scholarly journals A Study of Factors Affecting Travel Decision Making of Tourists

2020 ◽  
Vol 7 (1) ◽  
pp. 1-10
Author(s):  
Adina Shafi Shaikh ◽  
Areesha Dars ◽  
Keenjhar Memon ◽  
Abdul Ghafoor Kazi
Keyword(s):  
Decision Making ◽  
Media Coverage ◽  
Perceived Risk ◽  
Local Development ◽  
Vital Role ◽  
Study Data ◽  
Public Infrastructure ◽  
Factors Affecting ◽  
Travel And Tourism ◽  
Travel Decision

Tourism is considered as one of the major sources for creating employment opportunities, generating revenues and supporting culture and entertainment. Travel and tourism plays a vital role by associating themselves with other industries of Pakistan which leads to rise in foreign investment, opportunities of trade, investments in private, local development, and public infrastructure. This study aims to explore the influence of the factors (travel decision making, media, perceived risk, terrorism and safety & security) tourists’ decision making of tourists residing in Pakistan. This is a quantitative study, data was collected from 50 people using questionnaire at 5-point Likert Scale. Data was analysed using descriptive statistics and regression method. The results of this study depict that role of media, safety & security, and terrorism have significant impact on travel decision making. Within the context of Pakistan terrorism is always a highlighted area on which every tourist think a lot while making a destination choice. Particularly negative media coverage also has significant importance on travel decision making of a tourist. In Pakistani context, this study found that risk perception was supposed more than the actual risk because travel decision to a new place is always riskier somehow, therefore, it has no effect on travel decision making. Tourist develops an insight that what factor is more significant in travel decision making. This study recommends that media, safety and security and terrorism policies are critical for Pakistan to cater the number of tourist by helping them in travel decision making.

scholarly journals SOCIAL MEDIA’S OFFICIAL DESTINATION PROMO VIDEOS AND COUNTRY IMAGE INFLUENCING VISITING INTENTION TO RISKY DESTINATIONS

2021 ◽  
Vol 14 (8) ◽  
pp. 02`-16
Author(s):  
Dyuty Firoz
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Information Sources ◽  
Study Data ◽  
Country Image ◽  
Promotion Strategy ◽  
The Social ◽  
Study Results ◽  
Social Media Platforms ◽  
Travel Decision

Social media destination promo videos (DPVs), are among the most important information sources of travel decision-making for their interactive and sharing features, and outstanding destination promotion strategy. Country image is also another important factor for travel decision-making. This study’s purpose is to assess whether the social media DPVs like DMOs’ promo videos and country image have any impact on visiting intentions towards risky destinations. A quantitative method was used for this study. Data was collected by online questionnaires, and 609 valid responses were considered for the analysis of the study. The results showed that the country's image positively influences the attitude of young tourists towards the country and that attention towards the promo videos positively influences young tourists’ overall emotions, attitudes, social norms, interests, desires and behaviours toward visiting a risky destination. This study results would be beneficial for those who are interested in using social media DPVs as part of their destination-promotion strategy, and also can guide destination-marketers to monitor and create better destination promotional contents in social media platforms, to encourage tourism to the destinations, especially risky ones.

Muslims’ travel decision-making to non-Islamic destinations: perspectives from information-seeking models and theory of planned behavior

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ahmed M. Adel ◽  
Xin Dai ◽  
Rana S. Roshdy ◽  
Chenfeng Yan
Keyword(s):  
Decision Making ◽  
Planned Behavior ◽  
Information Search ◽  
Information Seeking ◽  
Structured Interviews ◽  
Content Type ◽  
Factors Affecting ◽  
Government Websites ◽  
The Government ◽  
Travel Decision

Purpose The present research extends the existing literature of halal tourism and Muslims’ travel decision-making by applying information-seeking models and the planned behavior theory to identify the process of decision-making to travel to non-Islamic destinations. This study aims to identify the views of Muslim travelers who traveled before to non-Islamic destinations to evaluate their information search experience and how their travel decision is formed. Design/methodology/approach Semi-structured interviews are conducted with a sample of Muslim travelers who visited a non-Islamic destination during the past five years. Data saturation resulted in 17 interviewees from different Islamic destinations, namely, Egypt, Morocco, Sudan and Pakistan. Findings Muslim interviewees indicate the relative importance of reference groups compared to the government websites as a source of information. This study concludes some remarkable results regarding the importance of some halal marketing strategies such as halal searchability and availability, halal certification and appraisal, halal at airports and halal hotels. It presents an emergent framework that shows the factors affecting visiting a non-Islamic destination regarding halal issues for Muslim travelers. Practical implications It provides destinations’ official tourism managers with various strategies to brand their destinations as Muslim-friendly destinations. Originality/value Investigating the process of decision-making of traveling to non-Islamic destinations from Muslim travelers’ perspective is limited. Examining the role of information-seeking behavior in Muslim travelers’ decision-making is scarce.

