The social distancing visuals in brand communication

2020 ◽  
Vol 13 (62) (2) ◽  
pp. 79-94
Author(s):  
Delia-Andreea OPREA
Keyword(s):  
Economic Crisis ◽  
Communication Strategy ◽  
Brand Communication ◽  
Social Distancing ◽  
The Social ◽  
Medical Crisis ◽  
Semiotic Perspective ◽  
Special Time ◽  
Brand Logos

"Communication is more than a money generator in businesses’ life and brand communication must be an ally in the process of getting noticed, inspiring and pushing to action. This paper aims to exploit some visuals of the companies that changed their logos in order to promote their own brands in times of crisis, more specifically, a medical crisis, that of the coronavirus. In not more than one month, large companies transformed their classic brand logos into social distancing visuals. The objectives of this undertaking are to emphasize the importance of brand communication in this special time of medical and economic crisis, to determine how the big brands’ logos transformed and to identify the goals of brand communication strategy through visuals. We attempt to see the new logos through a social semiotic perspective on visual and brand communication."

ПРАГМАТИЧНИЙ ПОТЕНЦІАЛ НАТИВНОЇ РЕКЛАМИ: ФОРМИ, ТРЕНДИ (НА ПРИКЛАДІ НАТИВНОГО КОНТЕНТУ В СОЦІАЛЬНІЙ МЕРЕЖІ FACEBOOK ЩОДО БРЕНДА ФАКУЛЬТЕТУ ЖУРНАЛІСТИКИ ЗНУ)

2020 ◽  
pp. 113
Author(s):  
V. Kovpak ◽  
N. Trotsenko
Keyword(s):  
Social Network ◽  
Professional Training ◽  
Educational Process ◽  
Communication Strategy ◽  
Student Centered ◽  
Teacher Student ◽  
The Social ◽  
National University ◽  
High Level ◽  
The Impact

<div><p><em>The article analyzes the peculiarities of the format of native advertising in the media space, its pragmatic potential (in particular, on the example of native content in the social network Facebook by the brand of the journalism department of ZNU), highlights the types and trends of native advertising. The following research methods were used to achieve the purpose of intelligence: descriptive (content content, including various examples), comparative (content presentation options) and typological (types, trends of native advertising, in particular, cross-media as an opportunity to submit content in different formats (video, audio, photos, text, infographics, etc.)), content analysis method using Internet services (using Popsters service). And the native code for analytics was the page of the journalism department of Zaporizhzhya National University on the social network Facebook. After all, the brand of the journalism department of Zaporozhye National University in 2019 celebrates its 15th anniversary. The brand vector is its value component and professional training with balanced distribution of theoretical and practical blocks (seven practices), student-centered (democratic interaction and high-level teacher-student dialogue) and integration into Ukrainian and world educational process (participation in grant programs).</em></p></div><p><em>And advertising on social networks is also a kind of native content, which does not appear in special blocks, and is organically inscribed on one page or another and unobtrusively offers, just remembering the product as if «to the word». Popsters service functionality, which evaluates an account (or linked accounts of one person) for 35 parameters, but the main three areas: reach or influence, or how many users evaluate, comment on the recording; true reach – the number of people affected; network score – an assessment of the audience’s response to the impact, or how far the network information diverges (how many share information on this page).</em></p><p><strong><em>Key words:</em></strong><em> nativeness, native advertising, branded content, special project, communication strategy.</em></p>

scholarly journals Tourist Route Optimization in the Context of Covid-19 Pandemic

2021 ◽  
Vol 13 (10) ◽  
pp. 5492
Author(s):  
Cristina Maria Păcurar ◽  
Ruxandra-Gabriela Albu ◽  
Victor Dan Păcurar
Keyword(s):  
Travelling Salesman Problem ◽  
Route Planning ◽  
Route Optimization ◽  
Travelling Salesman ◽  
Social Distancing ◽  
Tourist Destinations ◽  
Innovative Method ◽  
The Social ◽  
Immediate Response

The paper presents an innovative method for tourist route planning inside a destination. The necessity of reorganizing the tourist routes within a destination comes as an immediate response to the Covid-19 crisis. The implementation of the method inside tourist destinations can bring an important advantage in transforming a destination into a safer one in times of Covid-19 and post-Covid-19. The existing trend of shortening the tourist stay length has been accelerated while the epidemic became a pandemic. Moreover, the wariness for future pandemics has brought into spotlight the issue of overcrowded attractions inside a destination at certain moments. The method presented in this paper proposes a backtracking algorithm, more precisely an adaptation of the travelling salesman problem. The method presented is aimed to facilitate the navigation inside a destination and to revive certain less-visited sightseeing spots inside a destination while facilitating conformation with the social distancing measures imposed for Covid-19 control.

