scholarly journals Adequate Access to Retail Stores for Purchase Behaviour through Sustainable Attractiveness and Purchase Intention

2021 ◽  
Vol VI (I) ◽  
pp. 112-129
Author(s):  
Numair Ahmed Sulehri ◽  
Aziz Ur Rehman Rana ◽  
Muhammad Naeem
Keyword(s):  
Decision Making ◽  
Developing Countries ◽  
Purchase Intention ◽  
Sampling Technique ◽  
Retail Store ◽  
Purchase Decision ◽  
Retail Stores ◽  
Point Of Sale ◽  
Convenience Sampling

With the world's increased urbanization, the exchange process's view is fetching more efficiency in the shopping process. This trend is changing customer's intentions towards the retail stores. This article examines how the perception of access reshapes the customer's purchase decision in developing countries and how the retail stores' sustainable attractiveness intervenes in the purchase decision making. The point of sale convenience sampling technique is used with data from 669 urban retail customers' in the current study. The results have revealed that purchase intention and sustainable attractiveness of the retail store sequentially intervene relationship between the customer's access to the retail store and the purchase behaviour. Moreover, this study has also explored the vital link between purchase intention and purchase behaviour in Pakistan's urban organized retail stores. This study provides new insights for retailers and urban planners to manage the store's location for more efficient exchange and increase customer patronage.

scholarly journals Pengaruh Country of Origin, Brand Image dan Brand Awareness terhadap Purchase Intention

2021 ◽  
Vol 5 (5) ◽  
pp. 453
Author(s):  
Thania Pramitha
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Country Of Origin ◽  
Sampling Technique ◽  
Positive Influence ◽  
Sem Analysis ◽  
Brand Awareness ◽  
Purchase Decision ◽  
Convenience Sampling ◽  
Data Collection Technique

Purchase intention is an intention that arises in a person before making a purchase of a product based on experience in using the product, then based on an assessment of the product that has been proven before or can also occur because of an assessment of external factors that affect the purchase decision process. The purpose of this study is to determine the country of origin, brand image, and brand awareness have a positive influence on the purchase intention. This research is a customer who knows about those skincare products and lives in Jakarta. The sample in this study was 212 people using the convenience sampling technique. The data collection technique was carried out by distributing questionnaires using Google Forms through Whatsapp and Line. Data were analyzed using SEM with PLS-SEM analysis media. The results in this study indicate that country of origin and brand awareness affect purchase intention positively and significantly, but the brand image doesn’t affect purchase intention. Purchase intention adalah intensi yang timbul dalam diri seseorang sebelum melakukan pembelian terhadap suatu produk berdasarkan pengalaman dalam menggunakan produk tersebut, lalu berdasarkan penilaian atas suatu produk tersebut yang sudah dibuktikan sebelumnya atau dapat pula terjadi karena adanya penilaian dari faktor eskternal sehingga mempengaruhi proses keputusan pembelian. Tujuan dari penelitian ini adalah untuk mengetahui apakah brand image dan brand awareness memiliki pengaruh positif terhadap purchase intention. Sampel penelitian ini adalah customer yang mengetahui produk skincare tersebut dan berdomisili di Jakarta. Sampel pada penelitian ini adalah sebanyak 212 orang dengan menggunakan teknik convenience sampling. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner menggunakan Google Form melalui media Whatsapp dan Line. Data dianalisis menggunakan SEM dengan media analisis PLS-SEM. Hasil pada penelitian ini menunjukkan bahwa country of origin dan brand awareness mempengaruhi purchase intention secara positif dan signifikan, namun brand image tidak mempengaruhi purchase intention.

scholarly journals The Model of Customer Experience and Purchase Intention in Online Environment

2017 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Muhammad Zahid Maitlo ◽  
Neelam Jugwani ◽  
Rehman Gul Gilal
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Technique ◽  
Customer Experience ◽  
Equation Model ◽  
Purchase Decision ◽  
Online Environment ◽  
Online Purchase ◽  
Internet Users ◽  
Convenience Sampling

The online purchase intention is very critical and fascinating in today’s e-environment. It has direct involvement in customer decision making in terms of purchase. Thus, corporations use various marketing tools to seize customer attention for product purchase decision. This study provides the model of customer experience and purchase intention in e-environment. A total of 326 internet users were requested to provide the data through distributed questionnaire using non-probability e-convenience sampling technique. Further, Analysis of Moment Structure was employed and Structural Equation Model was used to measure the model of customer experience and online purchase intention with customer experience sub-dimension i.e. online hedonic elements, online aesthetics and online functional elements. The result of the study clearly indicates that customer with tremendous experience tends to purchase frequently in an online environment. In other words, customer online experience is directly proportional to purchase intention. Hence, increase in online customer experience will increase purchase intention.