Information Sources and the Tourism Decision-making Process: An Examination of Generation X and Generation Y Consumers

2019 ◽  
Vol 20 (6) ◽  
pp. 1372-1392 ◽  
Author(s):  
Timothy H. Reisenwitz ◽  
Jie G. Fowler
Keyword(s):  
Decision Making ◽  
Generation X ◽  
Generation Y ◽  
Information Search ◽  
Information Sources ◽  
Study Data ◽  
Tourism Industry ◽  
Factors Affecting ◽  
Gen Y ◽  
Gen X

Generation Y (Gen Y) is becoming more important to marketers as its members continue to enter the workforce. Members of this generational cohort are essential to the tourism industry as they engage in planning vacations themselves. This study accesses the information search behaviour of Gen Y and makes comparisons to the previous generation, Generation X (Gen X). A demographic profile, including information sources, is compiled. Additionally, several proposals were developed based upon the literature regarding tourism information searches and decision-making for Gen X and Y. Key constructs were identified as part of the purchase decision process. They were analysed using primary research study data. Specifically, independent-samples t-tests were used to test the propositions. The analyses revealed that there were significant differences between generational cohorts regarding technology-based information sources, risk aversion and use of information sources. As a result, this study offers a synthesis of contingency factors affecting tourist decision-making. It provides both theoretical and managerial implications.

scholarly journals Sustainable Travel Decision-Making of Europeans: Insights from a Household Survey

2021 ◽  
Vol 13 (4) ◽  
pp. 1960
Author(s):  
Tatjana Mamula Nikolić ◽  
Sanja Popović Pantić ◽  
Ivan Paunović ◽  
Sanja Filipović
Keyword(s):  
Decision Making ◽  
Factor Analysis ◽  
Household Survey ◽  
Environmental Issues ◽  
Travel Mode ◽  
Travel And Tourism ◽  
Moral Licensing ◽  
Personal Attitudes ◽  
Travel Decision ◽  
New Evidence

The purpose of this study is to research the antecedents of the sustainable travel decision-making of European travelers and thereby identify important lessons for the transition towards sustainable travel and tourism. The study is based on data collected through a representative survey, conducted in five European countries, with a sample of n = 5024 respondents. The results of descriptive statistics, EFA (Exploratory Factor Analysis) and FA (Factor Analysis) are presented in order to explore sustainable travel decision-making through environmental (policy-related and personal) attitudes and travel mode decision priorities in the European context. Furthermore, the study provides new evidence regarding the under-researched phenomenon of the attitude–behavior gap by presenting a model for the sustainability-oriented decision-making of travelers, including attitudes and travel mode priorities as antecedents. The results confirm the existence of moral licensing in travel decision-making, thereby extending the relevance of this theory into travel and tourism, which has not been done before. The denial of environmental issues is also being researched as regards its interaction with positive environmental attitudes, environmental travel mode priorities and non-environmental travel priorities, thereby advancing our understanding of the interplay between these categories. The interplay between the four categories furthers our understanding of the perplexity of travelers in terms of sustainable travel decision-making.

scholarly journals Does Consumer Need for Uniqueness Influence Travel Decision-Making?

Tourism ◽  
2021 ◽  
Vol 69 (2) ◽  
pp. 196-215
Author(s):  
Banasree Dey ◽  
Jones Mathew ◽  
Shalini Srivastava
Keyword(s):  
Decision Making ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Travel And Tourism ◽  
Psychological Trait ◽  
Need For Uniqueness ◽  
Activity Preferences ◽  
Travel Decision ◽  
The Impact

The present paper aims to assess the impact of Consumer Need for Uniqueness (CNFU) in tourists on travel decision-making, particularly, with regard to preferred destination types and activity preferences. The impact of self-attributed need for uniqueness (SANU) in moderating the aforementioned relationships is also examined. The data has been collected using a cross sectional survey on a sample of 288 tourists from various destinations in India. The hypotheses were tested through CFA and SEM using SPSS. The findings indicate that an individual with more need for uniqueness, both as a psychological trait and as a consumer disposition, may prefer unique destinations and unique activities in comparison to those with lower SANU and CNFU. This has important implications for travel and tourism marketers who may appeal to the NFU trait in tourists while promoting travel destinations and activity packages that provide unique, curated experiences for better acquisition and retention efforts.

scholarly journals A conceptual study of the hrm challenges in it industry

2021 ◽  
Vol 11 (3) ◽  
pp. 10-13
Author(s):  
Navaneetha T
Keyword(s):  
Job Satisfaction ◽  
Decision Making ◽  
Competitive Advantage ◽  
Industrial Revolution ◽  
Secondary Data ◽  
Work Conditions ◽  
Vital Role ◽  
It Industry ◽  
Factors Affecting ◽  
Conceptual Study

Human resource management challenges play a vital role in the success of the organization. The purpose of this study is to examine the different environmental influences faced by IT Industry, factors affecting HR challenges and to explore various challenges faced by HR mangers. The study is done with the help of a secondary data covering all the HRM challenges. Management might be able to increase the level of the commitment in the organization by improving satisfaction with compensation, policies, and work conditions. Companies should involve their employees in decision making as industrial revolution brought drastic changes in the organizations as they viewed it as an indispensable source of competitive advantage. One way of increasing the job satisfaction at the workplace is expanding the interactions level with employees in staff meetings and rising guided discussions of topics related to industrial revolution and HRM issues. If the employees are well aware of the organization environment, their duties, and objectives,they can perform their tasks in a better way, and it helps the organization to enhance its productivity. A highly committed and competent workforce allows companies gain a competitive advantage.

