scholarly journals Factors Impacting the Student’s Loyalty: An Empirical Investigation of Higher Education Sector In Pakistan

2019 ◽  
Vol 2 (1) ◽  
pp. 1-7
Author(s):  
Murk Fatima ◽  
Murk Khero

Student loyalty ensures management to take better strategies to improve the performance of any institute. The purpose of this research is to examine the factors impacting student’s loyalty through an empirical investigation of Higher Education Sector of Pakistan. The data for this research was collected through questionnaires from four major private universities of Karachi: SZABIST, IQRA University, Bahria University and Institute of Business Management (IOBM) with a sample size of 380. According to the nature of data, descriptive statistic and inferential statistics (regression & correlation) was used. In this research 51.6% respondents were male followed by females which are 47.9%. Results show that, female respondents are more inclined towards a university brand name and location as compare to males. On the side, males are more concerned about the universities’ market value and faculty (teachers) as the major traits while choosing a particular university as compare to females. For universities facilities both the gender male and females have not shown much enthusiasm and interest. Moreover, program offered by the university, fee structure and extracurricular activities are not the primary focus for students (both male and females) as one of the university traits. Further the results demonstrate that, academic facilities and service attitude are highly correlated and have a great impact on student’s loyalty. Moreover, campus environment having a weaker correlation also impact’s the student’s loyalty.  Other factors like, HOD and program manager have a significantly weak correlation with student loyalty and at the same time does not produce any impact. This research responded the questions raised and welcomed a wide range of discussions for the university management to work closely for student’s welfare to enhance and maintain the student’s loyalty. The study is restricted within three HEC institutes of Karachi city only due to limited time frame and financial resources available.


Author(s):  
O. K. Logvinova ◽  
V. K Vittenbek ◽  
G. P Ivanova

The study is aimed at identifying and analyzing the determinants of effective pedagogical education for future university teachers. Research interest in this issue stems from world wide dramatic changes in higher education caused by interdependent processes of globalization, massification and digitalization, which in turn foregrounds the problem of effective teaching in a more diverse and complex university environment. The research is based on both theoretical analysis and comparison of modern approaches to the problem under study, generalization of pedagogical experience and empirical investigation. The authors focused on students’ expectations and perceptions regarding real and ideal university teachers. Data collection involved the qualitative approach with the use of focus group method as well as focused interviews. The findings obtained helped to substantiate key determinants of effective pedagogical education for future university teachers, namely an opportune content and teaching methods updating, relevant forms of training, consideration of students’ expectations. The results of the research are of interest to a wide range of experts in the field of higher education and can be applied within the courses of “Pedagogy of Higher Education”, “Pedagogy and Psychology of Higher Education”, “Methods of Teaching at the University”, etc.



While defining resilience is recognised as complex with recent research highlighting the disparity of interpretations, there is however, a common appreciation of the wide range of contributory factors impacting on students’ resilience within the Higher Education sector. These can include but are not limited to, an increasingly competitive environment for graduate jobs, increased financial pressure from student tuition fees, alongside the more traditional concerns of moving away from home and transitioning towards greater independence. Building on previous research at the University of Surrey with high achieving students, this paper outlines the development and delivery of a student focused workshop designed to enable the participants to build their understanding of resilience using different but complementary pedagogic approaches: LEGO® SERIOUS PLAY® and Concept Mapping. The case study included within this paper demonstrates one student’s reflection of the workshop and previous experiences which have contributed to their own resilience. What has become apparent at the University of Surrey, and more broadly within the UK Higher Education sector, is that universities have a vital role to play in fostering positive mindsets amongst students and developing strong and resilient independent learners.



1973 ◽  
Vol 2 (2) ◽  
pp. 297-304
Author(s):  
Daymon W. Thatch ◽  
William L. Park

Rutgers University was chartered as Queen's College on November 10, 1766. It was the eighth institution of higher education founded in Colonial America prior to the Revolutionary War. From its modest beginning in the New Brunswick area the University has grown to eight separately organized undergraduate colleges in three areas of the State, with a wide range of offerings in liberal and applied arts and sciences.