STORE ATMOSPHERIC FACTORS AT SELECT LARGE FORMAT RETAIL STORES IN HYDERABAD

2020 ◽  
pp. 1-4
Author(s):  
M Himabindu
Keyword(s):  
Sampling Technique ◽  
Retail Stores ◽  
Retail Sector ◽  
Large Format ◽  
Shopping Experience ◽  
Innovative Tool ◽  
Convenience Sampling ◽  
Atmospheric Factors ◽  
Number Of Customers ◽  
Structured Questionnaire

Store Atmospherics is an innovative tool that retailers use to attract a number of customers into the store and retain them for longer time in the store. The share of large format retail stores in organized retail sector is increasing significantly. This paper is an empirical study of factors of Store Atmospherics from customers’ viewpoint. Data was collected through structured questionnaire from 75 respondents following convenience sampling technique. Reliability test and factor analysis were done using SPSS. Results show that Store Music, Store Decorations, Store Fragrance, Store Brightness, In-store Promotions and Ambience are the important Store Atmospheric factors. Large format retailers should focus more on these so as to increase their appeal to the customers and give them a good shopping experience so that favourable shopping outcomes follow.

scholarly journals Effect of Marketing Mix and Product Quality on Purchase Decision to the Spesial Sb Packaging Beef Meatball through Brand Image and Purchase Intention

2019 ◽  
Vol 6 (2) ◽  
pp. 86
Author(s):  
Wahyu Mega Kurnianto ◽  
Sylvia Sari Rosalina ◽  
Nurminingsih Nurminingsih
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Brand Image ◽  
Sampling Technique ◽  
Total Sample ◽  
Marketing Mix ◽  
Purchase Decision ◽  
The People ◽  
Research Population

This research aims to analyze the effect of marketing mix on brand image of the Spesial SB packaging beef meatball, analyze the effect of product quality on brand image of the Spesial SB packaging beef meatball, analyze the effect of brand image on purchase intention to the Spesial SB packaging beef meatball, and to analyze the effect of purchase intention on purchase decision to the Spesial SB packaging beef meatball. This research is quantitative research that applies an associative descriptive approach. The research population is the people of Halim Perdanakusuma Village of East Jakarta who once consumed the Spesial SB packaging beef meatball with a total sample of 190 people. The research sampling was carried out using incidental sampling technique. The data collection was performed by distributing questionnaires and conducting interviews. The data were analyzed using SEM-PLS 2 and SPSS. The analysis results showed that marketing mix has a positive and significant effect on brand image of the Spesial SB packaging beef meatball, product quality has a positive and significant effect on brand image of the Spesial SB packaging beef meatball, the brand image has a positive and significant effect on purchase intention of the Spesial SB packaging beef meatball, and purchase intention has a positive and significant effect on purchase decision the Spesial SB packaging beef meatball.

scholarly journals Gender Differences in Financial Decisions

2018 ◽  
Vol 11 (1) ◽  
pp. 21-27
Author(s):  
Jeetendra Dangol
Keyword(s):  
Gender Differences ◽  
Decision Making ◽  
Financial Literacy ◽  
Sampling Technique ◽  
Financial Decisions ◽  
Financial Decision Making ◽  
Financial Decision ◽  
Convenience Sampling ◽  
Risk Taker ◽  
Survey Questionnaires

This paper examines the gender differences in financial decision-making of university students who are young, single, childless individuals that have at least average financial literacy and very small or no income. This paper is based on the survey questionnaires developed by Grable and Lytton (2003), distributed and collected from 100 students (50 men and 50 women) by using convenience sampling technique. The study finds that men and women differ in their financial decision. Women are less risk taker than men in financial decision-making; it indicates that women prefer to safer investment.

