scholarly journals The Marketing Mix Concept on Business Barbershop - A Case Study of Nuslem Barbershop Yogyakarta, Indonesia

2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Abdul Muiz ◽  
Dessy Isfianadewi
Keyword(s):  
Marketing Mix

scholarly journals Factors of the Development and Decline in New Industrial Era: A Case Study of 7-Eleven

2021 ◽  
Vol 4 (1) ◽  
pp. 1-15
Author(s):  
Zi Jian Oh ◽  
Gai Sin Liem ◽  
Safina binti Ismail ◽  
Siti Aina Antasya binti Mohd Indera JR ◽  
Nur Muslihah binti Abdul Hakim ◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Marketing Mix ◽  
Sufficient Evidence ◽  
Marketing Mix Strategy ◽  
The Relationship

The purpose of this study is to investigate factors of the development and decline of 7-Eleven in the new industrial era. This study examined the relations between marketing mix strategy (4Ps) and customer satisfaction significantly predicting the development and decline of 7-Eleven. A total of 108 respondents, 56 Malaysian and 52 Indonesian, were involved to collect the data by questionnaires. The regression results provided sufficient evidence that factors of 7-Eleven development are positively related to its marketing mix strategy and customer satisfaction or vice versa. This finding provides profound understanding about the relationship between the development and decline factors in new industrial era, its marketing mix strategy and customer satisfaction.

scholarly journals Effective/Differentiating Marketing Strategies of McDonald’s in Malaysia And Indonesia

2021 ◽  
Vol 4 (1) ◽  
pp. 16-33
Author(s):  
Dilip D ◽  
Rupesh Sinha ◽  
Ooi Ler Wei ◽  
Daisy Mui Hung Kee ◽  
Oh Jia Leei ◽  
...  
Keyword(s):  
Comparative Analysis ◽  
Fast Food ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Marketing Process

McDonald's has become one of the world's most known fast-food companies. The success of McDonald's in growing business makes some individuals genuinely curious as to how McDonald's developed their marketing process and strategy as marketing strategies perform crucial roles for businesses to grow eventually. This case study aims to determine the effective marketing strategies of McDonald in Malaysia compared to with those in other countries such as Indonesia and provide recommendations to deal with the situation McDonald's is faced with. This research, using comparative analysis and focusing on 4P marketing mix components, focuses on the analysis of products, prices, places, and promotions.

scholarly journals The Marketing Mix Affect on the Consumer Buying Decision (Case Study of Sausage Products at PT. Aroma Denpasar)

2017 ◽  
Vol 1 (2) ◽  
pp. 65
Author(s):  
I Made Jaminyasa ◽  
I Made Pulawan ◽  
Anak Agung Media Martadiani ◽  
I Made Suniastha Amerta
Keyword(s):  
Linear Regression ◽  
Product Quality ◽  
Regression Coefficient ◽  
Regression Line ◽  
Positive Influence ◽  
Marketing Mix ◽  
T Test ◽  
Rejection Region ◽  
Line Equation

The more intense competition within the similar business as well as happened in the business of making sausages, especially in Denpasar city. PT. Aroma was one of the companies in Denpasar that produces sausages, corned beef, and nuggets. In an effort to attract consumers to buy sausages, companies pay attention to product quality, price, and promotion. The attitude of each consumer varies before buying and in buying products. Consumer considerations in buying the products that need to be considered by marketers, so that products that are marketed can be accepted and would be bought by the consumers. The linear regression line equation: Y = 0.1920 + 0.2145 X1 + 0.2592 X2 + 0.3828 X3 explains that there was a simultaneous positive influence between product quality, price, and promotion on the buying decision of sausage. The result of t-test of regression coefficient obtained t1-count was 3,3628, t2-count was 3,9879 and t3-count was 6,2641 bigger than t-table equal to 1,980 was in rejection region Ho, hence Ho rejected or Hi accepted. It meant it was true, that there was a positive influence simultaneously between the marketing mix and the consumer buying decision.

scholarly journals The Effect of Implementation of Service Marketing Mix to the Process of Tourist Decision to Visit Tourism Object: A Case Study at Lembah Harau, Lima Puluh Kota Regency, Sumatera Barat Province, Indonesia

2018 ◽  
Vol 7 (4.9) ◽  
pp. 112
Author(s):  
Zeshasina Rosha ◽  
. .
Keyword(s):  
Decision Process ◽  
Marketing Mix ◽  
Primary Data ◽  
Product Price ◽  
Promotion Strategy ◽  
Object A ◽  
Tourist Destinations ◽  
Study Population ◽  
Place Promotion

This research examines the effect of product, price, place, promotion, people, process and physical evidence on tourists’ decision process to visit the tourism object in Lembah Harau, Lima Puluh Kota Regency, Sumatera Barat Province, Indonesia. This tourism object consists of three resorts, namely Aka Barayun, Sarasah Bunta, and Rimbo Piobang. The approach in this research is a case study. The study population is tourists who visit the Lembah Harau. Primary data collected through a questionnaire. Data analysis was done by using a partial test (t-test). The result of the research revealed that product, place, promotion, and people significantly affects tourist’s decision process to visit Lembah Harau. Product variables have a dominant influence on the tourist’s decision. This proves that the object is the main consideration for tourists to visit the Lembah Harau, then sequentially followed by location, promotion, and people. Hence, not all aspects of the concept of the marketing mix influence the tourist’s decision process to visit the Lembah Harau attraction. Administrators of Lembah Harau are advised to maintain and develop products, easiness of process, fairness of the price, facilities, services, quality of people, and effective promotion strategy. Next researchers are recommended to study other tourist destinations in Sumatera Barat or continue this research by expanding the sample size and add other variables such as psychological factors and service quality.  

Pre-event marketing and territorial governance: the case of Monza and Brianza province

2016 ◽  
Vol 19 (2) ◽  
pp. 173-203 ◽  
Author(s):  
Laura Gavinelli ◽  
Maria Cristina Morra ◽  
Angelo Di Gregorio
Keyword(s):  
Marketing Mix ◽  
Point Of View ◽  
Multiple Sources ◽  
Public And Private ◽  
Content Type ◽  
Event Marketing ◽  
Managerial Implications ◽  
A Minor ◽  
Mega Event

Purpose The purpose of this paper is to examine whether and how a mega event can be an opportunity for a territory to be developed as a marketing product. The topic is analysed in the pre-event phase, from the point of view of marketing mix and governance. Design/methodology/approach A qualitative method was adopted with a case study on Monza and Brianza province (northern Italy) which is strongly involved in EXPO2015 initiatives. The triangulation among multiple sources such as documents, interviews and observation, allow for deeper data collection. Findings A mega event can enhance development and repositioning also of minor territories. There are, however, two main conditions for benefiting from such an opportunity: to plan the marketing mix, taking into account people and partnerships, and to ensure a vision on territory through coordination with a legacy perspective. Research limitations/implications This study is not representative or generalizable. However, it gives insights into the mechanism of coordination and collaboration between different stakeholders and on how to plan the Monza and Brianza marketing mixes. Practical implications The research has implications for governance mechanisms and for marketing politics both for public and private decision-makers, especially in the pre-mega event phase, but also with some inputs into legacy phase. Originality/value The research is original for three reasons: the context concerns Monza and Brianza province, and so can help understand how mega events can help a minor territory reposition itself; the research looks at the managerial implications of place marketing in this pre-event phase; and in Italy, provinces are being reorganized or abolished: this case study looks at a province and its future.

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