THE EFFECT OF STORE ATMOSPHERE ON THE STUDENTS’ PURCHASE INTENTION UNIVERSITAS KLABAT

This study focused on the effect of store atmosphere (i.e. lighting, color, music, and scent) on the purchase intention of the Principles of Management students at Universitas Klabat and which of the four independent variables was significant and had the strongest effect on the students’ purchase intention. This study was descriptive-correlative and used quantitative data. The number of respondents was 251 consisting of 96 male students and 155 female students. The sampling technique used was convenience sampling, and to collect the data, the researcher used a questionnaire. Based on the techniques of linear regression and multiple regression, the results showed that, simultaneously, lighting, color, music, and scent affected the purchase intention of the students; however, only music and scent had significant effect on the students’ purchase intention. The result also showed that scent had the strongest effect on the students’ purchase intention. Based on the results, it can be concluded that the increase and decrease of the students’ purchase intention do not depend on lighting and color; instead, they depend on music and especially on scent.

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Mental Health of College Students and Its Relation to Life Satisfaction and Social Media Abuse

Sawwa Jurnal Studi Gender ◽

10.21580/sa.v15i2.6590 ◽

2020 ◽

Vol 15 (2) ◽

pp. 193-218

Author(s):

Muhammad Defrianto ◽

Alfiasari Alfiasari

Keyword(s):

Mental Health ◽

College Students ◽

Social Media ◽

Life Satisfaction ◽

Sampling Technique ◽

Female Students ◽

Male Students ◽

Student Life ◽

Daily Lives ◽

Convenience Sampling

Adolescents are known for their critical development period due to problems they often face in their daily lives. The problem occurs as a result of adolescent developmental tasks that have not been appropriately fulfilled. One of the problems of adolescents is social media abuse. This study analyzes college students' mental health and their relation to life satisfaction and social media abuse. This research is a quantitative approach that involved 302 college students from the Vocational School of IPB University as respondents. The sampling technique used convenience sampling considering the data is taken online and distributed to as many population members as possible. With this technique, respondents are assumed to be willing to fill out the questionnaire because they feel more comfortable and safer. The results prove that male students in this study more often abuse social media than female students. College student life satisfaction in this study is not related and does not influence mental health and social media abuse. Mental health is proven to be related and influenced by abuse behavior, where an increase in mental health will decrease the tendency of social media abuse on college students.

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PENGARUH PENGETAHUAN PAJAK, PERSEPSI TENTANG KONSULTAN PAJAK DAN ACCOUNT REPRESENTATIVE TERHADAP MINAT MENGGUNAKAN JASA KONSULTAN PAJAK

AKUNTABILITAS ◽

10.29259/ja.v11i2.8932 ◽

2019 ◽

Vol 11 (2) ◽

pp. 99-114

Author(s):

Hadi Kusuma

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Multiple Linear Regression ◽

Quantitative Research ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Independent Variables ◽

Convenience Sampling ◽

Program Version

This research aims to analyse the factor that affect the corporate taxpayers use tax consultant services. The independent variables in this research are knowledge of taxation, perception about tax consultant, and perception about account representative, and the dependent variable is interest in using the services of a tax consultant. This research is quantitative research. The population in this research is the corporate taxpayers who is registered in the KPP Kota Palembang on 2016 by taking sample of 100 respondents. The sampling technique is using Convenience Sampling. Respondents’s answer in the questionnaire were analyze using multiple linear regression analysis using SPSS Program Version 17. From the result of multiple linear regression analysis, the conclution was the perception of tax consultant From the result of multiple linear regression analysis, the conclution was the knowledge of taxation, perception about tax consultant, and perception about account representative has a positive and significant effect on corporate taxpayer’s interest of using tax consultant service in the KPP Kota Palembang.

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PENGARUH PENEMPATAN PRODUK DAN KESESUAIAN IKLAN PADA MINAT BELI YANG DIMODERASI SIKAP MEREK DI ADVERGAMES

Benefit Jurnal Manajemen dan Bisnis ◽

10.23917/benefit.v1i1.2368 ◽

2016 ◽

Vol 1 (1) ◽

pp. 79

Author(s):

Theresia Mannuela Gultom ◽

Albert Kriestian NAN

Keyword(s):

Regression Analysis ◽

Purchase Intention ◽

Sampling Technique ◽

Product Placement ◽

Female Students ◽

Male Students ◽

Mobile Games ◽

Collection Method ◽

Christian University ◽

Moderation Effect

This study was conducted to determine the influence of Product Placement and Congruity Ads toward buying interest which is moderated by consumers’ attitude on “advergames” brand. The participant of this study was 100 students of Satya Wacana Christian University, which consist of 87 male students and 13 female students. All of the participants have ever played “PES 2016” game on their mobile games application. The sampling technique was purposive sampling, with questionnaire as the data collection method. The analysis used in this study was regression analysis interaction. The result showed that there was no moderation effect of product placement and congruity ads toward purchase intention, twotypes of products in the context of the game.