scholarly journals Perception and Preference for Home-Based Telework in the COVID-19 Era: A Gender-Based Analysis in Hanoi, Vietnam

2021 ◽  
Vol 13 (6) ◽  
pp. 3179
Author(s):  
Minh Hieu Nguyen ◽  
Jimmy Armoogum
Keyword(s):  
Gender Inequality ◽  
Sustainable Development Goal ◽  
Related Factors ◽  
Social Distancing ◽  
Work Related ◽  
Home Based ◽  
The Social ◽  
The Government ◽  
Gender Based ◽  
Using Data

The rapid and widespread of COVID-19 has caused severe multifaceted effects on society but differently in women and men, thereby preventing the achievement of gender equality (the 5th sustainable development goal of the United Nations). This study, using data of 355 teleworkers collected in Hanoi (Vietnam) during the first social distancing period, aims at exploring how (dis)similar factors associated with the perception and the preference for more home-based telework (HBT) for male teleworkers versus female peers are. The findings show that 56% of female teleworkers compared to 45% of male counterparts had a positive perception of HBT within the social distancing period and 63% of women desired to telework more in comparison with 39% of men post-COVID-19. Work-related factors were associated with the male perception while family-related factors influenced the female perception. There is a difference in the effects of the same variables (age and children in the household) on the perception and the preference for HBT for females. For women, HBT would be considered a solution post-COVID-19 to solve the burden existing pre-COVID-19 and increasing in COVID-19. Considering gender inequality is necessary for the government and authorities to lessen the adverse effects of COVID-19 on the lives of citizens, especially female ones, in developing countries.

Social Distancing Using AI and Deep Learning

2021 ◽  
Vol 9 (VII) ◽  
pp. 1816-1822
Author(s):  
Mr. Kiran Mudaraddi
Keyword(s):  
Deep Learning ◽  
Object Detection ◽  
Open Source ◽  
Suggested Method ◽  
Video Frame ◽  
Social Distancing ◽  
The Social ◽  
The Impact

The paper presents a deep learning-based methodology for detecting social distancing in order to assess the distance between people in order to mitigate the impact of the coronavirus pandemic. The input was a video frame from the camera, and the open-source object detection was pre-trained. The outcome demonstrates that the suggested method is capable of determining the social distancing measures between many participants in a video.

The Effects of Different Kernels in SVM Sentiment Analysis on Mass Social Distancing

2020 ◽  
Vol 9 (2) ◽  
pp. 161
Author(s):  
Komang Dhiyo Yonatha Wijaya ◽  
Anak Agung Istri Ngurah Eka Karyawati
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Kernel Method ◽  
Idle Time ◽  
Linear Kernel ◽  
Social Distancing ◽  
The Social ◽  
Negative Sentiment ◽  
F Measure ◽  
Kernel Yield

During this pandemic, social media has become a major need as a means of communication. One of the social medias used is Twitter by using messages referred to as tweets. Indonesia currently undergoing mass social distancing. During this time most people use social media in order to spend their idle time However, sometimes, this result in negative sentiment that used to insult and aimed at an individual or group. To filter that kind of tweets, a sentiment analysis was performed with SVM and 3 different kernel method. Tweets are labelled into 3 classes of positive, neutral, and negative. The experiments are conducted to determine which kernel is better. From the sentiment analysis that has been performed, SVM linear kernel yield the best score Some experiments show that the precision of linear kernel is 57%, recall is 50%, and f-measure is 44%

Disparity and Dynamics of Social Distancing Behaviors in Japan: An Investigation of mobile phone mobility data (Preprint)

2021 ◽  
Author(s):  
Zeyu Lyu ◽  
Hiroki Takikawa
Keyword(s):  
Large Scale ◽  
Age Groups ◽  
Mitigation Strategies ◽  
Social Distancing ◽  
Demographic Groups ◽  
Fine Grained ◽  
Mobility Data ◽  
The Social ◽  
The Government ◽  
Over Time

