FACTORS INFLUENCING THE DECISION ON KOREAN COSMETICS’ CONSUMPTION OF WOMEN IN HO CHI MINH CITY

2021 ◽  
Vol 19 (2) ◽  
pp. 3-32
Author(s):  
Tae-kyu Kim ◽  
Keyword(s):  
Ho Chi Minh City ◽  
Factors Influencing

scholarly journals Motivations for attracting customers and their intention to participate in tourism events in Ho Chi Minh City

2020 ◽  
Vol 10 (1) ◽  
Author(s):  
Trinh Thuy Anh ◽  
Tran Kiem Viet Thang
Keyword(s):  
Regression Analysis ◽  
Quantitative Method ◽  
Great Influence ◽  
Customer Engagement ◽  
Ho Chi Minh City ◽  
Factors Affecting ◽  
Correlation And Regression Analysis ◽  
Factors Influencing ◽  
Intention To Participate ◽  
The Impact

The study examines the impact of factors influencing customers’ intention to attend a tourism event, by considering the motivation to attract customers to such an event. The authors collected 230 interview samples from different subjects, then conducted a quantitative method through factor, correlation, and regression analysis. The results show that the motivation to attract customers to tourism events has a great influence on their participating intention. In particular, factors affecting the motivation to take part in the event include influence group, communications, convenience, and content. The analysis results give several suggestions for event organizers to be able to gain more customer engagement.

scholarly journals Factors Influencing English-majored Freshmen’s Speaking Performance at Ho Chi Minh City University of Food Industry

2021 ◽  
Vol 3 (6) ◽  
pp. 107-112
Author(s):  
Khanh Cong Ly
Keyword(s):  
Quantitative Data ◽  
Food Industry ◽  
English Language ◽  
Ho Chi Minh City ◽  
Internal Factors ◽  
Factors Influencing ◽  
English Speaking ◽  
Speaking Performance ◽  
Negative Factors ◽  
Topical Knowledge

It has been commonly recognized that many Vietnamese students encounter difficulties in communicating and speaking the English language. This study aims to explore the problems influencing university students’ performance in learning English speaking skills. The author carried out this research by surveying 178 English-majored freshmen at Ho Chi Minh City University of Food Industry. The findings from the analyzed quantitative data revealed that the respondents’ difficulties mainly came from internal factors. The internal factors were categorized into five main aspects: overuse of L1, weak listening and pronunciation, lack of topical knowledge and ideas, shyness and nervousness, and fear of mistakes and criticism. Some other external factors having less impact on the students’ speaking performance involved practicing time, the content of the topics, IELTS-oriented speaking tests, and lecturers’ support. This study was expected to help students overcome their internal problems and suggest some recommendations to minimize the undesirable effects of negative factors.

Motivation and some factors affecting motivation of Clinical nursers working in Traditional medicine institute of Ho Chi Minh City in 2019

2020 ◽  
Vol 04 (02) ◽  
pp. 123-132
Author(s):  
Tuan Ngoc Vo ◽  
◽  
Trong Hieu Nguyen ◽  
Duy Tien Nguyen ◽  
Duc Nguyen
Keyword(s):  
Traditional Medicine ◽  
Working Environment ◽  
Ho Chi Minh City ◽  
Cross Sectional ◽  
Factors Affecting ◽  
Pay Systems ◽  
Clinical Nursing ◽  
Factors Influencing ◽  
Negative Factors ◽  
The Relationship