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A COMPARISON OF GENDER DIFFERENCES TOWARD MATHEMATICS’ COGNITIVE LEARNING OUTCOMES IN A MIDDLE SCHOOL

JOHME Journal of Holistic Mathematics Education ◽

10.19166/johme.v1i2.804 ◽

2018 ◽

Vol 1 (2) ◽

pp. 60

Author(s):

Octaviana Avianty ◽

Ridwanta Manogu ◽

Meiva Marthaulina Lestari

Keyword(s):

Middle School ◽

Learning Outcomes ◽

Cognitive Learning ◽

Sampling Technique ◽

Female Students ◽

T Test ◽

Male Students ◽

Significance Level ◽

Convenience Sampling ◽

Cognitive Learning Outcomes

This research examined whether there is any difference of performing mathematics in the topic of Indices & Surds on cognitive learning outcomes between female and male students in grade 9. The research method used was causal-comparative, conducted in t-test for independent means to represent the comparison of mathematics’ cognitive learning outcomes between female and male students, with the significance level 5%. There were 113 respondents who were selected using the convenience sampling technique and they consisted of 68 female students and 45 male students. There were two independent means samples that were going to be compared. The instrument used to obtain students’ demographic characteristics of gender and students’ mathematics cognitive learning outcomes in the topic of Indices & Surds was their score list in midterm report card. Based on the result, it was obtained that 1.69 less than (1.69 < 1.98). Therefore, Ho is accepted, means that there is no mean score differences in mathematics’ cognitive learning outcomes in the topic of Indices & Surds between grade IX female students and grade 9 male students. Thus, the conclusion is that gender as a causal factor in this research gave no difference towards grade 9 students’ cognitive learning outcomes, particularly in mathematics ability in the topic of Indices & Surds in ABC Middle School.BAHASA INDONESIA ABSTRAK: Tujuan dari penelitian ini adalah untuk melihat apakah ada perbedaan nilai rata-rata dari hasil belajar kognitif matematika pada topik pangkat dan akar antara siswa perempuan kelas IX dan siswa laki-laki kelas IX. Metode penelitian yang digunakan adalah kausal-komparatif, dilaksanakan dengan teknik t-test for independent means untuk merepresentasikan perbandingan hasil belajar kognitif matematika antara siswa laki-laki dan siswa perempuan, dengan taraf signifikansi 5%. Terdapat 113 responden yang dipilih dengan teknik convenience sampling; terdiri dari 68 siswa perempuan dan 45 siswa laki-laki, sebagai dua sample rata-rata independen yang akan dibandingkan. Instrument yang digunakan untuk memperoleh data demografis jenis kelamin siswa dan data hasil belajar kognitif matematika siswa pada topik pangkat dan akar adalah daftar nilai di buku raport tengah semester. Dari hasil penelitian, diperoleh t obt , yaitu 1.69 dimana kurang dari t cv (1.69<1.98). Ho diterima, yang berarti tidak terdapat perbedaan nilai rata-rata dari hasil belajar kognitif matematika pada topik pangkat dan akar antara siswa perempuan kelas IX dan siswa laki-laki kelas IX. Sehingga, dapat diambil kesimpulan bahwa jenis kelamin sebagai kausal faktor dalam penelitian ini tidak memberikan perbedaan terhadap hasil belajar kognitif siswa kelas IX, khususnya dalam kemampuan matematika pada topik pangkat dan akar di Sekolah Menengah ABC.

