POTENTIAL OF THE CORPORATE MUSEUM AS ONE OF THE TOOLS OF CORPORATE PR
In the current economic conditions, both the internal and external image of the company plays a significant role in forming a loyal audience and maintaining a high level of sales. External and internal PR are closely interrelated. Therefore, to achieve the success of the organization, it is necessary to pay attention to each direction. Maintaining a comfortable corporate climate is one of the most important tasks of any company's management. And in difficult conditions for the company, the value of the internal PR function increases many times. A review of existing corporate museums on the territory of the Republic of Bashkortostan, by means of monitoring sites of the company engaged in the creation of such museums "turnkey". We discovered that there is a company such as the Russian Museum and exhibition company, registered in Ufa, which accepts Republican orders, as well as orders from neighboring Republics and in General many leading and leading companies in Russia. Existing corporate museums have a fairly narrow target audience. The first example of a corporate Museum is related to the legal sphere, hence the corresponding audience.