The organizational impact of Covid-19 crisis on travel perceived risk across four continents

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Michail Toanoglou ◽  
Samiha Chemli ◽  
Marco Valeri
Keyword(s):  
Media Coverage ◽  
Perceived Risk ◽  
Design Methodology ◽  
Recovery Phase ◽  
Research Unit ◽  
Organizational Impact ◽  
Content Type ◽  
Travel And Tourism ◽  
Future Extension ◽  
Level 2

PurposeIt became a fact, and the world's countries went under confinement due to the pandemic of the Covid19. There are severe impacts on tourism with the supply chain experiencing a full pause. This research investigates the influence of governance, media coverage, crisis severity, former travel practice and Covid-19 incidences on the perceived risk related to travel and tourism during the pandemic and in cross-countries.Design/methodology/approachWe collected the data from a sample of 1845 individuals from more than 12 countries and four continents representing quarantined and most impacted areas in the world in March and April 2020. A multilevel linear model was applied to predict the perceived risk across countries as a level 2 research unit.FindingsThe finding confirms the clustering in the data with media coverage, governance and crisis growth affecting the outcome. There are cross-level interaction effects, as the growth rate of the pandemic per country and media coverage impact tourists' perception of risk. Finally, there are lower-level direct effects, with lower-level variables affecting tourists' perceived risks.Research limitations/implicationsThe survey is randomly administered online due to the nearly complete quarantine implemented in the studied areas. Besides, and considering the latter, the responses might have been subjective due to the non-containment of the crisis by the study's time, directing to possible alteration of feelings and responses from respondents. This leads to suggest a future extension of this research, similarly, post-crisis.Originality/valueThis research pinpointed the impacts of predictors, concerning the countries' level, during the crisis phase on the perceived risk. Therefore, it gives insights into professional bodies on future concerns to be considered during the recovery phase.

An Evolutionary Perspective in Tourism: The Role of Socioeconomic Status on Extremeness Aversion in Travel Decision Making

2021 ◽  
pp. 004728752110247
Author(s):  
Jungkeun Kim ◽  
Marilyn Giroux ◽  
Jooyoung Park ◽  
Jacob C. Lee
Keyword(s):  
Decision Making ◽  
Socioeconomic Status ◽  
Trade Off ◽  
Travel And Tourism ◽  
Extremeness Aversion ◽  
Childhood Socioeconomic Status ◽  
Travel Decision ◽  
The Relationship ◽  
Choice Set

The present research investigates a novel relationship between travelers’ childhood socioeconomic status (SES) and travel decision-making. We theorize that travelers from lower childhood SES or resource-scarce/unpredictable environments are more likely to avoid extreme options in a choice set. Five studies consistently show that childhood SES is negatively associated with extremeness aversion in diverse travel choices. We also demonstrate that the general risk tendency mediates the relationship between childhood SES and extremeness aversion in travel decision making (studies 3A and 3B). Lastly, we reveal that childhood SES is more likely to predict extremeness aversion when a choice set involves a quality–price trade-off rather than a quality–quality trade-off (study 4). This research introduces evolutionary aspects to explain pervasive behavioral tendencies in the context of travel and tourism and offers new insights to practitioners.

scholarly journals Prospects and challenges of Online Banking Services in Pakistan: A case Study of Karachi

2015 ◽  
Vol 10 (5) ◽  
pp. 2155-2167
Author(s):  
Zahid Hussain Kazi ◽  
Ghulam Murtaza Maitlo ◽  
Dr.Ambreen Khaskheley ◽  
Faiz M.Shaikh
Keyword(s):  
Perceived Risk ◽  
Reliability And Validity ◽  
Internet Banking ◽  
Study Data ◽  
Online Banking ◽  
Intention To Use ◽  
Banking Services ◽  
Factors Affecting ◽  
Independent Variable

The current research investigates Prospects and challenges  of Online Banking Services in Pakistan: A case Study of Karachi.Data were collected from 400 respondent using online banking practices in Karachi Sindh-Pakistan by using simple random technique. A structural Questionnaire was developed for the reliability and validity of data.In this study data of independent variable and dependent variable were collect from the customers of different banks of Karachi.It was revealed that the model tested clearly that use of online banking is influenced by channel convenience, perceived risk, security perception, prior internet knowledge and information on online banking. The results also determine that demographic factors also impact significantly on online banking. Finally, this paper suggests that an understanding the factors affecting intention to use internet banking is very important to the practitioners who plan and promote new forms of banking in the current competitive market

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