begin to lose their competitive advantages while approaching technological frontier. Institutional and cultural modernization of developed countries should correspond to the requirements of innovational economy.


2009 ◽  
pp. 26-38 ◽  
Author(s):  
S. Glaziev

The article analyzes fundamental reasons for the world economic crisis in the light of global technological shifts. It proves that it is caused by the substitution of technological modes. It is shown that sharp increase and slump in stock indices and prices for energy resources are typical of the process of technological substitution which occurs regularly according to the rhythm of long-wave fluctuations of the world economic activity. The article rationalizes a package of anti-crisis measures aimed at stimulating the new technological mode. Its structure and role of the locomotive factor of the new long wave of economic growth are revealed.


Toxins ◽  
2021 ◽  
Vol 13 (5) ◽  
pp. 321
Author(s):  
Dobri Ivanov ◽  
Galina Yaneva ◽  
Irina Potoroko ◽  
Diana G. Ivanova

The fascinating world of lichens draws the attention of the researchers because of the numerous properties of lichens used traditionally and, in modern times, as a raw material for medicines and in the perfumery industry, for food and spices, for fodder, as dyes, and for other various purposes all over the world. However, lichens being widespread symbiotic entities between fungi and photosynthetic partners may acquire toxic features due to either the fungi, algae, or cyano-procaryotes producing toxins. By this way, several common lichens acquire toxic features. In this survey, recent data about the ecology, phytogenetics, and biology of some lichens with respect to the associated toxin-producing cyanoprokaryotes in different habitats around the world are discussed. Special attention is paid to the common toxins, called microcystin and nodularin, produced mainly by the Nostoc species. The effective application of a series of modern research methods to approach the issue of lichen toxicity as contributed by the cyanophotobiont partner is emphasized.


1996 ◽  
Vol 5 (2) ◽  
pp. 239-273
Author(s):  
Constance Lever-Tracy ◽  
David Ip

This article explores two new and related phenomena of the late twentieth century that will surely play a major role in shaping the world of the twenty-first: the economic development and opening up of China, and the emergence onto the world economic stage of diaspora Chinese businesses, producing a significant, identifiably Chinese current within global capitalism. Each of these has, we believe, been crucial and perhaps indispensable to the other.


2021 ◽  
Vol 20 (1-2) ◽  
pp. 77-97
Author(s):  
John Bosco Ngendakurio

Abstract This article seeks to reveal the primary barriers to fair economic development based on Kenyans’ perceptions of power and globalization. This search was initially sparked by the seeming disinterest of First World scholars to understand the reasons why poor countries benefit so little from the global market as reflected in a subsequent lack of a wide-ranging existing literature about the subject. The literature suggests that global capitalism is dominated by a powerful small elite, the so-called Transnational Capitalist Class (TCC), but how does this relate to Kenya and Africa in general? We know that the TCC has strong connections to financial capital and wealthy transnational corporations. It also pushes neo-liberalism, which becomes the taken-for-granted everyday language and culture that justifies state policies that result in a further class polarization between the rich and poor. Using Kenya as a case study, this article draws on original qualitative research involving face-to-face interviews with Kenyan residents in different sectors who spoke freely about what they perceive to be Kenya’s place in the world order. My interview results show that, on top of the general lack of economic power in the world order, the main barriers to Africa’s performance are neo-colonial and imperialist practices, poor technology, poor infrastructure, general governance issues, and purchasing power.


2021 ◽  
Vol 1 (1) ◽  
pp. 36-43
Author(s):  
Jia Liu ◽  
Lun Li

Capital, natural resources, technology and education are often considered to be the most important factors in improving the level of economic development. China is in the "efficiency-driven" stage of economic development. There are objective laws in the development of education level and economic growth, but they interact with each other. Economic growth provides the foundation and necessary conditions for the development of education. At the same time, the role of education in promoting economic growth is also very obvious. Based on the perspective of postgraduate training, this paper studies the role of education in economic efficiency-driven, through the study of theory, data collection and empirical analysis, combined with the development characteristics of China's higher education, and compares China's and US higher education policies to guide China's higher education. The development of education, and then promote the transformation of China into the "innovation-driven" stage, has certain theoretical and practical significance.