scholarly journals ANTECEDENTS AND CONSEQUENCES OF PSYCHOLOGICAL EMPOWERMENT AND ROLE CLARITY AS AN INTERVENING VARIABLE

2019 ◽  
Vol 7 (6) ◽  
pp. 680-690
Author(s):  
Nurdiono Nurdiono ◽  
Farichah Farichah ◽  
Lego Waspodo ◽  
Doni Sagitarian Warganegara ◽  
Edwin Mirfazli ◽  
...  
Keyword(s):  
Decision Making ◽  
Information System ◽  
Psychological Empowerment ◽  
Sampling Technique ◽  
Financial Information ◽  
Role Clarity ◽  
Dysfunctional Behavior ◽  
Convenience Sampling ◽  
Antecedents And Consequences ◽  
Regional Work

Purpose: This study aims to examine the effect of decentralization in decision making, psychological empowerment, and clarity of role in the implementation of the Regional Financial Information System (SIKD). Methodology: The sampling technique in this study is by using the Convenience Sampling technique. Results: The results of hypothesis testing show that there are six supported hypotheses and two rejected hypotheses. Implications: The implementation of the Regional Financial Information System (SIKD) and the consequences of implementing SIKD on performance by mediating dysfunctional behavior in the Regional Work Unit (SKPD) implementers in Lampung Province.

scholarly journals Faktor Bauran Pemasaran Yang Mempengaruhi Konsumen Terhadap Keputusan Pembelian Produk Pada Konsumen Starbucks Coffee

2019 ◽  
Vol 3 (1) ◽  
pp. 157-164
Author(s):  
Arief Satriansyah
Keyword(s):  
Decision Making ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Survey Method ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Product Price ◽  
Purchasing Decision ◽  
Joint Contribution ◽  
Method Of Correlation

 Abstract - This research was conducted to find out how much influence of the product, price, place and promotion on Starbucks Coffee Bogor city consumers' decision making. The research used the survey method with a sample of 100 people. The sampling technique is non-probability sampling: judgment sampling. The analytical method used is the method of correlation analysis and multiple regression. The results of the study show that both partially and jointly the factors of product, price, place, and promotion have a significant influence on product purchase decision making. The higher the level of influence of the product, price, place and promotion, the stronger the influence of product purchasing decisions. Based on the results of the analysis of the factors that influence the purchasing decision shows the adjusted R2 value of 0.663, this means that all variables derived from the marketing mix have a joint contribution of 66.3% to the dependent variable (Y), namely the purchasing decision. The remaining 33.7% is influenced by other factors.                                                             Keywords: marketing mix, decision making, Starbuck Coffee

scholarly journals THE EFFECT OF STORE ATMOSPHERE ON THE STUDENTS’ PURCHASE INTENTION UNIVERSITAS KLABAT

2019 ◽  
Vol 4 (1) ◽  
pp. 34
Author(s):  
Moody Wahongan
Keyword(s):  
Linear Regression ◽  
Multiple Regression ◽  
Quantitative Data ◽  
Purchase Intention ◽  
Sampling Technique ◽  
Female Students ◽  
Male Students ◽  
Independent Variables ◽  
Convenience Sampling ◽  
Management Students

This study focused on the effect of store atmosphere (i.e. lighting, color, music, and scent) on the purchase intention of the Principles of Management students at Universitas Klabat and which of the four independent variables was significant and had the strongest effect on the students’ purchase intention.   This study was descriptive-correlative and used quantitative data. The number of respondents was 251 consisting of 96 male students and 155 female students. The sampling technique used was convenience sampling, and to collect the data, the researcher used a questionnaire. Based on the techniques of linear regression and multiple regression, the results showed that, simultaneously,  lighting, color, music, and scent affected the purchase intention of the students; however, only music and scent had significant effect on the students’ purchase intention. The result also showed that scent had the strongest effect on the students’ purchase intention. Based on the results, it can be concluded that the increase and decrease of the students’ purchase intention do not depend on lighting and color; instead, they depend on music and especially on scent.

Factors determining retirement decisions of construction workers in Ghana

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
De-Graft Owusu-Manu ◽  
Frank Ato Ato Ghansah ◽  
Ewald Kuoribo
Keyword(s):  
Decision Making ◽  
Developing Countries ◽  
Sampling Technique ◽  
Construction Workers ◽  
Major Determinant ◽  
Primary Data ◽  
Good Decision ◽  
Content Type ◽  
Retirement Decision ◽  
Financial Condition