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PRODUCT ASPECTS OF MARKETING EFFORT AND PURCHASE INTENTION

Humanities & Social Sciences Reviews ◽

10.18510/hssr.2019.7380 ◽

2019 ◽

Vol 7 (3) ◽

pp. 541-547

Author(s):

Wiyadi Wiyadi ◽

Nalendrawati Ariska Ayuningtyas

Keyword(s):

Service Quality ◽

Product Quality ◽

Purchase Intention ◽

Brand Image ◽

Sampling Technique ◽

Marketing Effort ◽

Independent Variables ◽

Consumer Purchase Intention ◽

Convenience Sampling ◽

Consumer Characteristic

Purpose of Study: This article aims to analyze the effect of product aspects of marketing effort consisting of brand image, product quality, and service quality on consumer purchase intention. The sample of research is 100 consumer of Honda motorcycle in Surakarta city. Methodology: The sampling technique uses convenience sampling. Data analysis tools use multiple linear regression. Results: The results showed that brand image, product quality, and service quality significantly influence consumer purchase intention. Implications/Applications: For further research, it is necessary to add other independent variables, such as price aspect, promotion aspect, distribution aspect, and consumer characteristic.

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Analisis Perbedaan Prestasi Belajar Mahasiswa Fakultas Tarbiyah Dan Ilmu Keguruan (Ftik) Iain Palu Pada Mata Kuliah Evaluasi Pembelajaran Berdasarkan Gender

Musawa: Journal for Gender Studies ◽

10.24239/msw.v9i1.404 ◽

2019 ◽

Vol 9 (1) ◽

pp. 152-190

Author(s):

Wiwin Mistiani

Keyword(s):

Student Achievement ◽

Sampling Technique ◽

Female Students ◽

Male Students ◽

Error Level ◽

Learning Achievement ◽

Learning Evaluation ◽

Significant Difference ◽

The Subject ◽

Evaluation Of Learning

This study aims to determine the student achievement of male and female students on the subyek Evaluation of learning and to determine of Differences in student achievement FTIK IAIN Palu on the subject evaluastion learning by gender. The approach used is descriptive quantitative. While the population in this study are all students. The sampling technique is done by using proportional random sampling technique. With the number of students 60 people then the sample = 37 students of FTIK IAIN Palu. Technique of collecting data by using test and observation while data analysis using T test.From the research, 1) the average of learning achievement in the subject of male students' learning appraisal from 19 male students who are the sample in this research is 79,42 means good category. Meanwhile, from 18 female students who became the sample of the study, the average of learning achievement in the subject of female students' learning evaluation is 77 means either. 2) There is no significant difference Student Learning Achievement FTIK) IAIN Palu On the subject Evaluation Learning Based on Gender with t value equal to = 0,0267 with t table with dk 35 with error level 5% is 0,062.

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The Influence of Product, Price, and Location on Consumer Purchasing Interest in Bakso Pak Kus Residen Sudirman Surabaya

Journal of World Conference (JWC) ◽

10.29138/prd.v1i1.48 ◽

2019 ◽

Vol 1 (1) ◽

pp. 157-166

Author(s):

Dimas Septian Wijiantoro

Keyword(s):

Data Analysis ◽

Linear Regression ◽

Multiple Linear Regression ◽

Sampling Technique ◽

T Test ◽

Product Price ◽

F Test ◽

Independent Variables ◽

Analysis Technique ◽

Study Population

Companies need to maintain their survival by developing and earning profits. Consumers have ever-changing tastes and desires, so companies must be prepared to face all these changes and constantly review and improve their offerings. Companies need to pay attention to factors that affect consumers' buying interest, including products, prices, and locations. This study aims to determine and analyze the effect of simultaneous product, price, and location on consumer buying interest in Bakso Pak Kus Jalan Sudirman Residen Surabaya. The study population was all consumers of Bakso Pak Kus Jalan Sudirman Resident Surabaya. The sampling technique is based on Hair, et al. (2010), that the number of samples is at least 5 times the number of indicators so that the number of samples in this study is 85 people. The data analysis technique used multiple linear regression, t test, and F test. The results showed that the product, price, and location partially affected the consumer buying interest of Bakso Pak Kus Jalan Sudirman Resident Surabaya as evidenced by the results of the t test showing the calculated t value all independent variables are greater than t table (1,989), which is 2,015 for the effect of product variables (X1), 2,608 for the influence of price variables (X2), and 6,037 for the effect of location variables (X3). . The results also show that the products, prices, and locations simultaneously influence consumers' buying interest in Bakso Pak Kus Jalan Sudirman Resident Surabaya as evidenced by the results of the F test which shows the value of F count> F table which is 45,001> 2,716.