2018 ◽  
Vol 14 (1) ◽  
pp. 99-109
Author(s):  
Piotr Urbanowicz

Summary In this text, I argue that there are numerous affinities between 19th century messianism and testimonies of UFO sightings, both of which I regarded as forms of secular millennialism. The common denominator for the comparison was Max Weber’s concept of “disenchantment of the world” in the wake of the Industrial Revolution which initiated the era of the dominance of rational thinking and technological progress. However, the period’s counterfactual narratives of enchantment did not repudiate technology as the source of all social and political evil—on the contrary, they variously redefined its function, imagining a possibility of a new world order. In this context, I analysed the social projects put forward by Polish Romantics in the first half of the 19th century, with emphasis on the role of technology as an agent of social change. Similarly, the imaginary technology described by UFO contactees often has a redemptive function and is supposed to bring solution to humanity’s most dangerous problems.


Author(s):  
Irina Afanasyeva

At the turn of the third Millennium, significant changes have affected the global world. The contemporary world economy, the world order, international organizational and economic relations are all involved in the intensive process of global development. There is no country in the world that is able to form and implement foreign economic policy without taking into account the behavior of other participants within the world economic system. Scientific and practical analysis of the subject area of the existing research has predetermined the key objective of this article – to determine the factors of contemporary global development.


2021 ◽  
Vol 2 (1) ◽  
pp. 20-34
Author(s):  
Akhtar Gul ◽  
Tanbila Ghafoor ◽  
Fatima Zahra

The aim of this paper describes world’s future post-COVID-19. Coronavirus resemble pandemics exist in centuries. Exactly, one century ago influenza flu affected the world economy and social order. About millions of people died caused by pandemics along with weak and collapsed economies. The pandemic entirely affected every sphere of life, including, Labor demand and supply, tourism, economy, politics, and nature of the world.  There are two possible scenarios of the world post-Covid-19. First one world will enter new wars, hunger, and world order and so on. Second one, whole states collectively tackle this pandemic. Firstly, Economic and military strength determine the political power of a state. The US has been facing severe and critical crises since 2016. Thus, the US will not maintain power more and more. USA’s One Step Back Policy will collapse USA power and Trump loses the election, and new president will impose new wars on Asian land. European Union will disintegrate due to race of power among the powers along with world face. Secondly, China will impose a new world order after COVID-19. Because China policies totally different from previous superpowers. During supremacy, the Great Britain and USA were adopted aggressive political and military policies. In Contrast, China adopted an economic policy which is beneficial for every society. China started to lead the world economically and politically. So, this gap will create a new war in Asia and globally. China Economic Network policy (BRI) would cover world in 2040 years. Thirdly, world economies will face severe economic conditions like 1923, 1929 and 2008. The current recession and political scenarios are knocking a depression on world economic door. Fourthly, emerging economy India will not cover economic power till 2025. Maybe India never achieves economic prosperity due to Jingoistic approach.  In this paper, we predicate world’s economic and politics shape post-covid-19. The virus is changed every sphere and every field of life. ? We used NiGEM model. It’s just predication, will what occur in future. About 3% Gross Domestic Product, 10% consumption, 18% manufacturing and 13% to 32% trade declined due to current pandemics. Universal recession also take place. Now, how the world’s powerful state will push the world into new wars. Which one imposed new world order post-covid-19? Does a new Great Depression knock world door


Author(s):  
Al. A. Gromyko

The research is focused on several key problems in the system of international relations influenced by the COVID-19 pandemic. It is shown that the events caused by it and broadly identified as a coronacrisis have a direct impact on the world economic contradictions (pandenomica) and political ones, including the sphere of security. These particular aspects are chosen as the main objects of the research. The author contends that the factor of the pandemic has sharpened the competition between regional and global players and has increased the role of a nation- state. In the conditions of transregional deglobalisation, regionalism and “protectionism 2.0” get stronger under the banners of “strategic vulnerability” and “economic sovereignty”. A further weakening of multilateral international institutions continues. The EU endeavours to secure competitive advantages on the basis of relocalisation, industrial and digital policies and the Green Deal. The article highlights the deterioration in the relations among Russia, the US, the EU and China, the unfolding decoupling between Washington and its European allies, which stimulates the idea of the EU strategic autonomy. An urgent need for the deconfliction in Russia – NATO interaction is stated.


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