BACKGROUND The availability of large-scale and fine-grained aggregated mobility data has allowed researchers to observe the dynamic of social distancing behaviors at high spatial and temporal resolutions. Despite the increasing attentions paid to this research agenda, limited studies have focused on the demographic factors related to mobility and the dynamics of social distancing behaviors has not been fully investigated. OBJECTIVE This study aims to assist in the design and implementation of public health policies by exploring the social distancing behaviors among various demographic groups over time. METHODS We combined several data sources, including mobile tracking data and geographical statistics, to estimate visiting population of entertainment venues across demographic groups, which can be considered as the proxy of social distancing behaviors. Then, we employed time series analyze methods to investigate how voluntary and policy-induced social distancing behaviors shift over time across demographic groups. RESULTS Our findings demonstrate distinct patterns of social distancing behaviors and their dynamics across age groups. The population in the entertainment venues comprised mainly of individuals aged 20–40 years, while according to the dynamics of the mobility index and the policy-induced behavior, among the age groups, the extent of reduction of the frequency of visiting entertainment venues during the pandemic was generally the highest among younger individuals. Also, our results indicate the importance of implementing the social distancing policy promptly to limit the spread of the COVID-19 infection. However, it should be noticed that although the policy intervention during the second wave in Japan appeared to increase the awareness of the severity of the pandemic and concerns regarding COVID-19, its direct impact has been largely decreased could only last for a short time. CONCLUSIONS At the time we wrote this paper, in Japan, the number of daily confirmed cases was continuously increasing. Thus, this study provides a timely reference for decision makers about the current situation of policy-induced compliance behaviors. On the one hand, age-dependent disparity requires target mitigation strategies to increase the intention of elderly individuals to adopt mobility restriction behaviors. On the other hand, considering the decreasing impact of self-restriction recommendations, the government should employ policy interventions that limit the resurgence of cases, especially by imposing stronger, stricter social distancing interventions, as they are necessary to promote social distancing behaviors and mitigate the transmission of COVID-19. CLINICALTRIAL None

scholarly journals The Experience and Practice of Social Support during Major Organizational Changes: The Case of the Bank Collapse in Iceland in 2008

2016 ◽  
Vol 11 (7) ◽  
pp. 12
Author(s):  
Asta Snorradóttir ◽  
Gudbjorg Linda Rafnsdottir ◽  
Birgit Aust
Keyword(s):  
Social Support ◽  
Economic Crisis ◽  
Organizational Changes ◽  
The Social ◽  
Complex Picture ◽  
Bank Employees ◽  
Support Practices ◽  
Bank Collapse

<p>This study explored how Icelandic bank employees perceived and practiced social support in the wake of the<br />economic crisis when the banks suddenly collapsed in 2008. Drawing on 20 interviews with bank employees, it<br />was found that during stressful situations, employees referred to social support as one of the most important<br />factors in overcoming the changes. The study points toward a complex picture of social support practices during organizational changes and underlines the importance of distinguishing between both nature and source of the social support in practice and in research.</p>

‘Employment suitable for capabilities’

2018 ◽  
Vol 20 (3) ◽  
pp. 242-252
Author(s):  
Michele Sammicheli ◽  
Marcella Scaglione
Keyword(s):  
Social Security ◽  
Economic Crisis ◽  
Disabled Persons ◽  
Careful Examination ◽  
Job Retention ◽  
Work Activity ◽  
Medical Issues ◽  
Italian Law ◽  
The Social ◽  
The Relationship

The authors1 trace the evolution of the social security concept of capability for work in ‘employment suitable for skills’. This principle emerged at the end of the 1930s during the Fascist period, and it is the foundation for the current Italian law (no. 222 of 1984) relating to social security insured sickness. Having described the concept and its historical evolution, they highlight the developments that have had to take place in the last decade, due to changes in working conditions and the growing economic crisis that has affected all of Europe. They then analyse three cases to confirm that the recent economic crisis in the Italian and European labour markets has had an impact on the medical-legal assessment of a work activity as suitable for the capabilities. A careful examination of the relationship between sickness, disability and capacity for work in other EU and non-EU countries is undertaken to highlight the delicate social and medical issues surrounding job retention and the return of disabled persons to work.

scholarly journals Young Muslims, Stigma and the Work of Normality

Sociology ◽  
2018 ◽  
Vol 53 (4) ◽  
pp. 617-633 ◽  
Author(s):  
Anita Harris ◽  
Ameera Karimshah
Keyword(s):  
Social Production ◽  
Social Distancing ◽  
The Social

Contemporary Islamophobia in many western contexts manifests as heightened suspicion and processes of surveillance that can construct Muslim bodies and identities as ‘abnormal’ and errant. Here we draw on Goffman’s work on normality and stigma to explore strategies employed by young Muslim Australians to negotiate their constitution as abnormal. We identify four key strategies: performing ordinary Australianness; social distancing; being a ‘supernormal’ hero of adjustment; and defiance. We consider how centring these everyday, embodied techniques of the social production of normality makes evident the constrained agency of young Muslims in times of amplified fear and regulation.

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