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Identification of Senior High School Students' Problem-Solving Skill on Static Electricity Based on Gender

Berkala Ilmiah Pendidikan Fisika ◽

10.20527/bipf.v9i2.9670 ◽

2021 ◽

Vol 9 (2) ◽

pp. 208

Author(s):

Nurul Atqiya ◽

Dibyaratna Sy. ◽

M. Pathurrozi ◽

Sentot Kusairi

Keyword(s):

High School Students ◽

Problem Solving ◽

Sampling Technique ◽

Female Students ◽

Male Students ◽

P Value ◽

Research Subjects ◽

School Students ◽

Male And Female ◽

Significant Difference

This research aimed to identify differences in problem solving skill between male and female students. The research subjects were 50 students (21 male and 29 female) who were taken by random sampling technique from two high schools in Malang. The research instrument was adapted from problem solving instruments of Maries & Singh (2018). The data was analyzed by statistic descriptive and Kruskall Wallis test (p-value <0.05). The results showed that overall, there was no significant difference between male and female students (p-value>0.05). However male students performed better than female students on preparing the action (p-value<0.05). The results of this research can be a consideration and input for practitioners of education to improve the quality of education, especially in Indonesia.

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PENGETAHUAN PERPAJAKAN, SOSIALISASI PERPAJAKAN, DAN PELAYANAN FISKUS TERHADAP KEPATUHAN WAJIB PAJAK

Jurnal Riset Akuntansi Kontemporer - Vol 13 No 2 (2021): October Edition ◽

10.23969/jrak.v9i2.579 ◽

2017 ◽

Vol 9 (2) ◽

pp. 55-65

Author(s):

Meiska Lianty ◽

Dini Wahjoe Hapsari ◽

Kurnia K

Keyword(s):

Linear Regression ◽

Multiple Linear Regression ◽

Sampling Technique ◽

The Other ◽

Analysis Method ◽

Other Hand ◽

Whole Number ◽

Convenience Sampling ◽

Positive Effect

This study aims to discover how the effect of the tax knowledge, tax socialization, and tax authorities service, either simultaneously or partially, on the taxpayers compliance in KPP Pratama Bandung Bojonagara. The research samples are the whole number of the non-employee individual taxpayers in the amount of 100 people. The sampling technique is convenience sampling and the analysis method is using multiple linear regression. Simultaneously, the tax knowledge, the tax socialization, and the tax authorities service significantly affect the taxpayers compliance in KPP Pratama Bandung Bojonagara. Partially, the result shows that both the tax knowledge and the tax authorities service significantly have positive effect and are directly proportional on the taxpayers compliance. On the other hand, the tax socialization has no significant effect on the taxpayers compliance in KPP Pratama Bandung Bojonagara.

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Analisis Peluang terhadap Penilaian Kinerja Pegawai Menggunakan Metode Regresi Linier Berganda dengan SPSS

PERFORMA Media Ilmiah Teknik Industri ◽

10.20961/performa.20.2.47950 ◽

2021 ◽

Vol 20 (2) ◽

pp. 69

Author(s):

Billy Nugraha ◽

Wahyudin Wahyudin ◽

Fahriza Nurul Azizah

Keyword(s):

Data Analysis ◽

Linear Regression ◽

Human Resources ◽

Multiple Linear Regression ◽

Human Resource Development ◽

Human Resource ◽

Statistical Methods ◽

Sampling Technique ◽

Significance Testing ◽

Independent Variables

Research on human resource development have been carried out. With the aim of can be used as parameters to create the development of quality human resources. This research aims to know the influence of opportunities on the assessment of the performance of employees. Opportunities under study is divided into three indicators, namely the environment, the rules and colleagues. Sampling technique in this study using a sampling of saturated. The technique of data analysis was conducted gradually, starting from the editing, coding, scoring and tabulation. In addition, using a likert scale developed by Ransis Likert. While for the development of research using statistical methods, it is necessary to qualify the classical assumption test before the test is conducted multiple linear regression. It aims to determine how much significance of significance testing. The results from the hypothesis t, there is on the value tcount for the partial (sequential) starting from X1 = 2,639, X2 = 3,379 and X3 = 2,210. In addition, the results of the hypothesis F, contained in the value of Fcount simultaneously (together) was 12,597. While the value of R Square (R2) of 0,282, if then the result of 28.2%. It can be concluded from the three independent variables affect the dependent variable by 28,2%.

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