2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mariana Ferreira de Mello Silva ◽  
Eduardo Raupp de Vargas

Purpose This study aims to examine the extant literature to analyze the relationship between quality assurance (QA) and innovation in the higher education context. Design/methodology/approach This study selected 63 articles through a systematic literature review in Scopus and Web of Science databases and performed a descriptive and thematic synthesis-analysis on the sample. Findings The research identifies several perspectives discussed on QA systems covering experiences, criticisms and practice implications. The literature review shows there is no clear consensus on whether innovation in higher education institutions (HEIs) is fostered or hindered by QA processes. However, it seems that the likelihood of innovativeness and positive QA outcomes are directly linked to how these processes are managed in universities. Research limitations/implications This review highlights the university management concerns that emerge with QA issues as it is not yet clear to what extent innovation is actually promoted in scenarios where QA is applied. Hence, this literature review could be considered comprehensive but not exhaustive. Further studies are recommended to improve the understanding of how HEIs can both innovate and ensure quality at the same time. Originality/value The paper contributes to the existing body of knowledge by advancing the opportunities and challenges that HEIs face due to QA system features.



foresight ◽  
2018 ◽  
Vol 20 (4) ◽  
pp. 393-415 ◽  
Author(s):  
Mohammadali Baradaran Ghahfarokhi ◽  
Ali Mohaghar ◽  
Fatemeh Saghafi

PurposeHigher education and universities have faced unprecedented and ubiquitous changes. The University of Tehran or “UT,” as the leading university in Iran, is not immune to these changes. The purposes of this study is to investigate the current situation and future of the UT and gain insights and possible responses to changes that suit its strengths and potential to progress in an increasingly competitive, complex environment with uncertainties. It identifies deep fundamental underpinnings of the issue and highlights them for policymakers to formulate strategies and future vision of the UT.Design/methodology/approachCausal layered analysis (CLA) was applied as a framework and the data collected from different sources such as literature reviews, content analysis of rules, regulations and master plans of the university and coded interviews of four different groups of university stakeholders were analyzed. The current system of UT, as well as hidden beliefs, that maintains traditional perceptions about university was mapped. Next, by applying a new recursive process and reverse CLA order, new CLA layers extracted through an expert panel, the layers of CLA based on new metaphors to envision future of UT were backcasted.FindingsThe results from CLA layers including litany, system, worldview and metaphor about the current statue of UT show disinterest and inertia against changes, conservative, behind the times and traditional perceptions, and indicate that the UT system is mismatched to the needs of society and stakeholders in the future. The authors articulated alternative perspectives deconstructed from other worldviews so there are new narratives that reframe the issues at hand. The results show that to survive in this fast-paced revolution and competition in higher education, UT should develop scenarios and formulate new strategies.Research limitations/implicationsThe authors had limited access to a wide range of stakeholders. As the UT is a very big university with so many faculties and departments, to access a pool of experts and top policymakers who were so busy and did not have time to interview inside and outside of university was very hard for the research team. The authors also had limitation to access the internal enactments and decisions of the trustee board of the UT and the financial balance sheets of the university.Originality/valueIn this paper, by mixing different methods of futures studies, the authors have shown how to move forward while understanding the perspectives of stakeholders about the future of UT by a new recursive process and reverse CLA order. A supplementary phase was added to improve CLA and to validate the method and results, which were ignored in previous studies.