Objectives: This study has two objectives as the follows: to describe the motivations of Clinical Nursing and determine factors influencing motivation of Clinical Nursers inTraditional Medicine Institute of Ho Chi Minh City in 2019. Methods: This is a cross-sectional descriptive study, combining quantitative and qualitative method. Quantitative data was conducted via self- administered questionnaire among 86 Clinical Nursers. Qualitative data was collected from 10 in-dept interviews and 2 focus groups discussion. Main findings: mean of motivation score of Clinical Nursers in theTraditional Medicine Institute is low (3.72/5); the proportion of Clinical Nursers being motivated is 76.7%. The highest average attendance rating was 4.37 (94,2%) and the lowest was satisfied with the job(40,7%). This study found some factors which have statistically significant association with general motivation are main income earner in the family and income (p<0.05). Some positive factors influencing doctor motivation are leader listening to employee, the working environment, the relationship with colleges. The negative factors are type of pay systems, promotion opportunities and working conditions. Key words: Motivation, influenced factor, Traditional Medicine Institute of Ho Chi Minh city

Factors Influencing Customer Behavior of Butter Oil Substitute in Vietnam

2020 ◽  
Author(s):  
Ha Nam Khanh Giao
Keyword(s):  
Customer Service ◽  
Customer Behavior ◽  
Marketing Strategies ◽  
Ho Chi Minh City ◽  
Butter Oil ◽  
Face To Face ◽  
Price Consciousness ◽  
Factors Influencing ◽  
Coffee Roasting ◽  
Structured Questionnaire

The study was aimed at determining the impacts of factors that influence the purchasing decision of Butter Oil Substitute (BOS) in coffee roasting industry. The study was carried out in Ho Chi Minh City on 88 customers using face to face interview and structured questionnaire as the instruments for data collection. Questions were designed to find out how consumers behave in relation to BOS for coffee roasting. The study showed that the purchase of BOS in coffee roasting industry is influenced mostly by the customer’s price consciousness, relationship between buyer and seller, and customer service. The study can be used as references for the planning of marketing strategies and as the basis for future researches in the customer behavior with regard to bakery customers (another application of BOS) and specialty fats in general.

scholarly journals Factors Influencing the Intentions of Using Tax Consulting Services of Firms in Ho Chi Minh City: A Structural Equation Model

2017 ◽  
Vol 1 (2) ◽  
pp. 123
Author(s):  
Thao Nguyen-Trang ◽  
Long Vu-Hoang ◽  
Trieu Nguyen-Thi ◽  
Ha Che-Ngoc
Keyword(s):  
Structural Equation ◽  
Equation Model ◽  
Ho Chi Minh City ◽  
Equation Modeling ◽  
Chi Square ◽  
Creative Commons ◽  
Consulting Services ◽  
Factors Analysis ◽  
Factors Influencing ◽  
Chi Square Test

Tax consulting service is one of various professional consulting services and is interested to study by many researchers. Nevertheless, this issue has not been interested to research in Vietnam. This paper performs confirmatory factors analysis (CFA) and structural equation modeling (SEM) to identify the factors influencing the intentions of using tax consulting services of firms in Ho Chi Minh city, Vietnam. Specifically, this paper finds that the intentions depend on the “attitude toward the behavior” and “replacement”. In addition, through Chi-square test, it can be proven that the intentions also depend on type of firms and whether they have ever used tax consulting service or not. Based on the obtained results, the discussion and recommendation are also proposed. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

scholarly journals Consumer’s behavior towards organic food: A case study in Ho Chi Minh City

2020 ◽  
Vol 19 (02) ◽  
pp. 9-16
Author(s):  
Hoa T. T. Ha
Keyword(s):  
Structural Equation ◽  
Group Analysis ◽  
Organic Food ◽  
Subjective Norms ◽  
Ho Chi Minh City ◽  
Direct Impact ◽  
Income Groups ◽  
Factors Influencing ◽  
Equation Modelling

This study aimed to examine factors influencing consumers’ behavior towards organic food. Structural equation modelling (SEM) was used to test the relationships between the factors through data collected from 450 consumers in Ho Chi Minh City. Research results showed that consumption intention had the greatest direct impact on consumer behavior. Subjective norms had the strongest influence on consumption intention, followed by the attitude towards organic food. In addition, the price of organic food was a barrier to consumption intention towards this food. At the same time, the results of the multi-group analysis showed that the relationships in the models were not significantly different between male and female, but significantly different among income groups.

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