Purpose Efficient decision-making must be reinvigorated to make a good decision towards retirement by construction workers. In developing countries such as Ghana, researchers conducted investigations into the effects of investing in retirement decision-making and planning, but none has considered to examine and identify the factors/determinants influencing efficient decision-making by construction workers towards retirement. This study aims to examine and identify the determinants/factors that affect the retirement decision-making of construction workers in developing countries such as Ghana. Design/methodology/approach This study used primary data collected from workers of four construction companies in Ghana. The sampling technique adopted for the study was a purposive sample approach, with a survey questionnaire as a collection instrument. Means score was adopted to reveal the major determinant/factor prioritized by the respondents while binary logistic regression was used to examine and identify the effect of the retirement determinants on the retirement decision of construction workers. Findings The findings established the main significant determinants impacting retirement decision, namely, “financial condition,” “homeownership,” “age” and “family issues.” Among the determinants, “financial condition” was revealed as the major determinant of retirement decision-making in the construction industry of developing countries, which is an economic condition by which the workers can easily secure credit. Practical implications Practically, the outcome of this study serves as a base for policymakers and practitioners in making decisions concerning the retirement of workers, especially construction workers. This study also serves to provide lesson for other classifications of workers aside from the construction workers in Ghana and other developing countries. Originality/value This study contributes to knowledge by filling in the lacuna in research by examining and identifying the determinants/factors that impact the efficient decision-making by construction workers in developing countries towards retirement.

KNOWLEDGE AND PRACTICE ON PREVENTION OF NEONATAL HYPOTHERMIA AMONG THE NURSES IN SELECTED HOSPITALS, KAMRUP METRO ASSAM WITH A VIEW TO DEVELOP AN INFORMATION BOOKLET: A DESCRIPTIVE STUDY

2021 ◽  
pp. 42-45
Author(s):  
Lairikyengbam Sunita ◽  
Rashmi Rekha Borah ◽  
Unmona Borgohain Saikia
Keyword(s):  
Developing Countries ◽  
Conceptual Framework ◽  
Demographic Variable ◽  
Good Practice ◽  
Sampling Technique ◽  
The Mean ◽  
Convenience Sampling ◽  
Knowledge And Practice ◽  
And Training ◽  
Neonatal Hypothermia

Hypothermia is one of the main risk factor of neonatal morbidity and mortality in developing countries like India. Most of the studies found that newborn babies of developing countries have a highest risk of LBW and preterm due to low socio economic condition so the neonates have a highest chance to get hypothermia. . Neonatal hypothermia is caused more due to lack of knowledge among the nurses than lack of the equipment like radiant warmer, blower, and incubator. The newborn baby has immature thermoregulatory controls during the early neonatal period. So, nursing personnel need to focus here. The aim Aim: of the study was to assess the Knowledge and practice on prevention of neonatal hypothermia among the nurses. A descriptive researc Methods and Materials: h design used to accomplish the objectives. Study was undertaken on 60 nurses working in NICU and postnatal ward in selected hospitals, Kamrup (M) Assam by using convenience sampling technique.Participents were selected on the basis of inclusion and exclusion criteria. Structure knowledge questionnaires, observation checklist were used to assess knowledge and practice. A descri Conceptual framework: ptive research design was used in this study and convenience sampling technique for obtaining adequate sample technique for obtaining adequate sampling technique for obtaining adequate sample for the study. Study was undertaken on 60 nurses in selected hospitals of Kamrup (M), Assam with the inclusive criteria. Knowledge questionnaire and observation checklist was used to assess knowledge and practice on prevention of neonatal hypothermia among the nurses. In this study, modied Nola J Pender's health promotion model was used for conceptual framework. In knowledge, majority 57% of Results: respondents had moderate knowledge, 38% of the respondents had inadequate knowledge and 5% of the respondent had adequate knowledge on prevention of neonatal hypothermia. In practice, majority 62% of respondents had fair practice, 38% had good practice and 0% had poor practice on prevention of neonatal hypothermia. The mean score of knowledge was 15.20±3.74 and the mean score of practice was 9.20±1.31. The calculated Karl Pearson's Correlation Value of r = 0.259 shows a positive correlation between knowledge and practice scores which clearly infers that when the knowledge on prevention of neonatal hypothermia among the Nurses increases their practice level also increases. There was signicant association of knowledge and practice with demographic variable like educational qualication and working area. However there was no signicant association the knowledge score and practice score with their selected demographic like age in year,gender,work experience and training attended. Thus the study concluded that majority of the nurses had moderat Conclusion: e knowledge and practice on prevention of neonatal hypothermia. The nurses need continuous in –service and training education with continuous observation of practice on prevention of neonatal hypothermia which will help to increase their knowledge as well as their practices

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