2021 ◽  
Vol 4 (2) ◽  
pp. p12
Author(s):  
Dr Warrick Long ◽  
Associate Professor Lisa Barnes ◽  
Professor Maria Northcote ◽  
Professor Anthony Williams

Continual reforms in the Australian Higher Education Sector result in ongoing significant changes to the experiences of the Australian academic. As a result, massification, internationalisation and corporatization form the landscape of academia in Australia. The Australian University Accounting Academic (AUAA) faces ongoing challenges and opportunities within this dynamic academic environment, and this study explores these challenges in relation to teaching themed issues that confront the AUAA. By using a questionnaire and interviews with AUAAs, three themes emerged, being curriculum, teaching workload, and the impact of online teaching. The “ASSET” support framework is developed from these conversations with the AUAA’s to help them become an “asset” to the university during these times of disruptive change instead of allowing the system to “gazump” them.



2019 ◽  
Vol 14 (2) ◽  
pp. 68-79
Author(s):  
Saida Farhanah Sarkam ◽  
Nurul Syafika Mohd Nasir ◽  
Shatina Saad

The study aimed is to examine the relationship of brand image and service quality towards student loyaltyin purchasing at a university shop, namely UniShop, in the southern state of Malaysia. By understandingstudent loyalty, the university management might encourage students to shop at the UniShop and generaterevenues within the campus. The decreasing sales of UniShop are affected by a hypermarket located withinwalking distance to the university in August 2017. From the literature, the entrance of multinationalcompanies might affect the small companies surrounding them, including UniShop which is a smallenterprise. Thus, the research examined student loyalty in purchasing at UniShop by distributingquestionnaires to the students of the university. The researchers used proportionate stratified randomsampling to generalize the finding across all semester students in the university. The findings showed thatbrand image and service quality played an important role in student loyalty. Students were the maincustomers of a university shop, contributed most of the shop’s business sustainability, and generate indirectincome to the university. In order to maintain student loyalty, UniShop has to take some initiatives includingto increase the scale of products, focuses on student-centered services, improve the shop layout, and sellexclusive university merchandise to increase the student's self-belonging to the university products. Keywords: brand image, service quality, student loyalty, university shop



Data Mining ◽  
2013 ◽  
pp. 550-566 ◽  
Author(s):  
Zaidoun Alzoabi ◽  
Faek Diko ◽  
Saiid Hanna

BI is playing a major role in achieving competitive advantage in almost every sector of the market, and the higher education sector is no exception. Universities, in general, maintain huge databases comprising data of students, human resources, researches, facilities, and others. Data in these databases may contain decisive information for decision making. In this chapter we will describe a data mining approach as one of the business intelligence methodologies for possible use in higher education. The importance of the model arises from the reality that it starts from a system approach to university management, looking at the university as input, processing, output, and feedback, and then applies different business intelligence tools and methods to every part of the system in order to enhance the business decision making process. The chapter also shows an application of the suggested model on a real case study at the Arab International University.



Author(s):  
Magdalena Platis

In the contemporary context, educational sector faces many challenges which are reflected in specific institutional reactions. Rankings specific to higher education systems are a real phenomenon. Management teams at all levels understand differently the role of being active towards rankings – from a national support and institutional scope, to a lack of interest from both levels. Methodologies of different rankings are also different. In fact, participating in a ranking or another is something to be decided by the university management. The mission of this chapter is to reveal the role of rankings in the contemporary context of resource decreasing. Some answers will improve the decision-making process related to rankings, as well as to other institutional changes adopted in higher education institutions. The existence of rankings cannot be denied. Understanding the role of rankings is one of the most important premises for a correct strategic development of the higher education institutions.



Author(s):  
Magdalena Platis

In the contemporary context, educational sector faces many challenges which are reflected in specific institutional reactions. Rankings specific to higher education systems are a real phenomenon. Management teams at all levels understand differently the role of being active towards rankings – from a national support and institutional scope, to a lack of interest from both levels. Methodologies of different rankings are also different. In fact, participating in a ranking or another is something to be decided by the university management. The mission of this chapter is to reveal the role of rankings in the contemporary context of resource decreasing. Some answers will improve the decision-making process related to rankings, as well as to other institutional changes adopted in higher education institutions. The existence of rankings cannot be denied. Understanding the role of rankings is one of the most important premises for a correct strategic development of the higher education institutions.



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